TEJ DOSA LETTER // 25

November 2020
Dear extremely valued subscriber,

This month’s issue is going to be a lot of fun, so let’s get right into it. Here’s what I got in
store for you this month:

• Exciting New Additions To The Tej Dosa Letter

• One Extremely Profitable Habit: How To Analyze The Competition, Create
Better Marketing, And Breakthrough Offers
• How To Use One-Little Known Tool To Sell MORE
• Ultimate Morning Routines For Specific Purposes
• (Silent) Intentions For Shaping Reality

Let’s start with a juicy update...

Exciting New Additions To

The Tej Dosa Letter
I’m going to be making some new additions to the Tej Dosa Letter. One thing I’m adding
is a membership area for TDL subscribers. Exactly what this new membership area will
include is still in the works, but one thing I know it’s going to include for sure are in-
depth case studies of my journey with launching and growing businesses.

I’m currently in the process of making some BIG moves and I want to neatly document
everything for you and give all TDL subscribers a behind-the-scenes look (think this will
completely change the game for a lot of you). I’m thinking video/proper organization
would work a lot better for the case studies rather than presenting it inside these letters,
so expect that soon. Also going to have some other extremely practical stuff inside the
Membership Area that I believe is going to empower you to realize your financial goals a
lot faster while upgrading your mindset to a whole new level.

Keep in mind these are all extra additions. You’re still going to receive a monthly letter
as normal. And if you’ve been subscribed, the price will remain just $7/month for you
(which is honestly going to be a little insane - especially once you see what’s in the
works). So I just wanted to fill you in on that and now we can get into this month’s
issue...

One Extremely Profitable Habit: How To Analyze The

Competition, Create Better Marketing, And Breakthrough
Offers
Marketing is easy once you know what you’re doing. You learn what to do by knowing
what to look for. Most people don’t know how to do this. This results in:

• Thousands of dollars wasted on shitty marketing campaigns

• Hundreds of hours spent creating businesses that have no shot of ever
working
• And worn out bodies, plus minds full of emotional turmoil and frustration

But it doesn’t have to be this way.

You can quickly learn what to look for and what to do by simply doing the exercise I’m
going to run you through below. We’re actually going to complete this exercise together
and you’re going to be blown away at just how quickly it upgrades your marketing skill
set. It’s actually a very simple exercise and I do it every time I launch a new
offer/business or when I analyze hot offers to deepen my marketing knowledge.

I encourage you to turn this into a habit as well.

If you simply do that, never again will you struggle to figure out what to sell, who to sell it
to, how to sell it.

Sounds like hype? Maybe. Maybe not. But the exercise is truly that powerful, so how
does it work?

Whenever you’re thinking about entering a new vertical (or want to deepen your
marketing skill set), research the top direct response brands in your vertical, take
screenshots of all their ads/funnels, add everything to your Swipe File, set aside 20
minutes, and rip each sales page to shreds by answering five questions:

1. Who are they targeting?

2. What are they selling?
3. How are they selling it? (In other words, what’s their unique selling point, big
idea, big problem, big promise, proof elements?)
4. What do customers like?
5. What don’t customers like?

Then you take all this knowledge and use it to build your targeting, offer, and superior
marketing (if you want to enter this vertical yourself. Otherwise you just do it to analyze
and upgrade your marketing knowledge).

How exactly?

Let’s do an exercise now with a real example, so you can see exactly how this works.
For the sake of this example, let’s say I was thinking about creating a Curcumin
supplement and did some research and one of the direct response companies crushing
in this vertical was SmarterCurcumin.com. I’d click-through, read their copy on the sales
page, save everything, and then analyze it using my 5 questions. I suggest you pause
now, visit the link above and read through the copy. Then I suggest you spend the next
20-30 minutes answering the 5 questions I shared above with you. Once you’re done
answering each of the five questions, take a look at my answers below and
compare/contrast with your own! This will give you such great insight into marketing and
you’ll learn so much, so do this exercise.

PAUSE NOW (only proceed once you’ve analyzed SmarterCurcumin’s sales page
above with the 5 questions).

Done?

