Vuong Hai Anh_10170377_ME_A2

Tran Le Hoang An_10170310_ME_A2

Bui Duc Minh Hai_10170404_ME_A2
Bui Tan Nghia_10170446_ME_A2
Kiyoshi Tani_ES001818_ME_A2
Table of Contents
1 INTRODUCTION............................................................................................................. 3
2 MARKETING MIX........................................................................................................... 3
3 MARKETING STRATEGY...............................................................................................6
3.1 Company Overview..................................................................................................6
3.2 Current Marketing Situation Analysis.......................................................................6
3.3 Marketing Objectives................................................................................................7
3.4 Segmentation, Targeting and Positioning (STP)......................................................8
3.5 Tactics and Actions................................................................................................10
3.6 Allocation of resources...........................................................................................11
3.7 Evaluating and Monitoring marketing plans............................................................11
4 CONCLUSION..............................................................................................................11
5 APPENDIX.................................................................................................................... 11
6 REFFERENCES...........................................................................................................12
1 INTRODUCTION

This report is going to describe than analyze the marketing mix and develop a new
marketing strategy for Omachi instant noodles by Masan Group. The first part – marketing
mix, in this part we will mention 7Ps (including products, price, place, promotion, people,
process, and physical evidence) of the product. Furthermore, these 7 elements are in
comparison with Omachi’s competitor – Hao Hao by Vina Acecook; and then to see how
these factors help the company to achieve its objective. In the next part, we will create a new
product for Omachi and also make a new marketing plan for it. It contains SWOT analysis,
segmenting, targeting, positioning, new marketing mix, budget allocation and monitoring
plan.

2 MARKETING MIX

7Ps Omachi by Masan Group HaoHao by Vina Evaluation

Acecook
Products Omachi by Masan Hao Hao is a It is the competitive
considered as convenience consumer advantage of Omachi
convenience product, also good which product line since they stated that
called as Fast-moving is a mixture of various the noodles which is
Consumer Goods (FMCG). flavors: Satay, Shrimp, made from potato,
Omachi is instant noodles Pork Rib, stir fried help customers feel
which appears widely in noodle. Besides, Hao less hot. Specifically,
the market with a Hao’s characteristic is in the instant noodles
significant characteristic – alligned with Japanese market, customers
noodles are made from standard and technology have several of choice
potato. Omachi has come with the notable slogan of different brands; it
out with several type of “Made with Japanese might cause confusing
instant noodles, including technology” remained for the consumers.
pork, shrimp flavor, unchanged after years. Omachi by Masan,
Omachi spaghetti, Omachi The product also is the definitely got this
smash potato; however, only Vietnamese instant weakness of others,
the main ingredient which noodle brand appeared they came out with the
is potato, is emphasize in Asia’s Top 1000 product that totally
throughout all the brands. [ CITATION different – noodles is
products. Nie16 \l 1033 ] made from potato
reduces hot.

