Organic Farm Business Plan


Organic Farm Business

Plan
Business Plan
2019
John Doe
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
text@example.com
http://www.example.com/
Table of Contents
Executive Summary 4
Product Offering 4
Objectives 5
Mission Statement 5
Guiding Principles 5
Keys to Success 5
Business Overview 6
Management & Ownership 6
JOHN BURNS 6
JANE BURNS 6
Legal Formation 6
Start-Up Summary 7
Location and Facilities 7
Products & Services 8
Product Overview 8
Seasons & Products 8
Competitive Comparison 9
Product/Service Sourcing 9
Distribution 9
Inventory Management 9
Warehousing and Fulfillment 10
Future Products & Services 10
Honey Bees 10
Dairy Products 10
Community Sharing 10
Farming Awareness Program 10
Customer Updates 11
Vegetable Processing 11
1 / 28
Market Analysis 12
Industry Analysis 12
Market Size 12
Industry Participants 12
Market Segments 13
Market Tests 13
Target Market Segment Strategy 13
The following chart depicts the target market 13
Market Needs 14
Market Trends 14
Market Growth 14
Positioning 14
Competitive Analysis 15
Direct Competitors 15
Backyard Bounty 15
Eilert’s Acres 15
Springdale Farms 15
Indirect Competitors 15
Old Plank Farm 16
Log Cabin Orchard 16
SWOT Analysis 16
Marketing & Sales Plan 18
Strategy Pyramid 18
Unique Selling Proposition (USP) 18
Competitive Edge 18
Marketing Strategy and Positioning 19
Positioning Statement 19
Pricing Strategy 19
Promotion and Advertising Strategy 19
Website 20
2 / 28
Marketing Programs 20
Sales Strategy 20
Sales Forecast 20
Sales Programs 20
Legal 21
Milestones 21
Exit Strategy 21
Organization and Management 22
Organizational Structure 22
Management Team 22
JOHN BURNS 22
JANE BURNS 22
Management Team Gaps 22
Personnel Plan 23
Board of Directors 23
Financial Plan 24
Important Assumptions 24
Start-Up Costs 24
Source and Use of Funds 25
Income Statement Projections 25
Balance Sheet 26
Cash Flow Statement 27
3 / 28
Executive Summary
Examples
Eveg Organic Farm, LLC is a world class commercial organic farm that will be
 Eveg Organic based in the outskirts of Tallahassee, Florida – United States. We have done our
detailed market research and feasibility studies and we were able to secure a well
– situated and suitable farmland to start our commercial organic farm. Our
commercial organic farm is going to be a standard farm that will be involved in fruit
Read More 
and vegetable growing, livestock farming, grain and oil-seed production, honey
Start Writing here...
Product Offering
Examples
The Eveg Organic Farm, LLC is a world class commercial organic farm that is
 Eveg Organic committed to cultivating both organic crops and livestock for both the United
States’ market and the global market. We are in business to produce both organic
food and raw materials for people and industries in commercial quantities. We will
also ensure that we operate a standard organic food packaging plant as part of
Read More 
our complimentary business.
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Fruit and vegetable growing Livestock farming Grain and oilseed production
Honey production Other crop production
2019 Business Plan | Organic Farm Business Plan 4 / 28

Objectives
Examples
Eveg Organic Farm has simple objectives: provide healthy and delicious tasting
 Eveg Organic vegetables while simultaneously leaving a minimal carbon footprint. In order to
accomplish this, the farm plans to:
Sell 60 shares by Year 2 and have full-time income or 90 shares sold by

Year 3. Read More 
Mission Statement
Examples
Eveg Organic Farm’s mission is to raise the best tasting and finest quality fruits
 Eveg Organic and vegetables for the local community. Eveg Organic Farm uses only natural
and sustainable farming methods, free from pesticides or fertilizers. Natural foods
and natural farming methods leave a smaller carbon footprint while
simultaneously improves the health of its customers and its local community.
Read More 
Examples
Eveg Organic Farm’s slogan is simple: “Live life simply and simply live”.The
 Eveg Organic owners also believe in contributing to their community and the planet by:
1. Local: Eveg Organic Farm believes that in order for the survival of the
planet, we must rely on local resources. Buying from local farmers supports
the local economy Read More 
Guiding Principles
Keys to Success
Examples
Below are an Eveg Organic Farm’s Keys to Success:
 Eveg Organic
Superlative Communication – Eveg Organic Farm keeps its members
current on all aspects of the farm – through its weekly newsletters and blog
updates on what is happening during the winter months such as new and
Read More 
exciting vegetable offerings being planted in the greenhouse. Additionally,

