Chapter – 1

 AIM & ESTABLISHMENT OF THE COMPANY  

  

1.1 Establishment of the company   

  
Sri Ananth Maruthi Private Limited is an unlisted private company. It was incorporated on 10
April, 2012 and is located in Chennai, Tamil Nadu. It is classified as a private limited company.  
The current status of Sri Ananth Maruthi Private Limited is - Active.  
Sri Ananth Maruthi Private Limited has two directors - Lakshmi Kumar and Kumar.  
The registered office of Sri Ananth Maruthi Private Limited is at Flat No.M22/C, MIG Flats,
First Floor, Sri Subha Colony, Munusamy Salai, K,K,Nagar, Chennai, Chennai, Tamil Nadu.  
  
1.2 Godrej & Boyce Mfg. Co. Ltd., 
  
Godrej & Boyce Mfg. Co. Ltd, today, one of the largest engineering and consumer Products
Company in the country has varied interests from engineering to personal care products. It is also
one of the most respected corporate houses known for its philanthropy and initiation of labour
reforms besides being recognized for its values of fair, transparent and ethical dealings. 
Godrej has become a self reliance for decades and the signature of Trust.  
For this many years, Godrej has changed in form, function and scope of application, but one
thing never changed the tag of ‘RELIABILITY’ and ‘TRUST’. 
 It was started in 1897 as a locks manufacturing company & now it has become one of most
accomplished & diversified organization in India. Godrej has become a successful giant through
its commitment of delivering innovation and excellence to its customer. With the consistent
application of this commitment and over hundred years of ethical business conduct, Godrej has
gained reputation for trust and reliability. 
The brand Godrej in mind of people across the country has different meaning to it. The company
has a wide range of products including locks & safe, Refrigerators, Air Conditioners, Furniture’s,
Machinery tools, Process Equipments, Engineering workstation, Cosmetics, Detergents, Edible
oil, Chemicals & agro products.  
It was the company producing soap without use of animal fat oil for the first time in the world in
the year 1930 & the innovation like this has been followed by the company for years and now is
serving the customers who need innovations across different businesses. During the Mumbai
dock blast, the Godrej safe was the only security equipment that was not harmed & from the time
it has been expected from each and every product under the brand name Godrej to be of such
quality.  
 
Everlasting locks, Enduring service. Locks are thing that has been started by Godrej and the
locks have become a reflection of trust & confidence that its customers have seen in Godrej since

1
1987. From a lock manufacturing company, Godrej has become a total security solutions
provider. 

This is a reflection of the trust and confidence that our customers have placed in us since 1897.
From being a manufacturer of locks, Godrej has evolved to become a total locking solutions
provider with its large range of products and services to meet expectations of its individual and
institutional customers.  
Godrej’s vision has helped it to expand and become successful in different businesses. It has
become one of leading manufacturing company in products of consumer durables, home
appliances, industrial products, consumer products and agricultural products. The estimate of
Godrej users rounds the country is 35o million. The Godrej group recently have entered into
market of real estate and information technology and these sectors are seemed to be of great
potential which will benefit the group in the near future. 

Godrej is not only limited to industrial excellence but it also has a determined man power of men
and women, having a vision for themselves and company and do have different talents, who have
helped in building the business of godrej.  

The Godrej Group stands in a strong position today. With annual sales in excess of INR 8269.39
Cr., a workforce of approximately 20,000, and a strong diversified portfolio, Godrej has proven
its ability to deliver strong financial performance. Inseparable from daily life in India, the Godrej
name has been built on a spirit of innovation that has made it one of the country's most
remarkable industrial corporations  

Strong human relationships-built Godrej. So, it is not surprising that the company ensures the
welfare of its most valuable asset: the people who comprise it. This band extends to distributors,
retailers and suppliers as well, including them into the fold. 

Godrej Industries is part of the Godrej Group, an INR 8269.39 Cr., conglomerate with more than
109 years of history and a reputation for quality and integrity. Godrej Soaps Ltd demerged into
two entities — Godrej Consumer Products Limited and Godrej Industries Limited; the foods
business of Godrej Foods Ltd was hived off and taken over by Godrej Industries. Godrej
Properties was established in 1990 as a premier real estate development company within the
Godrej Group of businesses. 

Modern and dynamic, Godrej is also a company that succeeds in endearing itself to the people of
India. The secret lies in its ability to never lose sight of the basic human values it was built on.
These are the core strengths and the very soul of the company 
  
1.3 Types of Service/ Product given:  
  
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Sri Ananth Maruthi is one of the companies in Chennai who provide Godrej support and service,
and provide Accessories that need for the appliance used by the consumer, they also selling
appliances like Air conditioner, Refrigerator, washing machine and providing AMC for the
appliances, they give genuine product of godrej    

I) Customer Support Function:   
 Indenting for Stocks  
 Order Processing  
  Interfacing with Customers & Dealers 
 Call Centre Management 

II) Administration Function:  
  Estate Management  
  Legal Issues  
  HR & Personnel  
 Training  
III) Warehousing & Logistics  
 Receipts & Dispatches  
  Inventory Management 
 Secondary Transportation  
IV) Accounts  
  Banking & Treasury  
  Expense Management  
 Debtors Management  
 Statutory Compliance  
 Audit 
 
1.4 Mission and Vision 

Mission:  
 Godrej Mission is to operate in existing and new businesses which capitalize on the
Godrej brand and corporate image of reliability and integrity.  
 Godrej objective is to delight its customer both in India and abroad.  
 Godrej shall strive for excellence by nurturing, developing and empowering its
employees and suppliers.  
 Godrej encourages an open atmosphere, conducive to learning and team work  
 Accelerate the growth of Indian household insecticides market.  
 To globalize the business rapidly.  
  Enriching Quality of Life Everyday Everywhere. 
 
