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Speaking Tips: Today'S Top Speakers

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SPEAKING TIPS

23 FROM

TODAY’S TOP SPEAKERS

MICHAEL PORT CHRIS BROGAN DAN MILLER JOHN JANTSCH DORIE CLARK

PAMELA SLIM SCOTT STRATTEN CRYSTAL PAINE PAT FLYNN JON ACUFF
INTRODUCTION

In this short guide, I’m going to walk you through the best speaking tips and tricks from
today’s top speakers. Whether you’re brand new to speaking or you’ve been doing this for
years, this guide will give you practical steps to help improve your speaking skills.

You’ll learn from expert speakers who aren’t just sharing random thoughts or theories.
These are men and women who speak regularly on some of the biggest and most influential
stages all around the world and in all different markets and industries.

I’d love to hear how one (or more) of these strategies helped or impacted your speaking
business. Email me at support@thespeakerlab.com and let me know what actions you
took and how it helped!

You’re awesome,

Grant Baldwin
TOPIC P R E PA R AT I O N

01. Start with the deliverables.

Something that will get the audience in the mind of where I want them to
be. Sometimes that might be a question. It could be a statement. It could
be a story. Something to get everyone on the same page. Also, if you
must use slides (which I try not to), use Google slides so as not to depend
on someone else’s handling of the slides.

CHRIS BROGAN | chrisbrogan.com

02. Think about your audience.


Remember, it is called “giving a speech”, which means your presentation
is a gift to your audience. Be thoughtful in how you prepare your talk to
ensure that the message is about the people listening more than about
yourself. While some of your material is great, it may be more self-serving
than audience focused. Know the difference and be clear why you
include certain stories, statistics, ideas, etc.

THOM SINGER | thomsinger.com


TOPIC P R E PA R AT I O N

03. Define outcomes.

Know where you want to take the audience. As Steven Covey says in
7 Habits of Highly Effective People, “Begin with the end in mind.” How do
you want to impact the audience, and what would you like them to DO as
a result of your speech?

JENNY BLAKE | jennyblake.me

04. Add variety to each talk.

I used to work as a presidential campaign spokesperson, and during


primary season, I noticed something interesting that my candidate —
and all his competitors — did during their speeches. They wouldn’t give
the exact same speech every time; that would be boring for them, and
for any audience member who had seen them speak before. But they
also couldn’t afford to deviate too wildly from the script, because they
didn’t have time to learn a lot of new material, and any slip-ups would be
pilloried by the press.

Instead, each candidate had a series of “modules,” which they would


reshuffle and deploy based on the audience — essentially, a story about
a working mother, or a story about how they came to understand the
risks to the environment, or a story about a veteran returning home. They
wouldn’t necessarily memorize the story word-for-word, but they’d know
it well enough that they could rely on a slip of paper with a few key words
to trigger a series of anecdotes, which coalesced into a great speech.
That’s the practice I’ve been following with my own speaking ever since.

DORIE CLACK | dorieclark.com


TOPIC PRACTICE

05. Practice exactly how you’ll do it live.


Practice your presentations standing up exactly as you plan to deliver them,
including using your slide presentation and any props, at least 3 full times before
you ever deliver a talk on stage. If possible, ask a few family members or friends
to watch these practices and give their feedback.

CRYSTAL PAINE | moneysavingmom.com

06. Try it, tweak it, cut it if you need to.


Whatever you’re doing, do it a dozen times, then a dozen times more, always in
front of a live audience. If it doesn’t work, tweak it until it does. If you still can’t
make it work, drop it. Keep the parts that land and discard the parts that fall flat.
Then iterate and reiterate and further reiterate until you find your sweet spot.
Suck once, suck twice and succeed the third time. But keep doing it. It gets
easier. And you get better.

MATTHEW KIMBERLY | matthewkimberly.com

07. Rehearse having fun.


Here’s the deal: the audience is there to be entertained. Most speakers worry
more about their words than how the speech feels to the audience. That’s a
mistake. The audience will mimic whatever emotions you’re showing. If you’re
nervous, they’ll be nervous. If you’re sad, they’ll be sad. Most importantly, if you
seem excited by your topic, they probably will be, too. So, rehearse yourself
doing things like smiling, laughing and having energy. Most people would never
bother rehearsing such things. If you do, you’ll stand out.