Okay now I’m going to walk you through exactly how I would answer each of the five
questions and you can compare/contrast my answers with your own. Here’s my
analysis:

1. Who are they targeting? - The pain points the copy is targeting are aches and
discomforts, joint mobility, improving digestive/immune/brain health, plus they’re even
using the aging angle.

This tells me they’re targeting an older demographic because elderly people are the
ones who suffer from these pain points.

In addition, I also look around to see what kinds of images of people they’re using on
their sales page, plus if they have any video reviews. This is a great way to see exactly
who they are targeting and who is buying this product. I do this and see an image of an
elderly lady (probably 60+), plus I click play on their review video and all of the targets I
see are quite old, most have grey hair, wrinkles, little-to-no mobility. Most are females,
but there’s a few males. Then I read the reviews and see more of the same. Most
people are buying this product to relieve pain/reduce inflammation, so this tells me the
target they’re targeting is:

A 60+ year old male or female who is suffering from joint pain, inflammation, and
reduced health.

(Side Note: When people launch new businesses, they tend to struggle to find who to
target. One trick you can use is to find offers in your chosen market, analyze the copy of
the offers, and use that copy to figure out who the copy targets. Just like I did above.
This allows you to take advantage of all the work your competition did and more often
than not pinpoint the exact target you should target. So in this case if I was thinking of
selling Curcumin, I wouldn’t start from scratch to figure out who to target. I’d just analyze
all the copy from the top Curcumin brands and use that to see who they’re targeting and
choose the same target, but just outmarket them. You can apply this for anything -
courses, service businesses, ecom businesses, whatever! It’s tried and true. No need to
find the most profitable targets from scratch. All the work is already done for you.)

Let’s move onto the next question…

2. What are they selling? - This one is easy. I simply scroll down, click add to cart, and
see what I get. In this case, they’re selling 1, 3, or 6 bottles of their SmarterCurcumin
supplement or a subscription.

1 bottle costs $53.04/bottle. 3 bottles cost $39.77/bottle. 6 bottles cost $33.13/bottle. 1

bottle subscription costs $45.09. 3 bottle subscription costs $101.40. 6 bottle
subscription costs $168.95.

Now I know their exact offer and pricing. I’d file this away and move onto the next
question…

3. How are they selling it? When it comes to figuring out how the competition is selling
their offer, I like to break their marketing down into the 5 elements that make for strong
marketing.

These elements are:

• UNIQUE SELLING POINT (USP): What’s unique about the offer?

• BIG IDEA: The captivating idea they’re using to capture attention.
• BIG PROBLEM: The problem they’re targeting.
• BIG PROMISE: The benefit they’re offering.
• PROOF: The proof they’re using to prove it actually delivers on the promise.

In the case of SmarterCurcumin, here’s what I come up with (remember to compare this
with your own! This will really deepen your understanding of what USP, BIG IDEA, BIG
PROBLEM, and PROMISE really are):

USP: 250x the potency (combined w/ oil to made it fully bioavailable)

BIG IDEA: Most bioavailable curcumin you can buy
BIG PROBLEM: Target is suffering from joint pain, inflammation, and reduced overall
health.
BIG PROMISE: Use these 6 herbal ingredients to reduce aches and discomfort,
improve joint mobility, improve digestive/immune/brain health.
PROOF: Reviews, video reviews, scientific studies, top nutritionists behind the brand, all
natural ingredients, trust in their product fully (offer a 60-day money back guarantee)

Now I know how they’re selling it. This is all gold. Let’s move onto the last two
questions.
4. What do customers like? - To figure this out, I have to read customer reviews either
directly on their website, on Amazon (if they’re selling there), or just by Googling
‘Product name + reviews’. Once I did, I made note of all the good points customers like
about the product.

Here’s a glimpse of what I found:

• Helps with inflammation

• Great customer service
• Eases joint discomfort
• Makes people feel physically and mentally healthier
• On time delivery for the subscription

5. What don’t customers like? - Most brands won’t include negative reviews so this is
usually when you have to either visit their Amazon link if they’re selling on there or
Google to find these reviews. This is very easy to do because you’re researching
popular brands in your vertical. But in our case, they actually do show negative reviews
on their sales page as well, so I just focused on that. I filtered the reviews from ‘lowest’
to ‘highest’ and here’s a glimpse of what customers didn’t like:

• Doesn’t help with serious, advanced pain

• Product burns so people have to take anti-acid with it
• Side effects of acid reflux or diarrhea
• No positive effects
• Very slow shipping - especially to countries outside US
• Not receiving the product
• Takes too long to see if it will work

Now we got a pretty balanced take on the brand/product.

