ZA RESTAURANT

By

De Guzman, Roselie Ann A

BSIHM3A
 EXECUTIVE SUMMARY
Introduction
Za is an word came from the term pizza and actually broad the foods for high-
quality food service. Producing tasty bread with cheesy fillings, while taking the last
bite on our own cravings.
In the late 1892 of March two bakeries are established in Intramuros and
being held by Zamora Anastacia and Pablo Ramirez giving great tasty delicacies.
The restaurant has a tragedy that implores the restaurant to sacrifice its own property
that lend to bankruptcy, that grew more and more that expand the branch nationwide.
The reason why we choose this kind of business? It is because this business
is more popular and a trend that is always applicable for any cravings of many,
because the meat is ground up. So you must do much chewing (Burgers). Taste is a
product of more than just buds on your tongue. It’s a combination of how a food
smells, looks, and sounds.” (Pizza)
Few things are just memorable by the moment we spend our time with our
families, friends, and loved ones. And ensure the happiness we see among ourselves
while the time goes by.. – Arnel B. Relos
We’re ready for you, are you ready for us? Come visit us here in ____. We hope to
see you soon

Background of the Business

MISSION

To give more innovation for the adaptation of business, not just to recommend but to
send the customers happiness and satisfaction on their own perception and leave
them an pleasant motivation.

VISION
We envision the business will give more pleasure for the customers and inspirational
occurred by the netizens and building up to the best choice for their own taste.

GOALS

We show the hospitality for the Filipino tradition, not just by adapting the culture of
other country, but to cope up with other competitors by being on nationwide through
worldwide, and represent the Filipino social confederacy by our own policy. The
future take it own by in one purpose. “Priority dictates your activity.”

Business Logo
Za represents the name of Zamora Anastacia and Pablo Ramirez that is being pass
by the culture of other countries. Since 1892 is back when it is established in
Intramuros. Round Circle defined as the shape of the pizza and anything that signify
“continuation” even it is old, timeflies. It doesn’t fade even the time goes by. Red
ribbon as the two hearts who build this foundation that is the people and serving them
an pleasure with relaxation. Meanwhile, the man with a glasses and a moustache.
Man has a basic need and it is food, that’s it food. Glasses represent elegance,
brilliance and perfection. Moustache represent success of the business and its
connection to the public industry.

Financial Forecasting

First 5 months 1st year 2nd year

SALES (Units) 819.44 1,019.44 1,217.08

SALES (Peso) 100-138 100-200 100-200

Profit 2953.56 7041.6 14,083.2
Customer Satisfaction Quite Good Very Good Excellent
Market Penetration 11% 20% 22%
First 5 months
January February March April May
606.36 547.68 606.36 586.8 606.36

1st year
January to December
7041.6
2nd year
January to December
14,083.2

Proposal Sales and Financial Forecasting

Sale (units) are the one who take the annual price of all units on the Za
restaurant (819.44) by the First 5 months, (1,019.44) counted by the 1 st year and
continually innovating by (1,217.08) in the 2 nd year. Eventually it also comprehended
the ingredients and spices whom being used only by monthly or year. Sales (peso)
First 5 months it give an attraction for the customers by buying pizzas such as
Hawaiian Pizza, Pepperoni Pizza, Sausage Pizza, Vegan Pizza, 3 P’s Pizza, Double
O Pizza, Extreme Supreme Pizza, Cheese Pizza. Listed on the price of 100 – 138
pesos. In the 1st year it takes time before it become popular when we release the new
food and best seller of the year “Zarg” defined as the mixed of pizza shaped as a
burger. Listed on the price of 100-200 pesos. 2 nd year innovation gives an inspiration
to us to motivate the customers at their own taste and cravings, coped up by the add-
ons such as Expresso, Beverages, Fries, Lasagna, Cheesy rolls, Vegan salad. Listed
on the price of 100-200 pesos. While the profit takes it place by the upcoming months
through years, attaining the profit approximately in First 5 months rating 2953.56,
while the 1st year January to December approximately rate in 7041.6 that is being
doubled in the betwixt of 2nd year and get a contingency rate 14,083.2 that shown a
good scribble record for the marketing matters. The assumption for the customer
satisfaction takes an opportunity to us to be better and make anything better for our
customers, not just taking responsibility but also taking the priority in making of our
daily activity. The Market Penetration by general offerings of the business it takes
time to become more popular. But we take the advantage for the better circulation of
the restaurant in for excellent clearance.

Significance of the Study

This section will provide brief description on the various significant of the study
regarding the Za Restaurant as we concern to the health of consumer we are
responsible for everything that is going to serve on a customer’s table.
Za Restaurant know how much importance the healthy food is. This restaurant
know how to control or balance every ingredients. We control the proper amount of
fruits, fiber, grains, meats, poultry and Fish it works to help maintain and regulate the
blood sugar of our customers which makes them feel better.
 Since most of our customer is a teenagers, the quality of food have really big
impact to the standards of student. The millennial want to achieve healthy body or a
body conscious person but they are also a big fan of foreign food such as pizza,
burger, fries and more that has so much calories like “Hamburger. It holds 295
calories per 100 grams compared to the 266 calories of Pizza.” –Cookbook
Unhealthy eating habits may make people turn to obesity level, but since we
are concern to the health of our customer we decided to make it more healthier but
affordable at the same time. We decided to make it more different rather than others.
We make it healthier by combining it to healthy vegetable
As a restaurant we can’t avoid to have a lot of competitors so we have to think
what is the best way to make our business difference with our competitors so we
decided to make it more unique. That you can’t even imagine that we exist, since our
customer really loves the foreign food specially the burger, some of them request if
we can make it more looks better and unique that you can’t even see and compare
with other normal burger on our competitors. That was the reason why we adopt the
“BLACK BURGER” from other foreigner country such as japan, London, San
Francisco, L.A etc. This restaurant created not just to be famous and earn a lot of
support but this was made to satisfy the satisfaction of our customer. Za Restaurant
decided combined our two best sellers which is Pizza and Burger to give the
satisfaction that our customer wants.
Food service also had a big impact to our customer so we always assure that
the service was better so we are responsible to improve this if something failed with It
comes to our serving. We always assure that our staff are very organized and we are
responsible to increase our staff and train them to be more organized when the
restaurant gets crowded.
 BUSINESS AND PRODUCT REVIEW

Our focus tends to be on small and medium sized businesses where the
people will easily get a sweet and spices. We are concern to the health of
consumer.
Consumers is more likely to make their own meals instead of going out, appreciate
fine dining, and generally are from a higher socio/economic class.
The restaurant consisted not only of food production by itself, but included
other processes such as generation or acquisition of production inputs, use of great
baking skills produce in different forms through processing and trading on American
cuisine.
Head Department are responsible for keeping view the marketing needs of
the netizens for their own perception on different ingredients. Production
management is the one who observe the present survival situation/policy/plan.
Ingredients are raised by the farmers with the help of livestock, whom that
provide supplies and services for the Za restaurant. After harvesting the opinions we
are responsible to add the value to our food product to paid our workers and for the
return of investment.
to provide the highest-quality foods. We exist to attract and maintain . When
we adhere to this maxim, everything else will fall into place. Our services will
exceed the expectations to our customers.

