Car Wash Business Plan in Nigeria: (Tata Car Wash.) Contact: Uzor Onyes Abuja, FCT, 07033378184

CAR WASH BUSINESS PLAN
IN NIGERIA
[TATA CAR WASH.]

Contact: Uzor Onyes
Abuja,
FCT,
07033378184,
hello@businessplan.com.ng
TABLE OF CONTENT
EXECUTIVE SUMMARY
BUSINESS OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE COMPETITION
THE MARKETING STRATEGY
THE MANAGEMENT TEAM
1 THE BUSINESS
1.2 VISION STATEMENT
1.3 MISSION STATEMENT
1.4 VALUES AND PRINCIPLES
2.0 EXTERNAL ENVIRONMENT ANALYSIS
2.1 POLITICAL
2.2 ECONOMIC
2.3 SOCIAL
2.4 TECHNOLOGICAL
2.5 LEGISLATIVE
2.6 ENVIRONMENTAL
3.0 INDUSTRY ANALYSIS
3.1 OVERVIEW
3.2 MAJOR PLAYERS IN THE INDUSTRY
3.3 BARRIERS TO ENTRY
3.4 KEY SUCCESS FACTORS
4.0 MARKET ANALYSIS
4.1 MARKET SEGMENTS
4.1.1 INDIVIDUALS
4.1.2 BUSINESSES
4.2 NEEDS AND PREFERENCES
4.2.1 INDIVIDUALS
4.2.2 BUSINESSES
4.3 TARGET MARKET
5. COMPETITION ANALYSIS
5.1 DIRECT COMPETITION
5.1.1 ABC CAR WASH SERVICES
5.1.1.1 ADVANTAGES
5.1.1.2 DISADVANTAGES
5.2 INDIRECT COMPETITION
6. INTERNAL ENVIRONMENT ANALYSIS
7. SWOT ANALYSIS
7.1 STRENGTHS
7.2 WEAKNESSES
7.3 OPPORTUNITIES
7.4 THREATS
7.5 ACTIONS TO BE TAKEN
8. BUSINESS STRATEGY
8.1 LONG TERM STRATEGIES
8.2 MEDIUM TERM STRATEGIES
8.3 SHORT TERM STRATEGIES
8.4 FUNCTIONAL STRATEGIES
8.4.1 FINANCIAL STRATEGIES
8.4.2 MARKETING STRATEGIES
8.4.3 OPERATIONAL STRATEGIES
8.4.4 LEARNING AND DEVELOPMENT STRATEGIES
9.0 MARKETING PLAN AND STRATEGY
9.1 MARKETING AVENUES FOR THE CAR WASH BUSINESS
9.1.1 ADVERTISING AND PROMOTION
9.1.2 DIRECT MAILING
9.1.3 NEWS LETTERS
9.1.4 MAJOR BILLBOARD/ SIGNAGE
9.1.5 DIRECTORY LISTINGS
9.1.6 BUSINESS WEBSITE
9.1.7 OTHER MARKETING AVENUES
9.2 PRICING
9.2.1 EXTERIOR CLEANING
9.2.2 INTERIOR CLEANING
10. HUMAN RESOURCE PLAN
10.1 ORGANIZATIONAL STRUCTURE
10.2 ROLES AND RESPONSIBILITIES
10.2.1 GENERAL MANAGER
10.2.2 FINANCE AND ADMINISTRATION OFFICER
10.2.3 SALES AND MARKETING OFFICER
10.2.4 CLEANING SUPERVISOR (EXTERIOR CLEANING)
10.2.5 CLEANING SUPERVISOR (INTERIOR CLEANING)
11. TECHNICAL AND OPERATIONAL PLAN
11.1 LAYOUT OF THE BUSINESS PREMISES
11.2.1 MANAGEMENT INFORMATION SYSTEM
11.2.2 ACCOUNTING SYSTEM
11.2.3 PERFORMANCE MANAGEMENT SYSTEM
11.3 INTERNAL CONTROLS
11.3.1 RECEIPTS
11.3.2 PAYMENTS
11.3.3 REVENUE RECEIVED
12. MONITORING AND EVALUATION PLAN
13. FINANCIAL PLAN AND STRATEGY
13.1 ASSUMPTIONS
13.2 CAPITAL EXPENDITURE
13.3 AVERAGE MONTHLY COST – CLEANING MATERIAL AND
CHEMICALS
13.4 AVERAGE MONTHLY OPERATING EXPENDITURE
13.5 CASH FLOW FORECAST
13.6 INCOME STATEMENT FORECAST
13.7 BALANCE SHEET FORECAST
13.8 RATIO ANALYSIS
13.9 BREAK EVEN ANALYSIS
13.10 SENSITIVITY ANALYSIS
14. RISKS AND ISSUES
15. ACTION PLAN
EXECUTIVE SUMMARY
BUSINESS OVERVIEW
AutoCare Car Wash Services is a start-up business that will specialize in
the provision of professional automated motor vehicle exterior and interior
washing services. The business will provide unique car cleaning services as
it will make use of trained staff and the latest automated car cleaning
equipment and products. This will ensure that customers are provided
with the peace of mind they deserve and comfort in knowing that their
motor vehicles are well looked after. The business will generate revenue
through the provision of car wash services, sale of car care products and
the sale of snacks and refreshments.
This exciting business is the brainchild of a passionate, dedicated and

