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Gartner-Cognite - Cool Vendors in Manufacturing Industry Solutions

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Cool Vendors in Manufacturing Industry Solutions 12.5.2020, 14.

30

Licensed for Distribution

This research note is restricted to the personal use of Petteri Vainikka


(petteri.vainikka@cognite.com).

Cool Vendors in Manufacturing Industry


Solutions
Published 11 May 2020 - ID G00720383 - 20 min read
By Analysts Alexander Hoeppe, Pablo Arriandiaga, Gaspar Valdivia, Ivar Berntz
Initiatives:Industry Markets and Technologies

Technology and service providers selling into the manufacturing market often
identify gaps in their portfolio that they cannot fill due to lack of skills and
resources. These Cool Vendors may be of interest for providers to create
more complete solutions for their customers.

Overview
Key Findings
■ The manifold set of manufacturing industry specialists makes it difficult for technology and
service providers (TSPs) to find the right partner to extend their offerings and market reach.

■ Sales cycles are too often too long because sales storytelling is perceived too theoretical
and does not sufficiently address the operational problems of buying personas — especially
those that are practice-focused.

■ Technology and service providers aim to continuously enhance their portfolios in order to
provide more complete manufacturing industry solutions consisting of software, hardware
and services.

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Recommendations
As a technology and service provider aiming to complete or enhance your solution portfolio for
the manufacturing industries marketplace, you should:

■ Demonstrate how IT/operational technology (OT) integration works in practice by selecting


partners that can functionally cover and integrate both disciplines. OT vendors (such as
Semiotic Labs or NOWI) that know the challenges on the factory floor could be the right
partners for IT-focused vendors.

■ Increase sales effectiveness by leading with clear examples that show concrete results from
customers or pilot projects. ProGlove builds on hands-on experiences for end users to
shorten sales cycles.

■ Build a modular and configurable solution by following Industrie 4.0 or smart factory
guidelines. Cognite’s modular portfolio increases flexibility, integrability in partner solutions
and scalability.

Analysis
This research does not constitute an exhaustive list of vendors in any given technology area, but
rather is designed to highlight interesting, new and innovative vendors, products and services.
Gartner disclaims all warranties, express or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.

What You Need to Know


Digital transformation in manufacturing industries is happening at a slower pace compared to
other verticals. According to the Gartner CIO Survey 2020, only 23% of heavy manufacturing
enterprises have reached the scale or refine phase of their digital initiatives. 1 Table 1 shows
maturity stages of digital initiatives for different vertical industries with heavy manufacturing at
the lower end.

Table 1: Maturity of Digital Initiatives by Industry

n Industry No Ambition Design Deliver Scale Refine Breaking


Digital the
Barrier

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46 Insurance 2% 7% 17% 24% 33% 17% 50%

121 Financial 1% 12% 16% 26% 23% 22% 45%


Services
(Banking and
investment)

130 Government 3% 15% 13% 23% 32% 13% 45%

39 Healthcare 3% 10% 18% 31% 23% 15% 38%


Providers

195 Higher 6% 18% 16% 23% 21% 16% 37%


Education

209 Asset-Intensive 0% 20% 16% 33% 20% 11% 31%

31 Transportation 3% 13% 19% 39% 19% 6% 26%

47 Heavy 0% 17% 19% 40% 17% 6% 23%


Manufacturing

n = varies by segment; all answering. Percentages may not add up to 100% because of
rounding.​Question: Which of these best describes the stage of your organization’s digital initiative
(specifically, your organization’s digitalization efforts)?​Note: Breaking the barrier is the sum of scale
and refine.​Taken from Gartner CIO Survey 2020.

Source: Gartner (April 2020)

Smaller vendors provide agile approaches and look for implementation partners helping them
to scale while larger vendors struggle with provision of fast proof of concept (POC).

