7 Steps

to Small Business
Marketing Success
By John Jantsch
Practiced effectively, marketing is simply a system.

While this may be hard for some business owners to come to

grips with, like those who feel that “marketing is a strange form
of creative voodoo thinking,” marketing is not only a system—it
may be the most important system in any business.

To understand how to approach marketing for a business, it

may be helpful to understand the Duct Tape Marketing System
definition of marketing. Marketing is getting someone who has a
need to know, like and trust you.

One could argue about what “like” or “trust” is in any given

industry, but now more than ever, this definition gets at the
heart of the game.

Here are the 7 core steps that make up the simple, effective, and
affordable Duct Tape Marketing System.

Businesses that appreciate and implement this approach to

marketing grow in a consistent and predictable manner.

- John Jantsch
Duct Tape Marketing

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS

Table of Contents

STEP 1: Strategy Before Tactics 1

STEP 2: The Marketing Hourglass™ 5

STEP 3: Content as the Voice of Strategy 8

STEP 4: Create a Total Web Presence 11

STEP 5: Operate A Lead Generation Trio 13

STEP 6: Make Selling A System 16

STEP 7: Living By the Calendar 19

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS

STEP 1:
Strategy Before Tactics
“Strategy without tactics
Small businesses always want to grab the idea of the week. And
small business owners are absolutely the worst at this because is the slowest route to victory.
they’re doing a hundred things. Tactics without strategy
is the noise before defeat.”
So the shiny object that makes the most noise this week is now
the marketing plan. The thing is, if a business owner gets the
– SUN TZU
strategy part right in marketing, he or she can surround it with
just about any set of tactics that are performed and measured
consistently. That’s how important the strategy piece is.

There are two very significant components to getting a

marketing strategy down for a business: to narrow focus down to
an ideal client, and to find some way to clearly differentiate one’s
business.

Now those may not sound like earth-shattering ideas, but most
businesses don’t think about them as thoroughly as they should.

Part One: Define the Ideal Client

Many small businesses try to be all things to all people and find
it hard to really focus or succeed at serving narrowly defined
market segments. Small businesses don’t necessarily intend to
be all things; it just sort of happens from a lack of focus and a
prospect on the phone asking for some help in an area that’s not
really the business’ thing.

While it may seem like growth to take on a new customer, if

that customer isn’t a good fit, it can actually stunt real growth.
In some cases, trying to work with customers who are not ideal
clients can lead to such a bad experience for both your business
and the customer that you actually create vocal detractors for
your business.

Most businesses are best suited to serve a narrowly defined

market segment – a sweet spot. This doesn’t mean the sweet
spot won’t grow, evolve and change altogether over time, but at
any given time there exists a set, ideal client for most businesses.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 1

The trick is to discover what that ideal client looks like in the
most specific way possible, and then build an entire marketing
strategy around attracting more of these.

For some, an ideal client might simply be a subset of people

who can afford what you offer. For others, the ideal client might
be comprised of six to eight long-term clients. In the latter, a
company is probably better off working with people who are a
perfect fit or life may get miserable.

A perfect fit may mean that the customer has the kind of need
your company can really help with, but it also might mean the
client values your unique approach and treats your staff with
the respect the relationship deserves. A multiple red flag client,
taken because they said they can pay, will suck the life out of a
small business faster than almost any other dynamic.

A less than ideal client can also come in the form of a person with
whom a company would love to work, but they just don’t really
have the need that matches what the business does best. Think
of a good friend or relative who works for an organization that’s
not a good fit, or buddy at your golf club who has a company you
would like to help, but doesn’t have the resources.

The 5 steps below, applied to a current client base and worked in

order, will tell small businesses more about their true ideal client
than any marketing class or book ever will.
1. Find your most profitable clients.
2. From the above group, identify those that refer.
3. From that even smaller group, find common demographic
characteristics.
4. Take the time now to understand the behavior that makes
them ideal.
5. Draw a fully developed biographical sketch to use as a
marketing guide.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 2

Part Two: Differentiate The Business
Small businesses absolutely must find or create, as part of their
strategy, a way to differentiate their business from all the other
businesses that claim to do the same thing.