Business Overview
Examples
John and Jane Burns run, manage, and operate Eveg Organic Farm. The
 Eveg Organic company initially sold the farm to market then quickly began supporting local
restaurants with a surplus (waste) sold at the local farmers market. John and
Jane are operating the business as a CSA, a business for the first time this year.
Read More 
The Burns selected the CSA model, in which both the farmer and the members
have a mutual interest in the crop. And because the shares are essentially
Management & Ownership

Eveg Organic Farm is a C-Corporation formed in the State of Wisconsin and is wholly owned by John and
Jane Burns.
JOHN BURNS
Owner - john.burns@example.com
John Burns, a former Human Resources Director at Sargento Cheese, was recently
downsized. Not desiring to re-enter corporate America, and concerned about the
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environment, global issues and the state of the economy, John began expanding his
family garden. What began as a way for the family to save some money and reduce the
carbon footprint, today has grown from its small ¼ acre plot to over 1+ acre with plans for
expansion to 12+ acres. A shrewd businessman and well known in the community, John
initially approached colleagues and friends in the local restaurant community. These
connections marked the beginning of business for the startup farm and as word of mouth
spread, Eveg Organic Farm attracted ten other additional restaurants. All surplus was
sold at the local farmer’s market.
JANE BURNS
- Jane.burns@example.com
Jane Burns is an elementary school teacher for the Sheboygan Area School District. A
graduate of Marquette University in Milwaukee, Jane has been teaching fifth grade
Science for over ten years. Raised on a family dairy farm, Jane’s family also had a small
fruit and vegetable farm and she loved helping the family grow and harvest the crop. Mrs.
Burn’s summer schedule is flexible and helps the family maintain the garden during the
busy summer growing season.
Legal Formation
Examples
Eveg Organic Farm is C-Corporation formed in the State of Wisconsin. The entity
Examples
Eveg Organic Farm is C-Corporation formed in the State of Wisconsin. The entity
 Eveg Organic is wholly owned by John and Jane Burns.
Read More 
Start-Up Summary
Examples
The Burns have been managing the family farm successfully for the last fifteen
 Eveg Organic years. Recently the owners installed a greenhouse with warming lights for early
starts. They also invested in a pickup truck (2005 Ford F150) for delivering
vegetables to the members. Most recently they purchased a tractor and borrowed
their neighbor’s attachments as needed for harvest.
Read More 
Last year, Eveg Organic Farm passed the stringent requirements needed to
Location and Facilities
Examples
Eveg Organic Farm is located in
 Eveg Organic Plymouth, Wisconsin, located in Sheboygan County
Wisconsin. Sheboygan County is located in east-
central Wisconsin. Sheboygan County is a one-hour
drive to Milwaukee and Green Bay, and less than a
Read More 
3-hour trip Chicago. Interstate 43 and State

Products & Services
Product Overview
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Eveg Organic Farm’s growing season will start in early May and end in October with the goal of 20 weeks.
Shares will be comprised of approximately 10-15 different crops every 8 weeks of in-season produce. Here is
an example of types of produce throughout the season:
Seasons & Products
Spring Summer Fall

Beets, Broccoli, Cabbage, Carrots, Beans, Carrots, Cucumbers, Beans, Beets, Broccoli,
Garlic, Green Onions, Kale, Eggplant, Green Onions, Leeks, Cauliflower, Cucumbers, Chard,
Lettuce (several varieties), Melons, Onions, Sweet Peppers, Lettuce (several varieties),
Radishes, Peas, Spinach Summer Squash, Tomatoes, Potatoes, Red Onions, Spinach,
Zucchini Winter Squash
Examples
All share sales are sold in advance.