Flexible, smaller vendors can accelerate early stage digital transformation as they can provide
early look-and-feel experiences by demonstrating the ability to deliver demonstrators and POCs
much faster than larger vendors. By building solutions based on a modular approach that
leverages standards and guidelines for secure and efficient connectivity and interoperability
across a large variety of data endpoints, smaller vendors can attract partners helping them
scale their solutions across the POC or prototype stage toward the scale and refine stages.

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This also applies to co-creation projects with customers and other ecosystem partners to
develop new industry solutions in less time. In an agile customer environment, macro trends
can make rigorous changes to portfolios or go-to-market (GTM) strategies necessary, in order
to expose new application areas at short notice or to address cost optimization measures on
the customer side.

A comprehensive smart factory or Industrie 4.0 solution consists of many building blocks
delivered by a variety of technology or capability-focused specialist vendors. This Cool Vendors
research examines different providers that range from software (industrial Internet of Things
[IIoT]/artificial intelligence [AI]/digital twin) via human-machine interactions and the
connectivity and interoperability of physical data sources (sensors, devices, assets machines).

Working with these Cool Vendors gives product managers great opportunities to expand their
product portfolios and shorten their sales and project cycles.

Cognite
Lysaker, Norway ( www.cognite.com)

Analysis by Alexander Höppe

Why Cool: Cognite is cool because its product Cognite Data Fusion (CDF) helps heavy-asset,
highly regulated industries transform to digital more easily by using standard APIs to integrate
with a large variety of IT and OT systems in the cloud, at the edge, and on-premises. It also has
strong data visualization and augmented decision-making capabilities.

Cognite is a global industrial AI and DataOps software as a service (SaaS) company enabling
the full-scale digital transformation of heavy-asset, highly regulated industries, especially oil
and gas, power and utilities and process manufacturing. The core software product, CDF,
powers companies with contextualized OT/IT data to develop and scale solutions that increase
safety, sustainability and efficiency, as well as drive revenue.

Cognite Data Fusion is an industrially specialized DataOps and AI platform that optimizes
manufacturing facilities intelligently by reducing downtime, improving equipment effectiveness
and optimizing forecasting. Through integrated hybrid AI analytics tools, advanced
visualization in real-time dashboards and low-code application development services, Cognite
Data Fusion enables heavy asset customers to operationalize and scale their digital programs
to unlock ROI at scale.

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The vendor offers a modular services portfolio and pricing model allowing clients to enhance
functionality and scale the solution step by step. Cognite offers four service levels — basic,
premium, enterprise and business-critical — to address a client’s specific needs and digital
maturity levels.

Cognite is a great example of a vendor that supports the product or asset data backbone
concept as described in “How Innovative TSPs Can Utilize the Product Data Backbone Concept
to Succeed in Manufacturing Industries.” Core functionality is the aggregation and
contextualization of structured and unstructured data from a large variety of data endpoints.
The so-called Cognite Extractors — built on standard protocols like representational state
transfer (REST), OPC Unified Architecture (OPC-UA) — allow for rapid data integration with a
variety of OT/IT data sources (AspenTech, Maximo, OSIsoft, SAP, among others) and control
systems (ABB, Emerson, Honeywell, Siemens and others) directly or via application connectors
such as Apache Spark, Emerson AMS, Microsoft Azure, Microsoft Power BI and TIBCO Spotfire.

CDF’s AI services contextually enrich IT and OT data, providing an open, unified industrial data
model that humans and applications can access easily. When it comes to data visualization,
great importance is attached to the provision of immersive working environments for
operational and supervisory staff. This is achieved through realistic 3D visualizations of
complex assets and even entire plants or refineries in the form of multilayered 3D views (that
make it possible to virtually walk through entire factories). Cognite leverages open frameworks
and toolboxes and AI algorithms to generate these 3D models efficiently without any manual
computer-aided design (CAD) modeling work or the need for third-party 3D computer-aided
design CAD systems. The 3D models are augmented with context-specific metadata (for
instance, operation conditions of a pump) to identify inefficiencies and build stepwise
additional capabilities in the form of preconfigured use cases (such as condition monitoring
and predictive maintenance).

