Kuscos Body Scrub

Business Plan
 TABLE OF CONTENTS

I. COMPANY OVERVIEW
Vision Statement
Executive Summary
Company Profile
Product Overview
Management Team

II. THE INDUSTRY

Industry Overview (Market Analysis)
Competitive Analysis

III. BUSINESS STRATEGIES

Operations and Management
Marketing Strategies
Sales Strategies

IV. FINANCIAL REPORTS

I. COMPANY OVERVIEW

Vision Statement

To be an organization that will enhance the skills and creativity of our employees
and to share our knowledge to everyone to develop and improve their creativity in terms
of making personal care products. And to make our business the best producer and
provider of the finest personal care products.

Mission Statement

We are a corporation that wishes to provide a product that is comfortable to use

and will guarantee the clients of its high-quality and its safeness in terms of skin care.

Also, to promote and share the effort of those people who work hard to give the
customer pristine hand-made products.

Executive Summary

The “Kuscos Body Scrub” is a business organization from the Beauty, Health and
Lifestyle Industry that aims to give our target customers not just a good looking skin but
also, giving them relaxation while using our product. Our business name is derived from
the phrase “Pa Fresh Lang” that is usually used by some people telling others that they
are still fresh or youthful. Since, keeping our skin healthy has been a trend for all those
years, especially for women, we need something that won’t only exfoliate and make our
skin brighter and healthier, we need something that can get us out from stress and
everything. Something that can give us a peace of mind as well as looking good. We
agreed to came up to a business that some of us had a background before for it is much
easier. Body scrub was first originated in ancient Egyptians. Both men and women used
scrubs with perfumed oils to keep their skin supple and free of wrinkles from the dry
desert heat.
Company Profile

“Kuscos Body Scrub” is a business that will be able to showcase hand-made

personal care products and to prove that Filipino products can also be equal to other
brands that is advertised here in our country.

This type of business started when we had a brainstorming. Since, this business is more
realistic, we chose to do it. Plus, some of us already know how to create the product
because of the past experiences, and for a fact that most of us, Filipinos declined our own
made products. We want to nurture and enhance our talents in doing this products.

It is a business organization that will give hand-made products that can be used by
children, teenagers, adults, parents and senior citizens. Personal care products that will
make bath time fun, pleasant and relaxing. Our products are not only good for cleaning
the body, but also give nutrients because of its natural ingredients

It is a manufacturing type of business since our raw materials are provided by our local
but authentic sources of quality material that will surely be able to create a great product
that will be suitable for the tastes of all Filipinos.

It also has a Corporation form of business since it was founded by a group of friends who
thought of the same thing. That Filipino products and materials should be used to
showcase that it can be high quality. Being a corporate type of business means that it is as
close to shared ownership among those friends. It can be that each of them are in charge
in different strands of the business-like marketing, advertising, manufacturing and
accounting.
Product Overview

Kuscos Body Scrub’s main product is a herbal scrub. Body scrubs are used to
exfoliate body dirt and it is also used for relaxation. Having body scrub can also help to
improve your body’s blood circulation. The usage of body scrubs had started way back
ancient Egypt by the influence of Cleopatra. The ingredients used on the ancient body
scrub are almond oils, Dead Sea salt and apple cider vinegar. In our generation, body
scrubs have been innovated. Many ingredients are already been used as

Our product is a hand-made scrub that can be used by people at all ages. Our body
scrubs can be used to make our bath time pleasant and more relaxing. It can make our
body not only smooth, but also relaxed. Our product includes aroma fragrance that can
relieve stress. Our company also assures that our product is safe because we are going to
use natural ingredients such as essential oils and herbal plants that can also help to boost
our immune system.

Our product will be first sell in our school since our first target market are the
students. We will also join some bazaars so that many people will also be informed about
our new product and purchase it. We will also open a social media account since all know
that most people are already using social media. Once we gain some profit, we will
already start to build our own shop. We will promote by the means of our friends. We
will also give free samples to our target customers. Also during bazaars, we are going to
play a jingle so that people will get interested o our product.

Our product will be placed on a plastic jar with a label. The plastic jar will have a
pastel color which is a trend nowadays. Our scrub will also have a pastel color. And for
convenience, we will also consider attaching a spoon inside a lid for easy access of
getting the scrub inside the jar.
Management Team

CEO
Jonalyn Fabela

COO
Jeanne Elaine
Mosuela

Human
Finance Accounting Production Marketing
Resources
Sophia Sumalde Aerian Legada Nicole Tuazon Mitchico San Jose Allanah Borromeo

Dan Valene Lapizar Leanne Verzo Joanna Roxas Angela Fernandez Nicole Petis
CEO

As a CEO of a starting company, a CEO sets the strategy of the Company, Modeling and
setting the company’s culture, values, and behavior, Building and leading the senior
executive team, Allocating capital to the company’s priorities.

