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User Experience
Design On Demand

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Overview
GA’s User Experience Design On Demand program is
structured so you can explore new skills at your own pace,
on your own terms. Learn foundational tools, techniques,
and design principles to create intuitive products that
delight users and solve their problems. Establish creative
confidence and enhance your critical-thinking skills, driving
decision-making with user-backed insights.

Throughout this flexible, self-paced learning path, you’ll

compile a portfolio piece: a clickable prototype for your
own user-friendly product. Take advantage of the option
to connect with expert mentors who can provide feedback
and guidance along the way.
User Experience Design On Demand Program Guide: Overview

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Throughout the course, you will:

• Use user research to drive the UX design process.
• Identify your target user and competitors.
• Brainstorm through hand-drawn sketches.
• Build out ideas using paper prototypes and digital design tools, which you can
test with your target audience.
• Leverage design patterns and conventions to strengthen your design.
• Create and test a clickable prototype.

What to expect:
Engage in hands-on, project-based learning that’s designed to inspire a lifetime of
discovery. As a User Experience Design On Demand learner, you’ll gain:
• ~20 hours of premium self-led content, including lessons, videos, quizzes,
and projects.
• 5 one-on-one sessions with an expert mentor, who can break down concepts,
answer questions, and offer project feedback.
• 12-month access to GA’s learning platform, available anytime across devices.
• Downloadable study guides anvd project toolkits.
• Expert guidance through the creation of your own portfolio project.
• Skill assessment to see how you perform against industry peers.
• A letter of completion.
User Experience Design On Demand Program Guide: Overview

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What You’ll Learn

Unit 1 User Research • Apply best practices for creating a research plan
and conducting user interviews.
Project: Conduct user
• Articulate why and how to perform a competitive
interviews, create a
analysis of your product.
competitive analysis, and use
• Outline the process of affinity mapping and
affinity mapping to build a
synthesizing user research.
persona and determine one
• Define and create a persona based on user
or more associated problem
research data.
statements.
• Write effective problem statements and
hypotheses, and brainstorm potential solutions.

Unit 2 Information • Discuss the role of information architecture in user

experience design.
Architecture
• Gain familiarity with common information
Project: Start creating a architecture tools.
storyboard and building a • Explain the role of card sorting in information
user flow. Perform a card architecture.
sort, reporting your findings • Distinguish between open and closed card sorts
and using the results to and when to use each method.
outline and digitize a sitemap. • Conduct a card sorting exercise with users.
• Learn how to effectively lay out content and
navigation schemes.
User Experience Design On Demand Program Guide: What You’ll Learn

Unit 3 Sketching and • Identify the roles sketching and wireframing play in
the UX design process.
Wireframing
• Use the visual alphabet to communicate ideas
Project: Compile three digital through drawing.
wireframes, a picture of your • Create a wireframe with paper and pen (or pencil).
wireflow sketched on paper, • Create a wireflow using design tools such as
and a written brief describing Sketch, Adobe XD, or Figma.*
your wireflow.
*Please note, every designer has their own favorite
tool. In this unit, we encourage you to find a tool
that works for you based on your operating system
and previous exposure to digital design tools.

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Unit 4 Prototypes and • Discuss best practices for using prototypes.

Testing • Create a prototype using InVision.
• Explain why usability testing is crucial to the
Project: Create clickable design process.
prototypes, write task • Prepare for and conduct a usability test.
scenarios for your product, • Analyze the results of usability tests to improve
and report findings from your your products.
usability tests. • Organize and present findings from a usability test.

Unit 5 Visual Design • Define the essential elements of design.

• Determine which design elements to use in order
Project: Improve your
to enhance the look and feel of a product.
prototype by incorporating
• Create color palettes for your design, considering
essential design elements.
global interpretations of colors.
Create color palettes for
• Use the color wheel to establish a color palette.
your design and select an
• Select an appropriate font based on context,
appropriate font based on
desired feel, or brand.
context, desired feel, or
brand guidelines.
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Contact Us
Learn more about User Experience Design On Demand here.
If you have any questions, don’t hesitate to reach out to our team at
onlineadmissions@generalassemb.ly.
User Experience On Demand Program Guide: Contact Us

Access to this content and learning experience is for recreational purposes only. This offering is not
regulated by the Bureau of Proprietary School Supervision. Access to this content is for avocational
purposes, and no academic credit, certificate, or diploma is awarded upon completion.
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