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    Total 20 Marks: (2 + 6 + 6+ 2+ 4 Marks) - Executive Summary (4 Marks)

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    Alice Bhandari
    This document outlines the sections and criteria for a business proposal, including problem statement, objective statement, competitor analysis, idea generation, idea evaluation, market identification, product description, and overall quality. The competitor analysis requires comparing two competitor products on common attributes. The idea generation section lists ideas from chosen techniques. Idea evaluation analyzes ideas in relation to the problem statement. Market identification covers pricing, place, promotion, and packaging. The product description provides visuals and details on features, functions, and technologies. Overall quality considers language, references, presentation, and survey feedback.

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    Total 20 Marks: (2 + 6 + 6+ 2+ 4 Marks) - Executive Summary (4 Marks)

    Uploaded by

    Alice Bhandari
    18 views3 pages
    This document outlines the sections and criteria for a business proposal, including problem statement, objective statement, competitor analysis, idea generation, idea evaluation, market identification, product description, and overall quality. The competitor analysis requires comparing two competitor products on common attributes. The idea generation section lists ideas from chosen techniques. Idea evaluation analyzes ideas in relation to the problem statement. Market identification covers pricing, place, promotion, and packaging. The product description provides visuals and details on features, functions, and technologies. Overall quality considers language, references, presentation, and survey feedback.

    Original Title

    CRI-Marks-creativity-and-innovation-1

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    This document outlines the sections and criteria for a business proposal, including problem statement, objective statement, competitor analysis, idea generation, idea evaluation, market identification, product description, and overall quality. The competitor analysis requires comparing two competitor products on common attributes. The idea generation section lists ideas from chosen techniques. Idea evaluation analyzes ideas in relation to the problem statement. Market identification covers pricing, place, promotion, and packaging. The product description provides visuals and details on features, functions, and technologies. Overall quality considers language, references, presentation, and survey feedback.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views3 pages

    Total 20 Marks: (2 + 6 + 6+ 2+ 4 Marks) - Executive Summary (4 Marks)

    Uploaded by

    Alice Bhandari
    This document outlines the sections and criteria for a business proposal, including problem statement, objective statement, competitor analysis, idea generation, idea evaluation, market identification, product description, and overall quality. The competitor analysis requires comparing two competitor products on common attributes. The idea generation section lists ideas from chosen techniques. Idea evaluation analyzes ideas in relation to the problem statement. Market identification covers pricing, place, promotion, and packaging. The product description provides visuals and details on features, functions, and technologies. Overall quality considers language, references, presentation, and survey feedback.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Objective Statement, Competitor Analysis, Total 20 Marks:

    Problem Statement and Executive Summary


    (2 + 6 + 6+ 2+ 4 Marks). (2 + 6 + 6+ 2+ 4 Marks).

    Problem Statement (2 Marks) Executive Summary (4 Marks)


     One sentence to indicate the specific
    area of focus to work on your idea  It also includes consideration of how you
    generation. present your executive summary. You are
     Your problem statement needs to relate to follow the below structure for writing
    to your objective statement your executive summary.
     Important Note: Your problem - Name of the proposed product concept
    - Type of product proposed and (if
    statement will later be referred to in applicable) the technologies used
    your Idea Generation - Needs of the market identified (to show
    the reasons why the proposed product
    Competitor Analysis (12 Marks) concept can solve the current problem
     Compare and contrast two (2) products or problems faced by customers in the
    from any two (2) direct competitors market)
    - Names of the competitors and their
    (table form).
    competing alternatives
    (6 Marks) - Proposed price of the product
     Include the following: - Idea generation tools and techniques
    - Opening (overall summary of used
    competitors’ profile) - Idea evaluation tools and techniques
    - Common attributes (essay) used
    a. Uniqueness
    b. Limitation
    c. Technology
    (6 Marks)

    Objective Statement (2 Marks)


     One sentence to indicate the general
    scope for your creative focus.

    Idea Generation and Idea Summary: One (1) Technique = 10 Marks

    This section is to be presented in a TABLE Two (2) Techniques = 20 Marks; 10 Marks for
    format. maturity of answer.
    List two (2) ideas generated from each
    Total : 30 Marks
    technique used.
    For each technique you had chosen, you need
    to present write the information according to
    the following structure.
     Technique – state the best combination
    chosen mentioned in your evaluation of
    idea generation section.
    (4 Marks)
     Advantage – provide the overall
    advantage of this idea technique
    chosen.
    (3 Marks)
     Disadvantage– provide the overall
    disadvantage of this idea technique
    chosen.
    (3 Marks)

    Idea Evaluation (2 techniques) One (1) Technique = 10 Marks

     Opening Two (2) Techniques = 20 Marks


    (1 Mark)
    Total 20 marks
     Present the analysis in relation to the
    problem
    (3 Marks)

     Using the relevant components for each


    analysis
    (3 Marks)

     Provide recommendation
    (derived information from limitation &
    challenges of implementation of
    product)
    (3 Marks)

    Market Identification (10 Marks) Total 20 marks


    Include the following in detail:
     Pricing strategy
     Place – geographical
    location
     Promotion – benefits to the
    users
     Package – for the product
    service
    PRODUCT DESCRIPTION (10 MARKS)

     Present the visual or visuals of the product


    concept
    (5 Marks)
     Visual can be sketched by hand
    or drawn using available
    softwares.
     Visual is required for all sides
    of the product
     Label each components
    accordingly
    *Be as detail as possible. Avoid giving generic
    description of the product

     Include the following:


     Opening
     Features
     Function
     Technologies
    (5 Marks)
    Candidate is required to provide analysis on
    how different and innovative your product
    concept in comparison to the two (2) identified
    products in competitor analysis earlier in
    competitor analysis section.

    Overall Quality of the Proposal 10 Marks


    This criterion will assess the overall use of
    language appropriate for
    Writing a formal business proposal
    The reference and citation, and
    (5 Marks)
    The presentation of poster and survey
    feedback
    (5 Marks)

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