CEO is responsible for the success or failure of the company. Operations, marketing,
strategy, financing, creation of company culture, human resources, hiring, firing, compliance
with safety regulations, sales, PR, etc.—it all falls on the CEO’s shoulders. The CEO’s duties
are what she does, the responsibilities she doesn’t delegate. Some things can’t be delegated.
Creating culture, modeling values, building the senior management team, financing road
shows, ultimate approval of how money gets spent, and, indeed, the delegation itself can be
done only by the CEO. The CEO decides, sets budgets, forms partnerships, sells off
incompatible product lines, makes acquisitions, and hires a team to steer the company
accordingly. A CEO can tank a company by not understanding their duties, or failing to set
up good measurement systems. But it’s also true that the job itself can screw up the person,
as well. It’s said that power corrupts, and few positions are more powerful than CEO.

COO

As the chief operating officer, they are the ones who develop and integrate staffing programs
designed to attract the highest caliber of talent while satisfying the needs of our clients. They
work in collaboration with our CEO on five- and ten-year plans for corporate growth and
evolution and how we can achieve our company’s vision.

They can also aid with financial projections and analyses of existing programs and policies.
They can manage service employees and train them in the latest leadership and technical
skills so they can better serve our clients.

They can also help in budgeting and resource allocation efforts alongside the other C-level
executives and the senior management team. And it is their task to ensure all program
initiatives align with the company’s core values and culture.
And they should also provide leadership to those under your command so that they might
take more initiative in their roles.

FINANCIAL MANAGER

The financial manager is responsible for the Data analysis of the company’s financial
statements provided by the accounting team. The Financial manager is also responsible for
Planning & strategizing the company’s expenses and how to manage its accounts and money
for future use.

They are also tasked in Advising senior managers for their reference and their guide on how
to budget the company’s money in accordance to the data provided by the accounting
department.

As a tag team with the accounting department the manager also has a task to oversee the flow
of cash. They are also directly associated with Planning & directing the activities of workers
especially if it involves around spending money, like team buildings.

They should also be Preparing reports as required by law and should Ensure compliance with
applicable laws to prevent damage on the company’s licenses.

ACCOUNTING MANAGER

The accounting manager Prepares asset, liability, and capital account entries by compiling
and analyzing account information over a period of business operation. They are the ones
responsible for the documents of the financial transactions by entering account information.
They have the power to recommend financial actions by analyzing accounting options.
They should be able to summarizes current financial status by collecting information;
preparing balance sheet, profit and loss statement, and other reports. And they should always
maintain accounting controls by preparing and recommending policies and procedures.

As a manager they are the guides for the accounting clerical staff by coordinating activities
and answering questions. They also work in coordination with the financial department as
they reconcile the financial discrepancies by collecting and analyzing account information.

And they should always secure financial information by completing data base backups.

HUMAN RESOURCES MANAGER

The human resources manager is leading an organizational human resource programs and
policies, applied to employee relations. They Improve the morale and they also work hard
into creating a workplace environment that is of benefit to both employees and employers

They are also responsible to Use recruitment and interviewing skills to identify staff
vacancies and select candidates for open position. They are the ones who Promotes healthy
relationship between staff and management

The role of an HR manager is to manage, create, implement and supervise

policies/regulations, which are mandatory for every employee and also have knowledge of its
appropriate functioning.

PRODUCTION MANAGER

As a production manager, they should always Ensure that manufacturing processes run
reliably and efficiently to prevent raw materials from being wasted. They should also be
aware and should always be planning ahead organizing production schedules to ensure that
there are n overlapping schedules of production and prevent the inventory from being too low
on stock and being too high in stocks. They should also be Assessing project and resource
requirements to see in advance if there the company is running low on certain raw materials
to prevent delay in production process.

As a production manager they should be able to determine quality control standards. They
should also be Supervising work of junior staffs and guide them to the right way of
production. It is also their task to Select, order and purchase materials. And it is also their
responsibility to provide relevant training sessions for new staffs

MARKETING MANAGER

As a marketing manager, they are Responsible for the overall management of the marketing
team. They should initiate the Researching and evaluating new product opportunities,
demand for potential products. They should also work in coordination with the product
development to manage new product development

As a new product develops, they should start Managing launch campaigns for the new
product, and they should be able to Analyze of the effectiveness of all marketing efforts.
II. THE INDUSTRY

According to the Collins Dictionary, Industry is the work and process involved in
collecting raw materials, and making them into an actual product. It is consists of people
and activities that are involved in making a particular product or providing a particular
service. For short, Industry means hard work since it is done either manually or
mechanically.

