SM Advantage Card (SMAC)

1. Loyalty Cards- Very common for retailing.
• This cards are similar to a credit card that

identifies the holder as a part of user in loyalty program. • They usually have codes,
chips or proximity cards to be scanned.
Examples
*SM Advantage Card (SMAC) –
Best for: Practical Shoppers
Each purchase worth PhP100 entitles the bearer to 1 point (equivalent to PhP1).
Benefits: Earn points from purchases not just from SM but also from its redemption
partners, such as Uniqlo, ACE Hardware, and Shell. Discounts and freebies from
partner establishments, such as restaurants, salons, and gyms.
SMAC members who spend a minimum of PhP300,000 at the SM Store and other SM
retail stores qualify to go up the next tier: SMAC Prestige. This card gives you even
more perks, such as:
Access to the SM Prestige Lounge
Invites to exclusive promotional events
Dedicated checkout counters
Valet shopping
How to Get It: Head to an SM in your area and ask for an application form from one of
the cashiers. Alternatively, you can apply online via the SMAC website.
Cost: PhP200 for a 5-year membership
*Pag-IBIG Loyalty Card - Best for: Pag-IBIG Members Who Love Discounts
The Pag-IBIG Loyalty Card lets you earn rewards and save on a variety of expenses,
including fuel, groceries, hospital bills, and tuition.
Benefits: Earn Peso Points from purchases at Petron and Pure gold. Up to 50% off on
purchases at more than 300 partner establishments, including hotels, restaurants,
supermarkets, drugstores, and salons. Freebies with purchase at restaurants such as
Crisostomo, Breakfast at Antonio’s, and Mr. Ube.
How to Get It: Download and print the application form from the Pag-IBIG website and
fill it out. Bring it to the nearest Pag-IBIG office and complete the application process
there.
Cost: PhP125
*S&R Gold Member Card - Best for: Large Families
Benefits: Bulk shopping, Wide variety of products from international brands, Discounts
of PhP3 per liter on gasoline and PhP2 per liter on diesel at Unioil, Frequent sales and
promotional events
How to Get It: Download and print the application form from the S&R website, fill it out
and submit it along with photocopies of two valid IDs at an S&R near you. You’ll receive
a temporary ID which you can use until S&R issues you a permanent one.
Cost: PhP700 for the first year
*Happy Plus - Best for Fast-Food Lovers
Each PhP50 purchase nets cardholders 1 Happy Point.
Benefits: Trade Happy Points for food at Jollibee, Chowking, Mang Inasal, Greenwich,
and Red Ribbon
Register for a monthly raffle for a chance to win up to PhP100,000
Make fast, cashless payments
Earn Happy Points with fuel purchases at Caltex
*Bistro BFF Card - Best For: Foodies
Save on your total bill when you dine at one of Bistro’s 19 restaurants, including
Denny’s, Italianni’s, TGI Fridays, and Red Lobster.
Benefits: 30% off your bill on Mondays
20% off your bill from Tuesday to Sunday Six PhP250 off vouchers (with a minimum
purchase of PhP1, 000 per voucher) Complimentary coffee or hot tea with the purchase
of an entrée How to Get It: You can apply for a Bistro BFF Card at any Bistro
establishment.
Cost: PhP2500
2. Guerrilla marketing- Used for small businesses with small budgets • It is based on
creativity and calling for the attention of clients in a memorable way. • Actions stand out
as being unconventional.
Guerrilla marketing is an advertisement strategy in which a company uses surprise

and/or unconventional interactions in order to promote a product or service. It is a type
of publicity.
Examples:
 Stealth Marketing. Stealth marketing is also known as undercover marketing. ...

 Stencil Graffiti Artworks
 Flash Mob
 Stickers
 Creative Viral Videos
 Treasure Hunts
 Creative Landing Pages
 Environment Staging
3. Clothing - Another one considered as one of the most popular ways to reach and
engage clients. • Companies or brands design their own clothes or put their logo on
them.
4. Mailing - Direct marketing strategy that chases conversions and measurable results. •
It consists on contacting people via e-mail, sending them special offers linked to landing
pages designed to generate sales or new contacts.
5. Promotional Gadgets - This increments the opportunity to see the name or logo of a
company daily. • They are useful so people use them constantly • It also helps position
of a brand or company on top of mind of clients. Promotional gadgets if you’re
considering on implement a direct marketing strategy based on promotional gadgets;
there are some companies that manufacture custom pen drives, which are the most
popular effective gadgets on market.
6. Coupons - Another direct marketing strategy looking for conversions. • This is one of
the most influentional tools. • It also allows to measure results
Examples:
 Food Panda Coupons

 Lazada Vouchers
 McDo
 Jollibee
 KFC
 And many more

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1. Loyalty Cards- Very common for retailing.

• This cards are similar to a credit card that

*SM Advantage Card (SMAC) –

Best for: Practical Shoppers

Access to the SM Prestige Lounge

Invites to exclusive promotional events

Dedicated checkout counters

Cost: PhP200 for a 5-year membership

*S&R Gold Member Card - Best for: Large Families

Cost: PhP700 for the first year

*Happy Plus - Best for Fast-Food Lovers

Each PhP50 purchase nets cardholders 1 Happy Point.

Register for a monthly raffle for a chance to win up to PhP100,000

Make fast, cashless payments

Earn Happy Points with fuel purchases at Caltex

*Bistro BFF Card - Best For: Foodies

Benefits: 30% off your bill on Mondays

Guerrilla marketing is an advertisement strategy in which a company uses surprise

 Stealth Marketing. Stealth marketing is also known as undercover marketing. ...

 Food Panda Coupons

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