Challenges:

■ Cognite is growing very fast — from 100 to 390 software developers, data scientists,
designers, 3D specialists and industry professionals within a year. The vendor needs to find
the right balance between a SaaS or platform as a service (PaaS) approach and project work,
in order to manage increased global demand and ongoing support services.

■ The verticals Cognite focuses on are not only highly regulated (its main focus is industry oil
and gas) but is also very heterogeneous in terms of digital maturity in multiple dimensions
(culture, organization, skills, processes, equipment, infrastructure). Cognite must keep track

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of standards and regulations and ensure scalability (which is a major challenge without
strong implementation partners in the OT space). OT-focused partners include Honeywell,
Siemens and Wood.

■ Cognite has historically positioned itself in the broad field of business transformation, but
has more recently started moving to a more focused AI and DataOps platform positioning.
Cognite should keep the focus on a pragmatic, operational approach based on the
visualization of complex interrelationships, thus creating a clear differentiation from these
providers and should enter into concrete partnerships with them. Cognite already partners
with different service providers such as Boston Consulting Group (BCG), McKesson, PwC
and Wood. The handover to strategic advisors and consultants should be clearly defined.

Who Should Care:

■ IT services providers and business consultants acting as trusted advisors across large-scale
smart factory or Industrie 4.0 initiatives that aim to improve management and end-user
engagement to accelerate Industrie 4.0 or smart factory initiatives.

■ System integrators and business software vendors — especially manufacturing execution


systems (MES), product life cycle management (PLM), supply chain management
(SCM)/ERP providers that seek to enrich their software products with IIoT, standard APIs and
AI capabilities in order to improve IT, OT and engineering technology (ET) integration.

■ Industrie 4.0 and smart factory initiative leaders (chief data officers [CDOs], CIOs or COOs)
of asset-intensive manufacturing, natural resources and utilities industries, where products
and/or assets are complex and business processes are highly regulated. Cognite already
has a global customer base and generates a major proportion of business directly from end-
user clients. Large enterprises like Aarbakke, OMV or Saudi Aramco, are on their reference
list.

■ Equipment manufacturers that want to enrich their physical products with services such as
remote maintenance or digital workplace solutions for operations personnel, supported by
augmented decision making with the help of Cognite’s digital twin technology.

NOWI
Delft, Netherlands ( www.nowi-energy.com)

Analysis by Ivar Berntz


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Why Cool: Low power sensor nodes using NarrowBand Internet of Things (NB-IoT), long-range
(LoRa) or Bluetooth low energy (BLE) often need to operate for over 10 years without any
cables or battery changes. NOWI has developed an energy-harvesting chip with a small
assembly footprint that enables Internet of Things (IoT) devices to be “plug-and-forget,”
ultimately, maintenance-free for the duration of the application.

NOWI’s energy-harvesting power management integrated circuit (PMIC) is designed to let


companies use the energy that is already readily available around the devices. Its technology
can use a range of ambient energy sources (including light, temperature gradients, motion and
radio frequency). It starts by capturing energy via a photovoltaic cell or antenna, adjusting
continually for changes, then converting and storing it in a capacitor to feed the equipment on
demand.

NOWI’s PMIC is based on a different topology than alternative energy-harvesting power


management integrated circuits (ICs) and can function with as little as one small external
capacitor. This reduces the printed circuit board (PCB) assembly footprint by 10 to 30 times
and eliminates 94% of the bill of materials (BOM) cost as a result. NOWI’s energy-harvesting
PMIC is both available as a discrete component and as an intellectual property (IP) license.
Integration of the energy-harvesting IP into the device itself enables an energy autonomous full
“solution-on-chip.”

The solution is applicable to connected devices where battery replacement isn’t desirable or
economically viable. Examples of such devices with low power requirements range from IoT
beacons and smartwatches to road infrastructure monitoring solutions. The starting
assumption is that, for these devices, both the size and limited lifetime of batteries will become
increasingly problematic since basic functionalities such as connectivity, processing and power
will become ever more integrated.

