Phase 7 Business English Teacher Training (BETT)
Phase 7 Business English Teacher Training (BETT)
Phase 7 Business English Teacher Training (BETT)
Introduction
It’s important to develop the trainee’s speaking skills because it’s the key
skill. This phase has all the appealing activities that would make the
participants overcome their hesitation to speak and to take part in the
communicative activities. It’s designed considering the need of the
participants. While conducting the training session it’s important to keep
in mind that the activities should not be overwhelming for the trainees.
The Business oriented communication has a different protocol. It should
cater to the curtsy level that is the requirement in the professional arena.
The Business English Training Program calls for a different approach and
the participants should be aware of the vital aspect. It comprises of
examples which would help the participants to understand how to present
their point of views in a professional manner. As a trainer it’s important to
have the language skills in place because that helps to bridge the gap. The
body language of the trainer is important because it helps to establish trust
and credibility. Overall the presentation skills of the trainer play a vital
role in the training session. It’s important to design innovative activities
like role plays to sustain the interest level of the participants.
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often followed or preceded by various forms of oral production on the part
of the trainees.
Generalized notions of ‘speaking skills’, ‘listening skills’, etc. are usually too
general in the Business English context, unless of course managers
specifically request that work be done on these areas. When developing
trainees’ specific skills for performance areas, as you will need to do most
of the time in the Business English classroom, the considerations should
ideally be:
Socializing
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Socializing is a skill relevant to business-interactions which often take
place in restaurants, airport, before or after meetings, or standing and
chatting at trade fair stands. The social environment is often the best
setting for the initial impression creating a lasting impact. Good
rapport with the business partner is the most remarkable outcome of
socializing, a factor essential for successful business.
Learners use social interaction both for business and pleasure and it is
necessary to identify their conversation partners in an unobtrusive
method, fishing out information from them as well. Related to this is
the method of ‘storytelling’- the ability to tell a good anecdote, where
conversing skills are utilized to fullest – independently.
Use of language should efficiently couple with the awareness of
cultural factors. The business woman who misjudges when and where
it is acceptable to make a joke and the businessman who does not
understand that alcohol plays a very different part in business
socializing in Saudi Arabia France and Japan will not get very far.
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to practice useful items and also to role play typical conversations
about food and drink.
At a higher level it gets crucial for the learner to apply the supporting
phrases in storytelling and recounting experiences. Discussions
should also teach the trainees to be discreet about selection of words,
topics in a social situation and hone techniques for managing
conversations. For example, recognizing the right context for
discussing one’s earning or may be politics. At what point can an
overtly social conversation move on to discussing a business contract
(if at all)? How does the learner get out of answering difficult
questions?
There are no model answers for most of these questions; but it
evolves out of classroom discussion of the trainer’s and learner’s
experience and some careful research work.
Storytelling
After training some of the skills and language of small talk and social
chit chat, a good English speaker can be invited to come and give a
speech on a company-product or a topic relevant to the learners. The
following conversation should ideally simulate the socializing
expected from the learners in their real job, in absence of the trainers.
The trainer here gets a chance of monitoring the conversation and
enriches the training experience with valuable experience gained from
the program.
Small Talk
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o Usually involves talking about (often banal) subjects least
related to business.
o Seems to have different functions including relationship
building, time-filling, filling a silence, easing the transition from
one business topic to the other and easing tension in a complex
or difficult negotiation.
o Sometimes also emphasizes an already existing relationship
between people for example when a senior person meets a more
junior member of staff in the lift it might be the senior person
who decides whether or not to engage in small talk and what the
topic should be.
o Small talk evolves during an interaction and its movement
depends on the reaction of the other person.
o In any conversation small talk requires contributions from and
is shaped by, more than one person.
o The request for help might as well come from the learners
where the trainer should be equipped to organize activities
which generate such talk.
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The view out of the window A film you have seen recently
The layout of the room A recent business trip
The weather A sports event
Recent news The coffee you are drinking
The food in the company canteen Your last holiday
Bye.
Goodbye.