All share sales are sold in advance.
 Eveg Organic
A Full Share will provide a family of four vegetables for a week. (estimate).
Likewise, a Half Share provides a week of vegetables for two people. Full Shares
are $750 and Half Shares are $375 for the season. (The owners are currently only
considering the sale of Full Shares at this time). Read More 
Competitive Comparison
Examples
Plymouth, Wisconsin, reports six CSA entities, of which three represent direct
 Eveg Organic competition for the subject.
Read More 
Product/Service Sourcing
All produce will be grown on Eveg Organic Farm. John and Jane Burns will both actively work and manage
the farm.
Examples
At Eveg Organic Farm, members have the option for home delivery or to travel to
 Eveg Organic the farm on the scheduled pickup day.
The home delivery choice is what most members prefer and allows the Burns to
deliver the farm fresh produce directly. This distribution method has the least
Read More 
carbon footprint, with one driver and one truck. It is obviously the most intensive
for the Burns and with the busy summer season, this can be too time-consuming
Distribution
Inventory Management
Examples
N/A. We don't need to store products. The CSA farm concept is all about
 Eveg Organic freshness. The produce is delivered immediately from the farm to the (member’s)
table.
Read More 

Warehousing and Fulfillment
N/A
Future Products & Services
Examples
The owners of the farm have plans to introduce honey bees the following season
 Eveg Organic and offer honey as another organic product.
Read More 
Honey Bees
Examples
On occasion, Eveg Organic Farm partners with its neighboring dairy farm and an
 Eveg Organic organic bakery in town. From time to time members will find fresh cheeses and
organic bread in their weekly selection boxes. Eveg Organic Farm owners are
currently considering joining forces with a local orchard company as well. The
orchard will supply apple butter and jams.
Read More 
Dairy Products
Examples
Within one year, Eveg Organic Farm plans to utilize an additional acre and add 30
 Eveg Organic more families to their growing share program. They plan to add 30 more families
(shares) by Year Three. Eveg Organic Farm has long term plans to purchase an
additional 9 acres or a total of 360 shares. To support the farm, they will hire
apprentice farmers, part-time delivery drivers, and a bookkeeper. The Burns
Read More 
would then be able to focus their efforts on crop research, marketing trends and
Community Sharing
Examples
Other future plans include accessing the internet to increase awareness and the
 Eveg Organic importance of local and community farming. Jane Burns is compiling a recipe E-
book which will supplement cash flow during non-productive months. In his
spare time, John Burns is also compiling an E-Book to sell on Eveg Organic Farm
website. The book will focus on modern organic farming techniques for the novice
Read More 
farmer. A second book is forthcoming dealing with environmental concerns and
Farming Awareness Program
Examples
Additionally, Eveg Organic Farm will publish a weekly newsletter to be included in
 Eveg Organic the member’s box as well as the website. The newsletter will identify what is in the

weekly box, what is happening on the farm and recipes. The newsletter will
educate members to seasonal eating and sustainable principles.
Read More 
Customer Updates
Examples
Eveg Organic Farm has future plans for constructing a vegetable processing area
 Eveg Organic with electricity and water. The facility will have a walk-in cooler, a washing and
grading area, stainless steel tables and two scales. Additional capital
expenditures will be for the purchase of a newer (used) pickup truck and
attachments for their tractor. (Currently, they borrow their neighbor’s).
Read More 
Vegetable Processing

Market Analysis
Examples
Sheboygan County’s cost of living is lower than the national average and housing
 Eveg Organic costs are much lower than the national average. At the same time, Sheboygan
County personal income is greater than the national average. In other words, this
community not only has a high demand for organic items, but it can afford them as
well.
Read More 
Industry Analysis
Examples
This analysis is based on the North American Industry Classification System
 Eveg Organic (“NAICS”) 111998: Agriculture – All Other Miscellaneous Crop Farming. The US
crop production industry includes about 1 million farms with combined annual
revenue of about $205 billion. Major companies include Dole Food Company,
Chiquita Brands International, and Sunkist Growers. Crop farming is the growing
Read More 
and harvesting of field crops such as grain, oilseeds, tobacco, dry beans,
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Examples
Eveg Organic
The US crop production industry includes about 1 million farms with combined
annual revenue of about $205 billion. (First Research) Although the USDA does