Challenges:

■ The offering is innovative and has to create its own market. Considerable effort has to be
dedicated to overcome objections, educate the market and show the applicability and
suitability of the solution. This can reduce profitability during the time its patents protect
intellectual property (IP) exclusivity.

■ Standards and certifications for such solutions are incipient or nonexistent, requiring
additional efforts to demonstrate durability.

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Who Should Care:

■ Technology and service providers (TSPs) that plan to enrich their portfolio in the areas of low
power; OT sensor devices and physical connectivity of assets and equipment in the
industries that NOWI is already active in (retail, infrastructure, smart cities and low power
devices such as wearables and sensor nodes).

■ Communications service providers that have equipment in locations that use backup
generators since they would be able to attempt remote recovery procedures, even during an
outage.

■ TSPs that deliver industry solutions for manufacturers that need to monitor fixed and mobile
equipment, both within as well as outside of their facilities. Sensors can gather, analyze and
send relevant data for maintenance, safety, usage, consumption, application or other
purposes, as needed. This also includes equipment manufacturers (production machines,
cells or entire production lines) and machine setters.

■ Automakers may monitor different parts of the vehicle or its components without the risk of
draining the battery. This can be particularly useful for battery electric vehicles (BEVs), or in
cold climates, where monitoring could send an alarm if warranted.

■ Consumer electronics manufacturers that want to eliminate batteries for existing devices or
new ones, like Bluetooth-enabled glasses, smartwatches and jewelry; or smart home
automation devices for remote control or those that are voice activated.

ProGlove
Munich, Germany ( www.proglove.com)

Analysis by Pablo Arriandiaga

Why Cool: ProGlove provides hands-free wireless bar code scanners that provide instant
feedback to workers. The bar code scanner is integrated in a glove that is ergonomically
designed to reduce time for scanning, allowing the worker to use both hands at the same time.
The bar code reader is triggered by the worker with his thumb and can be removed from the
glove for charging.

ProGlove is totally hands-free, and its main strength compared to similar products is the
ergonomy and usability; at 1.4 ounces (40 grams), it weighs one-fifth of traditional scanners,

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helping diminish worker fatigue. The instant worker feedback mechanism includes acoustic
signals, vibrations, LEDs and an e-ink display depending on the model. This mechanism
provides real-time feedback to the user identifying unnecessary steps and errors in the work
process, cutting wasted time or repetitive work. Unlike other solutions available in the market,
ProGlove’s clients claim to have reduced scanning time from 40% to 50% or up to four seconds
per scan. The scanner has an encrypted connection using standard Advanced Encryption
Standard (AES) and also uses Bluetooth low energy or 915 megahertz (MHz) and 868MHz
radio frequency (RF), depending on the region, in order to send the data.

Challenges:

■ ProGlove could potentially expand its connectivity means to Wi-Fi or low-power wide-area
(LPWA) to be more integrated in the communications infrastructure of the facilities. Yet
doing this could put at risk battery life and the size of the module, so this is more unlikely to
happen and could impact buyers’ thinking to expand their facilities into those connectivity
technologies.

■ ProGlove evolves the way data is captured by including the option to collect photographs, but
this could also require more bandwidth and impact battery life. Providers should discuss
with ProGlove the roadmap and potential impact of this promise from the vendor when this
evolution is key to partnering with the vendor.

■ ProGlove’s approach to the cloud is through a point-solution hosted in Amazon Web Services
(AWS) that provides analytics, asset tracking, battery health information and device
management capabilities. ProGlove provides a software development kit (SDK) and open
APIs to allow for IT friendly integration, for example, into common industry browsers. Unless
this environment provides preintegrated capabilities to some industrial IoT platforms that
enable the glove to receive actionable insights through the collection of more information
than the one generated by ProGlove’s cloud module, some vendors may require additional
effort trying to integrate the solution. This may need ProGlove to expand its partner
ecosystem beyond pure resellers, which is the initial focus of ProGlove’s partner strategy.

