Paridhi Golchha: Work Experience

Paridhi Golchha Email:paridhi.golchha@gmail.
com
Phone No: +91 9004435035
A dynamic and results-oriented professional with a strong background in enterprise sales management,
holding 6+ years of experience in e-commerce and financial tech industry with a proven record of building
brands with digital solutions, generate new business opportunities and strategic partnerships. An adaptable
and transformational leader with ability to work proactively in challenging environment to achieve
organization goals.
WORK EXPERIENCE
Bytedance Technologies (Tik Tok & Helo) – Mumbai

Sales Manager - Global Sales Solutions: June 2020 – Present
• Responsible for acquiring and growing the CPG/entertainment category for west market and cross sell to the
international markets.
• Working with global teams to expand TikTok’s presence on various other screens apart from the APP.
• Growing sales for the South Asian markets and also understanding newer markets to explore revenue
opportunities.
• Working with the clients and the agencies to understand the campaign requirement and drive the closure from
end to end.
• Collaborate with internal teams to create sales pitch and convert creative, video-based ad solutions to meet
varied branding and performance briefs
PayU Payments Pvt Ltd (Naspers Group) – Mumbai

Regional Sales Manager -Enterprise Sales: August 2018- May 2020
• Directly responsible for growing and managing strategic business relations and banking alliance with a client
portfolio of 100+ Cr across segments PAN India.
• Achieving new business growth by 12-15% every quarter from key banking relations and technology partners
by offering various partner centric solutions for deeper integration to secure maximum wallet share of the
merchant.
• Built a go to market plan for all the untapped segments with different road map and execution strategy for every
segment which created a pipe for new business contributing 20-25% to the existing P&L account.
• On boarded marque accounts by pitching tactical solutions and thereby securing group mandate to integrate
digital payment solutions across all business segments which helped in monetizing untapped business verticals
and scale up the market share in new domain.
• Contributing 8- 10% revenue growth from the existing accounts by consistently maintaining the wallet share
along with building upsell and cross sell opportunities.
• Drive new initiatives with internal and external key stake holders on CXO level to understand the business
requirement and tailor make short and long term business strategies to create merchant stickiness across
products and services.
Fabogo (A Mazkara Internet Venture) – Mumbai

City Lead: October-2017 – June 2018
• Built the brand in cities Mumbai and Pune and created go to market strategy for ad sales and the
transaction business in the wellness and fitness segment.
• Hired and trained a team of 15 sales managers on product pitch, zone allocation, lead management and
negotiation skills to cater to the market landscape.
• Increased market penetration and achieved 35%growth in span of 6months by customizing sales strategies
according to the demand shaping.
• Successfully developed business and marketing strategies that have resulted in an over 3X growth in new
business in 2 quarters.
Zomato Media Pvt Ltd
Senior Key Accounts Manager: February-2015 - September-2017
Ad Sales- Mumbai & Hyderabad

• Responsible for being the highest revenue contributor in the team since the first month.
• Managed to grow the city’s revenue by 2X in a span of 13 months.
• Accountable for 55+ key accounts who contributes to 30% of the city’s revenue.
• Campaign management which majorly includes measuring ad clicks, impressions, eye balls analysis of the particular
zone, reducing CPM & CPC & optimizing campaign by displaying the ads with the relevant keywords.
• Manage critical client accounts including national brands & 5 star properties, which have higher degree of complexity
in terms of client servicing.
• Headed a team of sales associates which focuses on strategic acquisition in geographical areas that has high traffic
on web and app and contributed additional 25% from the zones.
• Launched a global project called “Win Backs” which primarily focused on revenue growth from the ex- clients and
contributed 15% to the city merchant base each cycle.
Order Online- Launch and Growth

• Launched Online Order delivery vertical for cities Mumbai & Ahmedabad.
• Exceeded the sales targets month on month by getting highest number of merchants on board month on month,
contributing 15-18% to the city client base.
• Mentored the team to maintain a healthy lead pipeline which would help them achieve the sales numbers.
PROFESSIONAL QUALIFICATION
Degree Institute and University Year of Passing CGPA/Percentage

PGDM K.J.Somaiya Institute of Management Studies & Research 2015 2.8/4
B.Com Villa Marie Degree College, Osmania University 2012 87%
H.S.C Villa Maria Junior College, A.P State Board 2009 83%
S.S.C St.Anthony’s High School, A.P State Board 2007 85%
ACCOMPLISHMENTS & CO -
CURRICULAR ACTIVITIES
• Google certified digital marketer.

• Facebook BluePrint Certification to run campaigns on FB and Instagram
• Achieved best performance award for fastest growth of the city(Hyderabad) business across the globe.
• Received commendations from the CEO for making project Winbacks a success.
• Stood 2nd in inter college Chess competition at K.J.Somaiya.
• An avid dancer and won many accolades and awards at professional competition.

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Paridhi Golchha Email:paridhi.golchha@gmail.

Bytedance Technologies (Tik Tok & Helo) – Mumbai

PayU Payments Pvt Ltd (Naspers Group) – Mumbai

Fabogo (A Mazkara Internet Venture) – Mumbai

Ad Sales- Mumbai & Hyderabad

Order Online- Launch and Growth

Degree Institute and University Year of Passing CGPA/Percentage

• Google certified digital marketer.

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