This isn’t necessarily a new concept, but it’s one of the hardest to
get businesses to actually do. Everyone wants to think what they
do is so unique. Unfortunately, in most cases, it’s something that
everyone either can or does claim as well.

Here’s a good way to get a sense of this idea. Cut and paste the
first paragraph of your top five competitors’ websites, blacking
out all references to names, and then pass the document around
the office to see if anyone can recognize which company each
paragraph belongs to. Chances are, the descriptions will be
nearly impossible to tell apart.

One of the most effective bits of research you can conduct to

help find what really sets your organization apart is to sit down
and interview a handful of your best customers. Ask them these
questions:
· What made you decide to hire us?
· What’s one thing we do better than others like us?
· What’s one thing we could do better?
· Would you refer us or do you refer us?
· If you would refer us, what would you say?

If your customer simply tells you that you provide great service,
then push a bit with questions such as:
· What does good service look like?
· Tell me a story, or a time when we provided good service.
· What did that entail?

It’s amazing how quickly core differences come to the surface,

directly from the mouth of a satisfied customer. Look for
common threads that surface in conversations, then develop a
core message that supports those themes. It’s not easy because
business owners often want to be like everyone else; they don’t
want to be the different kid. Everybody in our industry talks
about their services in the same way, so that’s what business
owners think they need to do.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 3

Stepping outside the box is essential. It’s actually how
businesses charge a premium for their services and products. It’s
also one of the hardest things to do.

If your business is receiving phone calls and inquiries, and one of

the first questions is, “How much?” there’s a really good chance
you’re not differentiating your business.

If prospects can’t tell how the business is different, they’re going

to use the one measure that makes sense: price. As many small
business owners have discovered, competing on price is not fun.
There’s always going to be someone willing to go out of business
faster.

What people like most may not sound unique or sexy. It might
be the unique products and services, but often it’s a company’s
way of delivering an experience. It’s the people, guarantees,
packaging, brand promotion, and special touches. It is how
the company positions its business to solve a problem that
everybody in the industry is having. That’s what people buy.

World Case Study: How One Architect

Differentiated
Once upon a time, an architect was asked what he did for a living.
“I’m an architect. I design buildings,” he replied. When pressed
further, he bragged, “No one else knows how to design a building
like I do.”

Yet, when the architect’s customers were asked what he did,

they said, “We expected good design. But let me tell you what
he really does. He helps us cut through all the City Hall red tape
and that gets us paid faster.” The first three customers all said
essentially the same thing.

Now when asked what he does for a living, the architect

replies, “I help you get paid faster. Sure, I’m an architect,
but I also help you cut through City Hall red tape. I’m the
contractor’s architect.” By embracing his new message, the
architect’s business went from a second or third tier player to
the #1 commercial architect in his market. That’s the power of
differentiation.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 4

STEP 2:
The Marketing Hourglass™
Most marketers are familiar with the concept of the Marketing “When it comes to lead
Funnel: a whole bunch of leads are loaded into the top of a
referral generation, the
funnel, and they’re choked until a few buyers squeeze out the
small end. With the introduction of Twitter and Facebook, people customer experience is it.”
are even hungrier for more leads. The game is always about
putting more and more leads into the top of the funnel. – JOHN JANTSCH

But what good are leads if they aren’t converted into sales, repeat
business and referrals? What if, through remarkable customer
experience, a company had the ability to retain the same clients
and generate a significant number of new leads and referrals
from those happy customers? When it comes to lead referral
generation, the customer experience is it.

The Marketing Hourglass suggests that there’s a logical

progression through which every customer comes to know,
like, and trust a company. Once that occurs, the customer then
decides to try, buy, repeat, and refer.

The diagram on the following page illustrates the logical path a

lead should follow to participate in a fully developed Marketing
Hourglass. This concept is one of the key elements of the Duct
Tape Marketing System.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 5

 WORKSHEET
THE BUYING PROCESS

Hourglass Journey Map Company

Use this form to map out the main goals, touchpoints and recommendations.
Date

Buying Process Know Like Trust Try Buy Repeat Refer

Customer
Actions
What do they
do or expect
in each step?