■ ProGlove raised $40 million in funding during September 2019 to drive its international
expansion. However, vendors can still find limited local capabilities and support out of
Germany although most of ProGlove’s clients are currently based in Germany. ProGlove has
established North American headquarters in Chicago to offer local capabilities since it’s the
market out of Germany where it is experiencing more commercial traction with large clients.
ProGlove also provides local support in the U.K., and via remote support for other countries.

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Who Should Care:

■ Product managers at technology and service providers selling IIoT platforms or building
industrial IoT solutions for the verticals mentioned previously could see ProGlove as a
partner to increase the scope of their end-to-end (E2E) solutions in those verticals, and
improve their go-to-market through a richer ecosystem.

■ Product managers in existing bar code reader providers lacking this type of hands-free
solution could use ProGlove to enhance their portfolio since they only sell through indirect
channels.

■ Innovation leaders in the manufacturing industry, in factories that are transitioning to smart
factories and want to scout for innovations seeking capabilities that provide a quick ROI with
measurable improvements.

■ Innovation leaders in other industries where ProGlove could have a quick impact such as
logistics (inbound logistics, picking, staging, reverse logistics, packaging). Another industry
could be retail where innovation leaders could test and quickly apply the technology,
measuring ROI in terms of time to process, or client throughput and satisfaction.

Semiotic Labs
Leiden, Netherlands ( www.semioticlabs.com)

Analysis by Gaspar Valdivia

Why Cool: Semiotic Labs solves the problem of unplanned downtime in business operations by
making it possible for companies to perform predictive maintenance of critical assets. The
company focuses its efforts in providing a smart data-driven solution to enable predictive
maintenance of assets such as electric AC motors and rotating equipment operating in
industrial environments. Unlike other solutions available in the market — which monitor the
asset and perform vibration, thermal, acoustic or oil analysis — SAM4 from Semiotic Labs uses
artificial intelligence and innovative machine learning (ML) algorithms to analyze electric
waveforms and predict failures with a great degree of accuracy. This way, instead of installing
the IoT sensors that gather the data directly on the asset in the field, the SAM4’s IoT sensors
are placed within the motor control cabinet (protected from humidity, heat or dust) and can
also be used to monitor rotating mechanisms.

Data gathered by the sensors are sent over an Ethernet connection, a 4G connection or through
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the Wi-Fi network available in the facility to a cloud-based control and management platform
where the analysis is performed. In the latter, the customer must open a few URLs in their
firewalls to allow the data to reach the management platform and will not require hiring
additional bandwidth. Most companies will be capable of performing the installation on its own
in minutes without requiring third-party-provided support. After a training period, which may
last two to six weeks, the self-learning algorithm is ready to deliver predictions to anticipate a
failure up to five months in advance of when it actually happens. An online dashboard is used
to provide real-time analysis and show failure predictions as well as other insights the
customer can use to monitor operation conditions and energy consumption and act
accordingly — for instance, scheduling maintenance activities. The solution is provided on an
as-a-service commercial model with annual fees depending on number, type and location of the
assets to be monitored and an option for customers to acquire the equipment (IoT sensors)
upfront.

Planned future evolutions include the development of a version of the management platform
that customers can install on-premises and edge deployments. Other planned developments
include integration with industrial motor controls, including variable frequency drives and soft
starters, as well as further leveraging multiple source data to improve statistical knowledge of
specific asset types, such as pumps.

Analysis of social media conversations in the period from February 2018 through February
2020 showed largely positive feedback on SAM4 condition monitoring solution of electric
motors and rotating assets. Conversations highlighted SAM4 helps clients in reducing
unexpected production downtimes and improving reliability of supply and process safety. Some
successful deployments have been mentioned in steel production, airport baggage conveyors,
or paper and pulp industry, among others.

Semiotic Labs was founded in 2015 in Leiden, Netherlands. Since early 2018, its SAM4 solution
has been commercially available to customers in Europe, North America and Asia/Pacific.