Price Omachi applies premium Hao Hao instant noodles Comparing the price
pricing strategy with high first appeared with of two products, it is
price than domestic brands relatively low price with obviously that
at 6000- 8000 VND. the current price around HaoHao is have price
Omachi’s price is high 3000-4000 VND. Since as their competitive
because the product is the brand first appeared advantage since its
made from potato starch, in 2000, the price of Hao price is more
which means more Hao has only changed affordable for
nutrition values but higher due to the inflation, and Vietnamese.
cost of inputs. With this remained at the cheapest However, the two
price, Omachi targets section. The price of Hao products target
upper middle income class Hao is cheap because different customers,
in Vietnam, who wants the the Japanese technology the price differential is
convenience but also can produce mass understandable.
requires the healthy value. quantity of instant noodle
under short period of
 time while still assures
food safety standard.
[ CITATION Tha162 \l
1033 ]
Place Omachi sells instant Hao Hao instant noodle Because both brands
noodle through various is identical product like distribute their
distribution channel: Omachi so the products through
retailers (bodegas, distribution channels that different levels of
convenience stores, the brand use is similar. sellers so the product
supermarkets) and can easily be
websites; it could say that approached by the
they are using indirect consumers through
distribution channels. many selling points
Moreover, Omachi instant around Vietnam.
noodles is placed all over
Vietnam, including big
supermarket (BigC, Metro,
Vinmart), groceries, family-
sized stores.
Promotion Omachi applied pull Similar to Omachi, Hao Both Omachi and Hao
strategy for promotion Hao also uses TV Hao using celebrities
since they have the brand advertising. However, to promote for their
loyalty already. The Hao Hao chose Hoai products. However,
advertising channel Masan Linh and Toc Tien as the celebrities chosen are
uses to promote Omachi is main actor and actress in impacted the result.
television. The 2 latest their promotion video. For Hao Hao,
commercials of Omachi Based on Hao Hao choosing Hoai Linh
had the appearance of commercial, the might help to attract
trending 2 singers: Bao message is apparently higher age groups
Anh, Bich Phuong. To be showing the friendly of while Toc Tien
specific, both videos use the brand to Vietnamese represented for
trending celebrities who people. The instant younger age;
have released music hits noodles fit both young consequently, Hao
recently to introduce about and old culture. Hao could reach to
new Omachi products. However, this different groups of
With top celebrities like advertisement seems to customer. On the
Bich Phuong and Bao Anh, proving the position of other hand, Omachi
Omachi implies that their Hao Hao with the slogan: might only attract
new products are “Hao Hao – legend young customers
fashionable. noodle”. when choosing Bao
Anh and Bich Phuong.
People In Masan Consumer, most Because Vina Acecook is Japanese-oriented
members of the board a subsidiary of Acecook staff are the
directors have working Company, so all the advantage of
experience in well-known products including Hao VinaAcecook because
FMCG firms like P&G, Hao instant noodle have Vietnamese people
Unilever. Masan to follow Japanese tend to favor
Consumer also provides standard. Furthermore, Japanese products
many training sessions the board of directors in over domestic
during the year for their VinaAcecook are mostly products (Hang Dao &
employees with Japanese and they Heidt, 2017).
approximately 36000 frequently hire food However, due to the
training hours in 2017 for experts from Japan to fact that Masan
5100 employees. (Masan test new batch of Consumer’s
 Annual Report, 2017) noodles to deliver the employees have
most delicious working experienced
experience to the in top FMCG and
consumers. strictly trained, they
are clearly qualified
enough to gain the
trust from the
customers.
Process Omachi noodle is originally The process of Different process of
made from potato starch manufacturing Hao Hao making and also
and wheat flour. These instant noodle is similar different ingredients
ingredients would then be with Omachi. However, might lead to different
mixed toghether with salt, Hao Hao use turmeric taste; which is
water to form dough extract to mix with wheat significant for each
texture. After that, the flour instead of using brands.
dough is transferred potato starch. This
through 2 pressing rollers, makes their noodle be
which squeeze the dough more saturated.
into noodle belts.
Afterwards, the noodle
belts are cut into thin
noodles, which then be
steamed, fried and cooled
before wrapped into
package with seasoning.
To ensure the quality of
each Omachi package,
Masan Consumer hires
around 300 quality
assurance experts and
they have to follow 4 steps
in inspecting the product:
input checking, final
products monitoring,
warehouse inspecting and
distributor verifying.
Physical Omachi did not show any Hao Hao instant noodle It seems like the
Evidence distinction in term of first appeared in 2000, change helped
design when they first and the package-design Omachi attract more
appeared in Vietnamese has remained unchanged customers, and it is
market with variety of until the present. important especially it
brands in 2009. Therefore, was at the launching
the design team has time.
introduced 2 major
changes that made
Omachi became standout
at the time, namely layout
and heading. (Nguyen Hao
Nhien, 2013)

Company Objective in general is to drive the profit higher. Firstly, products factor helped
Masan to position in the market. Appeared with a differentiate statement about instant
noodles, it was successfully attract customers in strongly competitive market, resulting in
30% of market share in 2011 (Masan Annual Report, 2011). Secondly, with the price 6,000 –
8,000VND per pack, Masan expected Omachi to bring the revenue about 4,500 billion VND
in the end of 2018. Thirdly, Omachi is distributed widely in the market; and combining with
the commercial using celebrities. Consequently, it raised people awareness about the
product since they can caught it in anywhere. Not to mention the influence of superstars on
the products consumption, especially using very well-known people to promote the products.
When all these 4 main factors came together, increase revenue also profit is undoubtedly.

