The Business Plan: Milktea

THE BUSINESS PLAN
MILKTEA
ADDRESS: Martinez subdivision Mati City Davao Oriental
CONTACT NUMBER : 09125857341
PREPARED BY:
FAISAL GONZALES
HAKEM PULOT
November 27,2019
Mr. Jonace Magalang
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TABLE OF CONTENTS
1.Executive Summary
2. Problem /Need Identification
3.Statement of Vision,Mission ,Values
4.Marketing Plan
5.Production Plan
6.Organizational Plan
7. Operational Plan
8.Financial Plan(Sustainability)
1.EXECUTIVE SUMMARY
Milk tea refers to several forms of beverage found in many cultures, containing some
combination of tea and milk. Beverages vary based on the amount of each of these key
ingredients, the method of preparation, and the inclusion of other ingredients varying from sugar
or honey to salt or cardamom. The milk tea craze has been one of the most talked about food
trends in the Philippines for the past years.
Originating from Taiwan, Milktea also known as Pearl tea, Boba tea, or Bubble tea is a tea-based
drink with milk served with toppings, such as white or black tapioca balls, grass jelly, agar jelly,
and puddings.
It is so famous that it became the go-to drink for millennials, and a lot of milk tea places have
emerged all over the country. It looks like this milk tea trend is not going to die soon, and for
what it’s worth, we’ve listed down 10 of the most talked about milk teas available in the metro
and where to get them.
As mentioned, there are many health benefits of tea. Adding milk to this beverage makes it not
just more flavorful but advantageous, as well. The free radicals and antioxidants in tea are what
make them worthier to drink. Below are the 10 other reasons why you should drink milk tea:
Provide strength for the body aside from the compounds above, milk has a lot of different
components, making it suitable for health. First, milk makes the body stronger. Specifically, its
calcium content makes the bone stronger that you can do your daily activities efficiently.
Undoubtedly, a glass of milk produces energy for the body to function well. The carb content, as
well as the other elements milk, has, also make the body stronger, resulting in too much energy.
Therefore, more things can be done after you drink milk.
COMPETITIONS:
Milk teas have been around for as long as we could remember, but it wasn’t until
last year that the popularity of this beverage has soared it’s basically the new
Starbucks of the beverage line.In Many location today, milk tea shops are packed
with customers at all hours.
MARKET TRENDS:
As the experts in what consumers want and why, Mintel is best suited to accurately
predict the future of consumer behaviour and what that means for companies and
brands.This year, we’re taking a bold approach with our predictions about the
future of global consumer markets by incorporating seven key factors that drive
consumer spending decisions: wellbeing, surroundings, technology, rights, identity,
value, and experiences.With insight and analysis on shifting consumer trends over
the next one, five and 10 years, discover how the seven consumer drivers will
evolve markets like never before.
MARKETING STRATEGIES:
Our teas and chocolates are offered at a price premium that discourages customers
seeking cheap, low quality goods. This not only enhances the feeling of prestige
customers get when patronizing our teahouse, but also ensures that customers will
have similar expectations of service and quality, based on their socio economic
class. Our primary weakness is that we are a new business competing against
established chains, for customers who may not know how great our products are. To
significantly build sales, we must not just find new customers we must take customers
away from existing stores and from their coffee drinking habits.
2.PROBLEM/NEED IDENTIFICATION
A.Description of exact problem/need to address
More of Filipino if you have been drinking milk tea because it’s the trend
nowadays and you want to go with it, think again. There are lots of health benefits
of milk tea can bring you, and we are emphasizing here, 10 of them. There’s no
harm in treating yourself to milk tea sometimes. After all, you deserve it after a
stressful work week,However, too much of anything (yes, milk tea included) is bad
both for your budget and health.
B.Reason/ Rasionate why the problem/ used must see addressed by business
There are two kinds of milk tea lovers in the world ,those who see the milk tea menu and
get excited about the infinite possibilities or those who are paralyzed and hold up the line
because there are just too many decisions to make Whether you're the first or the second
kind, this guide will help you find your perfect drink.
c. Description on how the business has solved the problem/needs
This business has been solved in terms of helping each other ,specially People
nowadays they use their strategies to solved that problem also what description
is.
3.STATEMENT OF VISION ,MISSION ,VALUES
MISSION
Aims to determine the factors affecting consumer’s buying behavior of selected milk tea stores
towards obtaining sustainability. In this study, this applied the descriptive type of research by
using percentage, weighted mean and Liker scale to analyze the data. According to the gathered
data, most of the respondents are high school and college students.
VISSION
Our envision is to maintain the cleanliness in our facilities and also we can assure u this business
will grow and to success.
VALUES
Positive value: Prudent public health recommendations suggest moderate consumption of these
beverages. Additionally, healthier alternatives are advised when ordering boba drinks, such as
choosing boba tea without the milk, requesting lower sugar options (half sugar or one‐third sugar
are available or leaving out additional ingredients such as pudding, jelly, and tapioca. These
alternatives can reduce the overall caloric value of the boba tea beverages, thus fitting better
within the Dietary Guidelines for added sugars.
4.MARKETING PLAN
A. Target Market
Customer service - is an important factor in developing a wide and loyal customer base. A
customer service plan deeply examines customers' perceptions and expectations of a
company, and guides the company through the process of bringing its customer service
activities in line with customers' needs.
5.PRODUCT PLAN
A.DETAILED DESCRIPTION OF PRODUCT/SERVICE
Drinking tea is fashion, passion, as well for many a habit also.Good or bad that I
will discuss later, but it's for sure A Cup of Tea, is definitely very much refreshing,
and boosts the mood.
B.OPERATING STRATEGY
Our product will purchased in Mati City,Davao Oriental.It specific variety of milk
tea depends on how one prepares the tea, how much milk is added, and what other
ingredients are included. Perhaps the most popular place for this tea .
RAW MATERIALS
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THE BUSINESS PLAN

ADDRESS: Martinez subdivision Mati City Davao Oriental

CONTACT NUMBER : 09125857341

Mr. Jonace Magalang

2. Problem /Need Identification

3.Statement of Vision,Mission ,Values

A.Description of exact problem/need to address

c. Description on how the business has solved the problem/needs

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