3
Vision: 
 Godrej in Every Home and Work place.  

Motto:  
We care the quality of your life.  

Values:  
 Commitment to Quality  
 Customer Orientation  
 Dedication & Commitment  
 Discipline  
 Honesty & Integrity  
 Learning Organization  
 Openness & Transparency  
 Respect/Care × Concern People  
 Working in Teamwork format  
 Trust 
 

CHAPTER – 2

4
  POLICY OF THE COMPANY 

 
  
2.1 Communication and Public Relations   
  
We value our relationship with the media and the public at large and do our best to provide full
and prompt disclosure of all appropriate information and events.  
 
 Effective communication with the media is critical to the Godrej Group’s long term public
image and to promote continued public support for the Group in the event of any crisis. Effective
media relations best serve the Group by informing the public of what we do for them, promoting
the Group’s achievements, activities and events of significance, expanding the general visibility
of the Group, ensuring that accurate information is conveyed to the public regarding incidents
and issues of a controversial nature.  
 
 Team members, unless otherwise authorized, are not expected to communicate directly with the
media. However, should such an interaction be totally unavoidable, it is best not to give personal
views, opinions or speculation or to provide information on matters falling outside your direct
knowledge, involvement and responsibility. In particular, you should avoid discussing matters of
policy, legislation, personnel actions or official investigations on any matter, unless specifically
authorized. To ensure that communication is properly coordinated, you need to report any media
query which you may receive to your line manager, as soon as practical. On matters of particular
public interest or sensitivity, please simultaneously inform the Corporate Communications
Department as well.  
 
 The guidelines mentioned here are applicable to any form of social media as well, such as
Facebook, Orkut, Twitter, blogs and other similar platforms, as well as media sent over mobile
telephone systems, such as SMS communications.  
 
 Do   

5
  If the media approaches you for news or comments, politely direct the caller to your
Company Spokesperson or to Corporate Communications (please refer to the Media Policy
for the list of Group and Company Spokespersons)   
 
 Give the name and contact numbers of your Company Spokesperson or the Corporate
Communications Department to the media person. It is best to leave the answers to the
spokesperson or to Corporate Communications rather than making comments without
consultation.   
  
 Do not give any commitment for any material or information to any media person   
  
 At any informal/ social/formal gathering try to keep the conversation around non-
business subjects and deal with any business query in the above mentioned manner   

 Please refer to the Media Policy for further details 

 
2.2 Compliance with the law   
  
We comply with all domestic and international laws, rules, regulations, and statutory
requirements applicable to our business and the countries where we operate.  
  
It is the responsibility of each Godrej team member to be aware of and familiarize themselves
with the rules, regulations and statutory requirements relevant to their job, location and
environment. You must avoid any activities which could result in you or the company getting
involved in unlawful practices.  
  
Godrej Industries Limited and Associate Companies (GILAC) also subscribes to the
Confederation of Indian Industry (CII)2 Code of Business Ethics.  
 
 

Do   
 Familiarize yourself thoroughly with all rules, regulations and statutory requirements
relevant to your company, job, location and environment   
 Check with your line manager or Legal Department, should you have any queries
regarding the rules or statutory regulations relevant to your scope of work   
  
2.3 Confidentiality and Non-Compete   
  

6
You should also protect and maintain the confidentiality and integrity of information used to
access our systems. The company’s email and IT systems are the property of the company and
are expected to be used primarily for job related communications. No inappropriate websites
should be accessed from work or work issued email and IT systems and nor should they be used
as a means for any inappropriate or offensive communication. Although you have an individual
password to access the system, the company reserves the right to access your email account, if
required.  
Do 
 • Keep your passwords and other personal security codes strictly confidential  
 • Contact your IT Department if you find a breach and reset all passwords and codes
immediately  
  
2.4 Customers   
  
We are a customer centric company and greatly value the trust, satisfaction and loyalty of our
customers across the world. Our primary focus is delighting our customers, both external and
internal.   
Godrej is a customer-oriented organization and we expect all our team members to be customer-
focused in their approach. The success of our company depends on the trust, satisfaction and
loyalty of our customers and our aim is to delight. As an ambassador of the company, you must
necessarily ensure that customer needs are satisfied and that our products and services offer
value to the customer.   
Your customer focus should not only extend to external customers alone, but include internal
customers as well. We firmly believe that external customer satisfaction can be attained only if
internal customers’ needs and reasonable expectations are met and you are strongly encouraged
to act in accordance with this principle.   
  
  
Do   
 Ensure that customer delight is a priority for you – this relates to both product and service
delivery, as well as engagements and interactions within the company    
 Direct all customer complaints to the concerned department or person so that they can be
responded to  
  
2.5 Diversity and Anti-Discrimination   
  
We recognize merit and perseverance and encourage diversity in our company. We do not
tolerate any form of discrimination on the basis of colour, gender, race, caste, age, marital status,
sexual orientation or disability and will allow for equal opportunities for all team members.   
  
2.6 Good and Green    
7
  
We are a socially responsible i.e. good and green company. We identify shared value
opportunities, which imply addressing social and environmental problems, while at the same
time strengthening our drivers of competitiveness.  
  
We are committed to meaningfully adding value to the community and the environment. Our
social responsibility initiative, ‘Godrej Good and Green’, is driven by the desire to identify
shared value opportunities, which implies addressing social and environmental problems while at
the same time strengthening our drivers of competitiveness.  
  