3 MARKETING STRATEGY

3.1 Company Overview

 History of establishment and development:
In 1996, the first predecessor of Masan Consumer was founded as Viet Tien Company,
which was the manufacturer of seasoning. In 2000, Minh Viet Trading Company was
established, with the mission of import and export high quality food products. One year later,
both Minh Viet and Viet Tien expanded their branch to food packaging and food processing
industry, respectively. In 2003, Minh Viet Company and Viet Tien Company merged to form
Masan Trading Corporation, and Masan soon introduced their first product – Chinsu fish
sauce. After the launch of Chinsu, Masan released several new products in 2007: Omachi
instant noodle, Tam Thai Tu soy sauce and Nam Ngu Fish sauce. In 2008, Masan Trading
Corporation changed the name to Masan Food. However, with the aim of joining consumer
product field, Masan Food has become Masan Consumer Corporation in 2011. By 2017,
Masan consumer has achieved remarkable expansions: 53.2% stake in Vinacafe, 63.5%
stake in Vinh Hao Mineral Water Corporation, partnership with Singha Asia Holdings Ltd to
enter Thailand market with Chinsu Yod Thong fish sauce. In 2018, the net worth of Masan is
estimated to be around 238 million USD, ranked 8th in top 40 most valuable brand in
Vietnam. [ CITATION For18 \l 1033 ]

 Vision and mission of Masan Consumer:

“To be Vietnam’s leading company in consumer product field by sales, profitability and
brand recognition;

To meet the daily needs of Vietnam’s 90 million evolving consumers;

To be the destination for top talent and recognized as the best workplace in Vietnam;
and

To be a symbol of quality and a source of pride among Vietnamese.”

 Business achievements of Masan Consumer:

In 2017, Masan Consumer was the second best Food and Beverage Vietnamese company
and the company was also rewarded Vietnam Top Quality Product.

Alongside with honorable achievements, Masan Consumer also accumulated the second
highest consumer reach points with the total of 345 million reach points from 39 million
points in urban cities (Hanoi, HCMC, Can Tho, Da Nang) and 306 million in rural areas.
[ CITATION Kan181 \l 1033 ]
3.2 Current Marketing Situation Analysis
According to the micro and macro environment analysis in the Appendix, resulting in the
SWOT below:

Strengths Weaknesses
 Generous investment, strong  Working on several different fields,
financial capacity. could not focus on instant noodles.
 More than 160,000 stores around  Late entered, hard to compete with
Vietnam, easier to approach other big brands in the market.
customers
 High brand recognition, large
amount of market share.

Opportunities Threats
 Limit foreign imports policy by the  Extremely high competitive among
government, reduce competitors. instant noodles brands in the
 Vietnam ranked fifth in instant market.
noodles consumption, increase
the market, and increase
revenue.
 People care more about health,
matched with Omachi’s strategy.

Based on the marketing mix also the SWOT analysis, we plan to develop a new product –
Omachi oil-free Udon.
3.3 Marketing Objectives
The marketing objectives will be evaluated base on SMART tool.
 Marketing objective #1
“By the end of the first quarter in 2019, increase the discussion about the new released
product to 10000 interactions on social media through the use of PR, advertising; so as to
raise the customer awareness about the product”

Criteria Explanation
Specific The objective has fully explained the result, deadline and method
with detailed numbers, tools needed.
Measurable 100000 interactions are the tangible evidences for completing the
objective.
Achievable This objective is attainable since Omachi has reputation and
experiences with social media. In the past, Omachi’s commercials
or campaigns has attracted the attention of Vietnamese people on
social media. Different strategy and appropriate use of tools are the
key to success.
Relevant The objective is relevant to the current situation of Omachi, the
brand has just released the product so rising customer awareness
is inevitable.
Time-bound 31st March 2019 is the deadline of the objective.