Our
Response
What must we focus
on to participate
in each step?

Recommended
Actions
What projects, messages
campaigns, or processes
must we add or revise?

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 6

DUCT TAPE MARKETING CONSULTANT NETWORK | HOURGLASS JOURNEY MAP
When one overlays the Duct Tape Marketing System definition of
marketing: – “getting someone who has a need to know, like and
trust you” – with the intentional act of turning know, like and
trust into try, buy, repeat, and refer, the entire logical path for
moving someone from initial awareness to advocate becomes a
very simple process.

The key is to systematically develop touch points, processes

and product/service offerings for each of the 7 phases of the
hourglass.
1. KNOW — ads, articles, and referred leads
2. LIKE — website, reception, and email newsletter
3. TRUST — marketing kit, white papers, and sales
presentations
4. TRY — webinars, evaluations, and nurturing activities
5. BUY — fulfillment, new customer kit, delivery, and
financial arrangements
6. REPEAT — post customer survey, cross-sell
presentations, and quarterly events
7. REFER - results reviews, partner introductions, peer-2-
peer webinars, and community building

Far too many businesses attempt to go from KNOW to BUY

and wonder why it’s so hard. By creating ways to gently move
someone to trust, and perhaps even creating low cost offerings
as trials, the ultimate conversion to buy gets so much easier. In
order to start thinking about the Marketing Hourglass concept
and current gaps, one should ponder these questions:
· What is the free or trial offering?
· What is the starter offering?
· What is the "make it easy to switch" offering?
· What is the core offering?
· What are the add-ons to increase value?
· What are the members-only offerings?
· What are the strategic partner pairings?

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 7

STEP 3:
Content as the Voice of
Strategy
“Your content and publishing

By now small business owners are tired of hearing the phrase, efforts must be focused on
“Content is King.” As true as it may be, today’s prospects achieving two things: building
instinctively gravitate to search engines to answer all their
burning questions. The mistake many businesses make is that
trust and educating. ”
even if they churn out continuous content, they don’t make it
– JOHN JANTSCH
part of their overall strategy.

Your content and publishing efforts must be focused on

achieving two things: building trust and educating.

These two categories of content strategy must be delivered

through the creation of very specific forms of content, not
simply through sheer volume. Every business is now a publishing
business, so you must start to think like one.

Content That Builds Trust

BLOG
Blogs are the absolute starting point for content strategy because
they make content production, syndication and sharing so
easy. The search engines love blog content, not to mention the
fact that blogs allow one to produce and organize a great deal
of editorial thinking. Content produced on a blog can easily be
expanded and adapted to become content for articles, workshops
and eBooks.

SOCIAL MEDIA
The first step in the social media content game is to claim all
the free opportunities to create social media profiles on sites
like LinkedIn and Facebook. Also claim your profiles within the
Business Week, Entrepreneur and Inc. magazine communities.
Building rich profiles, and optimizing links, images and videos
that point back to the main site is an important part of the
content strategy play.

REVIEWS
Ratings and reviews sites such as Yelp!, MerchantCircle and
CitySearch have become mainstream, user-generated content

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 8

hubs. The fact that Google, Yahoo and Bing all allow others to
rate and review businesses makes these sites an increasingly
important category of content that savvy businesses must
participate in. Businesses will never have total control over this
category, but ignoring it may be one of the most damaging forces
for a brand. Proactive, aggressive monitoring of this channel is a
must.

TESTIMONIALS
Customer testimonials are a powerful form of content. Every
business today should seek customer content in multiple forms:
written, audio and video. This content adds important trust-
building endorsements and makes for great brandbuilding assets
on Google and YouTube.

Content That Educates

THE POINT OF VIEW WHITE PAPER
Every business should have a well-developed core story that’s
documented in the form of a white paper or eBook. This content
must dive deeply into what makes a firm different, what the
secret sauce is, how the company approaches customer service,
and why the firm does what it does. This idea is expounded
upon in The Referral Engine. This is the primer for a company’s
educational content push.