This Year Next years Next 5 years

SALES (Peso) 100-200 100-400 100-550 “I
Market Share 10% 15% 25%
n
Profit 954 3,816 19,080
Customer Satisfaction Very Good Excellent Amazing
Price Index 224.2 889.68 4,448.4
our product the sales (peso) will get higher by the demand of the customers,
increasing the valuable revenue. It goes more higher than what we expected. For
the uses of supply the decreasing for the revenue will increase. But focusing on the
strengths we have to protect the availability of the business is at hand. From the
market share, we avail more profitable to our shares with other companies such as
Shakeys, Greenwich, Sbarro and Gardenia in mind we devote ourselves for the
suitable cases relationship in cooperating for this partnership. Thinking about the
profit we do more compatibility at any cost for keeping more endeavor in our
company. Approximately 2.65 pesos will be shown in the table and chart below.
Linking with the sociable acts of our staffs, we ensure the pleasant essence for our
lovely customers in visiting with their family with a happy bite. Price index
reallocates by a percentage rating this year 224.2, next years it will be 889.69 and
next 5 years 4,448.4”.

Definition of Terms
ACCESSIBILITY - refers to the design of products, devices, services, or
environments for people who experience disabilities.

ADVERTISING - the activity or profession of producing advertisements for

commercial products or services.

CONSUMER - a person who purchases goods and services for personal use.

CONTINGENCY PLAN - a plan designed to take a possible future event or

circumstance into account.

DISTRIBUTION - the action of sharing something out among a number of recipients.

HOMOGEINITY- the quality or state of being all the same or all of the same kind.
LGU or LOCAL GOVERNMENT UNIT - It is the part of the government closest to the
people and is in charge of delivering basic services and facilities to its constituents.

MEDIA INFORMATION - Media are the collective communication outlets or tools

used to store and deliver information or data.

MARKET SHARE - the portion of a market controlled by a particular company or

product.
MARKET PENETRATION - refers to the successful selling of a product or service in
a specific market.

NETIZENS - a user of the Internet, especially a habitual or avid one.

PRICE INDEX - is a normalized average (typically a weighted average) of price

relatives for a given class of goods or services in a given region, during a given
interval of time.

PROFIT - a plan designed to take a possible future event or circumstance into

account.

SIGNAGE - signs collectively, especially commercial or public display signs.

SUPPLIER - A party that supplies goods or services.

Street Level: Nagpayong Sikat Araw St and Kenneth St.

Our Cha-cha’s Pizza 4 Pizza in
 Product PIzza Pedricos the Box
SALES (Peso) 80 35 40 25

Market Share 0.40 0.20 0.20 0.20

Profit 19.56 10.00 20.00 15.00
Customer Normal Quite Good Very Good Good
Satisfaction

Price Index 224.2 100 150 135

This is the 3 competitor’s we have in the street level, either this 3 has its own
methodology to raised their strategies in selling their own product, while our sales is
rating normal through other competitors. The listed points by the table are divided by
three competitors showing their corresponding points in competition with other rivals
from the street level.

Barangay Level: Nagpayong Sikat Araw and Pasig City

Our Cha-cha’s Pizza 4 Pizza in
Product Pizza Pedricos the box
SALES (Peso) 80-100 35 40 30
Market Share 0.40 0.20 0.20 0.20
Profit 19.56 20.00 20.00 15.00
Customer Excellent Very Good Very Good Normal
Satisfaction
Price Index 224.2 100 150 130

This is the 3 competitor’s we have in the street level, either this 3 has
its own methodology to raised their strategies in selling their own product, while our
sales is rating normal through other competitors. The listed points by the table are
divided by three competitors showing their
corresponding points in competition with other rivals from the street level.

City Level: Nagpayong Sikat Araw Pinagbuhatan Pasig City

Our Greenwich Shakey’s Sbarro
 Product
SALES (Peso) 80 135 35 80
Market Share 0.40 0.20 0.20 0.20
Profit 606.36 465 465 465
Customer Excellent Great Very good Great
Satisfaction
Price Index 224.2 100 150 130

This is the 3 competitors we have in the city level, also few changes through
this end, the results are exceed by the promotion on each rivals. Big companies are
gathered here. But great expectation has come when we give our endeavor for the
righteousness of balancing the business.

Primary Target Market

Research First Month 1st year 2nd year 3rd year
Who Buys Solo and Family and Family & Friends &
Couples. Teenagers. Friends. Family.
What was Hawaiian Zarg and Fries, Extreme 3 P’s Pizza,
bought Pizza, Sausage Pizza. Supreme Vegan Pizza.
Cheesy rolls. Pizza.
Where was it Za restaurant Za restaurant Za restaurant Za restaurant
brought
How was it While waiting While waiting While waiting While waiting
brought and talking and talking and talking. and talking.
Why it was To have Birthday Party To have time To have an
brought bonding and Occasion. for everyone. victory
happiness. fanfare.

In the table shown is the primary target of context with the Family, friends and
couples or solo, and also buying this menu they will ask for their likes and dislikes.
First 5 months in our little stall while starting in new beginning but it is a blessing.
Few customers such Single or couples are buying Hawaiian Pizza and Cheesy rolls.
Because of their sweet taste about this flavor fillings, while waiting and talking with
bonding and happiness. 1st year the restaurant improved the family is being gathered
by the selective customers, and also the teenagers which is choosing their best of
three combo. The Zarg and Fries which is mixed with Pizza and Burger, Fries.
Respectively the family are choosing the Sausage Pizza for a special occasion such
as Birthdays etc. while waiting and talking. 2 nd year few changes has come with a big
surprise the customers are buying the Extreme Supreme Pizza only by the
celebration of our Za Restaurant as a Pizza Parlor to have time for everyone. For the
next year new innovation has come we intend to do more speculations and
recommendation. The 3 P’s Pizza that is being mixed with Pepperoni, Bell Pepper,
and sweet pineapples. Getting along with Vegan Pizza which is mixed with veggies
such as Olives, Onions, Mushrooms, and Bell Pepper the role is to have an victory
fanfare. In the target market the customers are very initiative in buying through the
menus for their desire are very mutual among with the corresponding add-ons. Add-
ons is bought up to be our strategic method in those customers. It is a pleasure for
us to be the part of their lives by being as restaurant that they love and give such
honor. Za Restaurant takes the advantage to give more of their wants and needs by
our priority, it is a correction to give their necessity as a primary target market.

Secondary Market
Research First Month 1st year 2nd year 3rd year
Who Buys College College College Family and
Students Students Students friends.
What was Cheese Pizza Extreme Vegan Pizza, Sausage
bought and Warma. Supreme Pizza Double O. P Pizza.
Where was it Za restaurant Za restaurant Za restaurant Za
brought restaurant.
How was it Pleasantly Pleasantly and Excellent With a joy
brought and comfortable. and
comfortable. happiness.
Why it was To have a To have a To have a To have a
brought bonding time. partial time. bonding. bonding.
 In the gathering of our own research, all the customers are being studied
based on own operation for coping up with their information. First 5 months the
College students are based on secondary market given to approximately exceeding
in the next 2 years. Selecting their specialties by eating this foods such as Cheese
Pizza, and warma as their favorite with Extreme Supreme Pizza, Vegan Pizza,
Double-O-Pizza as the best seller. Upcoming years for the third time unusual for the
taste of the student changes and went through their hectic time schedule in study
time day by day, and eventually partially cooperate with the pleasurable moment in a
matter of time. Family with their friends is being increased this whole 3 rd year, even
the college students changed their own taste or perception. We give our best to give
them their satisfaction to the fullest. Bonding with their own families and friends to
have a partial time in giving them a moment at a time. Plan servicing of food is to
take the part for the customers and fast deliverance of the counter. They will felt
pleasantly comfortable at their seats with joy and happiness. The Za restaurant
shows the gratitude for the fast food restaurant in giving precious momentum in
making their sunny day be perfect. Pizzas and meat tenderizers are common to felt
a good taste on their first bite to the last bite. “ Excellence is our evidence” to
improve and move up in competitors to see our creativity. Reasonable things are
able and unreasonable things are not stable, sitting with our table is comfortable
because the food is suiting always to your mood.

