Quiz #2

Principles of Marketing
Quiz
Name: _______________________ Date:_______________

Score:_____________
1.) These are individual consumers who purchase goods for the sole purpose of personal, family or household
use.
a.) Seasonal Consumer b.) Organizational Consumer c.) Personal Consumer d.) Need Based Consumer
2.) It is the process of dividing a market of potential customers into groups, or segments, based on different
characteristics.
a.) Market Division b.) Market Segmentation c.) Market Separation d.) Market Distribution
3.) It pertains to the buyers who purchase goods and services for consumption rather than resale.
a.) Consumer b.) Business Market c.) Customer Market d.) Consumer Market
3.) These are individual consumers who purchase good for the sole purpose of personal, family or household
use.
a.) Seasonal Consumer b.) Organizational Consumer c.) Personal Consumer d.) Need Based Consumer
4.) These are consumers who buy goods and services when they need them and not any other time.
a.) Seasonal Consumer c.) Organizational Consumer
b.) Personal Consumer d.) Need Based Consumer
5.) Consumers purchase and consume products on a seasonal basis. They shop at certain times when the need
for them arises.
a.) Seasonal Consumer b.) Organizational Consumer
c.) Personal Consumer d.) Need Based Consumer
6.) These are consumers who make unplanned buying decisions. It can make swift buying decisions and
immediately purchase when they ‘connect’ with the product and it’s features.
a.) Habitual Consumer b.) Impulse Buyers c.) Personal Consumer
d.) Need Based Consumer
7.) There are six types of members in a family structure who exert influence over the purchasing decision of
others in the family. It is the person in the family who plans to use the product being purchased.
a.) Influencer b.) User c.) Gatekeeper d.)Preparer
8.) It is a person in the family who influences the family members to go in for products which they feel will be
useful to them.
a.) Gatekeeper b.) Influencer c.) Decider d.) Buyer
9.) It is the person who keeps the family updated about products and services new to the market.
a.) Gatekeeper b.) Influencer c.) Decider d.) Preparer
10.) It is the person who gives a product its final shape in which it is actually gong to be use by the users in the
family.
a.) Gatekeeper b.) Influencer c.) Decider d.) Preparer
11.) A simple application of _________ Theory is the response that some consumers have when they hear the
word “sale”. It can generate an urge to shop, even if people have no specific need at that time.
a.) Povlavian b.) Pavloviann c.) Pavlovian d.) Pavlovvian
12.) Input, Process and Output Model
It is the marketing efforts in terms of product, price, place, promotion taken by an organization and the
environmental forces such as family, reference group, culture, social class and etc. that influence the decision
making process of a consumer.
a.) Input b.) Process c.) Output d.) Outcome
13.) Sociological Model classified into two groups. This group consist of close acquaintances, friends, relatives
and family members.
a.) Primary Group b.) Secondary Group c.) Dyad d.) Small Group
14.) Customer buying process helps markets to identify how consumers complete the journey from knowing
about a product to making the purchase decision. It is the first stage in customer buying process.
a.) Problem Recognition b.) Purchase Decision c.) Information Search d.) Evaluation of Alternatives
15.) It is the third stage of the buying process. Various points of information collected from different sources are
used in evaluating different alternatives and their attractiveness.
a.) Purchase Decision b.) Post Purchase Evaluation c.) Evaluation of Alternatives d.) Purchase Decision
16.) It is the final stage of the buyer decision process. In this stage, the consumer determines if they are satisfied
or dissatisfied with the purchasing outcome.
a.) Purchase Decision b.) Post Purchase Evaluation c.) Evaluation of Alternatives d.) Purchase Decision
For Nos. 17-20: Choose your answer below.

_____17.) Need Based Consumers
_____18.) Seasonal Consumers
_____19.) Personal Consumers
_____20.) Impulse Buyers
a.) Umbrellas during the rainy season.
b.) Paint when a wooden house needs to be protected from the weather
c.) Purchasing clothes from a clothing mall.
d.) Bright, eye-catching novelty items where children can spot them.
Write T if the statement is true and F if it is false.

21.) Engel Blackwell-Kollat Model deals with the cumbersome process involved in making purchase decisions
in a typical industrial set-up. The decision making process related to purchase in an industrial set up involves
many departments that are concerned with the same in a direct or indirect manner.
22.) Nicosia Model deals with the level of exposure a consumer gets with respect to the purchase decision.
23.) Marketing Segmentation reduces the risk of unsuccessful or ineffective marketing campaign
Marketers ca also use segmentation to prioritize their target audiences.
24.) Need based consumers are the type of consumers who purchase goods and services primarily for the
discount on offer.
25.) Industrial Buying Model deals with the level of exposure a consumer gets with respect to the purchase
decision.

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Principles of Marketing

Name: _________ Date:_

For Nos. 17-20: Choose your answer below.

Write T if the statement is true and F if it is false.

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