At this point, if I was considering entering this market I’d move onto the next big brand in
this vertical and analyze them using the 5 questions above as well. This way I’ll collect a
wealth of information about the exact targets competitors are catering to, what they’re
selling, how much they’re selling it for, how they’re selling, and the good and bad for
each company.

Next (and here’s the most important part):

I’d carefully look through all the marketing elements used by the competition and the
‘negative’ reviews for each company and ask myself two questions:

1. How can I solve these negative reviews with my own product (while keeping all the
positives)?
2. How can I turn this into superior marketing elements (so I can blow away all the
competition and truly crush it!)?

In our case, the negative reviews had to do with shitty shipping times, the product not
working for people with advanced pain, and side effects. Out of those 3 negative
reviews, the product not working for people with advanced pain is probably the biggest
one to focus on (also solve the shipping problem and side effects too if you can).

So I’d really take this to heart and focus on fixing this issue (so I can craft my BIG IDEA
and USP around it). I’d do this by doing research, consulting various science literature,
my supplement team, doctors, consultants etc. and see if there’s any ‘secret’ all-natural
ingredient we can add that would enhance Curcumin’s power to work on even advanced
pain.

Then we’d create our product with this secret ingredient and use it to create superior
marketing than the competition.

The target we would focus on would be more or less the same as the competition, but a
little bit more dialed in. I’d go with:

60+ year old males or females who are suffering from ADVANCED joint pain,
inflammation, and reduced health.

(Side Note: Everybody in pain thinks their pain is pretty advanced, so this is a great way
to really just capture all of the market - even though it looks like we’re just focusing on a
specific layer).

The product we would create would have all the ingredients as SmarterCurcumin (all
the stuff that made it great/bioavailable to the body) plus the secret ingredient that
would make Curcumin work for even advanced cases of joint pain and inflammation.

The marketing elements we’d use for our own product (if we were going to launch a
product in this market) would be something along the lines of:

USP: x secret ingredient that 10x’s the power of curcumin (no other Curcumin on the
market has this and it’s why other products are always a hit or miss for most people)
BIG IDEA: Most POWERFUL bioavailable curcumin - designed to target ADVANCED
joint pain
BIG PROBLEM: Target is suffering from advanced joint pain
BIG PROMISE: Use these 7 herbal ingredients to reduce advanced aches and
discomfort and joint mobility issues.
PROOF: Reviews, video reviews, scientific studies, top nutritionists behind the brand, all
natural ingredients, trust in their product fully (offer a 60-day money back guarantee)
See how we kept everything more or less the same, but we just slightly tweaked the
targeting and made the USP and BIG IDEA stronger? This is all you really have to do.

To recap: Find a market or hot product. Search for all the top funnels/sales copy used
by competitors. Analyze them using the framework above. Strengthen the offer and then
create a stronger USP, BIG IDEA and tighter TARGETING and you’re good to go.

You can use this to create better marketing and offers for courses, ecommerce
products, supplements, service offerings, you name it. It’s a great way to not reinvent
the wheel, but instead help you better market what’s already working.

To help you get good at this, I highly suggest you spend 20-30 minutes daily this month
breaking down one successful promo/offer by answering the above five questions. Then
do what I did above and figure out how you could make the offer and marketing
stronger. This will build all the right habits for you and train you to think and act like a
marketer, plus it will expose you to so many new offer ideas.

