GHANSHYAM MISHRA

Contact: 8585956976, 9716780484

eMail_id: g.mishra29sept@gmail.com
LinkedIn: linkedin.com/in/gauravghanshyam

CAREER SUMMARY:
I am an ambitious, self-starter & detail-oriented professional with 9 years of experience who is networked with some ofthe
most significant channel partners in India & able to prioritize & accomplish multiple tasks. I strategize, develop effective
relationships with key decision makers & turn business prospects into regular buying customers. Targeting assignments
in- Key account management, BDM, B2B, B2C, Channel sales, IT-product sales, presales & customer success with the
leading eCommerce/ERP/CRM/Digital/Pos-Payment solution organizations. My key skill areas include but not limited to:
• Govt./Corporate Sales • New client acquisition • Marketing Strategy/plan • Software Sales (ERP/CRM)
• Public Speaking • Key A/c Management • Customer retentions • POS/Billing Solution
• Biz Development • Up selling & Cross selling • Customer Service • IT Tools/Solution Sales

CAREER ROLES, ORGANIZATION & TENURE:

• SPO- Marketing & Consumer Interface at Bureau of Indian Standards : Feb 2020 to Present
• Corporate Sales Specialist at Samsung India : June 2017 To Dec19 (2.7 years)
• Sr. Business Development Manager at PayU India : March 2015 to April 2017 (2.2 years)
• Business Development Manager at Trade India : Aug 2012 to March 2015 (2.7 years)

AREA OF EXPERTISE:
• Expertise in complete sales cycle- suspect, prospect, follow up, pipeline, presales, cold calling, lead generation,
closures, merchant acquiring & onboarding for- Lead Squired, Crm4Sure, Sales Mate- CRM Software.
• Customer success, customer relation & customer retention with strong negotiation skills
• B2B/B2C, channel sales, Sales forecast, strong up selling-cross selling and add on selling skill
• Relationship management & BDM with PSUs/Govt. Dept. by Govt. Tendering & Bidding process via GeM Portal.
• Software sales, concept & solution sales- Payment Solutions, POS/EDC, CRM, ERP, CPQ, SFA, FFA

WORK EXPERIENCE:
 Business Development Manager- Trade India- Aug 2012 to March 2015 (2.7 years)
• Merchant acquisition through cold calling and Lead generation
• Cold calling, Data mining and lead sourcing from digital sources
• Fix appointments, follow up, sales meetings and presentations
• Meet the prospect clients for online catalogue & online advertisement
• Convince SME’s CEO, Business heads to use Trade India’s offerings
• On boarding merchants for client servicing, to get sales inquiries & promotional services
• Business development through client servicing
• Up selling and cross selling for AdWords to live merchants.
• Account management and maintaining relationships with merchants
Achievements: Regular Incentive Gainer of the team, MoM and QOQ basis.
 Sr. Business Development Manager at PayU India- March 2015 to April 2017 (2.2 years)
• Taking responsibility and ownership of individual as well as team target
• Business development through lead generation, fresh meeting price negotiations and deal closures
• Building Strong pipeline and follow-up, doing negotiation meetings with SMB heads & startups CEOs
• Sharing product proposal and offerings for PoS machines and Payment solutions.
• Documentation and account registration of onboarding merchants
• Account-management & customer retention (billers & retailers)
• Sales of PayU- POS/Payment Gateway/e-Wallets & Card Swipe Machines
• Ensure that merchants/partners are serviced as TATs for their proposals
• Handling operational queries/service-requests of payment gateway/wallets & POS
• Maintaining relationships with existing customers for customer retention, cross selling, up selling & VaS
Achievements: Recognized as Consistent performer for the startup PayU- PoS Vertical
 • Met 200% of set target April 2016
• Got promoted in short tenure from BDE to Sr. BDM Aug 2016
• From Team player to team leader Dec 2016
• Bagged- Consistent PayU out performer award 2017

 Corporate Sales Specialist at Samsung India - June 2017 To Dec19 (2.7 years)
• For products & services of- Mobile/Tabs Vertical, CRM, Sales force automation/FFA, Digital Catalogues,
EMM/MDM/Knox Security solution, IoT, Wearables- Gear VR, Educational- Flip Boards, Digital/Smart Classes
solutions (60:40 Inside: on field).
• KRA’s: New corporate-client acquisition, a/c management, proposal sharing, commercial negotiation & closures.
• Cross-selling & upselling, maintaining relations with existing customers & sales-channel.
• Support marketing event, email blasts/collaterals & get the ROI by event-leads/attendees
• Deploy territory plan & sales activity with clients & partners to maximize opportunities
• Communicating all order & reports of customer/partner transactions of the concern patch.
• Utilize CRM to track inward & dropped leads & effectively manage assigned leads.
• Customer Servicing: By solving the queries and getting grip of customer retention; have bagged- Deal 1- Usha
Int- Mobile deal turned into a tablet deal with top up of Knox MDM, Boot logo. Deal 2- Eco Rent a Car- Fit
product Tab + Knox security, MDM, Knox configure, Geo tagging.
• Channel Partner Management to shorten the sales conversion cycle & ensure billing.
• Vision Distribution, Satluj, Electro photo, Vision Distribution, Team computer, Ingram. Partner with SCM for
forecast & inventory level of new, priority products.
• Onboarded Clients- AVL, Fitjee, Eco Cars, Nagarro, Nucleolus, IKYA, SBI Life, Jubilant, Hero.
Achievements:
• Acquired new client base of approx. 30 customers in FY-18 with a combined team metric was 100 customers.
• Got regular deals from 5National Distributors & 10 channel Partners across North India Region.
• Consistently achieved quarterly target of FY-18 with an average of 150%.
• Acquired 10 new transactional partners in FY-18 for targeting new customers.
• Best Performer 2017 H1 for achieving 180% & 150% for 2 consecutive quarters for overall India Region.
• Handled top 10 KAM accounts in Delhi like Spice jet, AVL, Heidelberg cement, PayTM, Eco rent cars with goal-
sheet up to 3 million per annum, over-achieved with an average of 115% on all the occasions.