SEMINARS
Today, people want information packaged in ways that will
help them get what they want. Presentations, workshops and
seminars (online and off) are tremendous ways to provide
education with the added punch of engagement. Turning one’s
point of view white paper into a 45-minute, value-packed
session is one of the most effective ways to generate, nurture,
and convert leads.

FAQS
There are those who want to know very specific things about
the company or approach, and these learners get the most value
out of the traditional “frequently asked questions” approach.
There’s no denying the value of information packaged in this
format. Go beyond the questions that routinely get asked and
include those that should get asked but don’t, particularly the
ones that help position the company favorably against the
competition.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 9

SUCCESS STORIES
Building rich examples of actual clients succeeding through the
use of the product or service offerings is a tremendous way to
help people learn from other individuals and businesses just like
them. When prospects see themselves in a success story, they
can more easily arrive at a place where they can imagine getting
those same results. This is another form of content that begs to
be produced in video.

All of the above elements should be built into a marketing plan

with a process to create, update and curate each other.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 10

STEP 4
Create A Total Web Presence
There was a time, just a few short years ago really, when “Create a total web presence...
small businesses finally concluded they must use the web to
or face extinction!”
supplement their marketing efforts and create another potential
channel for marketing messages.
– JOHN JANTSCH
Today’s business must evolve that thinking radically again—or
face extinction. The onslaught of social media use didn’t simply
create another set of marketing tactics; it signaled, to those
viewing it strategically, a shift in the marketing landscape that
has become preposterously evident.

The Web and digital interactivity now represent the center of

the marketing universe. Most marketing decisions must start
and end there. Today’s small business must view its marketing
strategies and tactics with an eye on growing the online center
and radiating beyond with spokes that facilitate most of the
online transactional functions that drive sales and service.

All businesses, regardless of industry, have become what we like

to refer to as O2O (online to online) businesses. Their primary
marketing objectives are focused on driving people online to
engage online. In that effort, the online core web presence has
significantly heightened responsibilities.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 11

Furthermore:
· While advertising was used primarily to create a sale or
enhance an image, it must now be used to create awareness
about web content.
· While SEO was primarily a function of optimizing a web site,
it must now be a function of optimizing brand assets across
social media.
· While lead generation used to consist of broadcasting
messages, it must now rely heavily on being found in the
right place at the right time.
· While lead conversion often consisted of multiple sales
calls to supply information, it must now supplement web
information gathering with value delivery.
· While referrals used to be a simple matter of passing a name
along, referrals now rely heavily on an organization’s online
reputation, ratings and reviews.
· While physical store location has always mattered, now the
online location for the local business has become a life and
death matter.

If you are still looking at marketing efforts in a linear way – with

online tactics falling somewhere in line – it’s essential that you
change this view entirely. Today’s business owner must build a
marketing strategy with the online engagement at the center.
Only then can the small business create the strong foundation
that will carry the company’s marketing efforts into the next
decade.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 12

STEP 5
Operate A Lead
Generation Trio
Traditional lead generation tactics—directory advertising, trade “Small businesses must think
show participation, half page print ads—are quickly losing
more in terms of being found
appeal with small business owners. There are two very good
reasons for this decline: and less in terms of finding.”
1. Traditional methods are some of the most expensive.
– JOHN JANTSCH
2. Traditional methods are proving less effective in terms of
lead generation.

Message and information overload, technology to block ads

(Caller ID, TiVo, XM Radio) and the availability of information
may make traditional and more expensive outbound marketing
efforts a thing of the past.

Small businesses must change the way they think about and
approach lead generation. They must think more in terms of
being found and less in terms of finding. People are still looking
for solutions, trying out new services and buying things they
want, but they’ve just changed how they go about doing it. In a
way, the control of message consumption has changed with it.

Technology has made the phone directory pocket-portable.

There is no need to travel to the trade show because the
interactive demo is on YouTube, blogs, search engines and social
media sites. All the product information, answers and reviews
one could ever consume are delivered without ever leaving home.