OK, bye!
I’ll get back to you later on.
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See you on Thursday, then....
OK, thank you for calling. I’ll make sure you get a new price list
immediately. ‘Bye.
Though the success of a phone call needs contribution from both the
interlocutors, in business a phone call should not fail owing to poor
level of the other person’s telephone skills. Thus a phone call must be
managed in order to achieve the business aim.
Some easy calls are those which get routed to the boss via the
secretary. Or Customers often call to leave general information.
Phrases useful for such conversation are relatively easily learnt.
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These two modes can be presented in quite different ways depending
upon the trainer’s style, the learner’s needs and the context.
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get a second volunteer. Leave these two trainees to improvise a
telephone conversation, only looking at them enquiringly if they
hesitate. The only intervention or correction necessary might be
to say, OK, now imagine you’re at work if trainees have
improvised a call which is too general.
2. Continue with three or four calls performed in open pairs (pair
work in which two trainees in the class work together, e.g.
practicing a dialogue across the room so that the trainer can
check that individuals are using language correctly and so as to
demonstrate an exercise to the rest of the class before beginning
closed pair work.). Note that trainees will self-select – there’s no
need to decide who is going to speak in advance (For the first call,
you can be the caller yourself, if you prefer, but leaving it up to
the trainees is much more fun for the whole class, and trainees
usually rise to the challenger!)
3. Debrief trainees and lead into the further role-played telephone
practice (using plenty of closed-pair practice to allow trainees to
get used to any language you introduce), grading the practice in
accordance with what trainees already seems to be capable of.
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METHOD – Time Dictations
Time Dictations – Trainees listen and note down times which are all
embedded in longer comments. This activity is good for helping
trainees to practice listening for key information, or it can be useful as a
warmer for higher level trainees.
Time 10 minutes
Preparation
Make a list of ten times and ten spoken contexts for these times, or use
those listed on the opposite page.
Procedure
Dictate the ten times to trainees, each one in a natural spoken context.
Make sure that you speak fast and as naturally as possible, making no
effort to slow down as you say the times. Trainees only write down the
times they heat. Repeat the sentences as often as necessary, never
slowing down for trainees.
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5.30 Is half past five too late?
5.45 Let’s make it quarter to six instead.
When going over the answers, write out the full sentence. Then say
each sentence again so that trainees can understand the correct
answers.
Variation
Whatever activities are chosen, trainer should make sure that the
learners experience repeated success – confidence is the key to
telephone-speaking skill. The trainer can make use of role plays. At
lower level, through the role-pay activities, the learners get the chance
to repeat key lexis till it gets ingrained allowing them to concentrate
on the callers’ concern, in real life situations. Most of these activities
require use of tape recorder or digital voice recorder. Some of the
contexts can be:
o Leaving a message
o Simple phone conversations
o Delay at the border
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METHOD – Clarifying the contract
In this example, the role-play has been set up using an extract from
authentic documents provided by the company (railway equipment
manufacturers). Each learners gets one card, and a copy of the contract.
Once they have had a chance to familiarize themselves with the
materials, Learner A calls learner B. The trainer records the
conversation, and the activity is followed by feedback.
Learner A
Your boss has just received a draft instillation contract from XYZ
Suppliers Co., and is not sure about the word ‘adequate’ in the clause
below. For example, does this mean that your company is responsible
for controlling city traffic flow around the entrance to the site? Call XYZ
and ask for clarification (examples from previous projects would be
ideal).
4.8 ACCESS The Buyer shall provide adequate and safe access to its site
to enable the Seller to fulfill its obligation under this Contract.
Learner B
You are sitting at your desk looking through a contract, when the phone
rings. Answer it.
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Presentations can take many forms. They can be in one’s own
company, at a client’s, at a conference, at home or abroad; they can be
for one person or many people. They are often part of a meeting or
constitute the beginning of a meeting. Since trainees at all level may
find them frightening – perhaps because they can have such an impact
on a person’s career – there is an important area of language to
practice.