Our Shakey’s
Product
Significant “Zarg” is the highlight of Mojos the potato cut oval
Highlights the restaurant to give our shape strips that is the
Overall Learnings customers new and highlights for the customers
possible outcome for their and positive outcome just by
own cravings. looking by it.
What worked and Zarg is the one whom The Thin crust pizzas and the
 why? worked in the restaurant mojos for the popularity of the
which is the best-seller restaurant and the respect
mixed with your favorite that is being given by it.
toppings / Pizza or Burger.
Why did not work It doesn’t work by the few Sometimes the customers are
and why not? customers in the reason of not taking it over by eating it
they didn’t known the Zarg all in severe cases they are
especially if they are already full by the common
conscious about it. reasons.

The Za Restaurant are highlighting the Zarg as our best seller and giving our
customers new and possible outcome for their own cravings. What are the one who
excel through our menus it is the pizzas every hour and everyday. The reason why
the selective customers are choosing it by their own will. There are some special
reason their cravings are higher than what we expected or the customers is just
wanted to eat as usual and simple. The Zarg is not working by other customers
which a bad expectation for us, in the implication of failure. While our first competitor
which is a big competitor to our restaurant such as Shakey”s for the popularity of
their restaurant and very respectful for their customers or buyers lending a happy
momentum for their tables. Mojos and Thin Pizza Crust are the essential foods from
the menu that are being selected by the fanfare, by just seeing it they’re getting
excited when it lend by their hands while eating of it. Respect that is given by the
Shakey’s are very common to imply in customers.

Primary Target Market

Our Shakey’s
Product
Pepperoni Pizza, Hawaiian Thin crust pizzas, Mojos,
Likes Pizza, Extreme Supreme Fried Chicken.
 Pizza, Double-O-Pizza,
Zarg, Fries, Warma.
Vegan Salad, Cheesy rolls. Garlic Bread.
Dislikes

Wish List Flavored Fries and Burgers.

Milkshake.

The research that is being collected to our receptionist is that the customers’
likes are very attentive by this list: Pepperoni Pizza are bought through Single or
couples and Teenagers, Hawaiian Pizza are bought by the Family gatherings.
Extreme Supreme Pizza are being bought by the squad of teenagers or family
gatherings. Double-O-Pizza bought by the customer that is liking the pizza by onion
lover with the sweet olives such as couples and teenagers. Zarg is the best-seller of
our restaurant that is being bought by the teenagers and family gatherings. Fries are
bought by the add-ons some reason by their cravings. Warma is and beef-coated
with veggies inside with cheesy-mayo fillings bought by the women accurately
100%. The Dislikes of our customers are Vegan Salad and Cheesy rolls which are
being not numbered in buying from their selection in the list of our menu. Wish list is
Flavored Fries and Milkshake which on the next year will be released and well-
planned. Shakey’s are being recognized through the likes of the customers such as
Thin crust pizzas, Mojos, and Fried chicken. Dislikes are garlic bread which
sometimes are being leavened in the table. By the recommendation of the
customers are burgers that are needed for the cravings of many.

SITUATIONAL ANALYSIS

A. Environmental Analysis
 “The control environment will be a result of monthly employee meetings
during which we will discuss the current marketing activities, sales, promotional
activities, and ideas that will lead to improvement, each person, whether a full-time
or part-time employee, owner, or manager will facilitate the meeting once a month
on a rotation. Minutes will not be necessary, but current facilitators will follow up on
previous topics and debate the value of current and future marketing programs”–
plans. Political can affect us by giving a higher tax and having a bad issue on
importing and exporting products, since they always give a law it may give a real
impact to our restaurant specially we are depending our some of ingredient in other
foreign country. Economy also has internal impacts on restaurants, every year pass
by the people are increasing so the value are increasing and all ingredient are
increasing too. some customer are expecting for lower the price we offer, in this kind
of situation some restaurant are closing because of the high value of ingredient and
exchange to a small amount of money and the taxes are getting higher are making
them decide to close. Social affect us also we are getting some of our ingredient
outside the country and it also had a big amount of money so we have only a
particular amount of the food. Our competitors take advantages of that they will give
more lower an cheap amount on their product, they will never feel the same to us
because they are just getting their ingredient inside the country. Technology had a
big impact to us especially our customers are Millennial we have to adjust to make
our business trends. Legal our business is legal and we follow the law and pay those
taxes that Government give to us. Environment is a big deal to us we have to build a
restaurant in the city wherein people will get easy to find us, it’s a big challenge to us
to make the whole restaurant clean and environment friendly even if we are inside of
the city, we make it full peaceful for the sake of our customer to make them relax.
We put a relaxing and calm background music for them to feel like they live in other
world for a while.
 Changes Possible Decisions of the
happening Implications to us business
Political Tax by the uses Increasing of uninjured or
for the business. rental payment. intact to any
expenses
Economy Decreasing and Tendency of To apply the
increasing of losing of tactics benefits of
supplies and and losses of profitability in
demand. producing in a beneficiaries of
short period of the Za
time. Restaurant.
Technological Fast oven Tendency of poor Need for more
baking, cooking, work ethic that improvement of
topping can caused an the machineries
appetizing for worst essence for that is being
technological the customers. needed to
services. produce are
foods neatly.
Legal Legalization of Legal transaction Approval of
the business are the best way License
properties on to interact with Agreement that
agreement are other companies can be an
agreed by the in stock market stronghold of the
government. and market company
shares. testimonial
properties.
Environment The We need to The stronghold
environment is gather more of the business
surrounded by customers or needed to be
few competitors buyers in our strong rather
but having a charismatic than in solution
crowded people, complexity of our of removing the
in that purpose sales fallacies of
it is an victory complementation company risks
fanfare. and and problem.
recommendation.
On the context, of the political institution tax are very high at its rate, and possible
implications are to have a solution in our rental payment and to our adversities.
Regarding on our decisions, we need to prevent the delay for being not broken or
damaged to any expenses that is needed to be paid as fast as we can. Economic
status for the changes is very attentive by increasing and decreasing of supply and
demand. For the implication it will have a current reason to have poor work ethic that
can caused an bad habit and outcome for management issues. The machineries
need more empowered enhancement for the positive outcome of the business
through producing the foods presentable. Legal issues are approved and have a
good interaction with other companies, in the best way to transaction is easy to be
processed in shareholders. The decisions of the business are to have an agreement
in building the stronghold of the company debate by its own mandatory properties.
Environment or geographical area of the target market are very suited with our
restaurant which have a few competitors by a crowded people. To have an good
sales for the business and serving the customers through their wants and complaints
to any various of distractive essence. And to prevent to be strong in solution of
removing fallacies of company risks and problem. Customer lifestyle are always on
the middle class that whom visiting our restaurant to feel comfortable at their tables
and gave their stationary. It is our pleasure to give an accountability to serve the
customers to fulfill their cravings. Raw materials costs are expensive at the 5 months
of our service that will show are conclusion and recommendations to adapt more
compatible food that will be acceptable for the customers. Competition that will affect
our business is hard also that our competitor is big as we expected, But if we do
more consideration for our customers wish why we didn’t do it for a cause. The Za
Restaurant assures that the competitors will be our weakness but that will be our
strength. In coping up with future that is lend by us not give happiness for the people
but to give them a good vibes and clear, relaxing moment of their life with just eating
in our restaurant. In the pleasant advice of the company for giving much passion of
the staffs for their doing. It is to avoid the mentality of the staffs by being an non-
civilized people and take up their opportunity in giving so much love and affection for
everyone that is inside of the restaurant. The company is taking responsibility and
opportunity for the stature for our customers serving them right and well-pleased.
Competitors are just a competitor lead but don’t let others get to the lead.
Sometimes we lost but that is the key is the key to be the stronger the most.