So, in order to generate leads and be found, businesses must

put themselves in the path of people who are learning about,
asking about, and shopping about their particular industries.
Lead generation does not need to be done exclusively online.
This advice should not lead businesses to conclude that they
shouldn’t use advertising at all. What business owners should
understand is that their online presence is the hub of education,
and that online and online advertising, PR and referral systems
must utilize this presence to its fullest potential.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 13

One can think of it as lighting candles along dark paths so that
weary travelers can discover the company in the dark. Those
candles are the education-based entries in social media hubs like
Twitter and Facebook – gentle guides of introduction. They are
the PR efforts and articles, written to illuminate one’s expertise.
They are the blog posts, designed to attract surfers looking for
the way. They are the strategic partnerships, alignments that
evoke trust. They are the web conferences, providing interactive
discussions with customers and prospects. They are the
community-building events, places where candles can be re-lit
and shared.

You can no longer sit back, dump an offer in the mail and start
working the phones. You’ve got to build your inbound marketing
machine and start taking advantage of the power of information,
networking, trust, connection, and community to generate
leads. Today’s integrated lead generation trio consists of creating
education-based approaches that blend the use of advertising,
public relations and referrals.

1) ADVERTISING.
Advertising is used in highly targeted, measurable ways to
promote awareness of educationbased content such as white
papers, audios and seminars. It carries the highest cost and
lowest credibility, but is also the only lead generation tactic that
can be completely controlled. Advertising works when utilized as
described and must be part of the overall mix.

2) PUBLIC RELATIONS.
PR is such a powerful, credible and low-cost tool. It is an area
that is often underutilized by small businesses. There’s no
real magic to generating positive press. It’s a game of building
relationships with a handful of key journalists and committing
to creating announcements and small stories every month using
a combination of local press contacts and online social media
tools.

3) REFERRALS.
Referral generation is primarily a process of finding ways to be
more referable first. It starts with the mindset of making every
customer a referral source, and making it easy for them to be
one. Once this is in order, you can move to building a network of
strategic partners that can be relied on to refer new customers.
These leads are often the highest quality.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 14

While most businesses find they develop a primary lead
generation tactic, it’s the thoughtful combination of repeated
contacts, consistently placed, that leads to the greatest long-
term, trust building marketing.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 15

STEP 6
Make Selling A System
Oftentimes, the quickest way to make an impact on an “The lack of a semblance of a
organization’s marketing results is to go to work on the lead
systematic approach to
conversion or sales process.
selling is the biggest
The lack of any semblance of a systematic approach to selling
weakness for most small
is the biggest weakness for most small businesses. The focus
of marketing is almost always on generating more leads. While businesses.”
leads are certainly important, the obsession with generating
them consumes a significant amount of time and money. – JOHN JANTSCH

Installing a sales system, one that everyone in the organization

who is involved in selling operates, is the fastest way to
improve overall marketing results. We’re assuming you’ve also
narrowly defined your ideal client, created a significant way to
differentiate your business, and are consistently building trust
through educational content.

The end result for most businesses we work with is that we

dramatically reduced the number of leads they are chasing
(decreased expense) while also dramatically increasing the
number of leads they are converting to customers (increased
revenue).

If you’re moving prospects logically through the Marketing

Hourglass, you will notice that by the time they get serious
about a buying decision, they’ve already sold themselves.
This approach almost makes selling a non-issue and delivers
stunningly high conversation rates.

Below are the essential ingredients needed to operate your lead

conversion system:

DISCOVERY.
You must have a planned response when a lead
asks for more information. I know this sounds
obvious, but few businesses do more than react.
In order to move prospects, you must have a call
to action, education plan, and filter that helps
qualify and direct leads to the next step. This is
a significant step and one that can help you stop

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 16

chasing the wrong leads while also giving you
an opportunity to create a unique experience.
Interrupt the norm for your industry here and
you’ll help further cement how you’re different.

PRESENTATION.
Once a prospect determines they need to know
more about your specific offerings, either by way
of a demo or sales call, it’s important that you
have a set way to present your organization. This
is a point where many sales folks go out and try
to answer the questions that prospects have. The
problem with this approach is most prospects
don’t know what questions they should have,
so it’s really up to you to start adding value in
the relationship by presenting what you know
is useful, while also discovering their unique
challenges. This is part scripted, part art, but
it should be practiced consistently across the
organization.