not have official statistics on U.S. organic retail sales, information is available from
industry sources. U.S. sales of organic products were $21.1 billion in 2008--over 3
percent of total food sales and were expected to reach $23.0 billion in 2009.
Read More 
(Nutrition Business Journal)
Market Size
Examples
Major participants include Dole Food Company, Chiquita Brands International,
 Eveg Organic and Sunkist Growers. (First Research)
Read More 
Industry Participants
Examples
2008, Sheboygan County’s median household income was $51,681 and the
 Eveg Organic mean household income was estimated to be $61,889.

Nearly 72 percent of Sheboygan County’s housing units are owner-occupied. The
median housing value in Sheboygan County is estimated to be $149,700, which
is $43,000 less than the United States estimated median home value. AtRead
theMore 
same time, Sheboygan County income is higher than the national average, which
Market Segments
Market Tests
Examples
While selling produce to local restaurants, Mr. Burns realized that the CSA option
 Eveg Organic could potentially come to fruition. Historically the restaurant patrons always asked
the source of the beautiful and delicate lettuces and quality tomatoes. Realizing
the popularity of his produce, Mr. Burns, while continuing on a quest for global
carbon footprint reduction, began researching the possibility of beginning a CSA
Read More 
effort. With the help of his restaurant partners, Mr. Burns posted fliers and
Target Market Segment Strategy
Examples
Eveg Organic Farm is targeting households with earnings in excess of $50,000 in
 Eveg Organic the greater Sheboygan County. Approximately 51 percent of the population
resides in this category. Other farmers have missed this target by focusing on
traditional farming methods while Eveg Organic Farm has obtained the Certified
Organic stamp of approval. Additionally, Eveg Organic Farm will focus its
Read More 
energies primarily on its members and provide services exceeding expectations
The following chart depicts the target market
Examples
According to a USDA survey of market managers (Organic Produce, Price
Examples
According to a USDA survey of market managers (Organic Produce, Price
 Eveg Organic Premiums, and Eco-Labeling in U.S. Farmers' Markets, April 2004) found that
demand for organic products was strong or moderate in most of the farmers'
markets surveyed around the country, and that the managers felt more organic
farmers were needed to meet consumer demand in many states. (USDA updated
Read More 
06/19/12)
Market Needs
Examples
While consumers may not understand all the requirements associated with being
 Eveg Organic certified organic, they are comfortable with the label. Which is why Eveg Organic
Farm sought the services of the independent certification agency and has earned
the distinction to be labeled an organic farm. Comparatively, their CSA
counterparts that continue to operate by traditional farming methods, Eveg
Read More 
Organic Farm holds itself to a higher standard, which in time, they believe will
Market Trends
Examples
U.S. sales of organic products were $21.1 billion in 2008 - over 3 percent of total
 Eveg Organic food sales- and were expected to reach $23.0 billion in 2009 (Nutrition Business
Journal).
Read More 
Market Growth
Examples
Eveg Organic Farm is aware that its members are crucial to its survival and
 Eveg Organic growth. The owners will make certain each member feels that Eveg Organic Farm
is indeed his/her farm! After all, they do own a portion of the farm! The Burns will
encourage its members to stop by to see operations. In addition, the owners will
host an open house at harvest time to celebrate the season’s bounty.
Read More 
To further ensure its members are satisfied and encourage retention, the owners
Positioning

Competitive Analysis
Direct Competitors
Plymouth, Wisconsin reports six CSA entities, of which three represent direct competition for the subject.
Examples
Location: W4873 County Hwy U
 Eveg Organic Plymouth, WI 53073
http://ljcomerford.wordpress.com/
This is a 22-acre family-owned farm and has been operating as a CSA for several
years. In addition to its offerings of organic fruits and vegetables this farm More 
also
Read
sells organic poultry and eggs. The farm had mixed reviews by its members.
Backyard Bounty
Examples
Location: N5575 County Road ZZ
http://www.eilertsacres.com/
Owned by Edward and Kay Eilert, this farm began a business as a CSARead
in 2011.
More 
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The farm provides many of the same vegetables as the subject as well as
Eilert’s Acres
Examples
Location: W7065 Silver Spring Lane
http://www.springdalefarmcsa.org/
This CSA farm is the most established in the direct market and has been in
Read More 
existence 20+ years. Springdale Farm has various pickup sites in the greater
Sheboygan MSA. Based on the farm’s website, members are not given the
Springdale Farms
Indirect Competitors
The following are CSA businesses that compete indirectly with the subject:
Examples
Location: W6028 County Road C
http://www.oldplankfarm.com/
This entity only sells its goods at a local farm stand; it does not sell shares.
Read In
More 
addition, this indirect competitor sells organic eggs at its farm stand. Based on its