If you’re in an Industry, competitions are most likely to happen. Many companies

and organizations are competing for them to be on top most especially if they are in the
same kind of industry.

Industry Overview

Making our skin look radiant has been a trend since then, like what cleopatra did
just to make her skin soft and beautiful. And nowadays, in our era, we just don’t want
something that will make us look good but also something that will help us relieve from
the stress that came from, school, work and other personal things. That’s the essence of
beauty industry. Beauty Industry is specified as beauty products but our product, the
“Kuscos Body Scrub” won’t just give you some advantage physically but also, gives you
peace of mind while using it, just like in the Health and Lifestyle Industry, it has
something to do with your blood circulation for it to circulate good and also, Improves
your lifestyle since it lessen your stress as you use it.

There are always a body scrubs offered by different beauty industries but there are
only some that can give you the best outcomes like ours who give matters to health and
the lifestyle of the consumers. We will showcase the talent of us, Filipino’s in making
hand made products that will give an advantage to your health, lifestyle and beauty as a
person. We will also ensure our customers that the money they used to buy our product
won’t be on waste.
Competitive Analysis

1.)

A Bonne’

A Bonne’ is a company who are known by their spa milk salts. A Bonne’
started in 1999 in Thailand and became popular all over the world. The main
ingredient of their product is milk. Their main goal was to bring beauty with the
use of milk. A Bonne’ had already received various awards not only in Thailand
but also in the other country. A Bonne’ had won the Superbrand Awards here in
the Philippines for 3 consecutive years. A Bonne’s known products are A
BONNE Bath Salt, A BONNE Creamy Salt, and A BONNE Shower Cream.

The ingredient used in their milk salt are: sodium chloride, bentonite,
kaolin, sodium, lauryl, sulfate, water, fragrance, citric acid, dextrin, ferulic acid,
mannitol, sodium gluconate, sodium citrate, waltheria indica leaf extract, sweet
almond oil, hydrolyzed milk protein, glycerin, yogurt protein.
2.)

The Body Shop

This company started in 1976 by Anita Roddick. The Body Shop is known
for their organic products. The Body Shop has their own farm which is their main
source of materials. Their main goal is to lessen the usage of animal oils to their
products. The body shop wants to enrich the biodiversity by using natural
products by all means. The Body Shop 1,000 products which it sells in over 3,000
owned and franchised stores internationally in 66 countries. The Body Shop has
been founded here in our country in the year of 1996. In October 2009, The Body
Shop was awarded a 'Lifetime Achievement Award' by the RSPCA in Britain.

The following ingredients used on their products are the following: Octyl
Palmitate (Emollient), Sodium Chloride (Salt) (Viscosity Modifier), Helianthus
annuus (Sunflower Seed Oil) (Emollient), Sucrose (Depilatory Agent), Silica
(Absorbent), Glycine soja (Soybean Oil) (Emollient/Skin Conditioner),
Butyrospermum parkii (Shea Butter) (Emollient), Parfum (Fragrance),
Phenoxyethanol
3.)

Asian Secrets

Asian Secrets is a scrub from Unilab Company. Asian Secrets Lulur

Indonesian Body Scrub is a whitening scrub inspired from the country of
Indonesia. It is from Java which is known for their ritual named Lulur. Lulur is a
beauty ritual intended for a bride-to-be to beautify, smoothen, and whiten their
skin on her wedding day. It has different variants such as mulberry leaf and
seaweed extract. Asian Secrets also sells facial scrub, and whitening soaps.

Their body scrub products has the following ingredients: Aqua (Water),
Polyethylene, Stearic Acid, Glycerin, Mineral Oil, Cetyl Alcohol, Propylene
Glycol, Glycyrrhiza glabra (Licorice) Extract, Butylene Glycol, Arctostaphylos
uva ursi Leaf Extract, Citrus medica limonum (lemon), Extract, Morus alba
(Mulberry) Leaf Extract, Glycol Stearate SE, Lanolin Anhydrous,
Triethanolamine, Allantoin, Dimethicone, Fragrance, Carbomer, Tatanium
Dioxide, Methylparaben, Tetrasodium EDTA, Propylparaben, Butylparaben.
III. BUSINESS STRATEGIES

Every business needs a strategy. Something that will outline the shared goals of
your company. A business that has a well-outlined strategy is more likely to succeed. It is
one of the most important part of the business for, without it the business can lack
direction, efficiency and profitability.