The three main categories of focus address either the needs of the underserved population or
environmental issues:   
  
Enhancing employability   
Creating a greener India  
Innovating for good and green products (defined as products that either addressed a need for the
most underserved population or were environmentally better)  
  
  
 
 
Do 
  
 Familiarize yourself with the environmental laws, regulations and policies related to your
job Explore opportunities for conservation and other environmental considerations at your
workplace 
  
2.7 Integrity   

  We will uphold integrity in all our interactions and associations both within the company and
also with external stakeholders, be it with regard to financial or intellectual or any other related
issues.  
  You are expected to act with honesty, integrity and fairness in your dealings both internally and
externally.  
  
 Bribery, payment of gifts and offering entertainment 

 Any form of bribery, including improper offers of payments or gifts is strictly prohibited. You
should avoid any contracts that might lead to, or suggest, a conflict of interest between personal
activities and the business and should not have any non-official cash, cheque, loans or other
similar transactions under any circumstance with customers, vendors or third parties. You should

8
be careful while handing out payments or gifts or offering entertainment and not give nor accept
(directly or indirectly) hospitality, gifts or donations that are intended for the purpose of
obtaining business or might appear to incur an obligation.  
  
Do  
 Always check with your line manager before giving or accepting any payments, gifts or
entertainment in case you are unsure of whether it conforms to the company’s policy or not   
  
 This could extend to charitable donations as well, if they are or could be construed to
have been made to aid a possible advantage   
  
 You should pay special attention to any gift or entertainment which is meant for a
government team member or public official   
  
 You may accept and offer nominal gifts which are customarily given and are of
commemorative nature for special events   
  
  
 If a gift of value greater than the equivalent of five thousand rupees has to be given, for
any compelling reason, you should get this sanctioned by your Business Head. You could
also use corporate gifts which are introduced for this purpose. 

2.8 Quality   
  
We deliver high quality products and services to delight our customers and continuously explore
new ways of improving our offering.  
  
Godrej is committed to delighting customers, both in India and abroad through continuous
improvement in quality, cost and customer service.  
  
You are expected to follow the guidelines laid down in the Quality Policy of your company and
should ensure that poor quality is never accepted or permitted to pass. Moreover, you are
strongly encouraged to strive for continuous improvement in your area of work and recommend
improvements in other areas, wherever and whenever possible.  
  
Do 
 Ensure that you adhere to and maintain high standards of quality in all your work   
 Recommend changes and improvements which could improve the quality of our
offerings   
 Please refer to the appropriate Quality Policy for your company for further details 
  
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2.9 Recording financial transactions 

 Financial integrity is paramount to our reputation and credibility as a company.  

 If your job involves or is related to the financial recording of transactions, make sure that you
are fully familiar with all the company policies and procedures that apply to this.  
Do   
  
 You are expected to record all transactions correctly and to the best of your knowledge  
 In case of an error, please inform your line manager so that the necessary corrections can
be made 
  
2.10 Safety and Health 

We remain committed to protecting and building a safe and healthy workplace.  

Godrej is committed to building and maintaining a safe and healthy workplace and provides a
safe and healthy working environment, equipment and systems of work for all team members.

You are expected to ensure that you adhere to all norms and comply with all relevant statutory
provisions pertaining to this. The company also provides the information, training and
supervision needed for this purpose.  
  
Do 
 Ensure that you are familiar with all guidelines and follow them closely – they help us
maintain a safe and healthy workplace   
 In case you find an unsafe situation or incident occurring, intervene and report it
immediately to your line manager   
 You can refer to the Health and Safety Policy for further details 
  
 
 
 
 
 

CHAPTER – 3
  

10
 ORGANIZATIONAL STRUCTURE OF THE COMPANY  
  

Director

Manager

Tele
Marketing
Team

Technician
 
 
3.1 Director 

The constitution and bylaws of most organizations define the distribution of powers between the
membership and the officers. Because it is impossible for all members to be involved in
everyday administration of the organization, the membership will meet at an annual meeting and
elect a board of directors to conduct the affairs of the organization between general meetings of
the membership.

Often, an executive committee or executive officers will also be elected and empowered to
conduct the day-to-day business.

Role of the Board

The role of the board should be set down in the organization by-laws. So too must the policies
and procedures be established and documented. These will differ between organizations, but it

11
 is important that all board members be informed of their expected roles and responsibilities at
the beginning of their term.

A board manual, distributed to each board member, provides a single source of information on
the objectives of the organization and is a useful tool for the continuing education of board
members. Items may include:

 by-laws of the organization

 job descriptions of the board members, officers and staff
 list of directors, addresses and phone numbers
 committee assignment lists with committee responsibilities
 operating policies of the board
 annual financial statement
 minutes of meetings

An orientation program based on the manual contents is important for new board members. In
addition, assigning new members to committees, and ensuring that there are opportunities for
them to ask questions and absorb the organization process, builds their commitment to their role
as directors.

Responsibilities of the Board

1. Trusteeship

The most important responsibility of the board is trusteeship. The directors are responsible for
the organization's programs, image and assets. They have a duty to manage the organization
honestly, in good faith, and in the best interest of the organization while using the care and
diligence of a reasonably prudent person.

2. Financial Management

The directors are responsible for spending money on programs that represent the organization's
priorities of need. They are trustees responsible for funds which the organization raises, accepts
and disperses. Simply put, the board member is obligated to exercise judgment that a
reasonably prudent individual would exercise in regard to his or her own funds. Adequate
financial controls which protect the assets and limit the liabilities (e.g., procedures for
authorizing expenditures and borrowing, budget controls, etc.) are required.

12
3. Program Planning Implementation and Evaluation

The directors must ensure that the board sets goals, defines obligations, and develops plans to
reach these goals. The goals should reflect the needs of the organization and its community and
be translated into the budget or utilization of resources at the disposal of the organization.
Activities carried out on behalf of the organization should be consistent with its established
goals.

Methods of evaluating the effectiveness of programs on the basis of effectiveness per unit of
input are necessary for accountability purposes.