MIKE PACCHIONE | duarte.com


TOPIC PRACTICE

08. Rehearse with your own audio track.


Here’s a simple rehearsal trick for new talks or material. Before you rehearse
live with other people, script out your talk in a simple Word or GoogleDoc,
without slides. Then, read your presentation aloud into your computer or even
just your phone. Try to match the energy, pauses and contrast you want to
project on stage.

Then, load that audio file onto your phone and listen to it over and over. Listen
on a walk. In your car. When you wake up in the morning. While you work out.
There will be parts you love and parts you want to improve. Go back and fix the
parts you don’t like and re-record it. Repeat until you’re happy with it and then
listen to it over and over. Once you’re happy with it, then listen for places where
a big visual image would enhance the point. Then, and only then, build the
slides. You’ll end up with fewer, better slides and a stronger presentation.

CLAY HEBERT | clayhebert.com

09. Practice, practice, practice.


The thing that most speakers don’t do is practice. I mean, really deliver your talk
dozens of times alone in your room or office until you have that thing down. It’s
awkward but the only way you get great. So if you want to stand out, do what most
people don’t do and give your talk like you would deliver it for an audience: out
loud, all the way through, with pauses, gestures, and movements.

Bonus points for doing it in front of a mirror or for a friend or family member so you
can see how you’re actually coming across. Every talk I give first gets practiced in
front of a mirror multiple times.

JEFF GOINS | goinswriter.com


TOPIC CONFIDENCE

10. Stand and land.


Let your punch lines, point lines, and purpose lines land. That means you don’t
move while you’re delivering them. You remain physically rooted to the spot so
that your body reinforces the gravity of your words. Of course, you can move
and talk at the same time. People do it all the time in real life. Just don’t sway,
and don’t move when you’re landing your most important points; stand and land.

MICHAEL PORT | michaelport.com

11. Be yourself.
I used to pretend to be someone else while on stage. I would mock other
speakers and put on an act to try to do things that more well-known veterans
did. At some point in my speaking career that didn’t feel right and I just started
being myself.

I used my own brand of humor. I didn’t worry about hiding any of my flaws or
things that made me different. Not only did I start to feel more confident after
every speaking event, but I started getting an exponentially higher amount
of speaking requests immediately after an event. I learned that embracing
my differences was the thing that would always set me a part when event
organizers were looking for speakers.

JASON ZOOK | jasondoesstuff.com

12. Own your words, don’t just speak them.


When you own your words, you inject feeling, energy, and FIRE that is felt by all
attendees. Own silence as well, there’s no better way to recapture attention.

JOHN LEE DUMAS | eofire.com


TOPIC CONFIDENCE

13. Make eye contact.


The old strategy of imagining the audience with no clothes on to calm your nerves
as a speaker is tired and worn out. Instead, look around at the audience. Making eye
contact and imagine dropping value bombs directly on top of their heads — changing
their mindsets, making a difference and providing solutions to their problems. Your
nerves will be gone and you’ll be as excited as hell to get in front of them!

CHRIS DUCKER | chrisducker.com

14. Nerves are good, but learn to control them.


Even the most experienced speakers get anxious in the hours before they go on
stage. Nervousness is not all bad — it is energy that can fuel a dynamic talk. But if
you let your nerves get you, your thoughts can quickly turn from “I am a little nervous
about this talk” to “I don’t know if this talk is going to land!” to “What in the world
was I thinking when I agreed to do this talk? They are going to HATE me!” If you find
yourself in this spiral, take a deep breath, close your eyes, and visualize a member of
the audience.

If you did your pre-event research, you will know the profiles of people who are in
the room. Maybe they are executives who are stressed out about managing their
organization. Maybe they are salespeople who feel the pressure of making their
monthly quotas. Maybe they are small business owners who desperately want to grow
their business. With this audience member profile firmly in your mind, imagine what his
or her life is like. What do they want? How do they want to feel? How can the content
of your speech help them? Deliver your talk to that person. When you get on stage,
look for a friendly face, give a smile, and start your talk.

Your talk is never about you. It is about your ideas helping the audience members
solve their problems. Shifting your focus from obsessing about yourself to obsessing
about solving their problems will ground you and connect you with them emotionally.
Your voice may still waver when you get rolling, but your passion and care will shine
brightly on stage.

