Balagosa, Arvin R.

E Commerce
BSE 2C Mr. Tan
Assessment Task 6
1. Discuss how m-commerce can expand the reach of EC.
 The (m-commerce), also known as m-business, refers to conducting e-commerce by
using mobile devices and wireless networks. Activities include B2C, B2B, m-
government, and m-learning transactions, as well as the transfer of information and
money. Like regular EC applications, m-commerce is an electronic transaction conducted
by using mobile devices via the Internet, corporate intranets, private communication
lines, or over other wireless networks. Forexample, paying for an item in a vending
machine or pay taxes with an iPhone is considered m-commerce.
M-commerce provides an opportunity to deliver new services to existing customers and to
attract new customers to EC anytime, anywhere. Initially, the small screen size and slow
bandwidth limited the usefulness to consumers. However, this situation is changing rapidly
due to the widespread use of smartphones and tablet computers. In addition, now consumers
are more accepting of the handheld culture. Furthermore, the adoption of m-commerce is
accelerating due to the spread of 3G and 4G networks, (and soon G5). Finally, free Wi-Fi
Internet access in many locations helps. Note that m-commerce is quite different from
traditional e-commerce and frequently uses specialized business models.
2. Which of the m-commerce limitations listed in this chapter do you think will have the
biggest near-term negative impact on the growth of m-commence? Which ones will be
minimized within 5 years? Which ones will not?
 Limitations of Smart Phones - Who wants to discimdisc their eyes? Actually, no one. It
becomes a bit difficult for people to navigate on a small screen. The mobile is not as
titanic as a computer screen or a TV screen. It can exhaust people plus it consumes time
and affects the business.
 Security Concerns - Are one of the most crucial aspects of M-Commerce. There are still
doubts about the security of M-Commerce. People fear their loss of personal data. They
are always concerned about their credit card's number and bank account number which
they use while using mobile commerce. There are several issues of trust ranging from
personal information to business information. Confidentiality and security issues are still
questioned.
 Fraud Risk- The risk of fraud in M-Commerce is big. Many marketers are not prepared
enough to deal with it.
 Lack of Services in Rural Areas- There is still a lack of availability of mobile devices and
internet connections in rural areas. Remote areas don't even know about these things as
they are isolated from the world. You can now assume on your own that if they don't
 know what internet is how are they supposed to have any kind of understanding about
Mobile commerce.
 I think Limitation of Smart Phones will be minimized within 5 years and security
concerns will be not.
3. Discuss how the IoT can facilitate marketing.
 Automated management of inventory- Ecommerce retailers like having control over the
items going out and coming in of their warehouses to know what is in and out of
stock.With such tools as IoT sensors and RFID tags installed in inventory systems,
business operations can be much easier, plus retailers need not hire store managers to
physically check merchandise as they get real time information on their stock. In this
way, IoT benefits ecommerce as it collects and sends out fresh and relevant data on the
items to the ERP systems. It also reduces human error in stock taking and
ordering/reordering of items. Additionally, with smart shelves and temperature-
monitoring sensors, retailers can not only track inventory, but also check optimal
temperatures for items that are perishable and get instant alerts when they’re needed.
4. Discuss the advantages of m-commerce over wired EC. Find the latest applications of the
“Internet of Things” and discuss their usability.
 The advantages of mobile e-commerce and depicting the players of the mobile value
network. These include mobile equipment vendors for wireless infrastructure and hand-
held devices, mobile network operators, IT enablers, application and content providers, as
well as portal providers. By segmenting mobile e-commerce consumer and business
services, this chapter illustrated the many uses of wireless applications. A detailed
classification of mobile commerce services and applications, both for corporate and
individual consumers, was also presented. Next, this chapter explained the main
advantages of mobile e-commerce over wired e-commerce. Finally, a brief presentation
of the ubiquitous commerce framework, which is considered to be the next stage in e-
commerce evolution, highlights the new strategies and applications in the field.
 Factory digitalization is the combination of traditional manufacturing processes enhanced
with advanced technologies. The end goal is to improve profitability through cost
reductions without a loss of quality. Also improved are efficiency and competitiveness.

5. Enter Facebook and find all their features that facilitate mobile shopping. Write a report.
 Facebook Shops is a mobile-first shopping experience where businesses can easily create
an online store on Facebook and Instagram for free. Shops let you choose which of your
items you want to feature, merchandise with product collections and tell your brand story
with customizable fonts and colors. In Facebook Shops, you’ll be able to connect with
customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer
support and more.
 They are also working with partners like Shopify, BigCommerce, WooCommerce,
Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to give small
businesses the support they need. These organizations offer powerful tools to help
entrepreneurs start and run their businesses and move online. Now they’ll help small
businesses build and grow their shops on Facebook and use our other commerce tools.
They are also be adding features across our apps, like Instagram Shop, live shopping
features and loyalty programs to help people discover and shop for things they love.

6. Discuss how to sell products on Facebook

 You can use Commerce Manager to manage a catalog containing all the items you want
to promote on Facebook and Instagram. You can also set up a shop, which unlocks
additional Commerce Manager tools for selling physical products.
Go to Commerce Manager to view the shops and catalogs you have access to or create a new
one. If you don’t see your shop or catalog, you might need to choose a different Business
Manager account. Click the dropdown in the top-left corner to switch accounts. You can also
click next to a catalog to mark it as a favorite so that it appears at the top of the list the next
time you visit.
Click on a shop or catalog to manage it. You can use the following tools in Commerce Manager:
Overview: See an overview of your catalog, issues to fix and suggested actions. If you
have a shop, you’ll also see a summary of your sales activities.

Catalog:

Items: View the items in your catalog.

Sets: Create and manage sets of items in your catalog. You can use sets to run ads or to
feature as collections in a shop. Learn more about sets.
Issues: View any problems with your catalog and learn how to fix them. Learn how to
use the Issues tab.

Data Sources: Data sources supply information about your items to your catalog. You can
have multiple data sources but they must all contain different items. Here, you can add
items, see your data sources, update them and manage their settings.

Events: Manage your catalog's connections to events data sources, like Facebook pixels
or app SDKs. You must connect a pixel or app SDK to your catalog to run dynamic ads.
Shops: Set up and customize Facebook Shops, a unified digital storefront to sell items on
Facebook and Instagram. This tab appears if you sell physical products.

Ads: Explore ways to advertise items in your catalog and follow steps to set them up.
 Insights: This tab appears if you have a shop. Use it to get performance insights on your
sales, items and more.
Settings: Edit settings for your catalog. If you have a shop, you can also change certain
commerce settings.
To switch between Business Manager accounts at any time, click the dropdown in the top-left
corner of Commerce Manager. To switch between shops and catalogs owned by that business,
click the second dropdown directly underneath it.
 Checkout tools in Commerce Manager
Checkout allows customers to buy items directly from your shop on Facebook or Instagram.
If your business is enabled for checkout, you can access additional tools in Commerce
Manager:

Orders: See customer orders that are pending, waiting to be shipped or completed.

Returns: Accept return requests from customers, cancel requests and issue refunds.

Disputes: See any disputes that customers have opened.

Payouts: Find payout information and download financial reports and tax forms.

Inbox: Read and respond to customer messages.

Account Health: See an overview of your delivery and customer service performance.

Education: Learn about seller responsibilities, find answers to common questions or

contact support.

Settings: Edit additional commerce settings for your bank and tax information, order
fulfillment locations, shipping profiles and return policy.