4. Communication

No organization can exist with the board acting alone. Communication within the organization,
both written and verbal, enables the membership to understand and support the board actions.
However, it is a two-way street since the board must "keep in touch" with members, especially
when establishing goals and planning programs.

Interaction with individuals and groups outside the organization's membership, including
potential members, community leaders, other organizations, and various business and
government bodies, is very important. The spirit of this interaction can be largely affected by
the image projected.

The organization's image is developed through communicating the organization's actions,

concerns and vision effectively, not just to the membership, but also to the community.

3.2 Manager

 Accomplishes department objectives by managing staff; planning and evaluating

department activities.
 Maintains staff by recruiting, selecting, orienting, and training employees.
 Ensures a safe, secure, and legal work environment.
 Develops personal growth opportunities.
 Accomplishes staff results by communicating job expectations; planning, monitoring, and
appraising job results.
 Coaches, counsels, and disciplines employees.
 Develops, coordinates, and enforces systems, policies, procedures, and productivity
standards.

13
  Establishes strategic goals by gathering pertinent business, financial, service, and
operations information.
 Defines objectives, identifies and evaluates trends and options, chooses a course of
action, and evaluates outcomes.
 Accomplishes financial objectives by forecasting requirements, preparing an annual
budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
 Maintains quality service by enforcing quality and customer service standards, analyzing
and resolving quality and customer service problems, and recommending system
improvements.
 Contributes to team effort by accomplishing related results as needed.

Skills

 Performance management
 Project management
 Coaching
 Supervision
 Quality management
 Results driven
 Developing budgets
 Developing standards
 Foster teamwork
 Handles pressure
 Giving feedback

3.3 Tele Communication Team

Telecommunications are strongly connected and have the power to disrupt traditional business
models. The growing demand for connectivity is pressuring companies to upgrade their
telecommunications infrastructure. Network transformation is imperative for innovative
businesses, allowing them to address changing customer expectations.

The importance of telecommunication cannot be overstated in critical situations, such as the

COVID-19 pandemic. As IBM notes, telecom services enable online learning and remote work
in such circumstances. Email, videoconferencing, mobile communication and messaging also
make social distancing more bearable, helping people adapt to the new normal. Without these
technologies, thousands of companies would be forced to cease their operations.

Telecommunications companies are now using artificial intelligence (AI) and machine learning
to improve customer service. With these novel technologies, companies can identify leads,

14
analyze customer data and develop better products. Some operators use advanced AI
algorithms to help customers navigate through TV channels. Others have cutting-edge IoT
(Internet of Things) infrastructures that monitor data centers remotely and detect security
breaches.

Telecom services also have direct and indirect benefits for your business. With high-speed
internet, mobile apps, VoIP and other means of communication, your staff can exchange
information in real time and reach out to prospective clients. These technologies support your
branding efforts and customer service strategy. They may also reduce operational costs, save
office space, and increase productivity across all departments.

3.4 Technicians

 Providing service and customer support during field visits or dispatches

 Managing all on site installation, repair, maintenance and test tasks
 Diagnosing errors or technical problems and determining proper solutions

Responsibilities

 Provide service and customer support during field visits or dispatches

 Tie workflow to schedule
 Manage all on site installation, repair, maintenance and test tasks
 Diagnose errors or technical problems and determine proper solutions
 Produce timely and detailed service reports
 Document processes
 Operate vehicle in a safely manner and use field automation systems
 Follow all company’s filed procedures and protocols
 Cooperate with technical team and share information across the organisation
 Comprehend customer requirements and make appropriate recommendations/briefings
 Build positive relationships with customers

 
 
 
 

15
 
CHAPTER – 4

WORK EXPERIENCE

 4.1 Process

1. Sales Order Booking Form:  

Features:  
  Different divisions having different order series for booking particular order.  
  Customer code is of six digits.  
  The first of six digits is for the division.  
  Second is for dealer/customer digit 
  Then three are for particular Dealer/Party 
  The last digit is for particular branch. 
 Order Types: 
 09A - Regular order  
  09B - Cash Memo  
  09C - R Series (Dealer / Investment)  
  09E - Return order  
  09L - Non-Inventory Credit note 
 
Details to be filled in form:  
  Order Date  
  Planned delivery Date  
  Reference A&B  
  Header & Footer Text 
 Specific Postal Address 
 Price List Reference - CPL/DPL  

16
   Area code of branch  
  Item Code - Generally of 12 Digits  
 Warehouse is chosen according to availability of material 
 Ware houses is chosen from below code: 09A-Manufactured item, 09B-Traded imported
Item & 09C-Traded domestic item
 Then Excise, Sales Tax, Octroi, TDS details are filled.  
  And order is hence booked. 
 
2. Order Acknowledgements 
 
After order booking a document is generated which contains details of the product booked with
the quantity & pricing of the item in the order booked. This document is sent to dealer for its
reference & confirmation for further processing of dispatch of material. If there is any non-
conformity from dealer regarding the order booked then it is corrected accordingly & sent
ffurther processing. 
 
3. Picking list (Challan) 

 Allotment of item & challan generation is done on BaaN where the booked items are allotted
against the stock lying at warehouse in system & simultaneously challan is generated. This
challan includes details of item like item code, quantity to be dispatched, address of dispatch,
truck allotted, truck number, delivery date, special instruction. There are chances when
demanded item & mentioned quantity is not available & challan will not be generated. Even
there is a chance that challan might generate but the item is not dispatched from warehouse as
due to special request like to send a single lot & site is not ready from customers & is this challan
is then named as unbilled challan. 

4. Maintain Deliveries 
 
After the items are loaded & ready for dispatch the sales order delivery is maintained in system
in order to update the stock list in the ERP. 
 