Old Plank Farm
Examples
Location: N4797 County Rd E
www.logcabinorchard.com
This indirect competitor is a fruit orchard selling apples, pears, plums, honey,
Read More 
apple and maple syrup, fresh apple cider and apple butter. In the fall, this CSA
Log Cabin Orchard
SWOT Analysis
Examples
SWOT stands for strengths, weaknesses, opportunities, and threats. The
 Eveg Organic following is the SWOT analysis for Eveg Organic Farm.
Read More 

Strengths Weaknesses
Eveg Organic Farm receives share As many as 30 or more different crops
proceeds prior to start of the season must be grown to provide diversity to
which helps to pay for seeds, supplies members throughout the season
and inputs Location-if the farm is not close to its
During the off-season the owners of customers, it becomes burdensome for
Eveg Organic Farm can market and the farmer to make deliveries
recruit new members and complete their Labor intensive – during the season,
E Books crops are continually being planted,
Eveg Organic Farm will establish long harvested, cleaned, sorted and packed
term relationships with its members – leaving little extra time for the farmer
lasting at least one season Member retention is key – if the member
Members share in the financial risks of is not happy the likelihood of returning
the farm next season or providing a good
Low capital requirements, relatively recommendation is not good.
inexpensive startup business
S W
Opportunities O TThreats
The greater Sheboygan County is a New entrants to the market pose a
prime location for organic produce with threat. Partially mitigating this risk is the
an historically high demand. recommended 2-3 year trial farming
Because many farmers still utilize period – which would give Eveg Organic
traditional farming methods (pesticide Farm the necessary ‘heads-up’ to go
and herbicide applications) Eveg against (said) competitors.
Organic Farm stands out from the crowd Weather, storms, pests – can damage
with its Certified Organic stamp of or even destroy crops.
approval The farm is economically tied, and in
inflationary times, consumers could
revert back to traditional methods of
buying fruits and vegetables at the local
grocery store.

Marketing & Sales Plan
Examples
Eveg Organic Farm is targeting households with earnings in excess of $50,000 in
 Eveg Organic the greater Sheboygan County. Other farmers have missed this target by
focusing on traditional farming methods while Eveg Organic Farm has obtained
the Certified Organic stamp of approval. Additionally, Eveg Organic Farm will
focus its energies primarily on its members and provide services exceeding
Read More 
expectations by offering farm to door delivery service, providing supplemental
Strategy Pyramid
Examples
Strategy: Create awareness that Eveg Organic Farm delivers a wide variety of
 Eveg Organic quality wholesome and healthy vegetables on a consistent basis.
Tactics: Create a specific, detailed planting guide, planting several times over the
growing season.
Read More 
Programs: Post fliers and brochures at local restaurants, and locally owned and
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Unique Selling Proposition (USP)
Examples
Jane and John Burns stand out from the competition: They are experienced
 Eveg Organic operators and have demonstrated the ability to grow large quantities of many
different vegetables. They have demonstrated their ability to manage the crops,
harvest, pack and deliver to their customers. They are doing business as a CSA.
And unlike their conventional farming peers, Eveg Organic Farm has met the
Read More 
stringent requirements to be designated Certified Organic.
Competitive Edge
Examples
CSA farming differs greatly from traditional farming due to the fact that members
 Eveg Organic have ownership shares in the farm. Bearing this in mind, Eveg Organic Farm will
wholeheartedly focus on this vital aspect to retain members. The owners will
constantly stay in touch with their members and encourage them to come and
visit ‘their’ farm.
Read More 