committed entrepreneur, Michael. The entrepreneur have been informally
hand washing motor vehicles and have decided to take the business a step
further by formalizing it. Having run the business informally, Michael has
developed value laden relationships with his clientele and these will
certainly come on board upon launching the newly formalized business.
He fully understands the needs and preferences of his customers.
Moreover, he is aware of the competition and how to go about combating
it.
The business will be based in Lagos state, Nigeria. The business will be
located next to XYZ filling station along ABC road. This is a prime area that
attracts a lot of motorists. Over 300 motorists a day stop over at XYZ filling
station. The filling station is located next to two prominent malls in the
state. A survey conducted by Michael revealed that 90% of these motorists
would find a car wash business to be of the essence.
THE BUSINESS OPPORTUNITY
The business opportunity is demonstrated by a number of factors as listed

below:
 There is an increased number of motor vehicles in Lagos

 Lagos attracts a number of motorists coming from key cities and
most of these motorists come to town for business.
 Motorists are too busy and usually do not have the time to wash
their motor vehicles at home coupled with the bad roads.
 Motorists want their motor vehicles to be professionally cared
for and treated
In addition to the aforementioned factors, a majority of cash wash

businesses do not make use of automated systems to render car washing
services. As a result, most clients are greatly inconvenienced by ‘manual’
car wash business as they take long to clean cars and the quality of their
service is compromised. AutoCare Car Wash Services has seen this as a
lucrative business opportunity and will enter the market by providing
automated car wash services. Automated systems are fast, effective and
efficient – these are precisely the hallmarks that potential customers of
AutoCare Car Wash Services are looking for.
THE MARKET
The market for car washing is broad and encompasses all motor vehicle
owners. The market can be broken down into individual motor vehicle
owners and corporate/ business motor vehicle owners.
The car wash will target the individual market as a market entry strategy
and will later on diversify to other market segments as the business
operations expand. AutoCare Car Wash will concentrate on satisfying the
needs of all its customers. Marketing efforts will essentially be targeted
towards the individual market segment as the business is best able to cater
for this segment. When the business expands, comprehensive marketing
efforts will be undertaken to attract more business oriented clients.
THE COMPETITION
Direct competition to AutoCare Car Wash will come from other small scale
car wash businesses such as ABX Car Wash Services, AAAX Car Wash
Services and ABZ Car Wash Services providing similar services to the
market. Competition in the market will be in terms of the quality of
services delivered, the efficiency in terms of the timeliness of service
delivery, compliance in terms of health and safety regulations, reliability
and dependability of the service provider as well as the cost saving aspects
to the customers. Indirect competition to AutoCare Car Wash Services will
come from other larger players supplying specialized cleaning services to
the market. AutoCare Car Wash Services will consider the larger players in
the market as potential strategic partners rather than competitors.
THE MARKETING STRATEGY
THIS IS NOT THE COMPLETE BUSINESS PLAN FOR CAR WASH IN

NIGERIA
TO GET THE COMPLETE BUSINESS PLAN, PAY N10, 000.00 TO:
BANK NAME: FIRST BANK PLC
ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM
ACCOUNT NUMBER: 3066880122
After payment, Text your full name, email address and selected
business plan (i.e. car wash business plan in Nigeria) to
07033378184.
The complete business plan/feasibility study will be sent to your

email 15 minutes after payment.
For Inquiries call – 07033378184

Car Wash Business Plan in Nigeria: (Tata Car Wash.) Contact: Uzor Onyes Abuja, FCT, 07033378184

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CAR WASH BUSINESS PLAN

[TATA CAR WASH.]

This exciting business is the brainchild of a passionate, dedicated and

THE BUSINESS OPPORTUNITY

The business opportunity is demonstrated by a number of factors as listed

 There is an increased number of motor vehicles in Lagos

In addition to the aforementioned factors, a majority of cash wash

THE MARKETING STRATEGY

THIS IS NOT THE COMPLETE BUSINESS PLAN FOR CAR WASH IN

TO GET THE COMPLETE BUSINESS PLAN, PAY N10, 000.00 TO:

BANK NAME: FIRST BANK PLC

ACCOUNT NAME: CHIBUZOR TOCHI ONYEMENAM

ACCOUNT NUMBER: 3066880122

The complete business plan/feasibility study will be sent to your

For Inquiries call – 07033378184

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