This document contains a marketing quiz with questions about key marketing terms and concepts. It tests the identification of terms like promotion, target market, new product development, customer satisfaction, production concept, and marketing concept. It also asks the student to list the 7 goals of marketing, traditional marketing approaches, contemporary marketing approaches, and the 4 P's of marketing - describing each.
This document contains a marketing quiz with questions about key marketing terms and concepts. It tests the identification of terms like promotion, target market, new product development, customer satisfaction, production concept, and marketing concept. It also asks the student to list the 7 goals of marketing, traditional marketing approaches, contemporary marketing approaches, and the 4 P's of marketing - describing each.
This document contains a marketing quiz with questions about key marketing terms and concepts. It tests the identification of terms like promotion, target market, new product development, customer satisfaction, production concept, and marketing concept. It also asks the student to list the 7 goals of marketing, traditional marketing approaches, contemporary marketing approaches, and the 4 P's of marketing - describing each.
Year & Section: _________________ Score: ____________
I. Identification: Identify the term defined or described in each item. Write your answer on the space provided before each item number.
_______________1. It is a form of communicating or promoting the value of a product,
service, or brand to the consumers. _______________2. They are the set of actual and potential buyers of a product. ________________3. It is the creation and subsequent introduction of a good or service that is either new, or an improved version of previous goods or services. ________________4. It is a measure of how products and services supplied by a company meet or surpass customer expectation. ________________5. It is a concept that assumes that customers are generally timid and must be persuaded into buying. ________________6. It is a marketing approach that focuses on production methods, product quality, and effective selling methods as profit drivers in marketing. ________________7. It is the amount of benefits which customers get from purchasing products and services. ________________8. The objective of this concept is to provide a solution to the customer’s actual or perceived problem. ________________9. It is a concept that concentrates into expanding distribution and improving production efficiency. _______________10. It is a marketing approach that focuses on customer, relationships, and the well-being of society.
II. Enumeration: Give what is being asked for below.
1. What are the seven (7) goals of marketing?
2. Traditional marketing is the most recognizable type of marketing, encompassing the advertisements that we see and hear every day. Enumerate the traditional approaches to marketing that are being used in the business industry. 3. Give the three (3) contemporary approaches to marketing. 4. What are the 4 P’s of marketing? Give a brief description each.