Before focusing on language for this area, the trainer needs to help
trainees to understand what makes a presentation good. For this
purpose, one can invite trainees’ comments, and then get the class to
consider the notes for a successful presentation:
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Presentation basic:
Context
Structure
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1. Arousal of interest.
2. A description of the problem that needs solving.
3. A solution.
4. Advantages of this particular solution.
5. A statement about what the audience has to do next in order to
be able to enjoy the solution.
o Welcome
o Introduction of speakers
o Topic
o Aim
o Outline
o Duration of the talk
o Benefit to the audience
o Dealing with questions
o Joke (acceptable or even expected in certain cultures, but only
recommended if the learner is a good joke teller!)
A suggested framework –
Topic:
Aim:
Main points:
1
2
3
Main message (conclusion):
Benefit to audience:
So,
Right then,
Let’s start,
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To conclude,
I’d just like to go back to….
The applications of these signposts can be made clear to the learners if
they listen to professional presenters. Many commercial materials
available in the market include recording prepared for practice of
such language.
Intonation
Voice modulation, i.e. rise and fall in pitch during speech which is
related to culture. Therefore the speech of a German speaker might
sound monotonous to an English listener, but quite lively to a
Japanese listener. One way to explore this aspect is to ask learners to
read short texts in strange experimental ways – too fast, too slow, and
too loud. The idea is to make them more aware of their own voices.
Stress
Chunking
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of a syllable to signal the end of the chunk. Combined with stress,
intonation and rhythm, chunking can alter the way the listener
understands the message. Training in chunking involves training
learners how to identify such ‘chunks’ and insert pauses at the
appropriate places. An excellent mode citing the method to the
learners is through playing the speech of a well-known politician or
business leader (providing a transcript would be even better).
Learners could be asked to predict where the pauses (and stress, and
rises and falls in intonation) will be, and then to compare their
predictions to the real version.
Learners should have access to the same tools in real life and be
provided with the same during practice sessions. They should be
given enough time to prepare a presentation in class. Rehearsals are
worthwhile and should be encouraged though it is not always relevant
to business context and might demand a more impromptu
performance.
Arranging actual presentations for learners is the most effective and
practical method of training presentation. Installing a video camera
can be considered as one of the best tools. It is easy to make silly
mistakes like forgetting to switch on the microphone, or pointing the
camera at a learner who is standing in front of a window, resulting in a
black picture. This can be frustrating and embarrassing.
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o Delivery (clarity, pronunciation, stress, pauses, volume,
intonation)
o Language (accuracy, vocabulary, appropriateness, simplicity)
Language phrases for introduction, such as I’ll start by, Then I’ll look
at Level lower – upper-intermediate
Time 30 minutes
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Procedure
3. Next ask them to take a pen and paper. First they should write
down a possible topic for a presentation – anything will do –
then, they should write a list of three things which could be
discussed in the presentation. For example, if the subject is
transport the three things could be buses, trains and airplanes.
Trainees should then incorporate these three things into an
introduction as before, with the fruits, and another trainee
should repeat each trainee’s main points (i.e. the list of three
items) after each mini introduction. (Note that getting trainees
to list other trainees’ items is tantamount to asking them to
listen out for main points, which is a useful listening exercise to
supplement the speaking practice.)
4. Next, ask trainees to use long phrase (e.g. The Kobe Dentetsu
Line – a railway line) instead of single words in their list of three
things, so that the exercise is more of a challenge and more
similar to what might be said in a real-life introduction to a
presentation. Help trainees to compose phrases which would be
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appropriate in a business setting. While trainees are practicing
their introductions, focus individuals’ attention on
pronunciation and on the impression they might make in real-
life business setting.
5. Finally, ask trainees to spend a few minutes talking about the
subjects they have mentioned in their introductions. Ask them
to imagine that they are continuing their presentation beyond
the introduction. It is, after all, better that they do this in English
in class rather than in their L1 over coffee later on.