Marketing Strategy and Positioning
Examples
Eveg Organic Farm will utilize product differentiation to stand apart from the
 Eveg Organic competition. By growing wholesome organic produce, offering farm to door
service, and actively engaging with its members, Eveg Organic Farm will go
above and beyond to maintain and grow its member base.
Read More 
Examples
Eveg Organic Farm will be the premier organic CSA in the greater Sheboygan
 Eveg Organic County by offering at least 30 of the most delicious and mouthwatering organic
vegetables available in the local growing area and by providing exceptional
relationships with its members, its community and the planet.
Read More 
Positioning Statement
Examples
Eveg Organic Farm will utilize a fair price for a fair value. Some research
 Eveg Organic suggests that the CSA farm is usually lower in price than organically grown food
from local markets and is often less than foods from the supermarket. This could
be a selling point for attracting new members, however, it also important to note
this is not about cheap food.
Read More 
Pricing Strategy
Examples
The best strategy is word of mouth advertising. When people are happy with their
 Eveg Organic shares they tell friends.
Eveg Organic Farm will place brochures with other CSA businesses such as the
local organic bakery and neighboring dairy farm.
Read More 
Eveg Organic Farm’s website will provide additional marketing information. In
Promotion and Advertising Strategy
Examples
Eveg Organic Farm’s website will be a vital key in marketing. In addition to
 Eveg Organic providing its history, location and contact information, the site will also have links
to its CSA affiliations, the USDA website, and current organic industry topics. The

website will also have links to the current weekly newsletter (during the season)
and off-season the owners will maintain a blog of what items are currently going
Read 
More to
Website
Examples
Eveg Organic Farm will actively work to engage its members and the local
 Eveg Organic community by:
Creating fliers and brochures and posting in community gathering places

such as churches, community centers, farmers markets, and other
environmentally centric business. Read More 
Marketing Programs
Sales Strategy
Examples
Eveg Organic Farm has already sold all 30 of its shares for the upcoming season
 Eveg Organic with future plans to sell 60 shares in Year Two and 90 shares in Year Three. In
order to meet these goals, the farmers will continue to rely on advertising fliers, its
online presence and most importantly word of mouth. The word of mouth
recommendation from a satisfied member not only generates an opportunity for
Read More 
repeat business but also is beneficial in recruiting new members.
Sales Forecast
The following table represents the annual sales forecast for the initial three years of operations:
Annual Sales Forecast Year1 Year2 Year3

Full share $23,250 $46,500 $69,750
E-Books & Cook Books $100 $100 $550
Honey $0 $0 $320
Gross Margin $23,350 $46,600 $70,620
Examples
Eveg Organic Farm’s primary sales program is the sale of shares. Additional
 Eveg Organic sales programs will come from the sale of their forthcoming books. Honey
production is expected to come online by Year Three.
During the slow winter months, both John and Jane Burns will actively market
Read More 
their Eveg Organic Farm, by providing speaking engagements at local events,
becoming involved in the local community primarily its environmental issues, and
Sales Programs

Legal
Examples
Eveg Organic Farm is a C-Corporation doing business in the State of Wisconsin.
 Eveg Organic
Read More 
Milestones
The following chart depicts the Milestones Eveg Organic Farm anticipates achieving:
Milestone Date
Obtain Certified Organic Seal of Approval [Date]
Pre Sell 80% of Shares [Date]
Complete E-Book & Sell on website [Date]
Pre Sell all 60 Shares [Date]
Pre Sell all 90 Shares [Date]
Establish an excellent credit record and qualify for a
[Date]
commercial loan to purchase an additional 9 acres
Exit Strategy
Examples
In the event that Eveg Organic Farm will cease operations, all assets (farm
 Eveg Organic equipment, tools, scales) will be sold at auction. Proceeds from the sale will be
first be used to pay off the financial obligation to the operating capital loan and the
remaining proceeds will be paid to the members (if any obligations remain).
Read More 