5. Generating Sales Invoice
  
After maintaining the delivery in system, the sales invoice containing the details of bill amount,
delivery address & customer is generated. Total 5 numbers of copies are generated. 

Supply chain management (SCM) is the oversight of materials, information, and finances as
they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.
Supply chain management involves coordinating and integrating these flows both within and
among companies. It is said that the ultimate goal of any effective supply chain management

17
system is to reduce inventory (with the assumption that products are available when needed). As
a solution for successful supply chain management, sophisticated software systems with Web
interfaces are competing with Web-based application service providers (ASP) who promise to
provide part or all of the SCM service for companies who rent their service. 
 
4.2 Work culture:

Creating and maintaining an energetic and innovative work culture is at the heart of their
corporate strategy. They strive to create an organization wherein each employee is a stakeholder
in building and defining the culture of the organization and has the opportunity and flexibility to
define their canvas of roles and responsibilities.

4.3 Opportunity for growth

The work culture in Godrej supports learning at every stage of one‘s work life. Opportunities in
learning are available in the technical, functional, behavioral, general management and
leadership areas through options like EDPs (Executive Development Programmes), MDPs
(Management Development Programmes), E-learning and On The Job exposure to International
Practices.

Respect and recognition of performance is an inextricable part of our work culture. Consistent
performance becomes the benchmark for growth opportunities, job rotations, remuneration,
reward and recognition.

They provide equal opportunities to their employees to grow both horizontally & vertically
through cross functional, cross business and cross location job rotations. This gives immense
opportunities to professionals to add value to themselves & to satisfy their career aspirations.

Each of this level consists of three sub-sections, through which each employee has to pass to
reach a higher level. An employee, before moving into the next level, he has to be in each sub
section for at least two years.

Planning

HRP is understood as the process of forecasting an organization‘s future demand for, and supply
of, the right type of people in the right number. It is only after this that the HRM department can
initiate the recruitment and selection process. HRP is a sub-system in the total organization
planning. Organizational planning includes managerial activities that set the company‘s
objectives for the future and determines the appropriate means for achieving those objectives. .an
18
integrated part of strategic management HRP is variously called strategic manpower planning, or
for employment planning.

4.4 PLANNING IN GODREJ

 The costs of Human Resource planning are kept minimal as each plant/ profit centre has
its own Personal Department which provides all the respective plant‘s requirements. Each
personal department comprises of four members.
 The short term planning is conducted by each plant‘s personal department with each
team‘s respective heads.
 The Long term planning is performed by superiors of each department in accordance with
company‘s interests and objectives.
 The internal detailed planning is planned by each team separately.

 In this way, it is lesser time consuming, energy, economic and also effective. The
decisions are agreed upon by most of the team members so they are more focused, clear,
satisfied that even they have a say in the working and meeting the targets set.

19
4.5 SWOT ANALYSIS

STRENGTH WEAKNESS

OPPORTUNITIES THREAT

STRENGTHS: -

 The Company has got wide range of branches within the country.
 The Company has wide range of product line.
 Godrej is having better Sales after services.
 The Company has there respectable and believable brand name.
 Company is having large number of customers with higher satisfaction.
 The management is trained, and efficient & the network of service centres is good in all
states.

WEAKNESS:

 The Company does not go for advertising, which is one of the biggest disadvantages of
Godrej.
 Its emphasis more on the advertising of office automation & prima division.
 The company is focusing many security products at a same time.
 The effective selling schemes are not available like payment on instalments.

OPPURTUNITIES:

 Godrej has more opportunities to grow as it has earned good name in security sector.
 Technical up gradation time to time is also one of the opportunities.

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  Godrej can focus on big project like construction. Where there is a great demand of
security equipment’s

Threat:

 The growing competition in the security sector is threat for all manufacturing companies
so it is also threat for Godrej to stand in the market with the higher position.

4.6 DATA ANALYSIS AND INTERPRETATION

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(Another View of SWOT Analysis of Company)

The analysis of Godrej industries ltd has been explained with the help of SWOT analysis:

STRENGTHS:

1. Partnerships with world class corporations

2. It has successfully leveraged the Godrej brand to turn these partnerships into successful
businesses and aggressively scaled them up.
3. Leader in FMCG products in India.
4. The FMCG brands have attained industry leadership
5. Deep value pick:
6. As current valuations do not reflect the values embedded in its subsidiaries.
7. Established brand name: presence in the Indian
8. The ―Godrej‖ brand is instantly recognisable amongst the populace in India due to its long
market.
9. The diversified businesses in which the Godrej group operates and the trust it has developed
over 111 years of operations is reliable.
10. Land Reserves in strategic locations:
11. These include a land parcel which is owned directly, and land parcels over which Godrej has
development rights through agreements or memoranda of understanding.
12. Qualified and skilled employee base and human resource practices:
13. Key managerial personnel are qualified professionals.
14. Stability in the market:
15. Customers have been loyal and the sales have been considerably good, where as the market
price of its competitors have gone down.
16. Selective outsourcing:
17. The quality and effiency of operations is taken into consideration while outsourcing activities

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WEAKNESSES:
1. Low export levels of FMCG.
2. There is considerably less volumes of trade in FMCG products in Godrej.
3. "Me-too" products:
4. Products which illegally mimic the labels of the established brands, these products narrow the
scope of FMCG products in rural and semi-urban market.
5. Lower scope of investing in technology and achieving economies of scale, especially in small
sectors.
6. Dependent upon third party entities for the sourcing of land, market research and development
and sale of Godrej properties projects:
7. Face uncertainty of title to their lands.
8. Godrej enter into agreements with third party entities to source land, provide market research,
and to design, construct and sell their projects in accordance with their specifications and quality
standards and under the time frames provided by them.
9. May not be able to add to or replenish our Land Reserves by acquiring suitable sites at
reasonable cost which may adversely affect our business.
10. Business is dependent on the performance of, and the conditions affecting, the real estate
market in India.
11. Increase in prices of, shortages of, or delays or disruptions in the supply of building materials
could harm results of operations and financial condition.
12. Cannot assure you that the demand for its projects will grow, or will not decrease, in the
future.
13. Heavily dependent on the availability of real estate financing in India.
14. Inability to acquire ownership of or development rights over large contiguous parcels of land
may affect our future development activities.
15. Paying premium amounts for land may limit the ability to fund other projects and may
adversely affect the business, financial condition and results of operations.

