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Advertising Association of Nepal (AAN)

The Advertising Association of Nepal (AAN) is an umbrella organization for advertising agencies and media professionals that was established in 1990. AAN aims to protect the rights of its members, promote cooperation within the advertising industry, and develop understanding between advertisers, media outlets, and the public. It represents its member agencies to government committees and organizations. AAN works to enhance the skills of advertising professionals through training programs and seminars. It also organizes social activities for the advertising community.

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Kopila Subedi
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227 views

Advertising Association of Nepal (AAN)

The Advertising Association of Nepal (AAN) is an umbrella organization for advertising agencies and media professionals that was established in 1990. AAN aims to protect the rights of its members, promote cooperation within the advertising industry, and develop understanding between advertisers, media outlets, and the public. It represents its member agencies to government committees and organizations. AAN works to enhance the skills of advertising professionals through training programs and seminars. It also organizes social activities for the advertising community.

Uploaded by

Kopila Subedi
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Advertising Association of Nepal (AAN)

Aim of advertising is not only to sell the product, it helps to keep the
consumers informed about whatever new products or services are available
in the market at their disposal. It helps to spread awareness about products
or services that are of some use to consumer and potential
buyers. Advertising on the whole helps business as well as the economy to
prosper and makes the consumers aware of the various choices that are
available to them.

There are no records of any kind that tell us about the origin and history of
Nepali advertisements. The earliest form of advertising may thus be taken as
the trumpet blowing tradition of kings and maharajas to disperse royal
messages. The advent of Mass Communication in Nepal can be said to have
been through such official proclamations, which were usually accompanied
by the use of musical instruments like drums or trumpets. The age-old oral
tradition of promotion by vendors selling their wares in the market can also
be taken as another early form of advertising.

Advertising Association of Nepal (AAN) is an umbrella organization of


advertising agencies and other media related professional organization. It
was registered in the year 1990 under Non-governmental Organization
Registration Act of Nepal as Advertising Agencies Association of Nepal. It
emerged into its resent set-up in the year 2006, after amendment in the
constitution.

Currently, all professionally managed advertising agencies of the country are


members of this Association. AAN represents in different media related
committees formed by Government of Nepal. Press Council, Audit Bureau of
Circulation (ABC), Federation of Nepalese Chambers of Commerce and
Industry (FNCCI) etc. Advertising Association of Nepal (AAN) is also member
of Asian Federation of Advertising Associations (AFAA), Malaysia. It also had
good business and professional relations with all the media of the country. Its
full fledged secretariat is capable of executing any type of tasks in relations
to advertisement and media.

PURPOSE

The prime purpose of Association is to protect rights, promote mutual


cooperation, and enhance professional ethics of the advertising fraternity. It
also aims to develop understanding between all the stakeholders like
Government, Media Houses, Advertisers, Consumers and Society.
The members of Executive Committee of association are elected for the
period of two years by General Assembly. This association has two types of
member
• General Member
• Associate Member.
Executive Committee consists of President, Immediate Past President, Vice
President, General Secretary, Secretary, Treasurer, Joint Treasurer and
twelve members. Executive Committee is answerable to General Assembly.
Every year General Assembly takes place. Executive Committee needs to
report annual activities and financial transactions. Plan & program and
budget of Advertising Association of Nepal needs to be approved by Annual
General Meeting.

OBJECTIVE

The main objectives of the Advertising Association of Nepal are (as provided
on AAN official website http://www.adnepal.org.np)

 To protect right and interest of advertising agencies, advertising


professionals and all the stakeholders of advertisement profession
 To coordinate and keep harmony among advertisement professionals,
agencies, media houses and other stakeholders of advertisement
 To create friendly environment between Media House and
advertisement sectors
 To create positive impact on economy through advertisement business
 To provide necessary available service to all members
 To establish and operate Training Institute with the objective of
providing knowledge in respect of advertisement and media.

ACTIVITIES

AAN involve and provide different advertising training seminars and training
programs:

• To enhance capabilities of ad professional


• To produce skilled ad professional and fulfill local demand
• To provide sufficient knowledge of advertising
• To develop professional system in ad industry
• To provide knowledge of Nepalese advertising
• To provide in-depth know how of ad industry mechanism
• To create employment opportunities

And it also organizes social activities.


REFERENCES

• www.adnepal.org.np
• www.google.com

Submitted By: Kopila Subedi


Date: Feb 15, 2011

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