To help you get going, I’ve included 5 links to hot offers below.

https://shop.truvani.com/pages/marinecollagen?fbclid=IwAR3UHXAzpL93WN-UAWx0GFQJ5a_rh67MLweKRJ5TC8g6njvOH8hbCIUKHHg

https://betterbody.co/pages/pp-provitalize-y?fbclid=IwAR2aqA7qRWDkl9THtD9dVfpIdRCKqbl5FnTZSWn3NsRIvCTAa4FA_CR2Lq0

https://yourhealthybloodsugar.net/lfsl/?

https://endlessoptions.com/tinder-opener-1

https://thesalesmentor.com

It’s important to note that even if you don’t want to go into any of these markets, this
habit is still extremely profitable because you are reverse engineering why something is
successful. You’re learning how to do competitor analysis, figure out which specific
targets the opposition is targeting, create compelling marketing elements, and how to
improve both the marketing and offer. Just doing this over and over again for a variety
of offers (daily) for a month straight will upgrade your marketing skill set like you never
thought possible.

So do it! :-)

Let’s keep it pushing…

How To Use The Energetic

Scale To Sell More
I’m going to continue this letter by letting you in on a little-known secret that if you
internalize will upgrade your ability to sell like you never thought possible (I’ve been
using this on sales calls and it’s CRUSHING! You won’t hear this shared by any sales
guru, it’s truly a huge competitive advantage if you just get good at learning how it
works).

This secret has to do with the Energetic Scale shown below:

What is this woo-hoo-eee shit? Ha, this is the energetic scale as popularized in the book
‘LEVELS OF ENERGY’ by Frederick Dodson. Inside the book, Frederick uses this scale
to categorize self actualization levels and measure the energy of different people,
books, events, etc.

Essentially everything is energy and constantly vibrating. Some vibrations measure

higher on the scale, others lower. This energetic scale is used in spiritual circles to
measure vibration, but I’ve actually been using it on sales calls with great success.

How exactly?

Before I can explain that, you first have to understand that you can never persuade
anybody to do something they don’t want to do. It’s next-to-impossible. Instead, all you
can do is empower them and if they choose to move forward, then great. If not, no big
deal.
Sales thus isn’t about persuasion or hardcore influence, but more so about seeing life
through another’s eyes and empowering them to take action.

Problem is…

Most salespeople struggle to not only see life through the eyes of the prospect, but also
fail to understand what level of energy they’re in. In other words, they don’t understand
what’s going on in their world, how they perceive the world, how they perceive the offer,
what their inner demons are, and so on and so forth. As a result, typical salespeople
tend to use the same sales script and approach on every single person they talk to and
they’re left baffled when people don’t close. I know I used to feel this all the time. I’d talk
to prospects who were the perfect fit for my offer, but I still couldn’t close them.

What gives? I remember thinking.

I didn’t know back then, but now I know it has to do with the energetic scale. More
specifically, it has to do with the fact that different sales arguments appeal to different
energy levels. What works for one will not work for another. It doesn’t matter how logical
or great your sales argument is. If you’re using a 400 level of energy sales argument on
a 200 level prospect, it’s not going to work. They won’t follow or believe you. Even if
they’re a great fit for your offer, they won’t close. You can try as hard as you want, but it
simply won’t work.

And I know you’ve felt this before - maybe not in sales. But definitely in your personal
life at the bare minimum.

For instance, have you ever tried to ‘cheer up’ a loved one who was in a serious rut and
feeling super low on life? How did that go? I’m sure you’ve tried hard to bring their
attention to all the positives of life, how so much good is happening, how they have
such great potential, and so on and so forth. All these things were logical and true.

But did it work to cheer them up and snap them out of their rut?

Not only did it not work, but it probably made the situation worse. They probably
became annoyed and fed up with your “positivity”.

One more example…

Ever tried to talk your girlfriend (or boyfriend) out of being mad at you? How did that go?
I’m sure you tried to apologize, focus on all the pros of the relationship, and how this is
just a small bump in the road…

… but the other person didn’t want to hear it, did they?
In that moment in time, they completely forgot all about the good times that came with
the relationship and were fully absorbed in the shitty parts. No matter how hard you tried
to get them to see the light, they refused and again you just made the situation worse.

Why is that?

It’s because your loved one is stuck at one level of energy (a low level of energy in this
case) and you’re trying to speak to them from another level (a higher level of energy).
This creates an automatic disconnect and just makes the situation worse…

… because your loved one doesn’t feel heard and/or understood.