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OPPORTUNITIES
1. Great potential:
2. Increased global demand.
3. Growth in end-user industries.
4. Company's standing for consistent quality and product delivery customised to the needs of the
clients, provides good opportunity for growth for the Chemicals division.
5. Estate Management business has a potential to increase revenue by giving space on leave and
license by:
6. Optimum re-sizing of the existing operational areas.
7. The factors that can aid further revenue growth include assured power supply, upcoming
infrastructural facilities like metro rail and better connectivity that reduces travelling time.
8. Untapped rural market:
9. There are many rural areas which have not yet been explored by Godrej like in Godrej
properties concentrates more on the major capital cities like Ahmedabad, Bangalore etc and can
further expand to smaller and rural cities in India.
10. Large domestic market:
11. India has a large market for FMCG as well as real estate which are the major businesses of
Godrej.
12. Godrej is the largest producer veg oils and is consumed by most of the people in India.
13. Export potential.
14. Along with a huge domestic market there is a great demand for FMCG products outside
India.
15. Exports at a higher level would help in the growth of the business.
16. High consumer goods spending.
17. The average amount of expenditure per person in India has been increasing and that of other
countries is more than 5 times that of India.
18. The opportunity is the large growing middle class medically aware consumer and the
increasing focus on medical insurance
 

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THREATS

1. New capacity addition in the industry is likely to increase competition from the supply side.
2. The service sector who help Godrej would have a lot of options to choose from as there is an
increase in the number of competitors who would require the same services as Godrej giving the
service providers an upper hand.
3. The consumers/customers also have too many choices which might affect the sales of Godrej.
4. Problems in the Medical Diagnostics Division:
5. Threat could be obsolescence of technology/products which are more than 10 years old.
6. Problems in providing medicines at low price when expenses for it are huge.
7. increased cost of processing
8. in view of rising fuel oil costs
9. Large unutilized refining capacities in the country resulting in uncompetitive pricing.
10. Removal of import restrictions
11. Resulting in replacing of domestic brands.
12. Slowdown in rural demand, Tax and regulatory structure.
13. This would increase the constraints in the business and reduce sales.
14. Hurdles in ongoing projects and forthcoming projects:
15. There could be unscheduled delays and cost overruns in relation to Godrej's Forthcoming
Projects and Ongoing Projects.
16. Have not made applications or received approvals for many of Godrej properties Ongoing
Projects and Forthcoming Projects.
 
 

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4.7 Research Methodology

The methodology used in the present study includes both descriptive and exploratory one
Primary data is collected through various print and electronic resources. Literature survey is done
through published sources on consumer appliances industry. Identifying the competitor‘s
analysis and their details along with company representative. Statistical tools like measure of
central tendency i.e. mean, median, mode, standard deviation, etc used. Convenient sampling
technique is followed for the study.

Method of Data Collection:

In order to study the company perception on organizantional study at Godrej & Boyce Mfg. co.
ltd initiative in lucknow, both primary and secondary data were collected. The nature of the data
that has been used in the project under study is both primary and secondary in nature.
 The primary data was collected by using a questionnaire based, so as to give a precise,
accurate, realistic and relevant data.
 The secondary data as it has always been important for the completion of any report
provides a reliable, suitable, equate and specific knowledge. The data was collected from
various magazines, fact sheets newspapers and websites published by the company.

Sampling Method
For this study convenience sampling was used from the study of Godrej & Boyce Mfg. Co. Ltd,
Chennai

Research tools
The tools used in this study were Questionnaires.

Sample Area
In order to make a detailed analysis on consumer‘s perception about door to door selling with
respect to Godrej appliances, the data for the study has been collected through study and various
sources for project based on Godrej Co..

Data Compilation and Analysis

After the data has been collected, it was tabulated and findings of the project were presented
followed by analysis and interpretation to reach certain conclusions.
 

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 CHAPTER 5

DESCRIPTION OF WORK RESPONSIBILITIES TAKEN

5.1 Department I Worked

I have worked in AMC – Refrigerator where there

PARTS COVERED
Compressor, Sealed System - Gas charging, Evaporator, External condenser, Suction line,
Capillary, drier. Functional Items
 Direct cool - Relay & Thermostat.

 Frost free- Relay, Thermostat, Fan Motor, Timer, Bi-metal Thermostat & Thermal Fuse.
PARTS NOT COVERED

 Cabinet & Liner

 Coloured components

 Plastic and Glass items

 Door Gasket assembly

 Light bulb

 Light switch
SERVICE CHARGES

 No service Charges for the parts covered in the Plan.

 50% discount on the service charges for the part not covered in the plan.
TRANSPORTATION

 No transportation pertaining to parts covered under plan.

 For other parts not covered by plan, transportation as per our rate schedule.
MANDATORY SERVICE

 Check for voltage, current & earthing at the point of electric supply to appliance.

 Check for drainage system & ensure that there should not be any clogging.

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 Dusting of External condenser.

 Dusting of compressor surroundings.

 Checking compressor terminal connections.

 Cleaning of water evaporation pan (for removal of bad odour).

