4 P's of Eat Mubarak App

Product strategy
no mention of the aap which is the most used one
Please mention how we can create a competitive edge against the

competitors
The competitive advantage it has over other companies are
Immediate online credit refund for online payment
Keeping the current check of affiliated restaurants whether they are still n
business or not. In case of mistake a free voucher for the customer
NO Post demonetization hassle in cash on delivery
Objectives we want to achieve and the message we want to deliver to

public
The mission of Eat Mubarak is to give its customers the perfect mix of
traditional cuisines from all over the world. Its partners will be happy to
delivery their best pizza delivery, sushi delivery, Indian cuisine, Chinese
food, Greek cuisine and many more. Customers can choose Mediterranean,
Japanese, Healthy, Vegetarian or Vegan cuisine and you can order your most
loved desserts and cakes. It was never so easy to get a dessert a few clicks
away and the most hard to make cake will be at customer’s door Eat Mubarak
not only to give customers the best choice of meals, but also to make it fast,
easy and convenient. Customer’s food delivery is just a few clicks away,
while they are relaxing and having fun with your friends and family. They can
order their favorite meal at their doorstep and enjoy the food. Eat Mubarak’s
specific mission is to serve people a sumptuous meal without any hassle. It
intends on making food delivery an easy and convenient option for all food
lovers.
Message: We want to stand with you and make every moment of your life
wholesome by fulfilling your food demands.
You name it! We deliver it!
How we achieve them
Some of the estimating costs like how much we are charging for each
kilometer
Are we using push strategy () or pull strategy ()
How are we developing Public relations
Please add something about the push strategy
Marketing Mix (4Ps)

Marketing Strategy
Eat Mubarak App marketing strategy is based on a broad base restraint network and providing consumers
high quality fresh food in shortest possible time on reasonable rates at the place where they want it. Our
target is youngsters and teens, as this age group makes a major part of population in big cities. Also, this
age group is keener to try new ideas and products especially food
Product Strategy
Our foody youngers and teeners will satisfy their urge of taste and hunger through
the delicious food delivered by Eat Mubarak. It will be equally thrilling and life
lightening experience for those crippled persons who cannot go outdoors for dinning.
The web site will be designed in a breath taking attractive way. Along with the
website an upgraded aap will be introduced to help our customers to place their
order via smartphones. The brand and logo will be displayed on all logistics and shirts
of the delivery staff. It will be reinforced by a prominent display in the launching
campaign and ongoing advertisement in all the available media.
Pricing strategy
As we know, most of our population is mediocre, therefore the delivery are kept at
minimal level along with attractive packages to satisfy our customers. These can
always be revised if the market surveys demand so. It is very important for survival in
this world of competition.
Place/Distribution Strategy
Our place is our website and mobile aap. It is designed in the most professional way
to attract customers. It has sufficient capacity to accommodate a large number of
visitors. It displays the brand and logo of the company in an attractive way along with
all the necessary information. It is user friendly. One has a pleasant feeling while
visiting it along with a sense of satisfaction.
Promotion Strategy
The following advertising tools will be used to enlighten the mobs about the services
offered by the company in an effective way.
E-Marketing
It is the era of information technology. Therefore the social networks and internet has
the widest range of users among our target market. Therfore E-Marketing will be used
widely for advertisement and introductory campaigns.
Television
The Tele commercials will be given on those channels which are most popular among
the target population. These include entertainment and sports channels.
Print Media
It is an important tool of advertisement even today. It will also be used generously in
the advertisement campaign.
Billboards
These will be placed on prominent places along busy roads, shopping malls and
restaurants to draw attention of target population. It will help great to promote
business of the company.

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4 P's of Eat Mubarak App

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Product strategy

no mention of the aap which is the most used one

Please mention how we can create a competitive edge against the

The competitive advantage it has over other companies are

Immediate online credit refund for online payment

NO Post demonetization hassle in cash on delivery

Objectives we want to achieve and the message we want to deliver to

You name it! We deliver it!

How we achieve them

Are we using push strategy () or pull strategy ()

How are we developing Public relations

Please add something about the push strategy

Marketing Mix (4Ps)

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