5 FORCES OF INDUSTRY
Rivalry among competition – This is the partial assumption about the
competitors and rivalry survival on how you can cope up to survive in the obstacles
that will come to your own company. What are the further strategies and
methodologies to act as no. 1 competitor and standing firm through any risks and
problems.
Bargaining power of Suppliers - It is an potential in the profit of the industry
and retain all the state control for rate of their own. Suppliers increase competition
within an industry by threatening to raise prices or reduce the quality of goods and
services. As the result, they reduce profitability in industry when the companies
cannot recover cost increases in their own prices. The capabilities are very positive
to achieve small business and more than concentrating than the industry.
Bargaining power of Customers - Customers availability to any preferences
that they can use as power to bargain in any credentials of a one company for
selling products and taught of the buyers to apply these references that they can
used for sales communicative skills in the use forcing down prices, for more
innovation and exerting more endeavor.
Treat of New Entrants - The number of potential new entrants into a market
varies considerably and is a key factor you need to quantify. Sectors that require
high levels of investment and expertise are much harder for new organizations to
break into and challenge the existing providers, which protects the profit levels of the
existing players.
If your market is one that has a common technology base, little brand
awareness or loyalty, and is one in which the distribution channels are accessible to
all sizes of organization, then you will usually find it is easy for new rivals to enter
your market.
On the other hand, if your market requires the acquisition of patents or
proprietary know-how, many potential new entrants will be deterred because of the
large up-front investment required. It is also more difficult for new rivals to enter a
market if brand loyalty is high, as your customers are far less likely to switch to
another brand.
Treat of New Substitutes - Substitutes can be defined as those products or
services that meet a particular consumer need but are available in another market. A
substitute product is a product from another industry that offers benefits to the
consumer similar to those of the product produced by the firms within the industry.
The threat of substitution affects the competitive environment for the organizations in
that industry and influences their ability to achieve profitability because consumers
can choose to purchase the substitute instead of the industry's product.

This can be a significant issue as it constrains the ability of suppliers to raise prices,
even though this may be in all of their interests. For example, the price of
newspapers is constrained by the existence of online news and TV news channels.
The availability of these (more or less) free services has meant that the newspaper
industry has been unable to increase its prices in line with rising costs even though
almost all newspaper publishers would like to do so.

5 forces of Rate If HIGH, What can be done to make it

industry LOW?
It is to coped up for new innovations
Rivalry among High and to improve more to other
competition competitors.
 It is to maintain the relationship for our
Bargaining power Low suppliers in their trust to our business
of Suppliers properties.

Concentration for maintaining the

Bargaining power Low quality and establishing strong identity
of Customers In the market.

To implore what is in for the business,

Treat of New Medium and to keep the connection.
Entrants
Treat of New To keep them to be organized for the
Substitutes Medium sake of our customers.

The Forces of Industry determined what is need to be balanced, and too

make low in the risk and reductions. And furthermore, Rating are high with the rivalry
competition with possibilities in any situation and to keep it low and decrease it. We
need more approval through our innovations. For that we can have a successful
motivation for the buyers or customers. Bargaining power of suppliers rely on the
business partnership through threats of increasing the prices annually and
equipment for proposed sales but by recovery for the quality of goods and price
value. If the price value increase they will hold on to the bargaining power of
supplies. Bargaining power of customers this is part time of the seller or retail of any
customer or buyer, to keep trying on pushing what is the next move we can do for
the well-ness of the business. Treat of New Entrants that is being need to focus on
what is the thing we need to do for the business providing foods and drinks through
the restaurant. But the hope that is needed to do is to have faith in God in giving
guidance through our work for the cleanliness and appropriateness in the customers
or buyers that is needed to give that is worth for. Treat of New Substitutes the part of
the choosing reconciliation for their own point of view. And for the benefits in
customers for a replica and crafting it such a subject like a carbon copy. The portion
of being as a subject is harm for the business, hoping for more respect on their own,
for making it done well with an excellence is to have innovation and inspiration
through the business aspirations.

B. Key Factors for Success

“Customer satisfaction is the key element that needs to consider its attitude,
Yi, (1990). In the case of fine dining restaurant, there is some relationship between
the customer and the service provide. Customer satisfaction will be based on the
evaluation of several interactions between both parties. So that we will consider it’s
satisfaction as a part of overall customer attitudes towards the service provider that
increases the number of measures (Levesque et McDougall, 1996,).”-UK essay.
Our Restaurant is open for all customers. We also allow birthday party, business
meetings and catering services that may help us to the path of success and to help
us to know better. This will be a best location for any occasion and we are available
for food trip, friend and family outing, get together etc. we aim to serve you food that
brings you to foreign country vibe! We’re definitely nothing like any other.
The one thing that will really affect us will be the law by the Government, the
changing Environment and the Increasing value of product in markets. Government
issue on importing and exporting product are challenging us. Za Restaurant known
as the foreign country vide restaurant because we adopt the idea of other foreign
country and bring its here in the Philippines for them to taste the northern and
western food was like. Some of our ingredients are came from other country such us
japan, London, San Francisco, L.A et. So that they can still eat the signature taste of
our product, we are responsible to maintain and to think how we handle the product
so if there’s happen in importing and exporting the goods we are the one who will
adjust to buy in other foreign country, the environment affect with it comes to place
and increasing value of product we have to adjust especially in the place so that we
can’t be trap on old kind of environment.
C. SWOT Analysis (STRENGTHS & WEAKNESSES)
STRENGTHS
 Flexibility - The new ideas that comes up always deliberate by the
heads officers, and we are responsible for the quick respond to our
customers and know how to handle the problem
 High quality product - we are responsible to make it healthier and very
affordable at the same time.
 Unlimited Supply - Our supply are came from in-and-out side of the
country. Some of ingredients
 Preferential assumption - An overview of your customer's
demographics including age, gender, occupation, lifestyle and buying
trends; assumptions you have made about your market that influence
your planning and implementation
 Global Competitive - Innovative packaging will position us at the same
level with foreign fast food franchises, Enthusiastic and friendly staff
and last of ingredients are came from local and international.