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Language questions
Level upper-intermediate and above
Time 40 minutes
Preparation
Procedure
Meetings
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need to be the focus of attention when practicing relevant language. In
addition, people in real-life meetings do not often use language in
ways that trainees might expect. They make suggestions in surprising
ways (e.g. using conditionals instead of let’s) ad use many subtle ways
of influencing others. They also use indirect ways of agreeing and
disagreeing, which are very dissimilar to the phrases presented to
trainees in many course books (e.g. You’re absolutely right but….when
disagreeing). Trainees will therefore need language so as to be able to
exert influence themselves, and strategies for coping when they
encounter difficulties.
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The notion of meeting varies from culture to culture.
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Role-plays and simulations by the virtue of their proximity to real life
are quite effective modes of learning; therefore the trainer needs to
decide upon the approach in the classroom and select the meeting-
type to focus on. For example, with a large group pre-experience
learners it might be worth spending some time explaining different
types of meetings before going on to form small groups who role-play
scenarios set by the trainers. Ways to set up such an exercise:
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whose minutes are the most accurate will inevitably generate
additional useful language because the learners are no longer playing
a role, but having to defend their own work. Alternatively, learners
can be asked to bring authentic minutes into class, and then use these
to explain what happened in the meeting to the other learners.
Meetings are mostly held to discuss things, but can also be held
so as to make announcements, share information or confirm
decisions
Punctuality is considered important in many cultures (especially
Britain and America) but different nationalities have very
different ideas on what ‘late’ is!
Leaving a meeting for a while halfway through or before the end
is considered rude in Britain & America, unless it’s an absolute
emergency.
Meetings will vary from being very formal to very informal –
depending on the corporate culture, the size and purpose of the
meeting and the participants.
There is usually an agenda. In English-speaking meetings you are
expected to discuss only things which are directly relevant to this
agenda.
You will probably get an opportunity to discuss other things in
AOB (Any Other Business) at the end of the meeting but you may
not get much time.
Basically, anyone can talk at almost any point in the meeting –
but the chairperson is the boss. However, you may be invited to
talk or sense that there is a ‘right time’ to come in with your own
views.
It’s OK to disagree or mention any supporting information which
you feel is relevant. You don’t need to worry too much about
pleasing people. Managers will usually want to hear your ideas or
comments.
You may feel you need to interrupt or ‘fight’ to speak. This is
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perfectly normal! You may also feel you get more out of meetings
if you find the courage to ask for clarification whenever you don’t
understand
Preparation
Find some management problems. Useful sources are management
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books, management magazines, course books or real life. Consider
using cartoons which convey the problem situations, as well as short
texts. Alternatively, elicit problems from trainees by getting them to
think of problems and write them out in small groups. Problems from
one group are then passed onto other groups for ‘solutions’. Some
example problems:
While some people in the office want and need to smoke, others
complain it’s unhealthy. How can you keep everyone happy?
Everyone seems to go to the cafeteria for lunch at around the same time
so that the queues and the crowding are terrible. What kind of system
or solutions might improve the situation?
One of your staff is persistently late. Every day he has a good excuse.
What do you do?
Procedure
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are discussed. This motivating procedure gets trainees
practicing being persuasive.
Strip Discussion: Trainees discuss a controversial subject,
using exponents for agreeing, disagreeing, interrupting etc. They
prepare their opinions in advance (writing these on strips of
paper) so that they can focus fully on language during the
discussion itself. This is a good procedure for classes where
trainees participation is uneven.
Negotiating
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In any cross-cultural situation, the ability of trainees to build
rapport with their negotiating partners will be of paramount
importance; this means that initial chatting, effective listening
and the ability to stress areas of common ground (i.e. points of
agreement) are especially important.
Trainees will also need to understand that negotiators in many
cultures may not be able to make decisions, as their
counterparts often do in the UK and the US, because power and
decision-making structures may be completely different in the
trainees’ home or corporate culture. If sent to a negotiation as a
junior negotiator on the other hand, trainees may find
themselves facing senior staff on ‘the other side’.
Specific language has been provided for each procedure so that you
can help your trainees to build the relationship they need in order to
conduct business amicably and effectively at an international level.
