TIC BASED BUSINESS MODELS

TRENDS & OPPORTUNITIES

JIMENA LLOPIS
llopisj@gmail.com

NOVEMBER 17, 2020

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INDEX
•  CONTEXT
•  TRENDS
•  OPPORTUNITIES
•  COMPANY PURPOSE- START WITH WHY
•  STARTUP MODEL- POSITIONING & SUCCESS FACTORS

•  STARTUP MODEL- POSSIBLE LIFE CYCLES

•  EXAMPLES OF SPANISH STARTUPS
•  YOUR POWERFUL BELIEVE ABOUT YOUR PROJECT

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CONTEXT-NOT AN EPOCH OF CHANGE

IT´S A CHANGE OF EPOCH

VUCA CONTEXT
HUMAN CENTRIC
TECHNOLOGICAL REVOLUTION
SHARING ECONOMY
LEADING FRONTEERS
COLLECTIVE INTELLIGENCE

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 EXTERNAL CHANGE SPEED

TECHNOLOGICAL CHANGE SPEED REQUIRES INTERNAL MINDSET CHANGE

•  NEW ADAPATIVE CHALLENGES

•  MIND-SET CHANGE
•  AGILITY & CULTURE CHANGE
ORGANIZATION-Continuous Re-orientation
LEADER &TEAMS - Vertical development

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CONTEXT-HBR KODAK´s DOWNFALL

The inability to truly embrace the New Business Model…

MIND-SET CHANGE NEEDED

In realizing that the online Photo sharing Was THE NEW BUSINESS,
Not just a way to expand the printing Business…

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CONTEXT- HBR LESSONS TO LEARN

So if your company is beginning to talk about Digital Transformation

make sure to asks these 3 Questions:

A P P L I E S T O T O D AY ´ S W O R L D
What Business are we in Today?
What New opportunities does the disruption Open?
What Capabilities we need to realize these Opportunities?

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KEGAN- VERTICAL DEVELOPEMENT

White Paper published 2016- Vertical Leadership Development Part 2 - Nick Petri CCL (Center for Creative Leadership)

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COLLECTIVE INTELLIGENCE- FACTOR “C”
WHAT DO YOU THINK EMPOWERS COLLECTIVE INTELLIGENCE?

•  Diversity

•  Sharing Information

•  The number of people

•  A common goal

•  The process for communication M. C. ESCHER Graphic Works

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COLLECTIVE INTELLIGENCE- FACTOR “C”
Studies from MIT & Carnegie Mellon Univ. ( Thomas Malone, Anita Woolley
& Ishano Aggarwal); and Google (Project Aristotle) show that the Collective
Intelligence of a Group is not guaranteed by a high IQ of the team members

•  Key factors for “C” social sensitivity, group diversity- different perspectives,
communication, collaboration & integration, and low competition for power

The following and other studies analyze the Collective Intelligence in Teams
and Organizations that is even more needed today in VUCA contexts and for
the epoch we are facing

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C FACTOR- & PERFORMANCE OF GROUPS

Collective intelligence in teams and organizations

Collective Intelligence
(author(s): Anita Woolley, Ishani Aggarwal, Thomas Malone)
MIT Press, 2015

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CI RELATED- HIGH PERFORMING TEAMS

The Perfect Team- Google Project Aristotle published 2016

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CONTEXT-GAME CHANGERS
AI and genome editing are the two primary game Changers

The first major force in the realm of exponential technologies is Artificial

Intelligence. AI is widely projected to grow twice as fast as all other
technologies, exceeding Moore’s Law and the growth of computing power

“By far the greatest danger of artificial intelligence is that people conclude too
early that they understand it.” –Eliezer Yudkowsky17

The companion game changer to AI is human genome engineering: altering

human DNA to put an end to some if not all diseases, reprogram our bodies...
Indeed, AI will be a critical enabler of such reprogramming.
SOURCE: Technology Vs Humanity- Gerd Leonhard

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Author of Competing
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in the Age of AI (2020)
CONTEXT- MEGA-SHIFTS WE FACE
1. Digitization
2. Mobilization
3. Screenification
4. Disintermediation
5. Transformation – BECOMING SOMETHING ELSE?
6. Intelligization & Deep Learning
7. Automation & Hiper-efficiency
8. Virtualization
9. Anticipation –Example: security prevention
10. Robotization

SOURCE: Technolgy Vs Humanity- Gerd Leonhrad

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AI TRENDS- ML,LANGUAGE PROCESSING
DEEP L,IMAGE RECOGNITION, ROBOTICS
Science fiction is becoming
science fact
Very soon, machines will be able to
do things that once were the sole
domain of human workers—such as
understanding language, complex
image recognition, or using our body
in highly flexible and adaptive ways.
SOURCES: MIT Course Add on Applications of AI to Business
Technolgy vs Humanity- Gerd Leonhard

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A I T R E N D S - A I , I o T C O N V E R G E TO C R E AT E
A NEW TECHNOLOGY SUPERPOWER AIoT

SOURCE: Multibrief Article

written by Josep Zuilck

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A I T R E N D S - A I , I o T C O N V E R G E TO C R E AT E
A NEW TECHNOLOGY SUPERPOWER AIoT

What is the Value?