An effective business strategy don’t just define the goals of the company but also
the real meaning behind those goals and how you plan to achieve it. You need to know
first your competitors in the business that you’re trying to build and with that, you should
know their own strategy for you to know further how to attract your target customers.
You also need know what your real goal is or what do you want your business to be,
more like, setting future goals.

Having a business strategy gives you the right direction. It will ensure that your
whole business is working towards the same goals and instills a sense of shared
responsibility amongst employees. Moreover, it allows you to measure your success and
identify some areas that need innovation in the future. Furthermore, It increases your
organization’s adaptability. It allows your business to predict and meet the changing
demands of your current market. In addition, it also helps you drive decision. It helps
your company to become a good decision maker whether your efforts and resources are
well or best spent.
Operations and Management Plan

HOW TO
Research about Research about START THE
START A
your Competitor your product BUSINESS
BUSINESS

Define what you Define your Conduct a Introduce your

need/want Team survey product

Choose your Create the Find the ideal

Think of Ideas
Partner/s product location

Eliminate other Choose the Finalize the

Test the product
ideas BEST idea product
SCHEDULING OF BUSINESS HOURS:

- Open on week days

- Will also be open on weekends except Sunday

Tuesday to Thursday: 10:00am – 9:00pm

Friday to Saturday: 10:00am – 8:00pm

We’re going to place our ideal business in a bazaar as an introduction since people love
to go to bazaars and with that, we plan to give out flyers for it to be noticed. It is also going to
advertise in the social media because it is the best way to introduce your product in the market.

How to Get the Materials:

- Search for a reliable supplier

- Negotiate for a price

- Identify the best materials for the product

- Know the quantity of the needed materials

STEP-BY-STEP INSTRUCTION FOR MAKING THE PRODUCT

The company will manufacture their own product using the raw materials
bought on different contributor or distributor. In making our product, we always
use natural ingredients to ensure the effectiveness and quality of our product. And
in making our product, we have multiple steps to follow to create without
mistakes and to avoid wasting the raw materials. And these step-by-step
instructions are:

1. Prepare the raw materials that are needed which are the granulated sugar, the
virgin coconut oil and essential oils. The workplace should be clean and dry to
avoid messing up with raw materials.
2. Measure the raw materials in their respected measurement.
3. Put the granulated sugar and the virgin coconut oil and bowl and start mixing it
well. Mix it with a light hand and stirring in one direction.
4. After mixing the sugar and oil, put a 3-4 drops of essential oils. Mix it very lightly
and the sugar should not melt with oil.
5. After the mixing the ingredients, put it in a glass jar with the right amount. The
glass jar should be clean and dry before putting the product.
Marketing Strategies

- We will start selling our products at some bazaars

- We will have some freebies and discounts
- We will also give flyers about our product
- We will use social media to spread our product, and to easily communicate with
people all around. We will use different platforms like Instagram and twitter to
reach out more customers who might be looking our products.
- We will create videos about our product to be more effective and also attract our
customers

Sales Strategies

- Define your ideal customers

- Find raw materials that are less expensive
- Find a certain place that need this product (for innovation)
- At the time that we gain more profit we will establish a small store in some
malls (like bazaars)
- Know the strength and weaknesses of your opponent company

- Every year we will conduct a survey and ask suggestions from our customers
- Have a good relationship with your customer/clients
- Monitor the sales growth
- Have a theme in every special event (with freebies)
IV. FINANCIAL REPORTS

CAPITAL 5,000 PHP

REVENUE 5,100 PHP

COST OF GOOD SOLD 3,900 PHP

GROSS PROFIT 1,200 PHP

EXPENSES:

1 BOTTLE OF ESSENTIAL LAVENDER OIL (15 ML) 150 PHP

12 BOTTLES OF VIRGIN COCONUT OIL (250 ML) 2,400 PHP

3 PACKS OF GRANULATED SUGAR (1 KG) 150 PHP

20 GLASS JARS WITH LID 300 PHP

20 SMALL SPATULA OR SPOON 400 PHP

LABELLING (FOR ONE PAGE IS 4 LABELS) 500 PHP

TOTAL EXPENSE: 3,900 PHP

PRODUCT PRICE

COST PER UNIT 195 PHP

LABOR 10 PHP

MARKUP PRICE 50 PHP

SELLING PRICE: 255 PHP