Principles of Design
Principles of Design
Principles of Design
The principles of design describe the ways that artists use the elements of art in a work of
art.
BALANCE
– The distribution of the visual weight of objects, colors, texture, and space.
If the design was a scale, these elements should be balanced to make a
design feel stable.
– The way the elements are arranged to create a feeling of stability in a
work.
2 TYPES OF BALANCE:
Symmetrical Balance
The parts of an image are organized so that one side mirrors the
other.
the elements used on one side of the design are similar to those
on the other side
Asymmetrical Balance
When one side of a composition does not reflect the design of
the other.
The sides are different but still look balanced.
Radial Balance
The elements are arranged around a central point and may be
similar.
EMPHASIS
– The part of the design that catches the viewer’s attention. Usually the
artist will make one area stand out by contrasting it with other areas. The
area could be different in size, color, texture, shape, etc.
– The focal point of an image, or when one area or things stand out the
most.
CONTRAST
– A large difference between two things to create interest and tension.
– Areas of contrast are where a viewer’s eye are usually first drawn. Artists
will combine elements to stress the differences between those elements.
MOVEMENT
– The path the viewer’s eye takes through the work of art, often to focal
areas. Such movement can be directed along lines, edges, shape, and color
within the work of art.
– Movement is used to create the look and feeling of action in an artwork. It
guides the viewer’s eye throughout a piece. A sense of movement can be
varied lines, repetition of elements, and gestural mark-making among
many more.
PATTERN
– The repeating of an object or symbol all over the work of art.
– This is the uniform repetition of an element of art or combination of
elements. Anything can be turned into a pattern through repetition.
REPETITION
– Works with pattern to make the work of art seem active. The repetition of
elements of design creates unity within the work of art.
PROPORTION
– The feeling of unity created when all parts (sizes, amounts, or number)
relate well with each other. When drawing the human figure, proportion
can refer to the size of the head compared to the rest of the body.
– The comparative relationship of one part to another with respect to size,
quantity, or degree; SCALE.
RHYTHM
– Created when one or more elements of design are used repeatedly to
create a feeling of organized movement. Rhythm creates a mood like
music or dancing. To keep rhythm exciting and active, variety is essential.
– This principle of art describes the movement in or of an artwork. Rhythm is
created by the variety and repetition of elements in a work of art that
come together to create a visual tempo or beat.
VARIETY
– The use of several elements of design to hold the viewer’s attention and to
guide the viewer’s eye through and around the work of art.
– The use of differences and change to increase the visual interest of the
work.
HARMONY
– This is achieved when the elements of an artwork come together in a
unified way. Certain element is repeated yet still look and feel similar. Not
monotony and not chaos, harmony is that perfectly honed combination of
both.
UNITY
– The feeling of harmony between all parts of the work of art, which creates
a sense of completeness.
– When all the elements and principles work together to create a pleasing
image.