Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 972 views

    MKT 539 Brand Review & Analysis

    Uploaded by

    Faris Ramli
    This document provides instructions for an individual assignment on brand management. Students are asked to analyze an existing local or international brand by discussing its name, producer, product category, target market, brand positioning and elements, implemented brand extension strategy and its effects, a suggested future strategy, and references. The analysis should be supported by photos and other visual materials.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    MKT 539 Brand Review & Analysis

    Uploaded by

    Faris Ramli
    972 views2 pages
    This document provides instructions for an individual assignment on brand management. Students are asked to analyze an existing local or international brand by discussing its name, producer, product category, target market, brand positioning and elements, implemented brand extension strategy and its effects, a suggested future strategy, and references. The analysis should be supported by photos and other visual materials.

    Original Description:

    Brand review for analysis

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides instructions for an individual assignment on brand management. Students are asked to analyze an existing local or international brand by discussing its name, producer, product category, target market, brand positioning and elements, implemented brand extension strategy and its effects, a suggested future strategy, and references. The analysis should be supported by photos and other visual materials.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    972 views2 pages

    MKT 539 Brand Review & Analysis

    Uploaded by

    Faris Ramli
    This document provides instructions for an individual assignment on brand management. Students are asked to analyze an existing local or international brand by discussing its name, producer, product category, target market, brand positioning and elements, implemented brand extension strategy and its effects, a suggested future strategy, and references. The analysis should be supported by photos and other visual materials.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    INDIVIDUAL ASSIGNMENT

    MKT539 BRAND MANAGEMENT


    BRAND REVIEW & ANALYSIS

    NAME :
    STUDENT NO. :
    GROUP :
    SUBMISSION DATE :

    Instructions:
    A. Choose any one (1) local/international brand.
    B. Briefly discuss the following analysis.

    1) Brand Name:

    (2marks)

    2) Producer/Manufacturer:

    (2marks)

    3) Product Category (as defined by the organization):

    (2marks)

    4) Target Market:

    (5 marks)

    5) Brand Positioning/Unique Selling Proposition (USP) and its brand elements:

    (Minimum three (3) elements x 2 marks: 6 marks)

    6) Implemented Brand Extension Strategy:


    i) Line Extension, or
    ii) Category Extension.
    *Choose ONLY ONE (1) of the above and explain

    (5 marks)

    7) Based on your research findings, briefly explain the after effect (positive and negative) for
    the above implemented brand extension strategy with evidences.

    Positive:

    (Minimum three (3) elements x 2 marks: 6 marks)


    Negative:

    (Minimum three (3) elements x 2 marks: 6 marks)

    8) Suggestion for future strategy to the producer/manufacturer and justifications.

    (Explanation on suggestion: 4 marks)


    (Minimum three (2) justifications x 3 marks: 6 marks)
    (10 marks)

    9) Appendix:
    i. Sample picture of the product brand
    ii. Other supporting visual materials
    (1 mark each x 2: 2 marks)

    10) References: (min 5, using APA style)


    i.
    ii.
    iii.
    iv.
    v.
    (1 mark each x 5: 5 marks)

    You might also like