 Successful Innovation – Open innovation is a paths to a market, It it’s

combining the idea of consumers and partners.

WEAKNESSES
 Financial Decrease – Success in all business are limited only by the amount
of time and effort. If someone doesn’t work it its big deal because it may
cause a small losses until it come up in higher one.
 Quality Concern – The quality must be fair. We are responsible to make all
our food combined with local and international ingredients fir its signature
taste.
 Production Inefficiencies – It may cause a big problem to our business, so
we have to be prepared and create a plan B if the plan A failed.
 Poor brand image – It may cause a disconnection for the customers and
their representative of the business. Poor image will be an low-esteem for
the company while the customer is decreasing in the popularity for the
primary target and secondary target.
 Poor work ethic – Low-esteem for a critical low eagerness at work for the
staffs that may cause poor representation for the business that is need for
controlling and managing the business.
 Fail recommendation – we are responsible to encourage people to trust our
restaurant if we failed to our flyers then we have to think what is the news
why to spread the information about our restaurant like creating a social
media page that encourage people to come to our restaurant.

What new factors can we start doing?

Za restaurant have to maintain the ingredients that came from other
country to recognize the signature taste of it even if you are not outside the
country. We have to listen to the side comment of our costumer whether it is
Good or Bad so that we can change or improve the mistake and incomplete in
our restaurant. We are responsible to combined international and local
ingredients to achieve the perfect taste that they want too. The Freshness
means healthier ingredient that must always present to the food, it must be
presentable before you serve to the table.
What existing factors can we stop?
We have to control the quality of the food and know how our
service they feel like. If the staff and receptionist doesn’t know how to handle
the crowned they must be train again to know the right thing that they need to.
We are responsible to improve the organized the restaurant we must not just
 focus on one thing we must focus on the whole so we know if all things are
balance.

D. SWOT Analysis (OPPORTUNITIES & THREATS)

OPPORTUNITIES
 Take advantage of the increasing popularity of the Restaurant.
 Increase the amount of a good quality of the products.
 Growing number of customers opting to.
 Growing demand of high-quality products supply.
 Growing interest in healthy, organic products etc.
 Acceptance of the interest as a marketing and customer service medium.

THREATS
 Indirect competition from expanded supplies from other competitive
companies.
 Development of other surveillance activities with duplicate goods.
 Running marketing campaign in social medias.
 Having financial issues.
 Company redundancies in the future.
 Development of other (funding) compared to other major surveillance foci.

Why opportunities not threats

Every year passed, Za Restaurant will be known for the foreign country
food vibe. Since we bring some of the popular comfort food from northern and
southern country here in the Philippines, we are responsible to bring more
and different. if we are not available to adopt some of comfort food in other
country then we have to think what will be the way for us to get the attention
of Filipinos, We decided to combined and add some different kind of safe
ingredient just to make us more unique, we combined the Pizza and Burger
 and now it is also known as “Zarg”. We add food color which is color black in
the burger and now it is known as “Black Burger” we make our product unique
and it is our advantages to be different from our competitors.

Why threats not opportunities

The biggest problem of us is our competitors, they always copy and
comparing their product on ours and to them since there product ingredient
are came from local. In that way it is easy for them to bring their product more
affordable. And it is a threat for us how we face it. We we’re going to have a
hard time if they will compare the price of their product to us.

E. Market Segmentation

Potential Market Size

“Target market should always be the first step in estimating market
size. The Served Available Market refers to the percentage or size of TAM (audient
measure) that a company can reasonably serve based on product, technology and
geographic constraints. In your market sizing process, start by determining what
products or services should be included as part of your TAM.”- Priority Metrics
Group,
Market Growth
Our strategy is based on serving our market well. We start outlet as a
“market tester” that could become a model of the expanding number of outlets in the
future. We will concentrate on maintaining quality an establishing a strong identity in
the local market.
Homogeneity
We adopt the Northern and western style comfort food and bring it
here to the Philippines. So you don’t have to travel in other country, you can taste
the freshest and awesome food. We change the vegetable daily for the sake of our
customer that wants a fresh vegetable. We also order some of our ingredient like
powder in foreign country to maintain the signature taste of the food.
Ease of Creating Awareness
“In order to survive, people must eat. Unfortunately, the food that is
needed for survival is not always available, safe, or nutritious for individuals,
families, consumers and communities.” –Bartleby. As a restaurant we are
responsible for making sure that every food that served on the table of our costumer
are clean and conservative.
Responses of Customer
Service quality and customer satisfaction has been the focus of our
restaurant. We create high quality food product ensuring customer satisfaction
through the implement of automated clean processing that protects the
environments and supports the creation of ever better products.

Overall Attractiveness
The Za Restaurant will be serving you a northern and southern style of
comfort food like the world famous burger, pizza, and fries but it’s not just a typical comfort
food because it is upgraded to unexpected combination etc.
 Street Barangay Level City Level
Level
Potential Market Rating in
Size 100/200 Rating in 500-600 Rating in 1500 -
customers. customers. 1600 T
h customers. e
Market Growth Outlet that has Even the outlets The stature
been given on are outnumbered formed in the
50-100 buyers the popularity innovative
for the well-ness increase in cooperation of
of the business. stature. the business.

Homogeneity Local The foods are The food are not

transactions are recognized to be just recognized
exceeding. an fun and but being a
amusement for blockbuster like
the customers. a film in the
victory fanfare
of customers.
Ease of Creating Cleaned Obedient in Multi-tasking
Awareness surrounding to allocating the and providing
give a good staffs in hosting excellent
view for the and guiding the satisfactory for
customers. buyers for asking the buyers.
any questions.
Responses of Poor design Improving Innovative and
Customer context, and interaction for the responsive for
waiting for what relation on social taking part in
is next. motives. family bonding.
Overall Responsible for For the positive Popularity is
Attractiveness anything that is thinking there is a gained to the
presume. positive outcome. respect and love
for the Za
Restaurant for
obtaining such
honor.
Best Geographical Area of the target market in the Za Restaurant market growth that
is giving in the worth of the business in lending a helping hand like the outlets.
Stature are increasing in popularity of the business matters and living relationship
betwixt our customers. Ease of Creating Awareness through giving a good moral to
the customers or buyers and in their interaction in the Za Restaurant for the obedient
guidance and multi-tasking capability of the staffs inside of the restaurant is
compatible and initiative. Overall Attractiveness that overwhelmed the customers
and a positive complement for the surrounding of the Za Restaurant not just outside,
but inside also. Giving thanks for the support of the customers and obtaining such
respect and love, honor that are attain for congratulating the success of the
business.
Description and Demographic Profile of Target Market
Tables 1 to 4 were drawn to answer problem number 1, specifically, what is
the demographic profile of the respondents in terms of age, sex, civil status and
educational attainment.

