Toyota Indus

Introduction
Toyota Indus was founded in the year 1989 and is a joint venture between House of
Habib, Toyota Tsusho and Toyota Motors. It is a Pakistani company that manufactures
automobiles. It is a subsidiary of a Japanese automobile manufacturing company, Toyota. Toyota
Indus is based in Karachi, Pakistan. Toyota and Daihatsu vehicles, car parts and adornments are
under the authorization of Indus Motor since 1st July, 1990 in Pakistan. It owns a 105 acre land at
Port Bin Qasim Industrial Zone, outside Karachi. Around 3,349 people are employed in this
organization. It was incorporated as a public limited company in December 1989 and began
business creation in May 1993. Later in March 2000, the organization began the production of
Daihatsu Cuore in Pakistan.
Vision
“To be the most respected and successful enterprise, delight customers with a wide range
of products and solutions in the automobile industry with the best people and the best
technology.”
Mission
“IMC’s mission is reflected in the company’s slogan. Action, Commitment and
Teamwork (ACT) to become #1 in Pakistan.”
Marketing Mix
 Product Line
1. Cars
2. MPVs
3. SUVs
4. Pickups
5. Buses
6. Vans
 Pricing
The price for Toyota cars and MPVs range between 2,515,000-18,638,500. The
price for SUVs and pickups range between 3,505,500-57,856,000.
The price for buses and vans range between 5,696,500-14,007,00.
 Placement
Toyota Indus has a huge demand in the market and is one of the customers’
favorite automobile brand. Therefore, it is very important for it to be available in the
market. The vehicles are sent off from the factory to the official dealers from where they
are sold out to the interested buyers.
Factory > Official Dealers > Customers
 Promotion
Toyota Indus does not need much attention because they are already well known
in the market and one of the favorite brand of customers. However, they do have a huge
 budget for promotion of their vehicles through advertisement on TVs, newspapers and
social media. Other than that they also arrange events for the launch of their new
products.
Market Segmentation
The company offers products related to three segments:
 Passenger Car Segment: It includes different variants of “Corolla”.
 Light Commercial Vehicle Segment: It includes variants of “Hilux”.
 Sports Utility Vehicle Segment: It includes variants of “Fortuner”.
SWOT Analysis
Strengths Weaknesses
-It is a global organization with the depiction -It is an all equity financed organization and
of 170+ countries. has zero long term debt.
-It has become the leader of industry for -FY10 financial results for profits are always
boosting the profits by lean manufacturing high but it is unlikely for the company to
system and waste minimizing methods. maintain it in the future.
-They have a very talented and diverse -No investment is being done in new projects.
management team. -They are utilizing their production capacity
-They have the most strong dealership. at its maximum and it will be difficult to keep
their earning at the same level as FY10.
Opportunities Threats
-Automobile industry in Pakistan is growing -They face intense competition in the market
for LCV and PC at the rate of 43%. from other manufacturers.
-There are 8 cars in 1,000 people which hints -Their production can be disrupted by natural
at the possibility of increasing demands in disasters like earthquakes etc.
future. -Pakistan’s auto industry hasn’t fully
-A predicted employment of 30-40 million recovered from the financial crises yet.
youngsters in the work force in the coming -There is a possibility that the fuel prices will
few years give them a chance to expand. drop in the future and fuel-efficient hybrid
-With the increasing environmental and electric cars will lose their importance.
awareness, they can soon launch Hybrid cars
in Pakistan.

Honda Atlas

Introduction
Honda Atlas Cars is a Pakistani company that manufactures automobiles. It is the
subsidiary of Honda that is a Japanese car manufacturing company. It came into being in the year
1992 and is a joint venture between Honda Motor and Atlas Group. It is situated in Lahore,
Pakistan. The production of Honda vehicles in Pakistan is under the authorization of Honda
Atlas. Six dealerships of Honda Atlas were established in Karachi, Lahore and Islamabad by
July, 1994.
Vision
“Striving to be a company that society wants to exist by sharing joys with people
throughout the world. Creating products that maximize the joy of customers, with speed,
affordability and low CO2.”
Mission
“It is the constant endeavor of Honda Atlas Cars Limited to achieve #1 Customer
satisfaction. Honda Atlas Cars Limited is committed to meet customer expectations, and to
provide good value for money.”
Marketing Mix
 Product Line
1. Sedans
2. SUVs
 Pricing
CR-V 2.4 litre: 5,299,000
CIVIC I-VETIC MANUAL: 1,619,000
I-VETIC AUTOMATIC: 1,739,000
VTI-ORIAL MANUAL: 1,794,000
VTI-ORIAL AUTOMATIC: 1,869,000
ACCORD I-VTEC: 5,699,000
CITY MANUAL: 1,249,000
CITY AUTOMATIC: 1,379,000
 Placement
The placement of Honda is similar to that of Toyota. The products are sent to the
official dealers from the factory. From the dealers they are then further sold out to the
buyers/customers.
Factory > Official Dealers > Customers
 Promotion
Just like Toyota, Honda does not need to pay much attention for its promotion as
it is already a favorite brand of customers. However, it still does its promotions through
advertisements be it on TV, magazines or social media.
Market Segmentation
Honda’s segments are based on the following aspects:
 Demographic:
-Income
-Occupation
  Psychographic:
-Personality
-Social class

SWOT Analysis
Strengths Weaknesses
-They have a great brand image. -Their spare parts are very expensive.
-They introduce new models on time. -They have a very limited product line.
-They keep customer loyalty as their priority. -Their cost of production is very high.
-They produce environment friendly cars. -They have a shortage of trained technicians.
-Their cars offer a smoother drive than their -Dealership networks.
competitors.
Opportunities Threats
-More awareness about Global Warming. -Political unstability in Pakistan.
-Increasing demand of customers for hybrid -Energy crises in the State.
and fuel efficient cars. -Increasing prices of petroleum and steel.
-Increasing technology in vehicles attract -Downfall of importance of rupee against
more customers. dollar.
-Increasing demand of vehicles with time. -Opening of local markets for global
-Budget friendly cars prove to be more competition.
attractive for customers.