Okada Manila is a casino resort in the Philippines that aims to become the country's premier entertainment destination. It was issued a casino license in 2008 but did not open until 2017 due to delays. The resort has since faced challenges from the COVID-19 pandemic, laying off 1,000 employees in 2020 due to restrictions. Okada Manila focuses on using innovative technologies, world-class amenities and stringent health and safety protocols to deliver outstanding customer experiences and distinguish itself from competitors in Entertainment City.
Okada Manila is a casino resort in the Philippines that aims to become the country's premier entertainment destination. It was issued a casino license in 2008 but did not open until 2017 due to delays. The resort has since faced challenges from the COVID-19 pandemic, laying off 1,000 employees in 2020 due to restrictions. Okada Manila focuses on using innovative technologies, world-class amenities and stringent health and safety protocols to deliver outstanding customer experiences and distinguish itself from competitors in Entertainment City.
Okada Manila is a casino resort in the Philippines that aims to become the country's premier entertainment destination. It was issued a casino license in 2008 but did not open until 2017 due to delays. The resort has since faced challenges from the COVID-19 pandemic, laying off 1,000 employees in 2020 due to restrictions. Okada Manila focuses on using innovative technologies, world-class amenities and stringent health and safety protocols to deliver outstanding customer experiences and distinguish itself from competitors in Entertainment City.
Okada Manila is a casino resort in the Philippines that aims to become the country's premier entertainment destination. It was issued a casino license in 2008 but did not open until 2017 due to delays. The resort has since faced challenges from the COVID-19 pandemic, laying off 1,000 employees in 2020 due to restrictions. Okada Manila focuses on using innovative technologies, world-class amenities and stringent health and safety protocols to deliver outstanding customer experiences and distinguish itself from competitors in Entertainment City.
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Sumalinog, Daniel A.
BSTM 2A Mr. Trinidad
Chapter 4 Company Analysis
History Okada Manila Leisure and Entertainment was issued a casino license in the Entertainment City in 2008. The casino complex, which was formerly known as Manila Bay Resorts, was renamed Okada Manila in June 2016. Okada intends to use the facility to compete with Macau casinos and to place Metro Manila as a regional and international destination. The casino was supposed to open in November 2016, but it was postponed due to worse-than- expected weather conditions. The Fountain was formally opened to invited guests on March 31, 2017. The casino opened the attraction to the general public the next day. The casino's operations were greatly impacted by the Enhanced community quarantine in Luzon placed due to the COVID-19 pandemic, with 1,000 of its 10,000 employees laid off in June 2020.
Organizational Structure Byron Yip, the COO of Okada Manila, has been promoted to the role of president of the casino hotel. Yip succeeds Takashi Oya, who also served as co-vice chairman of Tiger Resort, Leisure and Entertainment, the Philippine-based corporation that runs the property as a subsidiary of Japan's Universal Entertainment Corp. Yip's duties have included Okada Manila's casino. Yip, who heads the overseas business division of Tokyo-listed Universal, has led Okada Manila to phenomenal growth and has made it a leading integrated resort in terms of gross gaming revenue in the Philippines. The resort is one of three destination-scale casinos currently operating in Entertainment City, a special district of the Philippines capital. Tiger also declared Manuel Lazaro's election as chairman and Takako Okada and Antonio Cojuangco's election as co-vice chairs.
Mission Statement Audit
Okada Manila will reimagine Philippine entertainment and gaming. The company also intends for it to become the country's iconic landmark for world-class entertainment and endless fun, delighting and charming tourists from the Philippines and around the world.
Current Company’s Strategies
Okada Manila is an award-winning, multi-disciplinary branding and marketing agency based in Hong Kong with offices across Asia and Europe. It provides a diverse range of services with a single aim in mind: development. Using an integrated branding strategy and marketing services, the company will help a brand communicate with their target audience and increase sales. The Philippine travel and tourism industry grew by 4.9 percent in 2017, owing to the country's growing international popularity as a tourist destination and the government’s recent infrastructure development plan. There has been an increase in both global and hotel growth in the region, with the goal of addressing growing hotel occupancy rates for visitors, business travelers, international consultants, and expatriates residing, which has helped in fueling the strong demand for hotel accommodations. Okada Manila, through product innovation, have provided not only a location for the traditional bed and breakfast, but also a modern venture of quality service for hotels and offering entertainment from bars, restaurants, and shows all located and all for the benefit of its guests, which is now known as "Integrated resorts."
Level of Priority of Company Strategies
Leisure and Entertainment collaborate at Okada Manila to make the Philippines the number one entertainment destination in Southeast Asia. The organization takes pride in being able to bring the best to the table, promoting team spirit, greater understanding, and active teamwork, resulting in a project that will make the Philippines proud. It is made up of highly qualified, creative, and inspired individuals from all nationalities and backgrounds. The company also believes that there is strength in numbers, especially when it comes to working toward a common goal.
Customer Value Model
Okada Manila works with a variety of customers on a regular basis. They must think creatively, strive to outsmart their rivals, provide an outstanding experience to their guests, and remain continuously changing. There are always exciting developments happening in this business, as well as new challenges. People want younger and more diverse experiences. They're all looking for the world-class service that can deliver on that level of experience. And Okada is bringing it to the Philippines.
Competitive Advantage of the Company
Okada Manila, one of Asia's largest and most exciting entertainment destinations, is undergoing a digital transformation, embracing technology to improve the service it offers to its customers. Okada's digitalization journey has been overseen from the ground up, and it focuses on how the business has changed over the last few years. Since Okada Manila was the first Japanese-owned casino resort to open, there was no prior legacy structure to fall back on. When it first came on board, the challenge was to start from scratch. It was a blank slate, and they had to go through the property and hand-pick every single device. You don't want to use legacy or out-of-date AS400 systems during this phase because you want to keep updated with newer advancements and technologies. Since they aren't struggling with an older past, the organization believes it has given them an advantage. The company's ability to adapt and evolve gives it an advantage over competitors, as they can be more flexible. The company receives a lot of support from its parent company, UEC, which is a gaming technology company that provided some of the key gaming components, and has beaten some of its own rivals in many ways by launching advanced gaming technologies that are helping to propel the industry into the next decade.
Specific Strategy Okada Manila is introducing new policies in the resort complex, including best practices and creative approaches focused on new government regulations. Strengthened protective measures are also in place throughout the property, beginning with the practice of physical distancing and the wearing of face masks in public spaces. With the addition of advanced cleaning equipment such as disinfection chambers, ultraviolet scanners, and high-end cleaning robots, Okada Manila has improved its sanitation and emergency protocols. Throughout the community quarantine, the resort remained completely compliant with government requirements, even going above and beyond the minimum health and safety measures by implementing industry-leading procedures across its grounds. The company's 3T campaign aligns with government policies and allows Okada Manila to modify its own approach to prioritize the health and safety of its guests and employees. The resort pledges to continue working with the government to provide a secure destination for potential visitors.
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