Companies can now capture all the meaningful data surrounding

processes and problems and develop specific solutions for real-world
challenges within their organizations to improve reliability, efficiency and
sustainability.

SOURCE: Multibrief Article written by Josep Zuilck

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A I T R E N D S - A I , I o T C O N V E R G E TO C R E AT E
A NEW TECHNOLOGY SUPERPOWER AIoT
Industry disruption
Some of the most well-respected minds of our time, such as Ray
Kurzweil and Dr. Peter Diamandis, have predicted that:

•  We will have full digital integration between humans and computers by

the 2030
•  Between this and ongoing advances in automation and robotics (also
influenced by AIoT), up to 40% of the current workforce could be
replaced by technology within the next 10 to 15 years
SOURCE: Multibrief Article written by Josep Zuilck

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T R E N D S - 2 0 2 0 S T R AT E G I C T E C H T R E N D S

Trend No. 1. Hyperautomation

Trend No. 2: Multiexperience
Trend No. 3: Democratization
Trend No. 4: Human augmentation
Trend No. 5: Transparency and traceability
Trend No. 6: The empowered edge
Trend No. 7: The distributed cloud
Trend No. 8: Autonomous things
Trend No. 9: Practical blockchain
Trend No. 10: AI security

SOURCE: 10 Top Strategic Technology Trends for 2020–Gartner

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 AUTONOMUS THINGS
DIGITAL INFORMATION Robots, Drones… AUGMENTED REALITY
& BIG DATA INTELLIGENCE & MULTIEXPERIENCE
Intelligent Decision Making
Multi Channel Human - Machine
Tools, Inter-connections &
Immersive Experiences (VR, AR)
Interfaces IoT & AI
CONVERGING
AUTOMATION & DIGIT. CONNECTIVITY
HYPER EFFICIENCY ETHICAL DYLEMAS & DEMOCRATIZATION
Robotics TRANSPARENCY Easy access to expertise
Integrated Industry Syst. Networks & citizen access
3D PRINTING GENOME
ENGiNEERING
AI SECURITY PRACTICAL BLOCK CHAIN
Protecting, Defense & Fully Scalable by 2023 Cryptographic
Anticipation ARTIFICIAL INT. & GENETICS Signature for transactional records Shared
HUMAN AUGMENTATION
DISTRIBUTED CLOUD THE EMPOWERED EDGE
Distributing public cloud services PHYSICAL: Sensory, Bio functions
By 2023 20 times as many smart devices at
outside the physical data centers & appendage, genetic and brain
the edge of the net as in conventional IT roles
COGNITIVE augmentation
SOURCES: 10 Top Strategic Technology Trends for 2020–Gartner
& Technology Vs Humanity- Gerd Leonhard ADAPTED FROM SOURCES

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T R E N D - B I G C O M PA N I E S
IN SHARING ECONOMY

SOURCE: Deloitte– Collaborative Economy (Signals for Strategists)

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BEST BUY - COMBINED STRATEGY
BIZ MODEL CHANGING
Leveraging their Providers for
Competing Prices &
compensate lower margins

CREATING COMMUNITY
BASED ON DIFFERENTIATION
-The Geek Squad
-In-home Advisors Program

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FORBES 2020–BEST BUY & AMAZON

Overall, we believe Best

Buy can stay relevant in an
Amazon- dominated
market, and the brick-and-
mortar retailer’s stock price
at levels of around $107
provides a buying
opportunity for investors
willing to be patient

SOURCE: FORBES- Sept 2020. Can Best Buy Survive The Amazon Threat

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OPPORTUNITIES- AI & IoT GROWTH
PROJECTIONS AI & IoT- BY 2023:

IoT will represent 83% of the entire AI chipset market.

Global AI in embedded IoT devices market will approach $26.2 billion.

The Global general AI market will reach $50.8 billion.

Total AI driven networking solution market is expected to reach $5.8 B.