The solution is not to speak down from a high level of energy, but instead to meet your
loved one at the level they’re at and then move them up the energetic scale (this is the
BIG secret to getting good at dealing with all types of people from all walks. Master this
and you can have everybody eating out of your hand). When you do this, you not only
make the person feel understood but you also empower them emotionally. This gives
them the fuel they need to take forward action. This is what all great persuaders (and
really charismatic people) naturally do.

They operate at a high level of energy, but meet you where you are, talk your language,
and then move you up the energetic scale. Once you’re done hanging with them, you
feel so much better and just want to be around them more and more and do whatever
they say because they leave you feeling empowered and capable.

This is exactly the transformation you want to deliver to prospects on sales calls. You
want to take them from one level of energy and move them up to the next level. This, in
return, will leave them feeling empowered and ready to move forward on your offer.

Question is, how do you do this?

Before you can sell your prospect, you must first figure out what level of energy they’re
operating at. We personally make all prospects fill out an application before booking a
call with us. Then we’ll go through the application and use the answers to get a better
feel for the level of energy the prospect is currently in. Once we figure this out, we’ll
meet the prospect at that level, show we understand them truly and deeply, and then
empower them to move up levels.

This works like you wouldn’t believe because sales is all about empowering people with
the ability to act and you empower people by guiding them up the energetic scale (so
they feel better around you, capable and strong, and willing to upgrade their life or
business).

Here’s a real-world example of this:

Let’s say you hop on a call with a new prospect who tells you: “I’ve tried xyz agencies
before and they all sucked. Promised me one thing, but gave me another. I know I have
a great product, but I just can’t find a copywriter worth his weight. I’m hoping this is
different.”

This prospect is clearly at level 180 on the energetic scale (he’s stuck in antagonism,
criticism, discontent, blame mode). So how can you empower him to take you up on
your offer?

Most salespeople would just use their typical sales script and that would make the
prospect think you’re just like everybody else because your sales script isn’t matched
for his level of energy.

What’s the better way? I’ve actually been in this situation during my first few years as a
copywriter and here was the truthful answer that worked the best for me:

“Haha it’s funny. When I was reading your survey answers, I couldn’t help but relate
because you’re in the exact same position I used to be in. I remember having an
amazing digital course that really helped people achieve x, but whenever I’d go out to
hire copywriters to grow the sales for it I’d keep getting burnt. They would make all
these fancy promises of doubling my conversions, but then not even deliver on time or
deliver copy that was just awful. Like really really bad, one guy even turned in x which
was just atrocious. It’s for this reason I grew so fed up one day and decided to take up
copy myself so I could not only grow my own product business, but also help other
business owners in the process like you who have great offers, but are just so tired of
dealing with the same old BS.”

In addition, I’d also ask questions such as: “What exactly didn’t you like about working
with other agencies? How did they let you down? What did they do wrong? The reason I
ask is because if we were to work together, I want to ensure we’re on the same page
and we deliver an experience to you unlike any other.” (This would make him feel heard
and understood.)

See how I’m meeting the prospect where he is at, agreeing with him that other
copywriters are awful (even though in reality he’s probably just as much at fault as the
agencies he’s worked with lol) and moving him up the scale from level 180 (blame) to
190 (pride, superiority)?

Now let’s say I tried using that same approach on a more empowered prospect who
was at level 200 on the scale (contentment, routine, functionality, boredom) - would it
work? Nope. If I started trashing other copywriters, the prospect would think “This guy is
so negative, I don’t want to work with him. He’s bringing me down.”
So how would I persuade this prospect? I’d change my approach and speak the
language that would resonate with his level of energy and get him to move from level
200 (routine, boredom) to 275 (courage, eagerness, fun).

Maybe I’d say:

“Everything you’re doing seems to be working just fine and you’re trekking along
perfectly. Doesn’t seem like a real big need here to shake things up, but I’m just
curious… “Why did you originally start this business, what was your mission behind it,
what gave you the courage to pursue it? How are you currently fulfilling this mission
today? Are you okay with generating the same level of results 3 years from now or do
you want to tap into that original courage to fulfill more of your mission? Etc.”

These questions will get him to move from level 200 (routine & functionality - not really
seeing an urgent need to take you up on your offer) to level 275 (courage - empowered
with eagerness and willingness to give your offer a shot if it’s a good fit).