Organization and Management
Organizational Structure
Examples
Eveg Organic Farm will be wholly owned and operated by John and Jane Burns.
 Eveg Organic Mr. Burns will perform all office and accounting functions such as calculating the
initial garden costs, seed costs and planting times. Both owners will harvest the
crop. Eveg Organic Farm will hire one apprentice farmer for each additional acre
that is cultivated. Over time, they have plans to hire part-time delivery drivers as
Read More 
well as bookkeeper.
Management Team
JOHN BURNS
- john.burns@example.com
John Burns will actively manage the farm. Farm management duties will include the
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creation of a detailed planting guide and building a living soil. Only sustainable and
organic farming methods will be used with no reliance on off-farm inputs and chemical
pesticides/fertilizers. Growing methods include crop rotation, planting cover crops,
applying finished compost and mulches, and encouraging beneficial insects, weed
management, irrigation, and harvesting. Mr. Burns will also be the responsibility for
preparing detailed accounting records for their tax accountant.
JANE BURNS
- jane.burns@example.com
Jane Burns will also actively participate in managing the crop during the busy summer
months. During the slower winter months, both will work to complete their E-books which
will be sold online and supplement revenue. They will also actively market Eveg Organic
Farm by speaking to local civic groups, providing tours of the farm, and drafting the
weekly newsletters.
Management Team Gaps
Examples
Eveg Organic Farm will rely on its Tax Accountant to assist with tax reporting.
 Eveg Organic

Read More 
Personnel Plan
The following is a summary of Eveg Organic Farm’s Personnel Plan.
Position Year1 Year2 Year3

Farmers(Owners) 10,800 10,800 10,800
Apprentice 14,400 31,200
Apprentice 14,400
Total Personnel Costs 10,800 25,200 56,400
Board of Directors
N/A

Financial Plan
Examples
The financial plan will cover the following:
 Eveg Organic
Required Cost of Start-Up
Profit and Loss
Cash Flow
Balance Sheet Read More 
Important Assumptions
Examples
Revenues increased 50% Year One and 33% Year Two

 Eveg Organic
The following variable expenses are tied to volumes and will increase the
same amount as revenue: salaries, fuel charges, postage, repairs and
maintenance, and supplies
The loan example is based on traditional lending – with a collateralized
Read More 
working capital loan, fully amortizing with a three year pay down.
Start-Up Costs
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The following chart summarizes start-up expenses:
Startup Expenses Amount

Operating Capital [Amount]
Salaries & Wages
Insurance Premiums
Beginning Inventory
Legal and Accounting Fees
Rent Deposits
Utility Deposits
Supplies
Advertising and promotions
Licenses
Other Initial Costs
Working Capital
Total Startup Expenses

Startup Assets
Real Estate [Amount]
Buildings
Leasehold Improvements
Equipment
Furniture and Fixtures
Vehicles
Other Fixed Assets
Total Startup Assets
Source and Use of Funds

To date, the owners have come out of pocket approximately $40,600 or 74 percent of the project’s total costs.
The following chart summarizes the source and use of funds:
Source Of Funds Amount

Owner's Contribution [Amount]
Commercial Loan
Commercial Mortgage
Inventory & Working Capital Loan
Total Source Of Funds
Use Of Funds Amount

Fixed Assets [Amount]
Operating Capital
Total Use of Funds
Income Statement Projections

Eveg Organic Farm’s estimated profit and loss for the initial three years of operations is reflected below:

Year1 Year2 Year3 Year4 Year5
Revenues
Product/Service A $151,200 $333,396 $367,569 $405,245 $446,783

Product/Service B $100,800 $222,264 $245,046 $270,163 $297,855
Total Revenues
$252,000 $555,660 $612,615 $675,408 $744,638
Expenses & Costs
Cost of goods sold $57,960 $122,245 $122,523 $128,328 $134,035

Lease $60,000 $61,500 $63,038 $64,613 $66,229
Marketing $20,000 $25,000 $25,000 $25,000 $25,000
Salaries $133,890 $204,030 $224,943 $236,190 $248,000
Other Expenses $3,500 $4,000 $4,500 $5,000 $5,500
Total Expenses & Costs