TABLE 1
Distribution of Target Market According to Age

Age Frequency Percentage (%) Rank

18 56% S
200
100
21 20% A
200
46 6% C
200
50 4% D
100
24 20% A
1000
Total 100% A
 The table setting is information gathered by chronological aspect in
expectations annually to the age of customers or buyers. Frequency or the numbers
that is counting the approximate estimate of people that is measured. Percentage is
the record for measuring the people who like or dislike the product. Ranking
deserves on the letter, Supreme –S , Average –A , Common –C , Down –D or lower.
Target marketing assurance for this research are eventually true for our motives.
(Table 1)
TABLE 2
Distribution of Target Market According to Sex

Sex Frequency Percentage (%) Rank

500
Male 75% A
500
Female 45% B
1000
Total 100% A

The table setting is information gathered by chronological aspect in

expectations manually to the gender or sex of the customers. Frequency measured
the people that is sufficient for the business proportion and victory fanfare.
Percentage accumulate in behalf of the men increasing in 75% by their appearance
of eating less than female which is 45% by an appearance of eating casually and
mutual. Ranking deserves by the two factions ranging Average –A and Below
Average –B. The research and measuring capabilities are assured above through
possibilities that known truth and wise. (Table 2)

TABLE 3
Distribution of Target Market According to Civil Status

Status Frequency Percentage (%) Rank

 200
Single 10% A
500
Married 30% S
300
Widow 10% B
500
Others 30% B
1500
Total 100% B

The table are settled in the Civil Status of the corresponding life of the
customers even when they are Single, Married, Widow, and others. Frequency are
measuring approximately by 200 – 1500 overall. But the percentage rely on what is
the situation gathered that is being provide in ranks. Single are primary but they are
efficiently low, Married are extendable, Widow are frequently arranged, at last the
others are behalf that is just on add-up to our target market according to civil status.
(Table 3).

TABLE 4
Distribution of Target Market According to Educational Status

Status Frequency Percentage (%) Rank

100
Elementary 10% B
200
High School 20% A
300
College 30% S
200
Professional 20% A
200
Others 20% A
1000
Total 100% S
 The target market are distributed in status for their own educational
attainment in Elementary, High School, College, Professional, and others.
Frequency align in what is the significance of people rating by their allegations about
the customers. Percentage presents the corresponding limit of the people by eating
inside of the restaurant. It affects a lot more of attentive record of the people by their
own reasoning. Ranking defined the target market though their educational
attainment by Below Average –B, Average –S, Supreme –S. (Table 4).

MARKETING OBJECTIVES AND GOALS

It is our goal to be "the extraordinary fast food place" and an “Extraordinary
comfort food”. We focus not on just serving American or European food, but we also
adopt the Asian dishes to captivate other Filipino peoples to try our food and to give
them thoughts of what foreign country food taste like. It is target market about sex
for the simplicity that can read the census of the two gender of each sides, which is
the one who eats many. Thus, the male is more higher to eat more than female. It is
a fact that man are very monstrous by this cuisine but by others also. The target
market of Educational Status it is very good to see it is an possible rated function for
students and to many people especially as an educated person. Being tired by
studies bonding with your friends can be a possible census for the measurement of
customers that like to eat in the Za Restaurant. At last the target market according to
age this is the most special objectives that can calculated all the people who will eat
in the Za Restaurant.

The receptionist of ours based on his census the 18 – 37 yrs. old is very
essential to eat more rather than 40 yrs. old they didn’t want to eat pizzas and so on
and so forth. They are tangible for any foods in the menus so we take the
responsibility among them. Za Restaurant marketing objectives is to be more patient
abiding at any forms of coping up with our dreams and hope for the brighter future of
the Za Restaurant.
Year 2018
January February March April May June
Sales 606.36 547.68 606.36 586.8 606.36 586.8
(units)
Sales 100-138 100-138 100-138 100-138 100-138 100-200
(peso)
Market 10% 10% 10% 10% 10% 20%
Shares
Profit 2953.56 2953.56 2953.56 2953.56 2953.56 7041.6
Customer Quite Quite Quite Quite Quite Very good
Satisfactio good good good good good
n
Market 11% 11% 11% 11% 11% 20%
Penetration

July August September October November December

Sales (units) 606.36 567.24 567.24 567.24 586.8 567.24
100-200 100 to 100 to 200 100 to 100 to 100 to 200
Sales (peso)
200 200 200
Market 20% 20% 20% 20% 20% 20%
Shares
Profit 7041.6 7041.6 7041.6 7041.6 7041.6 7041.6
Customer Very Very Very good Very Very good Very good
Satisfaction good good good
Market 20% 20% 20% 20% 20% 20%
Penetration

The year of 2018 is concluding the assumption in project, sales (units) that
are being used in the supplies that are used at every day in selling the foods we
served for the customers. The supplies are being deducted in what we used in the
supplies in 125 pesos with a tips of 48 pesos. January = 606 pesos, February =548
pesos, March =606 pesos, April =587 pesos, May =606 pesos, June =606 pesos.
Annually in the 5 months of starting the business is 100-138 pesos is the price value
of the food we sell too. Market shares are getting increased at 10% with a profit of
2954 pesos in 5 months, with a customer satisfaction of commentary of quite good.
From the census of market penetration at 11% the next upcoming month became a
responsive captivate of our ideals. It increased as we didn’t expected. So we need to
keep up high our price value in further more improvements for the restaurant. There
are some changes for a whole year adding some new foods in the menu. The
market share increase at 20% and the profit avail by 7042 pesos formed by the
whole year. Customer satisfaction is seeing a very good pleasure in the comments
of the customers or buyers. Market penetration increased at 20% for looking forward
in the products that we used in the whole year. More fanfare that we encounter in
the restaurant is to give their recommendations about us but also it is good to see
that the restaurant is improved and motivated the customers for their selective ideal
desires. Even the Za restaurant is not known by its option to the people on our
fanfare, we conclude to those who visit the restaurant eventually and take the
responsibility and opportunity. To take up all their support on us, and taking care for
their stature on us. The customers are the one who can replenish the balance of the
company. In through the struggles we have every day to keep up ourselves but we
keep our hands off to the things that is being a failure. We give thanks for the people
and customers who supports us. The remembrance we assure is the thing that we
give smiles for everybody. We intend to help the charity for this opportunity and
make a well big city. For the affection for our own country and nationality.

Year 2019
January February March April May June
Sales 606.36 547.68 606.36 586.8 606.36 606.36
(units)
 Sales 100-200 100-200 100-200 100-200 100-200 100-200
(peso)
Market 22% 22% 22% 22% 22% 22%
Shares

Profit 14,083.2 14,083.2 14,083.2 14,083.2 14,083.2 14,083.2

Customer Excellent Excellent Excellent Excellent Excellent Excellent
Satisfactio
n
Market 22% 22% 22% 22% 22% 22%
Penetration

The plan for 2019 by the late 2018 the sale (units) are being the same as usual but
the sales (peso) 100-200 pesos that is being worth by the next innovation of the
restaurant. More improvements the more higher we take a cause for adding the add-
ons. Market shares got higher on our bid of class definition in giving our ample time
to take it on by other companies that we have our partnership too. And give
satisfactory for the customers or buyers and don’t let the relationship for the
customers are being break for the hindrance in some serious problems. Profitability
skills glow up for this year, the profit that we earn this year is 14,083. Through the
customer satisfaction we have they gives us a thumbs up. Market Penetration is
increased by the rate of 22% for pushing it to the next level. We are very pleasant to
say that the customers are good to give love and such honor. The dream we had on
this plan is to have the trajectory in directing the right way on giving the customers
or buyers their necessities like burgers, fries, pizzas and some appetizers that can
fulfill their cravings. In American and European style to bring more at fort the Filipino
style in cravings of many. It is very special of us that creating this idea will give so
much love for everybody. Greetings for the co-makers that created this is on the
Philippines but originally in other country. This plan will get an enhancement for the
improvement of global enterprise candidate of the Philippines, and as a
representative. Being as a representative we hope that the Za restaurant will not be
just local, and being as an international. Pushing forward to our limits make us excel
but if we don’t control it. There is nothing you will get unto the next level. Few more
ideas will come to the next upgrade add-ons will be added on this year. The speed
oven will come through this year and it help us to provide more unlimited provision
for our company. For the assistance of waiting customers for getting bored upon
their tables. In a new vision for our mission is to help our economy and raise up our
country.