See how this works? If you just tried to persuade this prospect with a normal, logical
sales argument and you failed to supply him with the courage to move him up to level
275, then he’d remain stuck in the same 200 level and hit you with: “This sounds good,
but it’s not the right time.” Or “I’ll think about it” and never get back to you.

But when you move him from level 200 to 275, you EMPOWER him with courage and
now he’s eager to move forward and act on your offer. Without empowerment, there is
no willingness to act.

This is the missing ingredient in a lot of sales people’s toolkit. They have the perfect
script, answers to objections, likeability, but fail to understand the prospect’s level of
energy and how to empower him/her to move up to the next level.

Getting good at this is the ticket to getting good at dealing with people and selling with
ease. So how do you get good?

Read Levels Of Energy (There’s a reason I keep recommending this, it’s legit one of the
best marketing/sales books I’ve ever read - even though it has nothing to do with
marketing/sales on the surface). Memorize the scale. Get good at grouping the people
around you according to their energy level. Once you get good at grouping people into a
specific level of energy, meet them at the level they’re at and practice empowering them
to move up the energetic scale. Practice on your loved ones. The more you practice, the
better you’ll become. Then use this on sales calls with real life prospects.

By getting good at this, you can speak to anybody from any walk of life and know how to
make a great impression, plus influence with ease.
Don’t you think that’s an extremely valuable skill to possess? Understanding and
implementing the energetic scale is what gets you there. It’s a criminally underrated
weapon.

Personally I haven't heard any sales guru ever mention it -- but it made me so much
richer and better as a salesperson and marketer, so I thought I’d share with you. I highly
recommend you implement it if you’re serious about improving your people and sales
game.

Moving on...

Ultimate Morning Routines

For Specific Purposes
I believe generic morning routines are overrated. Specialized morning routines are
underrated. Most people either don’t have a morning routine or they do the same one
day in and day out.

This is cool, but I’ve actually found it better (personally) to have a few different morning
routines in my toolbox so I can pick and choose which one to follow based on my
objective for the day.

Some days I’m in sales mode, other days I’m in deep strategy mode, other days I’m in
deep copy mode, other days I’m in chill no fucks given mode.

All these days require a different mindset, attitude, focus level. My specialized morning
routine therefore is optimized to create the right mindset, attitude, focus so by the time I
start the work day, I’m operating on all cylinders and ready to crush it.

Here’s how I currently have them broken down (the important part here is to look at your
own days and what you spend the majority of your time doing and create morning
routines to optimize for that).

Mode: Copy Mode

Daily Objective: Write high converting copy
Inputs Needed: Clear mind and a relaxed presence
Specialized Morning Routine To Optimize For Writing Copy:

• Get 8-9 hours of sleep (the more you sleep, the better the copy)
• Wake up and don’t plug your senses into anything (no phone, no social media,
no mindset folder, no books, no conversations, no texts, no emails, no music, no
nothing. Keep your mind empty and free)
• Meditate 30-45 minutes (longer sessions help me tap into BIG ideas sometimes
without forcing anything)
 • Chug water
• Aimless walk in nature
• Skip breakfast, grab a cup of coffee if you want (found it’s easier to write copy on
an empty stomach)
• Write morning pages (Google this if you don’t know what it is)
• Pop 2 capsules of Lion’s Mane Mushrooms
• Set timer for 90 minutes and write
• After 90 minutes expires, take 30 minute break and do 3 rounds of Wim Hof
• Put in another 90 minute session of writing, take a longer break for
lunch/relaxing/chilling
• Put in last 90 minute writing block, then you can plug your senses into whatever
and check Twitter or email or whatever you want

Mode: Sales Mode

Daily Objective: Crush sales calls and make BIG $$$s
Inputs Needed: Energy, positive mentality, strong preparation
Specialized Morning Routine To Optimize For Crushing Sales Calls:

• Get at least 7 hours of sleep

• Wake up and do 3 rounds of Wim Hof Breathing
• Take a 2-minute cold shower to wake up
• Review mindset folder/visualize calls unfolding just the way you want
• Chug water
• Grab your headphones and hit the gym or go for a run
• Blast your favorite upbeat songs to get in the zone & rap along
• Shower again and get dressed (wear proper clothes)
• Put on a nice watch
• Eat a protein rich breakfast (keep the music vibes high)
• Review notes on prospect
• Get after it

This routine puts the lion in your heart and amps up your energy. So clutch.

