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    B2B Shakte Case

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    GOURAV SHRIVASTAVA Student, Jaipuria Indore
    The document discusses problems with product innovation including high research costs, lengthy development times, needing industry approval, and reluctance to adopt new products. It also lists reasons for product innovation failure such as high R&D costs, time-consuming processes, requiring government approvals, and lack of organizational resources. Additionally, it provides recommendations to minimize new product failure like thorough market research, competitor analysis, product blueprint development, prototype testing, data analysis, quality checkpoints, and distribution channel development.

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    B2B Shakte Case

    Uploaded by

    GOURAV SHRIVASTAVA Student, Jaipuria Indore
    12 views1 page
    The document discusses problems with product innovation including high research costs, lengthy development times, needing industry approval, and reluctance to adopt new products. It also lists reasons for product innovation failure such as high R&D costs, time-consuming processes, requiring government approvals, and lack of organizational resources. Additionally, it provides recommendations to minimize new product failure like thorough market research, competitor analysis, product blueprint development, prototype testing, data analysis, quality checkpoints, and distribution channel development.

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    The document discusses problems with product innovation including high research costs, lengthy development times, needing industry approval, and reluctance to adopt new products. It also lists reasons for product innovation failure such as high R&D costs, time-consuming processes, requiring government approvals, and lack of organizational resources. Additionally, it provides recommendations to minimize new product failure like thorough market research, competitor analysis, product blueprint development, prototype testing, data analysis, quality checkpoints, and distribution channel development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views1 page

    B2B Shakte Case

    Uploaded by

    GOURAV SHRIVASTAVA Student, Jaipuria Indore
    The document discusses problems with product innovation including high research costs, lengthy development times, needing industry approval, and reluctance to adopt new products. It also lists reasons for product innovation failure such as high R&D costs, time-consuming processes, requiring government approvals, and lack of organizational resources. Additionally, it provides recommendations to minimize new product failure like thorough market research, competitor analysis, product blueprint development, prototype testing, data analysis, quality checkpoints, and distribution channel development.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Shaktee case

    Questions:
    1. Problem in the case
    The few problems which identified in the case for –
     High cost of research in development
     Time consuming process
     Approval from the industry
     Reluctance of the industry to adopt the new product

    2. Why product innovation fails


    There can be various reasons due to which product innovation fails -
     Heavy research and development cost
     Time-consuming method
     Standardization approvals from government
     Lack of resources with the organization

    3. How would you minimize the failure of New Product in your organization 
     Better research about the market
     Competitors analysis
     Develop product blueprint
     Test the prototype
     Thoroughly analyzing the data generated from the prototype testing and
    making modifications as per the requirement
     Develop multiple checkpoints to check the quality
     Developing proper distribution channel

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