Over 50% of the enterprise organizations will leverage AI technology for

networking.
SOURCE: Multibrief Article writen by Josep Zuilck

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2015/2020- RELEVANT IoT GROWTH

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2016/2020- MIT ANNOUNCED $1B FOR
NEW COLLEGE FOR COMPUTING & AI
In 2016 (from January
to June) the AI funding
almost reached $1B

In 2020 $1B represents

the funding that MIT
announced will dedicate
for creating a new
College on Computing
and Artificial Intelligence

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O P P O RT U N I T Y- S H A R I N G E C O N O M Y

COLLABORATIVE/ SHARING
ECONOMY- SOME FACTORS
FROM 2012 TO 2020

SOURCE: Deloitte– Collaborative Economy (Signals for Strategists)

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SOURCE: PWC–The Sharing Economy
T H E G O L D E N C I R C L E - S TA RT W I T H W H Y

YOUR COMPELLING COMPANY

PURPOSE (PROJECT PURPOSE)
AND GUIDING PRINCIPLES

https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

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STARTUP-POSITIONING PARAMETERS

SOURCE: Startup Commons

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STARTUP-ON SUCCESS FACTORS
https://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_start_ups_succeed#t-117372

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STARTUP-KEY SUCCESS FACTORS

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STARTUP-POTENTIAL EVALUATION

* MARKET
TIMING

* TEAM
EXECUTION

SOURCE: Startup Commons

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TEAMS- 5 DISFUNCTIONS-LENCIONI

RESULTS

ACCOUNTABILITY
CONFLICTO

CONFIANZA
COMMITMENT

CONFLICT

TRUST

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WELCOME BACK! – AFTERNOON INDEX
•  CONTEXT
•  TRENDS
•  OPPORTUNITIES
•  COMPANY PURPOSE- START WITH WHY
•  STARTUP MODEL- POSITIONING & SUCCESS FACTORS

•  STARTUP MODEL- POSSIBLE LIFE CYCLES

•  EXAMPLES OF SPANISH STARTUPS
•  YOUR POWERFUL BELIEVE ABOUT YOUR PROJECT

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MORNING INSIGHTS- W H AT Y O U L E A R N E D
•  Everything was new for me
•  Surprised of the Startups Factors for potential evaluation
•  How Startups are early for their products- Apple itself
•  Quite new, very interesting
•  The importance of time to market, and that a great idea is not enough
•  Was not new for me, and was pleasantly surprised: inspired me for new readings and
points of view, Impact of technology in society
•  Interesting to think about your own project trough the workshops
•  Quite interesting: we are very focused on Tech and lost the point of view of taking the
idea to Business ( we need to consider all- Biz, Tech, Human)
•  Familiar with the topics trough TIC project management trough my university
•  Going around the material, new sources to explore
•  Interesting to share opinions: we are very focused on Research and technology
•  Quite interesting refreshment, and looking at our products from other perspectives

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STARTUP-POSSIBLE LIFE CYCLES

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STARTUP-POSSIBLE LIFE CYCLES

MORGAN BROWN
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SPANISH STARTUPS
Look also sources
such as EU Startups

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 BARCELONA BARCELO
BARCELO NA
NA

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B A R C E L O N A S TA RT U P - G L O V O

SOURCE: EU Startups- Dec 14, 2018

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B A R C E L O N A S TA RT U P - G L O V O

SOURCE: EU Startups- Dec 14, 2018

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B A R C E L O N A S TA RT U P - G L O V O

SOURCE: EU Startups- Dec 14, 2018

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B A R C E L O N A S TA RT U P - G L O V O

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B A R C E L O N A S TA RT U P - G L O V O

Sébastien Pellion, Head of Social Impact at Glovo, said: “We’re really

excited about the potential of Glovo Access and the opening up of our
platform to NGOs across the world. We noticed during the beginning of
the COVID-19 crisis, especially here in Spain, which was one of the
countries hardest-hit, that local organisations such as food banks, social
centres and other charities were struggling to maintain their operations
due to the lockdown. Given our license to operate as an “essential
service”, we saw an opportunity to help these charities maintain their
activities, which are crucially important to the most vulnerable members
of our society.” SOURCE: EU Startups- Sep 29, 2020

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B C N S TA RT U P - G L O V O

SOURCE: EU Startups- Aug 13, 2020

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B C N S TA RT U P - G L O V O

SOURCE: EU Startups- August 13, 2020

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WORKSHOP & READINGS FOR NEXT CLASS

BUILD YOUR POWERFULL BELIEF ABOUT

YOUR PROYECT ( OR COAMPANY)

https://www.analyticsinsight.net/apples-growth-strategy-how-
it-reached-us2-trillion-in-market-value/

https://hbr.org/2020/11/how-apple-is-organized-for-innovation

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THANK YOU! SEE YOU ON DECEMBER 1

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