Types of negotiation
Integrative / win-win
This type seeks goals which are not mutually exclusive. These
negotiations are characterized by discussion and exploration where
parties focus on what they have in common, and actively seek out
alternative solutions. The aim is to concentrate on needs and interests,
not positions, and strike a balance where both the parties would gain.
Successful, integrative negotiators explore the needs and interests
that are creating a stand and find a way forward. Most negotiators are
a mix of distributive and integrative negotiators.
Stages in negotiation
A typical course book role-play would have specific goals on each side
with some flexibility regarding which goals have the highest priority.
Both sides will have to negotiate to find compromises giving
something to each side. These role-plays are:
A good negotiator…..
…loves negotiating.
…has a view of the big picture.
…thinks about the other side’s perspective and problems.
…remembers what has been negotiated and agreed before.
…has integrity, i.e. can be relied upon.
…doesn’t need to be liked.
…can tolerate ambiguity and conflict.
…is prepared to ask questions about anything.
…knows what he or she wants and expresses this clearly.
…keeps quiet about what he or she is not prepared to do.
…keeps quiet about his or her minimum terms.
…understands the possibilities of a deal in great detail.
…pays attention to even the smallest problem.
…finds out the reasons for special requests.
…negotiates on more than price.
…is good at working out the fine details of cost.
…uses information about creditworthiness to good effect.
…works to gain goodwill as well as profit.
…is prepared to discuss hypothetical situations.
…has the courage to discuss what seems impossible.
…is patient and persistent.
…accepts and is constructive about conditions made.
…is not afraid to ask for a firm commitment.
…follows up on all promises made.
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Q2: Do cultural differences affect negotiating style?
Negotiation procedures
Language any
Preparation
Collect several photographs of business people involved in
negotiations and either mount them on card or photocopy them onto
OHTs. (Note that photographs gleaned from adverts or business
magazines may often be appropriate since negotiations might take
place in all kinds of settings, for all kinds of reasons.) Also compile &
photocopy a list of your own suggestion similar to that mentioned
above (What makes a good negotiator?), which relate more closely to
your trainees’ situation.
Procedure
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2. As trainees to draw up a short list of ‘dos’ and ‘don’ts’ for
negotiating, either working in pairs or small groups.
3. Discuss everyone’s ideas, writing these on the board or on an
OHT.
4. Next, distribute the photocopies of additional ideas. Ask trainees
to decide with a partner whether they agree or disagree with
each piece of advice. After getting comments from the whole
class, ask trainees what their answer is to Question 2: Do
cultural differences affect negotiating style?
5. Ask trainees to imagine they have been asked to write a memo,
e-mail or report to inform or prepare some colleagues who have
less experience than they have of the international negotiating
world. Get them to plan the text together in class (again, in pairs
or groups) and write it up for homework.
Language any
Time 30 minutes
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Procedure
3. Ask for a volunteer. These trainees must sit at the front of the
class, make his or her statement and then deal with the barrage
of unpleasant questions from you or other trainees. Insist that
all questions in the ‘barrage’ are phrased politely.
4. When one or two trainees have sat in the ‘hot seat’, get the class
to continue in small groups. (Groups of four, five or six are most
effective.) Within each group at least two trainees can deal with
questions; other trainees will practice asking questions. Make
sure trainees change roles periodically.
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5. In your feedback stage, discuss with trainees any alternative
strategies or language they might use so as to achieve better
outcomes.
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Cited below is a negotiation role-play. Although the issues may not be
related to the learners’ everyday business requirements, this role-play
is in may ways more realistic than the buyer-seller scenarios above.
The learners here have the necessary background knowledge, and
have to explain their ideas clearly and come up with a solution that is
agreeable to both sides.
Agenda
1) Welcome / Aim
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2) Short presentation: pro-
smoking lobby
3) Short presentation: anti-
smoking lobby
4) Negotiation (TV / cinema /
newspapers / magazines /
billboards)
5) Summary and action plan
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