PAMELA SLIM | pamelaslim.com


TOPIC STORIES

15. Recognize the power of storytelling.


Weave the principles that you’re trying to convey into stories rather than just
telling the facts. That’s what people will remember.

DAN MILLER | 48days.com

16. Tell stories in present tense.


Tell stories in the present tense, as if they are unfolding in realtime. It created
a stronger sense of immersion and urgency, as if you are all living the story
together and increases attentiveness because, well, we all need to see how
it turns out.

JONATHAN FIELDS | jonathanfields.com

17. Use names and real stories.


Names are incredibly important. I cite academic research and use science to
back up my arguments in my presentations. This is a good idea, but the audience
doesn’t really remember “Cohort A did this and Cohort B did that.” Plus, listening
to how a bunch of academic studies were conducted can sound boring.

The studies are great for adding credibility and making sure you actually
share truth rather than opinion, but people remember stories and names. Find
examples of real people with stories that can act as an example of the research
findings in the real world. Tell their story as an intro to the academic stuff and
people will 1) believe your points and 2) remember the real people in the
stories you tell.

JAMES CLEAR | jamesclear.com


TOPIC INTERACTION

18. Let people move.

There’s an old line in the speaking profession “the brain can only absorb
what the butt can endure” — you need to let people move. During my
speech, I plan for some kind of activity about every 10 to 12 minutes.
Follow that formula and you’re presentation will stand out at any event.

Here’s how: journaling — asking your audience to write is a great way to


get everyone involved and wake up kinaesthetic learners (people that
learn by doing). For example, ask them to write down three challenges
they face in their business, or one goal they have for the year. turn to
your partner — a fail-safe exercise is to ask the audience to share a
challenge or insight with the person next to them. To avoid anyone being
left out, invite them to form a group of three, if they need to, stand and
find a new partner — people tend to sit with friends.

Encourage new perspectives by asking the audience to stand, find a


new partner and share what they’ve learned. Any excuse to get your
audience to move will increase their attention and retention, and make
you look like a rock star.

HUGH CULVER | hughculver.com


TOPIC INTERACTION

19. Interact with the crowd before your talk.

Whenever possible I try to interact with some portion of the crowd ahead
of my talk. I do this in a couple ways. When I work with a group in the
planning phase I’ll ask if I can interview three or four attendees prior to
the event. This gives me some great information and specifics for my talk,
plus I now have at least three friends.

On site at a small event, I make an effort to say hello to as many people


as possible and at a large event I might just pull up a chair at a table and
chat. Sometimes they know I’m the speaker, sometimes they don’t but
either way I get to ask a few relevant questions about their challenges
and later during my talk I get to say, “I was talking with Judy from XYZ
corp” and she mentioned “something really interesting.” I know some
speakers like to prep behind the curtain, but I actually find one of the
most calming things I can do pre-talk is connect with audience members.

JOHN JANTSCH | johnjantsch.com

20. People love to laugh.

The wisest piece of speaking advice I ever received came from my


grandfather — a man who, now in his 90s, still speaks publicly every
week. Over the years, I have found his advice to be as simple as it is
profound: Always remember, people love to laugh. Be sure to give them
opportunity to do so.

JOSHUA BECKER | becomingminimalist.com


TOPIC WORKING WITH THE CLIENT

21. Know your time limit.


This tip is going to seem incredibly small, but if you don’t do this, your whole
speech could be ruined. Here’s my tip: Ask everyone associated with the event
how much time you have to speak. Ask the sound guy. Ask the speaker host. Ask
the event planner. Ask everyone. Make sure you do this right before you speak
because times change during events as other speakers take too long or go too
short. The last thing you want is to find out mid speech that you’re out of time.

JON ACUFF | acuff.me

22. Be discreet to check the time.


Never go over your given time slot but never let the audience see you check
your watch. I reach for a bottle of water and glance at mine when there is no
clock handy.

SCOTT STRATTEN | scottstratten.com

23. Get to know the tech team.


Get to know the person or people who will be handling the tech in your room
beforehand. Shake their hands, ask if there’s anything you can do to help (or
perhaps offer a coffee), and just make sure they have what they need from you
prior to your time on stage to reduce the risk that something is missing or could
go wrong. That little connection with the tech person can mean a whole lot
when they take a little extra care for you to make sure all systems are go.

PAT FLYNN | smartpassiveincome.com


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