Nestle India is a subsidiary of Swiss company Nestle S.A. that operates factories in India and provides consumers with globally sourced products. It insists on honesty, integrity, and fairness in business dealings. Nestle has been a partner in India's growth for over nine decades and employs about one million people directly and indirectly. The company focuses on understanding changing lifestyles in India to provide tasty, nutritious products through innovation and brands from its global research network. Nestle India manufactures internationally famous brands and facilitates initiatives to improve community life.
Nestle India is a subsidiary of Swiss company Nestle S.A. that operates factories in India and provides consumers with globally sourced products. It insists on honesty, integrity, and fairness in business dealings. Nestle has been a partner in India's growth for over nine decades and employs about one million people directly and indirectly. The company focuses on understanding changing lifestyles in India to provide tasty, nutritious products through innovation and brands from its global research network. Nestle India manufactures internationally famous brands and facilitates initiatives to improve community life.
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Nestle India is a subsidiary of Swiss company Nestle S.A. that operates factories in India and provides consumers with globally sourced products. It insists on honesty, integrity, and fairness in business dealings. Nestle has been a partner in India's growth for over nine decades and employs about one million people directly and indirectly. The company focuses on understanding changing lifestyles in India to provide tasty, nutritious products through innovation and brands from its global research network. Nestle India manufactures internationally famous brands and facilitates initiatives to improve community life.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With seven
factories and a large number of co-packers, Nestlé India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. It operates in the FMCG sector.
The Company insists on honesty, integrity and fairness in all aspects of
its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'. Nestlé has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods.
The Company continuously focuses its efforts to better understand the
changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestlé Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices.
Nestlé India manufactures products of truly international quality under
internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita.
Nestlé India is a responsible organization and facilitates initiatives that
help to improve the quality of life in the communities where it operates.
The strategic goals of NESTLE
Nestle India Ltd wants to expand its baby food department. At present it commands 85% of the % of the Rs1,500 crore infant foods and nutrition market with brands such as Cerelac and Nestum (infant foods) and Lactogen, Nestogen and Nan (infant milk). Farex from Heinz India Pvt. Ltd is its key competitor in infant foods.
It is focusing mainly on this as Nestle’s baby food and nutrition
comprise 66% of the company’s category sales.Nestle has strong pricing power and superior profit margins in baby foods, which boosts profitability of the segment relative to Nestle’s average gross margins. Infant food and nutrition as a category will grow 10-12% and Nestle is well placed to capture growth in this category because it is at the forefront of infant foods technology.It has introduced innovations such as Nan 2, 3 and variants of Lactogen and Nestogen. They have also launched Nido, aimed at nutritional needs of children aged over two years.
The strategy is to establish a basis and then expand into more niches as demand rises. Other goals are for product improvement and technological aspects such as process innovation.