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    IB Project

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    Soh
    1) Promoters increased their shareholding while reducing pledged shares, and mutual funds also increased their holdings in the last quarter. 2) The management team has varied experience and has led to the highest revenue growth and profit increase over the last 5 years under their leadership. 3) Core competencies include a loyal customer program, personalized service, private brands, strong processes and logistics network, and quality products.

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    IB Project

    Uploaded by

    Soh
    38 views2 pages
    1) Promoters increased their shareholding while reducing pledged shares, and mutual funds also increased their holdings in the last quarter. 2) The management team has varied experience and has led to the highest revenue growth and profit increase over the last 5 years under their leadership. 3) Core competencies include a loyal customer program, personalized service, private brands, strong processes and logistics network, and quality products.

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    1) Promoters increased their shareholding while reducing pledged shares, and mutual funds also increased their holdings in the last quarter. 2) The management team has varied experience and has led to the highest revenue growth and profit increase over the last 5 years under their leadership. 3) Core competencies include a loyal customer program, personalized service, private brands, strong processes and logistics network, and quality products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    38 views2 pages

    IB Project

    Uploaded by

    Soh
    1) Promoters increased their shareholding while reducing pledged shares, and mutual funds also increased their holdings in the last quarter. 2) The management team has varied experience and has led to the highest revenue growth and profit increase over the last 5 years under their leadership. 3) Core competencies include a loyal customer program, personalized service, private brands, strong processes and logistics network, and quality products.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Shareholding pattern:

     Promoters unpledged 2.71% of the shares in the last quarter. Total pledge currently stands at
    9.89% of promoter holdings
     Promoters have increased holdings from 63.86% to 65.46% in Dec 2020 quarter
     Mutual funds have increased holdings from 14.64% to 15.12% in the Dec 2020 quarter
     Number of MF schemes remains unchanged at 6 in Dec 2020 quarter

    Management Analysis:

    Management team comprises of:

    Rajiv Suri (MD and CEO); Amitabh Suri (President, Private Brands); Anil Shankar (CTO); BVM Rao
    (CHRO); Deepak Yadav (VP, Business Development); Anupam Saxena (President, Beauty);
    Karunakaran Mohanasundaram (CFO); Maneesh Mittal (Chief Omni-channel and digital officer);
    Shilpee Sharma (Chief Creative Officer); Amin Kassam ( Chief, Retail Operations); Devadas Nair
    ( Chief Supply chain officer); Neeraj Nagpal (President, Brands); Uma Talreja (CMO)

    The Management team has varied experiences across domains and geographies. Under the current
    management, the revenue grew by 6% while EBITDA increased by 19.1%. The growth has been the
    highest over the last 5 years

    Core competencies:

     First Citizen Loyalty Program – 7 million program members and 76% contribution to company
    sales
     Provision of delightful customer experience by personal shoppers leading to 18% contribution to
    total sales
     Private brands contributing 15% to the business
     Strong focus on systems and processes
     Strong distribution logistics network and supply chain
     Superior product quality with unparalleled customer service

    Store location and layout:

    Shoppers Stop formats

     Shoppers Stop Department store business: 68% sales contribution


    Comprising of Shoppers Stop, HomeStop, ShoppersStop.com
     Subsidiary companies: 30% sales contribution
    Comprising of Hypercity and Crossword
     JV companies: 2% sales contribution
    Comprising of the Nuance Group

    Shoppers Stop stores are usually located in posh neighbourhoods or in up-market malls. All
    these stores usually have 3 floors.

    Shoppers Stop

    First Floor Second Floor Third Floor

    Personal Accessories Women’s Wear Men’s Wear


    Care

    The women’s wear section is usually before mean so as to attract them as impulse buyers.
    Furthermore, Shoppers Stop is targeting higher growth by increasing the number of stores and
    hence the total gross floor area.

    ii
    From the attached table, we can see that Shoppers
    Stop usually targets metropolitan cities and recently it
    has also started expanding into Tier 2 cities.

    Technology and Processes:

     With Covid 19 impacting operations, Shoppers Stop resorted to technology to keep it going. The
    organisation enabled personal shoppers to use endless aisle to serve First Citizens.
     Conducted digital training programs for core team members
     4000+ manhours of training for store associates on omnichannel, fashion and styling dictionary
     Work from home culture and digital adoption
     Integration with Amazon to light up store inventory

    Output Quality and Tie-ups:

     Shoppers Stop is known for its superior product quality


     The organisation has entered into a non-exclusive retail agreement with Estee Lauder to open
    MAC cosmetic stores in India
     Entry into airport retailing via a joint venture with the Nuance Group of Switzerland
     Foray into the Entertainment sector by acquiring 45% stake in Timezone Entertainment Pvt.
    Limited

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