Mode: Strategy Mode

Daily Objective: Come up with new ideas, frameworks, strategies for solving
problems/optimizing business
Inputs Needed: Analytical, open/curious mind
Specialized Morning Routine To Optimize For Strategy

• Get at least 7 hours of sleep

• Meditate 20 minutes
• Chug water
• Go for a long aimless walk (45 minutes)
• Read 30 minutes from a variety of different sources that are related to what you
want to create new ideas for (just open your brain to get into pattern recognition
mode)
 • Close everything, turn off all notifications
• Grab a nice hot drink (coffee or tea)
• Grab a pen and journal and troubleshoot whatever you need to solve (90 - 240
minutes). Write down the problem at the top, solutions below. Feel free to flip
through books, videos, posts you’ve saved away, courses as you go through this
process.

Those are examples of how each morning routine is designed to produce the perfect
inputs that allow for optimal performance. If all your days are more or less the same,
then it may make sense to just stick with one routine. But if there’s more variety in your
days, then you may see a considerable increase in effectiveness by coming up with a
few different morning routines that are designed to create the right inputs.

This way you not only show up to your desk with the right mind and energy levels, but it
also adds more flexibility to your days and makes things more fun. So use the above for
inspiration (if you wish) and create your own (or swipe mine if you want -- all the above
is the result of rigorous testing to see what helped me experience the perfect inputs).

Alright, I know I’ve given you a lot to work with for this month, but I just want to end by
sharing with you a few simple intentions you can use to encode reality whenever you
wake up, work, eat, hang out with friends, or sleep. As you know, encoding reality with
intention is extremely powerful at shaping your reality so here are some of the intentions
that I personally use.

(Silent) Intentions For Shaping Reality

These intentions can be said out loud (if nobody is around you) or spoken in the privacy
of your mind. Both work.

Upon waking: “I’m so thankful to be alive. I feel completely energized and rejuvenated
and I know something amazing is going to happen today.”

Before working: “I am a free man who doesn’t have to do anything. I am choosing to

complete x, y, z today. Whether I’m working on a BIG project that’s going to impact the
lives of thousands or a menial task, I shall work joyfully and glorify each task and make
an art of it.”

While working: “I’m completely relaxed and focused on the task at hand. I am turning
my work into a work of art.”

While working out: “I am jacked up with superhuman strength. Life supplies me with
Infinite Power every minute and I am using it to effortlessly cultivate the body of my
dreams.”
Before eating: “Thank you for this healthy meal. I know it’ll empower me with great
energy, health, and drive. As I eat, I’ll chew slowly and visualize my body becoming full
with great vitality and power.”

While interacting with others: “There is no other place I’d rather be, there is no other
person I’d rather be speaking to right now.”

While dealing with fear: “All is well.”

Before sleep: “Thank you, [Your Name] for an amazing day. I am thrilled I got to
experience x, y, z (3 big wins) today. I am grateful for x, y, z (3 things you’re grateful
for). Tomorrow my number one focus is to [insert focus] and I know I already achieved it
with great ease. Now I can rest easy because I know I am always supported and loved
by all of LIFE.”

Make it a habit to encode reality with the above intentions and watch the magic that
starts to unfold in your life. The fastest way to experience the power of intention is by
using intentions to encode reality, so go ahead and give the above a shot this month (no
matter how cheesy you think it is lol).

That’s all for me this month!

I’m off to make the new TDL membership area a truly one-of-a-kind experience that’ll
blow your mind.

Till next month, take it easy.

Your friend,

Tej Dosa

www.twitter.com/ComedicBizman
www.instagram.com/ComedicBizman

Lost your mental marbles and want to cancel—even though the info inside this letter could easily make you 4 figures (but
you’re only paying $7 for it)?

No sweat (or hard feelings). Just shoot me an email at tejdosa@make-me-successful.com with the word ‘Cancel’ and your email
address. And I’ll make sure you never, ever receive such powerful knowledge again (once you’re gone, there’s no coming back!).