MARKETING STRATEGY

A. Product Positioning
“Development of the modern society, customer is willing to seek the high
service quality during in the fine dining restaurant. So the basis of element is the
clearly knowledge for the customer needs and customer wants to make sure the
customer feel satisfy in hospitality industry. Nowadays, the customer consumption
dining has not only meets the needs of basic needs, but want to get the
unforgettable enjoyment.” –UK essay. As we develop our restaurant we also develop
our food so you can guaranteed the foreign comfort food with a twist!
Answer
For a reason that our product is
Why should the very efficient to give satisfaction
Functional customer/ target market for the customers.
buy your product/
service?
They will felt affection through
Emotional How will they feel when other countries that signature
they own and use the their own taste and happiness.
product/ service

It is like our new expensive

 Social How will others product which is the “Zarg” that
perceive when they use come from foreign countries in
the product? short pizza mixed with burger.

We are very affordable for the

Economic Why is your offer priced sufficient satisfactory of their
right? own money, and our product our
reasonable for the finest.

The products that are being used and assure all that the product we used
is very safe and healthy for everyone. It is very efficient to fulfill the give satisfactory
for everyone. Through services we done is to the best that the customers that are
hoping for excellence. Emotional states of being in eating with their table are
bringing joy and happiness with signature of American style and give the presence
of the Filipino Hospitality. Social conferences will talk about this named “Zarg” as our
product it is an essential to recognize what it is for others thinking in short bring
conscious and mystery but with eating it softly. Economic status it will be priced as
sufficient money that they can bought for the finest to the best. Giving this
opportunity to more ideas at the company was rough. But helpful things we need to
know not just by thinking, but what is connecting. In the path of functional, social,
emotional, and Economic. Thus, all this we do for the best of our company and to
help the community. All of our works are not just to bring more excitement but abides
on the marketing strategy we used as always.
B. Customer Satisfaction Strategy
Our strategy is based on serving our markets well. Service quality and
customer satisfaction in the relationship between service quality, by providing a fun
and energetic environment, with unbeatable quality at an acceptable price in a clean
and friendly outlet will help us to know and be the talk of the town. This will help us
to improve service quality and customer satisfaction, at the same time.
 Strategy
Awareness Selling Facebook, flyers.
Location In a crowded place,
and very convenient
place.
Signage 24 hrs. and
Open/Close.
Advertising Broadcast Media and
Product
placement.
Availability Place Clean and friendly to
the environment.
Distribution Delivery, print ads.
Accessibility Special Assistance for
any various of courses.
Trial Price Affordable in 99- 300
pesos from all the
menus.
Promo Once you eat up to 300
pesos, you can earn 50
points to bought in any
restaurants.
Discount Up to 20% for the
netizens such as teens
and adults.
Repeat Purchase Stand firm to the
methodologies and so
on and so forth..

Our business used this methodologies to bring forth the hope on

coping up for the good of the company. In selling we use Facebook to share our
location and price value of our restaurant. Flyers or outlets that is being given is to
give more chill with one who want to bought it with the family. Location is provided in
the good location and convenient place. Signage the store or restaurant is open at
24 hrs. with Open/Close to give alarm for anyone who is visiting the restaurant. For
the advertising is the Broadcast media and Product placement for knowing the
innovation of the business properties of the company. Availability is where we can
check the availability with the area or place, with the distribution of Delivery and ads.
Accessibility with any courses of special assistance. Trials are for the exceeding in
the strategy of decreasing the points annually but giving more proportionate in price
value, promo, and discounts that are below 20% for the customers such as teens
and adults. By repeating the purchase stand firm to the methodologies we used
eventually. Our Strategy is to make the customers happy and quick assurance for
our response.

C. Preferred Brand Strategy

The logo for the diner features a cartoon image a man with mustache. Since
our target costumer is the millennials we decided to make the mustache as our logo
because it is trends since 80’s.The purpose of delighting customers so they remain
satisfaction in spite of attractive competitive offerings, so that when the customer is
seen as a final judge of the quality of service and quality of foods.
Your product/ Competitors Compare the
Services product/ difference
services
Awareness Clean and neatly. Struggle for The smooth and
crowded fanfare. jazz of our place.
Availability Served well and Self-service and Services are a
elegant for the assisted by the fast respondent
customers with our waiters. through any
receptionist. cases for the
sake of the
customers.
 Trial We can change the Some of the For implications
ingredients, to able ingredients will be and request of
the customer in eliminated toward the customers
choosing and through other and give their
adding any variety countries. wants.
of ingredients.
Respect Stand firm to the Stand firm to the Stand firm to the
Purchase methodologies and methodologies methodologies
so on and so forth.. and so on and so and so on and so
forth.. forth..

The awareness for the correspondence with the competitor is that they struggle
for crowded fanfare. For us we make it clean and smoothly, and play with a jazz
music. Availability served well through the receptionist and self –service assisted by
the waiters. It is giving the fast respondent through any cases for the sake of the
customers. Trials are able to add some ingredients by their accordance for
implication and request of the customers or buyers. Repeat purchases they stand
firm methodologies and so on and so forth. For the offerings we give advices that
are need to be added on the restaurant policies. Policies that will guide them through
righteousness. For giving much special accordance to any respective areas of the
restaurant. at last feel free, and eat spree and well.

D. Contingency Plan
The incomplete staff and receptionist may cause a real big problem for our
restaurant, but if you had a lot of staff and receptionist but they are not train? That’s
not enough they will never knew how to handle the customer. We always assure
that our staff are very organized and we are responsible to increase our staff and
train them to be more organized when the restaurant gets crowded.
POTENTIAL SOLUTION
PROBLEM
FINANCIAL Decreasing possibility Low quality of brand through
for the business in local, in that way the
expenses of financial problem will be
ingredients. resolved at any risks.

MEDIA/ Unexpected rumors Avoid instances of

INFORMATION that may cause small unprofessional response for
problem to the biggest the customer service.
problem.

LGU The possibility of Need to improve more at

hindrance being advertisements by
known by the Filipinos broadcast media and
through our restaurant product placement.
that will take eradicate
emergence.

EMPLOYEES Poor work ethic that Train the staffs and the
may cause the low receptionist to be under
delivery of the staffs. operate in handling the
whole organizing process of
the restaurant.
CUSTOMER Customers are always Being fair by both sides
right. through the customers and
staffs.
SUPPLIER Instances of not being Paying at exactly before the
fair through the deadline.
customers trust and
loyalty. Remember
 don’t cut corners
through suppliers.
NATIONAL Tagging government No intake for the
GOVERNMENT to commercial plan. commercial connection in
legalizing any subjects
about our business.