 Check cut-in & cut -off cycling of compressor.

 Measure temperature in freezer & refrigerator compartment to confirm cooling

performance.

 Explain various temperature zones.

 Check for plastic parts for breakages etc.

 Check door alignment.

 Check gasket for air leakage. Cleaning of appliance with liquid cleaner.

 Check light bulb & light switch functioning.

 Give usage & economy tips for better & effective performance.

And I have worked in Sales and Marketing Department

Sales Department

1-Looking for the Sales Opportunities with the existing and new customers to sell products and
services

2- Organization effective presentation to the customers regarding the requested product and
service

3- Permanent contacts with the customers to know their needs and requirements

4- Identify the target budget for each year with following-up percent of the budget realization
each quarter of year

5- Definition Business Opportunities with each customer to be considered in the target budget or
forecast list

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6- Development the rapports with all existing and new customers to know their future plan as
well as co-ordination with Marketing Department to reach the strategic goals

5.2 Marketing Department

Marketing department has other role and responsibilities as marketing starts long time before the
company has a products and service. Marketing involves research and assess the customer needs
and evaluate and determine if real profitable opportunities exist.

Marketing continues throughout a product's life, finding new customers, improving product
appeals and performance as well as managing repeat sales. Marketing Department Role &
responsibilities in brief as :

1- Creating value to the product and service

2- Building Brands and Deployment plan

3-  Development relationships with customer and channel partners

4- Good Customer service and communicating benefits

5- Identification of the Return of Investment and shareholder value

6- New Strategic Marketing plan set up with modification required from time to time as per
market trends

5.3 Job Description

I need to co-ordinate with the tele marketing team

Collecting feed back

Marketing Products

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Responsibilities

Formulating evaluative resources to guide your fieldwork.

 Inspecting delivery sites to ascertain the appropriateness of contemporary

conditions.
 Conferring with project beneficiaries and support staff to evaluate uptake,
pitfalls, and areas necessitating expansion.
 Collecting samples, where possible, for subsequent inspection.
 Inputting data into suitable software and then arranging this to facilitate
analysis.
 Extracting and reporting on data-driven conclusions for each salient
undertaking.
 Revising and creating novel implementations that cover shortfalls in extant
initiatives.
 Updating your expertise by employing a proactive approach to learning.

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 Chapter-6

6.1 Comprehension of the Task

 The different task that was performed at warehouse and branch office was to understand
the business process and the recent working for different processes done at office.

 To understand the working, importance and use of the processes carried out at
warehouse.

 To understand the different cost related to logistics and warehouse.

 To give a solution for reducing the costs related to warehousing and logistics.

6.2 Problems faced during Accomplishment of the Task

 Lack of knowledge regarding the procedure, for finding the cost areas and solving them
out.

 Data for the analysis was not provided to us directly.

 Lack of data analytical skills.

 Lack of understanding regarding which data to be used and how.

 Understanding the processes and working of warehouse.

 Understanding the different businesses and their working.

Methods adopted to solve the Problems

 Help from senior managers to know and understand their approaches for finding the cost
areas and their solutions to it.

 Data was taken in form of percentage and was converted into values according to
assumptions.

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  Used different graphical and numerical models to understand the analysis.

 Took help from executives and worker to understand the processes and working at
warehouse.

 Took help from executives executing sales order and purchase order at the office.

6.3 Monitoring of Performance on Daily Basis

A database was maintained to monitor the performance and analyze how to fill the loopholes. I
personally maintained a note of my daily work and also industry mentor was assigned to keeps
an eye on it.

Overall Learning from the Task

 Came to know about the different tasks performed at warehouse and importance of each
task performed there.

 Understood warehouse manager is only a custodian not the owner of the items kept at
warehouse.

 The care needed for manpower at warehouse and the care to be taken for safety of
products.

 Understood the practical use of Pareto Chart and how to implement the same for problem
solving with fishbone diagram.

 Developed managerial lateral thinking.

 Understood each and every small thing should be noticed and worked upon.

 The measure should be taken firstly on the 80% of the things for the cause and working
little on remaining 20% as the return on 20% will be less than on 80%.

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 Even understood the 20% should not be ignored especially when they are easy to be
solved out.

 Understood the hierarchy structure and its importance.

 Understood why different arrangements of distribution channel made.

 Logistics is backbone for any industry.

 Effective Logistics and warehouse management can help in reducing the cost to company
and hence increasing profitability of a company.

 Understood the safety aspects at warehousing.

 Developed a problem solving approach and analytical approach to solve our problems.

6.4 Gains from the Project

 Gained knowledge related to different warehousing activities.

 Gained knowledge about SOP’s and their importance.
 Understood the importance of different activities.
 Developed analytical skills.
 Developed a practice of observing things in order to make processes better.
 Understood importance of data produced related to each and every activity carried out.
 Understood the importance of organization structures.
 Understood how cost is related to profit.
 Understood that each and every function and activity has its own purpose, though adding
a cost but without which would increase cost in return.

 Understood where to focus and where not to

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 Limitations of the Project

 The project time frame was one of the biggest limitations as getting clear
understanding of different processes and observing things in this time frame was not
possible.

 The data collected and used was on approximate value.

 The data collected was for some divisions only and recommendations were given on
these data collected only.

Scope for Further Work

 Real values can be taken into consideration for getting depth knowledge on the
problem.

 The project is lacking implementation of the recommendations and their outcomes

which can be studied and implemented.

CHAPTER – 7

7.1 Recommendation

Unbilled Items:

 Find methods for forming truck load formation like software can be developed which can
help in calculation on both value and dimensions basis and leaves the decision on the
manager.
 Improve upon the forecasting method used for the demand of stock at warehouse as they
take the same amount as forecasted value which was the figure of sale last year which can
help in reduction of physical stock out.
 Up-gradation in system is required.
 Regular follow up for payment should be taken before ordering of material for order and
advances should be taken to assure the purchase of product.
 Have periodic review of cheques to avoid situation of cheques not available and would
help in preventing from a situation of delay.