$271,850 $412,775 $435,504 $454,131 $473,263
EBITDA ($19,850) $142,885 $177,112 $221,277 $271,374

Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
EBIT ($56,810) $105,925 $140,152 $184,317 $234,414
Interest $23,621 $20,668 $17,716 $14,763 $11,810
PRETAX INCOME ($80,431) $85,257 $122,436 $169,554 $222,604
Net Operating Loss ($80,431) ($80,431) $0 $0 $0
Income Tax Expense $0 $1,689 $42,853 $59,344 $77,911
NET INCOME ($80,431) $83,568 $79,583 $110,210 $144,693
Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%
Balance Sheet

ASSETS
Cash $16,710 $90,188 $158,957 $258,570 $392,389
Accounts receivable $0 $0 $0 $0 $0
Inventory $21,000 $23,153 $25,526 $28,142 $31,027
Total Current Assets $37,710 $113,340 $184,482 $286,712 $423,416
Fixed assets $246,450 $246,450 $246,450 $246,450 $246,450

Depreciation $36,960 $73,920 $110,880 $147,840 $184,800
Net fixed assets $209,490 $172,530 $135,570 $98,610 $61,650
TOTAL ASSETS $247,200 $285,870 $320,052 $385,322 $485,066
LIABILITIES & EQUITY

Debt $317,971 $272,546 $227,122 $181,698 $136,273
Accounts payable $9,660 $10,187 $10,210 $10,694 $11,170
Total Liabilities $327,631 $282,733 $237,332 $192,391 $147,443
Share Capital $0 $0 $0 $0 $0
Retained earnings ($80,431) $3,137 $82,720 $192,930 $337,623
Total Equity ($80,431) $3,137 $82,720 $192,930 $337,623
TOTAL LIABILITIES & EQUITY $247,200 $285,870 $320,052 $385,322 $485,066
Cash Flow Statement

CASH FLOW FROM OPERATIONS
Net Income (Loss) ($80,431) $83,568 $79,583 $110,210 $144,693
Change in working capital ($11,340) ($1,625) ($2,350) ($2,133) ($2,409)
Depreciation $36,960 $36,960 $36,960 $36,960 $36,960
Net Cash Flow from Operations ($54,811) $118,902 $114,193 $145,037 $179,244
CASH FLOW FROM INVESTMENTS

Investment ($246,450) $0 $0 $0 $0
Net Cash Flow from Investments ($246,450) $0 $0 $0 $0
CASH FLOW FROM FINANCING

Cash from equity $0 $0 $0 $0 $0
Cash from debt $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
Net Cash Flow from Financing $317,971 ($45,424) ($45,424) ($45,424) ($45,424)
SUMMARY
Net Cash Flow $16,710 $73,478 $68,769 $99,613 $133,819
Cash at Beginning of Period $0 $16,710 $90,188 $158,957 $258,570
Cash at End of Period $16,710 $90,188 $158,957 $258,570 $392,389

Organic Farm Business Plan

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Organic Farm Business

Management & Ownership 6

Location and Facilities 7

Products & Services 8

Seasons & Products 8

Warehousing and Fulfillment 10

Future Products & Services 10

Farming Awareness Program 10

Target Market Segment Strategy 13

The following chart depicts the target market 13

Old Plank Farm 16

Log Cabin Orchard 16

Marketing & Sales Plan 18

Unique Selling Proposition (USP) 18

Marketing Strategy and Positioning 19

Promotion and Advertising Strategy 19

Organization and Management 22

Management Team Gaps 22

Source and Use of Funds 25

Income Statement Projections 25

Cash Flow Statement 27

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Honey production Other crop production

2019 Business Plan | Organic Farm Business Plan 4 / 28

Sell 60 shares by Year 2 and have full-time income or 90 shares sold by

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Management & Ownership

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Location and Facilities

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Seasons & Products

Spring Summer Fall

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Future Products & Services

Farming Awareness Program

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2019 Business Plan | Organic Farm Business Plan 11 / 28

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2019 Business Plan | Organic Farm Business Plan 12 / 28

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Target Market Segment Strategy

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The following chart depicts the target market

2019 Business Plan | Organic Farm Business Plan 14 / 28

2019 Business Plan | Organic Farm Business Plan 15 / 28

Log Cabin Orchard

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2019 Business Plan | Organic Farm Business Plan 17 / 28

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