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    Entrep-Activity No 3

    Uploaded by

    Ma. Crisanta A. Antonio
    1. The document provides a series of activities and questions for students related to key marketing concepts like unique selling proposition, value proposition, and market segmentation. 2. Students are tasked with identifying the unique selling proposition or value proposition of various products/services and determining the method of market segmentation used for different items. 3. Multiple choice questions assess understanding of the relationships between concepts like unique selling propositions and value propositions, as well as the definitions and functions of concepts like value proposition, market segmentation, and target markets.

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    Download as PDF, TXT or read online from Scribd

    Entrep-Activity No 3

    Uploaded by

    Ma. Crisanta A. Antonio
    141 views1 page
    1. The document provides a series of activities and questions for students related to key marketing concepts like unique selling proposition, value proposition, and market segmentation. 2. Students are tasked with identifying the unique selling proposition or value proposition of various products/services and determining the method of market segmentation used for different items. 3. Multiple choice questions assess understanding of the relationships between concepts like unique selling propositions and value propositions, as well as the definitions and functions of concepts like value proposition, market segmentation, and target markets.

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    1. The document provides a series of activities and questions for students related to key marketing concepts like unique selling proposition, value proposition, and market segmentation. 2. Students are tasked with identifying the unique selling proposition or value proposition of various products/services and determining the method of market segmentation used for different items. 3. Multiple choice questions assess understanding of the relationships between concepts like unique selling propositions and value propositions, as well as the definitions and functions of concepts like value proposition, market segmentation, and target markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    141 views1 page

    Entrep-Activity No 3

    Uploaded by

    Ma. Crisanta A. Antonio
    1. The document provides a series of activities and questions for students related to key marketing concepts like unique selling proposition, value proposition, and market segmentation. 2. Students are tasked with identifying the unique selling proposition or value proposition of various products/services and determining the method of market segmentation used for different items. 3. Multiple choice questions assess understanding of the relationships between concepts like unique selling propositions and value propositions, as well as the definitions and functions of concepts like value proposition, market segmentation, and target markets.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    PARADA NATIONAL HIGH SCHOOL(SHS-DEPARTMENT) ENTREPRENEURSHIP-GRADE-12

    Name: _________________________________Grade/Section: __________________Date: ____________


    WRITTEN WORKS NO. 3 (20 points)
    Activity1. Identify whether Unique Selling Proposition or Value Proposition on one’s product/service.
    Example: Langhap Sarap Example: Unique Selling Proposition
    1. Safeguard ___________________________
    2. Love ko to ___________________________
    3. Supermarket ___________________________
    4. Surf ___________________________
    5. Bukas kahit anong oras ___________________________
    Activity 2. Determine what method of market segmentation (Geographic, Demographic, Psychological
    and Behavioral Segmentation) will be used to the following items.
    1. We have Climate Change. ___________________
    2. Over 60 years of age. ___________________
    3. Branded (US Levi’s). ___________________
    4. This product is good for my health. ___________________
    5. Most People in the community are Roman Catholic. __________________
    Activity 3. Multiple Choice: Select the best answer.
    _________1. What is the relationship between unique selling proposition and value proposition.
    a. a framework of each business industry b. meet your competitors needs wants.
    c. persuades another to exchange money for a product service’s d. connected with only one particular thing.
    _________2. The following variable to consider in behavioral segmentation, except.
    a. perception b. brand concept c. reaction d. benefits
    _________3. What is the function of Value Proposition?
    a. use to power up sales b. convince customer to purchase a particular product or services.
    c. customers buying habits d. provide value to your customers
    _________4. Give example in promotion using Value Proposition and Unique Selling proposition.
    a. with the slogan “Langhap Sarap” b. ordinary sari-sari store
    c. multinational business d. fruit shake stand
    _________5. ____will determine entrepreneur possible customers in one locality.
    a. Market design b. Market strategy c. market research d. market size
    _________6. The term behavioral segmentation refers to:
    a. divided based on consumers b. divided in terms for customers think and believe.
    c. divided according to geographical location. d. divided according to customers behavior pattern as they interact with a company.
    __________7. What is market size?
    a. tangible things that can be seen. b. Size of arena where the entrepreneur will play their business
    c. The most important part to the success of the company d. another variation of segmentation marketing.
    __________8. Considered favorable indicators for doing business in that particular location.
    a. structure of the segment b. capability of the business
    c. size and growth of the segment d. segmentation marketing
    _________9. Select type of customer requirement
    a. service requirement b. service oriented c. service responsibility d. service fulfillment
    _________10. This refers to how you sell your products or services to your customer.
    a. Value proposition b. Unique selling proposition c. Selling proposition d. Marketing concept

    PERFORMANCE TASK NO.3 (25 points)


    Give at least 5 products being advertised or promoted on television. Evaluate each one according to its
    USP, VP, method of segmentation used, customer requirements, and who are target customers.

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