 SPO- Marketing & consumer interface at Bureau of Indian Standards: Feb 2020- Hyderabad
• Creating annual sales, marketing & revenue generation plan: maximizing license holders of BIS registration
and adoption of certification of ISI Marked products among industries.
• Publicity of Conformity Assessment Schemes (ISI Mark, Hallmarking, and Registration Mark), Laboratory
services, Management system certification, FMCs scheme, training, consumer engagement etc.
• To do regular meetings with consumer & industries and Planning & implementing Standards promotion
strategies via Govt. tenders, consumer & hallmarking programs, licensee meets, Standards
amendments/amalgamations, training on QCOs etc.
• To organize workshops, awareness campaigns among industries both- Pvt. & Govt. bodies & other Stakeholders
ie- DIC (District Industry Centre), KVK (Krishi Vigyan Kendra), RWAs, Cooperative Societies, NGOs, SHGs,
Farmer Groups, Aanganwadis & Asha workers, CSCs and attending meetings organized by other bodies.
• Meeting with Government Ministry/Department/Official, District Administration/ Departments, Training Program
conducted for Government Officials
• Online & offline PR- Managing all the publicity & directing agencies for ATL/BTL, Standards Promotion
activities, engagement mechanism social media ad campaigns. Coordinating with print & digital media, PR
agencies and aligning the task related to outdoor ads to them.
• Responsible for written and verbal communication- content with organization, industry/associations.
• Customer relationship management through various channel, Offline, meeting, Online- Social Media campaigns.
• Procurement of publicity materials, corporate gifting items & establish customer help desks, for dedicated topics
oriented to customer service and consumer awareness.
• Guiding Consumer & Industries about ISI/BIS certification laboratories service & testing facilities.
• Organize Industry awareness campaigns time to time for in regards to Quality control orders (QCOs).
• Creation of Standardization Cells, Meeting with Standardization Cells for awareness & Training Program
conducted for Industries. Market Survey of non- ISI marked products.
• Making Standards clubs in academia, to organize events, Quiz and facilitate them with Industry & laboratory
visits for students, organize training and facilitate certificates accordingly.
• Organize events & programs with Govt. bodies as instructed by BIS. as Gandhi Jayanti, Independence Day,
Republic Day, World Standards Day (14 Oct), National Consumer Day (24 Dec), ODOP.
 • Achievements: Got regular workshop approvals for BIS from 14 District centers for Telangana region.
• Consistent monthly performer for year 2020.
• Best Performer BIS 2020 for achieving 115% & 130% for 2 consecutive quarters at PAN India Level.
• Topped Max Standards clubs numbers PAN India level: Tapped All the KV (Kendriya Vidyalayas) of the state for
Standards clubs: approx. 70+ Kendriya Vidyalayas in which 19 KVs are under Defence Sector, 47 under Civil
Sector, 05 under Project Sector and 01 under Institute of Higher Learning. in FY-20.
• Consistently achieved quarterly target of FY-20 with an average of 120%.
• Acquired 3 Agency partners for Publicity and Promotional activities of Hallmarking.

INTERNSHIPS:
Apnacircle.com: Digital marketing: Topic: Online Digital media in Current era.
To sale& promote the IT & Website-Products of APNACIRCLE.COM (Viadeo)
Earth infra: Topic: Scenario of Residential & commercial projects in Earth infra.
To Build & promote strategies on factors which people consider while purchasing the property.
Pepsi India: Topic: Marketing strategies of Pepsi in Noida & Ncr. May-08 To July08: As per market share, demand,
asses supply chain management increase & maintain retailers for Pepsi with more effective retailer relationship.
PROFESSIONAL& EDUCATIONAL QUALIFICATION:
MBA: Marketing+Finance: Galgotia’s University Gr. Noida -2013
BBA : NGB University, UP. -2011
12th : Allahabad Inter College, UP. -2008
10th : Jumna Christian Inter college, UP -2006
DCA : Computers & MS office, SEO, Tally 9.0 -2010

PERSONAL PROFILE:
Father’s Name - AP Mishra
Date of Birth - May 05, 1991
Permanent address - Prayagraj. Up. 212307
Mailing Address - Flat No. 11, Sharma Apartments, Pandav Nagar, East Delhi, 110092 India.

Declaration: The above information is correct to the best of my knowledge. (Ghanshyam)