In the contingency plan that we have here is very essential to take up unto
the Financial statement is that the ingredients will be having here at the expenses.
Media and Information we need to avoid unresponsive and bad allegations for the
customer service. LGU or Local Government Unit that is needed to be settled by
improving more in Broadcast Media and Product Placement. In our staffs or
employees the receptionist tell about all our needs to serve the customers fast and
quick, and also as the manager we stand for giving our endeavor for the better and
business matter for our staffs character. Customer are always right that is the saying
we are always holding unto. Customers are the life of the restaurant either we have
money the life of the restaurant is still the customers. But there is a policy that all of
us in the restaurant are fair and bold, so in our staffs don’t scold! We bring you
peace and relax to our restaurant and giving love and nurture. For our suppliers we
connect but not direct we are coping up with our resources here at the Philippines
for our stature with the ingredients we have here at the Philippines. National
Government there is no rights for the government because it can be an instrument
for the government not on ours. And we are not tools from the, we avoid it for being
low-key and underdog in the government we are just creating our beneficiaries not
on them.

MARKETING BUDGET
***Explain the importance of projecting the budget and expenses.
 Allotted budget to Projected budget Projected budget
this year next year
Awareness Selling Php.124,000 Php.200,000
Location Php.124,000 Php.125,000
Signage Php.25,000 Php.25,000
Advertising Php. 27,125 Php.27,125
Availability Place/Rent Php. 27,125 Php.27,125
Distribution Php. 25,000 Php.30,000
Travel Php. 50,000 Php.50,000
Trial Intro Price Php. 32,250 Php.64,700
Promo Php. 25,000 Php.25,000
Discount Php. 20,000 Php.20,000
Incentive Php. 15,000 Php.20,000
Repeat Php. 494,500 Php.613,950
Purchase

Contingency Php. 60,000 Php.100,000

Fund

Total Php. 434,500 Php. 513,950

The Marketing budget is important for the increasing and decreasing of the
expenses about the company. In awareness the Selling of food services is projected
by the budget of Php. 124,000 exceeding the next year at Php. 200,000 for the
ingredients used and the supplies that are use. Location is Php. 124,000 exceeding
at the percentage of 3% confrontation for the placement of the restaurant. Signage
Php. 25,000 and equal for the next year, for the lightings outside of the store or
restaurant expenses in bill of electricity. Advertising is Php. 27,125 are equal aline to
the next year.
The exposure for the company attributes in availability for the place/rent is
Php. 27,125 are the same through next year. Distribution for importing and exporting
is Php. 25,000 and will exceed for the next year at 5%. Travel for any branch
connection to any delivery response is Php. 50,000 coming next year is even. Trials
are abiding what is on the beginning and what will happen to the ending, such as our
intro price worth of Php. 32, 350 and being doubled by the next year 64,700 and
projected budget for this year allocated with the price value of any food in the menu
and its uses. Promo are worth by Php. 25,000 is even up to the next year for many
people will get lucky for this sash we give for our anniversary, events and occasions
to embrace the stature of our customers on us. Discount is preferred by our few
customers that are lend by the priority lane of our business, with a worth of Php.
20,000 exceeding the next year at 5%. Incentive that will be given for the motivation
for the staffs or employees are about to be worth of Php. 15,000 that get a higher bid
next year at Php. 20,000. For the repeat purchase is Php. 494,500 to attain and
decreased by contingency fund for Php. 60,000. Exceed through the next year of
marketing budget Php. 613,950 and decrease by the contingency fund at 10% Total
of Php. 513,950 for a successful crease of the business.
The importance of the marketing budget is for the people will work on
corporate identity, but not plan for the budget to implement it. Build the car, but not
have enough money to put gas in the engine. While it’s essential to have an initial
budget for developing your logo, website and marketing materials, it’s also crucial
that you have an ongoing plan for how you are going to get the word out and a
budget for putting your plan into action.

The best way to do this is to create a marketing strategy and setting a

monthly or yearly marketing budget to make sure it happens. A marketing budget is
a guide to ensure that you are staying on target with “estimated costs vs. the actual
costs.” First consider any development or refinement of your current branding.
Second, what are the ongoing expenses of advertising, maintaining and promoting
your brand to your target audience.
 Chapter VII
CONCLUSIONS AND RECOMMENDATIONS
Za Restaurant is well known across the Philippines for their best seller
which is “Zarg” it is a combination of pizza and burger, it will be able to earn
the love of consumers, only time and demand will tell
Must of are product are much healthier and tastier, it is good in two
vegetarian and two non-vegetarian. They always had a choice like between
“veggie burger” one for the vegetarian lover and “black burger” that consist
calories one for the non-vegetarian.
The fun atmosphere inside the restaurant was always present and it
well never be perfect if it doesn’t have a lovely music playing in the
background. We may not offer a wide of food menu we always assure that all
our food is great and of course our prices are very reasonable.
Since we provide a high quality of our food, some of our ingredients
are all imported just to make sure that at least 50% taste of the original food
will be present. And that what makes us unique because no one can beat us
because they only use ingredients came from this country and we are the one
who combine both country side and foreign side.
Developing or improving our product is the one that making us more
famous. So every year we changes our self to come up with new concepts in
order to grow faster and we never goes wrong we always earn the love of our
customers as we expect. The journey of passion and curiosity towards food
bring us this wonderful restaurant and meet new people that also a fan of
healthy foodies, the word “EXPECT THE UNEXPECTED” is the one who can
describe our whole journey to make this thing happen.
For our promotions, we sent out flyers everywhere we can. We’ve
handed out flyers to passing by pedestrians. We believe we’ve gained more
customers because of this, and we plan to improve our advertisements by
using billboards, magazine ads, and maybe even television ads in the near
future.
For the new location plan that is located in Pasig City, Manila once you
enter our doors, you’ll see right away the available tables, our receptionist will
be assist you right away! We’ll give you a menu of all our available food, and
then you’re ready to order, our waiter will be with you ASAP.
 REFERENCES/WORK CITED

Books N/A
Journals and Monographs N/A

Electronic Sources
https://www.bartleby.com/essay/Increasing-Public-Awareness-Of-Food-Safety-
P38U7XZVC
https://blog.marketresearch.com/5-steps-to-estimate-market-size
https://www.ukessays.com/essays/marketing/customer-satisfaction-in-food-and-
beverage-marketing-essay.php
https://www.mplans.com/sandwich_restaurant_marketing_plan/controls_fc.php
https://www.marsdd.com/mars-library/bargaining-power-of-suppliers-porters-five-
forces/
https://www.marsdd.com/mars-library/bargaining-power-of-buyers-porters-five-
forces-analysis/
http://www.free-management-ebooks.com/faqst/porter-03.htm
http://www.free-management-ebooks.com/faqst/porter-04.htm#ixzz58sXcPcds
www.quora.com
http://food.thecookbk.com
https://yourbusiness.azcentral.com/different-types-advertising-2946.html
http://www.businessdictionary.com/definition/repeat-purchase.html
http://empiread.com/the-importance-of-a-marketing-budget/
http://www.citizenaction.net/index.php/research-and-development/197-what-you-
need-to-know-about-your-lgu