Bett - Phase 1
Bett - Phase 1
Bett - Phase 1
PHASE 1
Introduction
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The language studied is governed by students’ needs with very clear
objectives. While objectives are concerned with ‘what’ is being taught
activities and techniques focus on ‘how’ the communication is done.
PHASE 1
The learner
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The length of the course and the venue of the training (in company / in
language school / other rented premises) might vary as well. Despite
this wide variety the learners together can be grouped in generally
accepted categories.
Experience based
The third category comprises learners who may already have a certain
amount of work experience, but who are learning English in order to
move into a new job or for a specific purpose. They might be identified
as general business experienced falling somewhere between the two.
Need based
In the Need based for some learners the teacher is reached for certain
specific needs. For example they may be about to join an international
project team, or need help answering a company telephone hotline, or
want to describe their company’s products to new customer. Others
might look for a less focused course as their general aim might be to
improve their English. The other category may comprise of learners
belonging to similar genre of jobs like secretaries, accountants,
technicians, where the companies might vary but characteristics and
demands would be parallel.
Language-level based
Education Institute
Existing in most major cities of the world, private language schools are
often part of franchises or chains or at times, autonomously owned
small organizations. The teaching may take place in the schools own
premises or the teacher may be expected to travel to the customers’
location.
Customers may vary from private individuals on a drive to improve
English in order to apply for a job to large multinational companies
with employees posted all over the world. In some countries schools
are required (or can volunteer) to submit to outside inspection, to
ensure maintenance of certain standards.
In-company
One to one
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The teacher
Trainer’s perspective
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Consultant’s perspective
The language
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The language of business English includes everyday English. When used
by a business person in a business context, it gets coined as Business
English.
A: Excuse me
B: Hi. Can I help you?
A: I hope so. I’m looking for room 142. Mr. Plummer’s office.
B: Yes, of course. It’s the 3rd suite down the corridor on your left.
Understanding the essence of using the right words keeping in mind the
context is important!
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Despite both are being business communities, their dedicated
vocabulary will not be identifiable to each other. This is described by
the term ESP (English for Specific Purposes), often used to describe
language that is inaccessible to people who are not members of a
particular language community.
Can we talk about gearing after lunch? I’m hungry. (in accounting)
We’ve had some SF6 leakage. (in the power industry)
May be we need to revisit the escalation clause? (in real estate)
It’s OTC. (over the counter, in e.g. retail pharmaceuticals)
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compromise, telephone, market, sell, produce, interview, train, travel,
plan, investigate, deal, advertise, explain and so on with business aim.
But the skill in using the language is inherent in certain techniques to
get the message across and not in mere words and language. So
business English is used in conjunction with business communication
skill.
Many areas of business English and ESP lack reliable information due to
difficulty in recording natural discourse. An effective example is the
matter of small talk which has a business relationship building
accessory feature rather than the direct business content. Certain parts
of business English teaching also rely on the teacher’s and the learner’s
intuition.
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It’s important to ACQUIRE SKILLS as it’s the CATALYST for change at
work place catering to the business needs.
Linguistic competence,
Discourse competence and
Intercultural competence.
Linguistic Competence
The Longman Grammar of spoken and Written English divides words into
three types:
Lexical Words (Nouns, Verbs, Adjectives and Adverbs that carries meaning).
Functional Words deal with the relationship between lexical words or indicate
how they are to be interpreted. Examples are Determiners (the, some, a, any),
Pronouns (it, they), Modals (can, should), Prepositions (in, to), Coordinators (and,
but, or) Wh-words (why, whose).
Inserts (yeah, well, ouch).
Idioms are a type of multi word unit where the meaning is not clear
from the individual words (e.g. It’s going to crop up, or we’ve missed
the boat, or He’s in the driving seat.)
Words do not only collocate with other words they collocate with other
semantic word families (i.e. groups of words with related or similar
meanings). For example letter collocates with verbs which show what
you can do with it (write a letter, post a letter ,read a letter , open a
letter etc) and adjectives which describe the function of the letter
(covering letter, follow-up letter). Market collocates with adjectives
denoting place (European market ,French market ,South East Asian
market) and adjectives denoting size (huge market large market big
market small market)
The appreciation recently developed also says that written and spoken
grammar can be very different and word forms acceptable in one type
are necessarily not acceptable in the other. Thus, for the learners’
information, written grammar rules in conversational speech may
make it sound unnatural and stilted.
Discourse competence
Discourse can be
Spoken
Written
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Conversation also has opening and closing sequences. Cited here is a
telephone conversation having the following components.
Intercultural competence
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There are different types of culture:
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Communicative factor in language Teaching
There are 2 basic forms of CLT – weak & strong used in business
English classroom.
The learners are asked to perform a task that makes demands on their
competence in using language and then their performance is diagnosed
leading to a focus on specific language items – the deep-end approach.
Michael Lewis creates a learning cycle that starts with observation,
followed by hypothesis and experiment – the OHE approach.
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Harmer divides the teaching sequence into 3 components where the
learners emotionally engage with the situation, study the language and
then activate it.- the ESA model approach.
Strong form – focuses on how learning takes place. It strongly proposes
that language is learned via the negotiation of meaning in real
communication.
Not certain that CLT always work well anywhere and everywhere. The
requirement to use the language in real communication may not be
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successful within a very large group of learners whose own educational
and cultural background presupposes that the teacher is the only one
who speaks.
Not all non native English teachers also feel comfortable with a method
like CLT that can at times require native speakers’ levels of competence.
Classroom and cultures across the world may have their own, more
appropriate way of doing things which takes into account local
expectations and needs.
Teachers often pick and choose the approach best suited to their own
experience and teaching style considering the resources available and
the particular learning needs. Such an eclectic approach typically works
well for the most experienced teacher, but perhaps less well for the
newcomer.
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