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Test I. Identify The Term Based On The Definition Given (3Pnts Each)

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NEW ALABANG TECHNICAL AND LEARNING INSTITUTE

EXAMINATION FOR PRELIMS


MARKETING

NAME______________________________ ________COURSE & YEAR:____________ DATE:_________ SCORE:________

TEST I. IDENTIFY THE TERM BASED ON THE DEFINITION GIVEN (3pnts each).

1: Refers to the trade of things or service of value between buyer and seller.

2: The desired result of an activity. It could be a profitable engagement or non-profitable engagement.

3: Companies adapting this concept attempt to find interested buyers after producing the product.

4: Calls for identifying the needs of customers first before any move is made.

5: When a person has an unfulfilled need, and he is aware of an object that will best satisfy the need is called.

Test II. FILL IN THE BLANKS.

1. ________________________ refers to a person’s unfulfilled need.


2. ________________________ refers to the identification of the needs of customers first before any attempt to
produce is made.
3. When the firm produces the product then adapts a selling strategy, it is using the _____________________
concept.
4. The period when progressive companies placed all marketing activities within the firm in a single department is
referred to as the ______________________ era.
5. When a certain level of sales is desired, the adaption of a _____________________ is required.
6. For marketing to occur, the presence of at least _____________________ with unsatisfied needs is necessary.
7. The _____________________ consists of the product, the price, the promotion and the place.
8. ______________________ is the tangible commodity or the intangible service that the business firm offers for
sale to prospective customers.
9. _____________________ is the type of promotion that requires face-to-face contact between the firm’s
salesman and the prospective customer.
10. The basic forms of composition are pure competition, monopolistic competition, oligopoly and
_____________________.

TEST III.(2pnts each).

1 – 3(Enumerate) : Types of Promotion.


4 – 10(Enumerate): Steps in strategizing markets (in order, can be in your own idea or word).

TEST IV. ESSAY (25pnts). DIFFERENTIATE HUMAN WANTS AND HUMAN NEEDS.

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