Challenges:

■ Although Semiotic Labs claims an over 90% prediction accuracy, the usage of an indirect
method for monitoring assets may cause some initial skepticism in many companies.
Maintenance teams are used for other popular methods based on vibration, acoustic, oil
consumption or thermal analysis — despite their in-operation life span and performance in
harsh conditions which can be suboptimal. In many cases, long-term proofs of concept will
be required for Semiotic Labs to gain the buy-in of maintenance teams.

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■ Semiotic Labs will also need to strengthen its presales and sales capabilities, which are
currently performed through a very limited-in-number sales team and a few sales partners.

Who Should Care:

■ Companies addressing digital transformation initiatives can leverage AI/ML and industrial
IoT in support of improved operations. Companies that can suffer from occasional
unplanned production downtimes from failures in AC motors or rotating assets causing
economic impacts of several thousand U.S. dollars per hour will see a positive return on the
investment in the SAM4 solution.

■ Providers of integration and maintenance services for manufacturing, logistics and other
industries that use electric motors and rotating equipment in their production systems can
leverage this technology to provide a better service to their customers.

■ Equipment suppliers of AC motors and rotating assets that are transforming their
commercial models from selling assets to providing services can make use of this
technology to enhance their service propositions.

This research does not constitute an exhaustive list of vendors in any given technology area,
but rather is designed to highlight interesting, new and innovative vendors, products and
services. Gartner disclaims all warranties, express or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose.

Acronym Key and Glossary Terms


3D three-dimensional

4G fourth generation

AC alternating current

AES Advanced Encryption Standard

AI artificial intelligence

API application programming interface

AWS Amazon Web Services

BCG Boston Consulting Group


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BEV battery electric vehicle

BLE Bluetooth low energy

BOM bill of materials

CAD computer-aided design

CDF Cognite Data Fusion

CDO chief data officer

CIO chief information officer

COO chief operating officer

CSP communications service provider

E2E end-to-end

ERP enterprise resource planning

ET engineering technology

GTM go-to-market

IC integrated circuit

IIoT industrial Internet of Things

IoT Internet of Things

IP intellectual property

LED light-emitting diode

LoRa long-range

LPWA low-power wide-area

MES manufacturing execution systems

MHz megahertz

ML machine learning

NB-IoT NarrowBand Internet of Things

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OPC Open Platform Communications

OPC UA Open Platform Communications Unified Architecture

OT operational technology

PaaS platform as a service

PCB printed circuit board

PLM product life cycle management

PMIC power management integrated circuit

POC proof of concept

REST representational state transfer

RF radio frequency

ROI return on investment

SaaS software as a service

SCM supply chain management

SDK software development kit

TSP technology and service provider

URL uniform resource locator

Wi-Fi Wireless Fidelity

Evidence
1
Gartner CIO Survey 2020 was conducted online from 4 June 2019 through 5 August 2019
among Gartner Executive Programs members and other CIOs. Qualified respondents are each
the most senior IT leader (CIO) for their overall organization or a part of their organization (for
example, a business unit or region). The total sample is 1,070, with representation from all
geographies and industry sectors (public and private), including 47 in heavy manufacturing.

The survey was developed collaboratively by a team of Gartner analysts, and was reviewed,
tested and administered by Gartner’s Research Data and Analytics team. Results do not
represent “global” findings or the market as a whole but reflect sentiment of the respondents

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and companies surveyed. More details can be found in “2020 CIO Agenda: Global Perspectives
in Heavy Manufacturing.”

Recommended by the Authors


Market Insight: 2020 Technology and Service Provider Agenda for the Manufacturing Industry
Leverage Ecosystems to Increase Effectiveness in Creating Solutions for Manufacturing
Industries
Product Managers’ Guide to Create Compelling Smart Factory Offerings
Product Managers’ Guide to Accelerate Design and Deliver Phases of Their Manufacturing
Customers’ Digital Journey
Addressing the Cost Optimization Opportunity in Manufacturing
Cool Vendors in Manufacturing Operations
Cool Vendors in Digitalization Through Industrie 4.0
Cool Vendors in IoT Thingification

Cool Vendors in Edge Computing

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