34
  Proper follow up with salesman/customer/project sites is needed in order to understand
the expected delivery time and order the material accordingly with a remark to H.O. for
the expected delivery date so that they start production on that basis.
 Material Balance awaiting cannot be ignored as in case of complete order execution the
whole lot is needed to dispatch to customer and this can be only handled from head office
in order to receive material at full at a time.

Vehicle mix cost

Software can be designed in order to give suggestion about the vehicle mix to be call for and
number of transporters contracted must be increased in order to get vehicles when needed.

Strangers

Inform sales team about the strangers. Convert non- moving to moving wherever possible by
encouraging the sales team to sell those items and should be kept informed about the same
regularly. A system can be developed that can inform the sales team about the ageing stock lying
at warehouse or sales team must be having access to the data for the same or else the sock can be
sold at a higher discount.

Load-ability

The labours can be trained more about the stacking of the items and how to utilize the available
space. In case if load utilization is efficiently due to low amount of material to transported than
the load formation can be done for 2-3 dealers at a time which would help in increasing the
turnover by reducing time of waiting of order for truck full load and will also help in reducing
the freight cost that might occur as in case to send two different trucks for the dealers or else
while load formation the order from multiple division must be acknowledge at a time which
would help in reducing the waiting time for the other division for Load formation and would also
help in reducing the freight cost accordingly.

Damages

The damages should be categorized and look for stock is lying in which category as in the case
of Interio division most of space is occupied by damaged stock category 2 & 3 which is second
sale products and the products lacking of spares. Thus exhibition for second sale products must
be encouraged more and service team must be trained and awarded if they complete the target of
repairs in category-3 on time in case of spares are delivered from Head office. The damage
occurring can be also be reduced by iidentifying damage, this can be identified while
loading/unloading of stock, by inspecting the material which is lying at warehouse for a greater
period. Should take corrective action for damage, for example some of the products packaging
were observed to be damaged that can be packed again or else preventive measure such as

35
packing providing extra packing from head office itself or can be incorporated once it has been
unloaded at warehouse.

Detention Cost

Improve through put time by having quality and quantity transporters. If in case the delivery is
late due to transporter side than transporter should be penalized and if the delivery is late from
warehouse side than reviewing of unbilled must be done and the challan generating process can
be modified in order to get print of those quickly.

Stacking

The labours at warehouse should be trained for following the stacking norms and labour
following it should be awarded and not following should be penalized. Even the warehouse
supervisor should be inspecting any violation of the norms.

Peak Time/ Valley time Cost

Variable labour employment strategy must be used.

Shortage/Shrinkage Cost

Remove all discrepancies in stock that can be done by regular monitoring of stock lying at the
warehouse by PIC and improving the inward and outward processes. Review on loan material
i.e. check and inspect the material coming and going for demo purpose. Review in transit stock
to make sure there is no discrepancy and the stock is safe. Scanners system can be installed in
order to tag both item and place for particular item in warehouse which will help against the
discrepancy occurring.

Delay in approval

For delivery in special cases the warehouse need to take a sanction from Head office as it would
be incurring a higher cost than normal and due to which the stock is still unmoved at warehouse
incurring a storage cost and incurring a late delivery cost that is penalty cost on late delivery. The
delay in the approval is due to long process of getting the sanction from head office. The cost
incur due to this delay is around 4%.

Training

The workers should be given training about safety and should be informed about benefits of
safety equipments regularly. Workers should be encouraged to use the material handling
equipments in order to increase the safety of man power as well as of the product. The labourers

36
need to be trained to keep the products as per the guidelines on box and the supervisor must
make sure about the same.

Warehouse Space

Stacking norms should be followed and should be ensured that it is followed regularly.

Manpower Deployment

The manpower should be utilized properly for example if labour at warehouse is not involved in
any task of loading/unloading than it can be engaged into housekeeping of warehouse and extra
cost of housekeeping workers can be reduced.

Safety Cost

Proper safety training should be conducted. Proper safety equipment’s should be provided and
the worker should be encouraged to wear them by rewarding or awarding them. Even penalty can
be introduced when safety norms are violated.

7.2 Gains from the Project

 Gained knowledge related to different warehousing activities.

 Gained knowledge about SOP’s and their importance.
 Understood the importance of different activities.
 Developed analytical skills.
 Developed a practice of observing things in order to make processes better.
 Understood importance of data produced related to each and every activity carried out.
 Understood the importance of organization structures.
 Understood how cost is related to profit.
 Understood that each and every function and activity has its own purpose, though adding
a cost but without which would increase cost in return.
 Understood where to focus and where not to.

37
7.3 Conclusion

After studying the components of Company management & organizational system of Sri Ananth
Maruthi (Godrej & Boyce Mfg Co. Ltd.) It is found that the company has a sound and effective
policy and its performance is very good even in this bad recession situation company has
managed to post good profit. Company is competing well at the domestic as well as the
international level and it is among the low cost producers of various goods in the world only
because of its proper management of finance. The company is a matured one and it has
contributed well in the countries growth and development and will also continue to perform and
contribute to the whole nation. In conclusion, we can say that the companies‘ management is an
effective one and knows well the management of finance; its organizational management system
is very good.

38
Reference

TKS Kumar

Sri Ananth Maruthi Pvt. Ltd.,

M-22 C, Sri Subha Colony, Munnusamy salai

KK nagar (west) Chennai 600078

https://www.tofler.in/sri-ananth-maruthi-private-limited/company/U74900TN2012PTC085359

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