NURTURING.
Depending on the buying habits of your ideal
customer or sales cycle for your particular
industry, you will need a systematic approach for
keeping leads that are starting an information-
seeking process warm as they move towards a
buying decision. This is a place where technology
can certainly help you make automated contacts
via email or snail mail. Creating planned
education events, such as online seminars and
peer-to-peer panel discussions, is another very
effective way to nurture leads and continue to
educate.

TRANSACTION.
For many in selling, the game ends when
the customer says yes. Your lead generation
conversion system must be created in a way that
delivers the same experience once a prospect
becomes a customer as was delivered throughout
the courting period. The best way to do this is
though a planned orientation process where you
continue the educational approach by teaching
the customer how to get the most from what

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 17

they’ve agreed to buy. This can be through a
simple training video or a more elaborate new
customer process, but this important step leads
to a smooth transition from prospect to customer
and often sets the tone for additional purchases
and referrals.

REVIEW.
Your selling system won’t be complete until
you create a process that allows you to measure
and communicate the results your customers
are experiencing. One of the best ways to do
this is through some form of planned results
review process. By setting the expectation for
this process up front, you send a very strong
signal that results matter, but you also get the
opportunity to address issues that didn’t go as
expected, as well as collect client success stories
and testimonials from your happiest clients.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 18

STEP 7
Living By The Calendar
It’s tough to get around to marketing. We get it. You didn’t start “We are what we repeatedly
your business because you were dying to get your hands dirty
do. Marketing, then is not an
with blogging, copywriting, and selling. But you soon found out
that your business would die if you did not. So, what to do? act, but a habit.”

The secret to getting marketing done is to make it a habit. Or, – JOHN JANTSCH
if we may roughly paraphrase Aristotle – “We are what we
repeatedly do.” Marketing, then is not an act, but a habit.

Most of us have more experience trying to break a bad habit than

establish a good one. The secret is to create a system and practice
until it becomes second nature.

When it comes to marketing, we’ve learned that small business

owners can move towards making marketing a habit by doing
these three things.

1) MONTHLY THEMES.
Choose one marketing need – redo your website, write your
marketing kit, create a new customer process – and make
it the theme for that month. You can even plan out the
next six months this way and you’ll stand a better chance
of actually getting these done. This is a great idea when it
comes to getting your entire staff focused on one thing.
The problem comes when we try to do it all at once. We get
overwhelmed and don’t get anything done. Make it simple,
take the long view, and watch what happens.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 19

2) WEEKLY REVIEWS.
When it comes right down to it, once you’re clear on
your marketing strategy, marketing itself becomes a set
of projects. When you start to look at marketing as the
habit of focusing on a group of projects, you can begin to
break those projects down into action steps or tasks. Your
weekly marketing review should include everyone in your
organization and post the simple question, “What needs to
be done next?” to each project on your plate.

3) DAILY APPOINTMENTS.
While you may have many things on your daily calendar,
make it a habit to schedule one time slot dedicated solely
to marketing each day. This is the only way to keep the
focus where it belongs – on constant advancement and
improvement.

7 STEPS TO SMALL BUSINESS MARKETING SUCCESS — 20

About Us
About the Author
John Jantsch is a marketing consultant, speaker and best
selling author of Duct Tape Marketing, Duct Tape Selling, The
Commitment Engine and The Referral Engine.

He is the creator of the Duct Tape Marketing System and Duct

Tape Marketing Consulting Network that trains and licenses
small business marketing consultants around the world.

His blog was chosen as a Forbes favorite for marketing and

small business and his podcast, a top ten marketing show on
iTunes, was called a “must listen” by Fast Company magazine.

Huffington Post calls him one of the top 100 “Must Follow” on Twitter and Forbes named Duct
Tape Marketing on of the 100 Best Websites for Entrepreneurs.

To find out more about John and Duct Tape Marketing visit https://
www.ducttapemarketing.com/.

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