 Marketing objective #2
“To increase sales 10% from the previous product – mashed potato on 1 st January 2019 at
the rural areas of Vietnam by creating campaigns that relates to Vietnamese tradition
culture”

Criteria Explanation
Specific The objective has stated a clear description with time, method,
result, subject to achieve the desired outcome.
Measurable 10% higher than the sales of mashed potato is the result of
success.
Achievable This objective is attainable because Masan Consumer (the parent
company of Omachi) is the second most chosen brand in the rural
area[ CITATION Kan181 \l 1033 ]. Therefore, Omachi is widely
recognized in the rural area, the company only needs to attract the
customers.
Relevant The objective is relevant because new product should have higher
result than the previous and should become the key player of the
company.
Time-bound 1st January 2019 is the deadline day.

3.4 Segmentation, Targeting and Positioning (STP)

 Segmenting
As stated in Principles of Marketing by Kotler and Armstrong, 17 th edition, market
segmentation is dividing customers in the market who have different characteristics, desires,
or behaviors and who are required different marketing plan into separated groups.
In Vietnam in 2018, age from 20 to 39 accounted for 33.8% which 17.1% represented for
male and 16.7% for female (PopulationPyramid.net, 2018). According to Q&Me’s research
on 868 Vietnamese people from 18 to 39 years old , who live in Hanoi and HCMC, 57% and
41% male and female respectively concern about their health and body (recorded in 2017).
Additionally, people tend to reach their health and body goals by doing exercises and
through foods. Another research by Q&Me in 2018 in the same age group stated their
consideration when buying food, including safety, healthiness, and nutrition.

C o n s id e re d fa c to rs wh e n b u y in g fo o d o f V ie tn a me s e , Oc to b e r 2 0 1 8
(A d a p te d fro m Q& Me re p o rt o n fo o d c o n s u mp tio n in V ie tn a m 2 0 1 8 )
68

50

47

45

42

20

Fo o d safet y H eal t h i n ess N u t r i ti o n Orgi n F r esh n ess Br an d

For Omachi instant noodles, they segmented the market by age, income, lifestyle and
benefit. Specifically:

 Age: Age from 20 to 39

 Income: The product is not price-sensitive; however, comparing with other instant
noodles in the market, Omachi set at a higher price.
 Lifestyle: Customers are working people who are busy at work and desired a
convenience meal.
 Benefit sought: People are not only want full meal, but also with nutrition and good
for their health.
The new product we are developing will base on these segmentations.
Evaluation
According to Kotler and Armstrong (2018), marketing segments is effective when it achieved
those elements, which is measurable, accessible, substantial, differentiable, and actionable.
Looking at the data provided above, the age segment accounted for almost two third of
Vietnam; and it also included the number about Vietnamese people and their lifestyle related
to products. These people are common among Vietnamese, so it considered as easy to
reached and served. Another point is that most instant noodles brands did not choose
people care about their health as their segment; hence, for Omachi, it could be a great
market to invest. And by combining different segments, the staffs and employees will be able
to develop a specific, accurate marketing programs for these segments.
To conclude, there is room for improvement but these segmentations are quite successful
achieved the required criteria.
 Targeting strategy: Concentrated marketing.
When following this term of targeting, the firm “goes after a large share of one or a few
segments” (Kotler and Armstrong, 2018). They also mentioned that this targeting strategy
helps company to achieve higher marketing position since they have more knowledge about
customer needs and wants and to serve it correctly, resulting in more efficiency. Another
point that Kotler said is that companies use this niche marketing when they first established
in order to get a position against bigger competitors and then expand later. Looking back at
the case of Omachi, when Masan Consumer launched Omachi, there were numerous of
large firm in the instant noodles market (Vina Acecook, Asia Food); however, Omachi has
provided one unique marketing strategy that focus on the fear of hot. Consequently, they
have successful to attract customers and gained a significant amount of market share.
For Omachi instant noodles, they have identified the segments they want to focus on. The
age group includes people are in working age, and it mentioned clearly about the wants of
the target customer. As a result, Omachi provided the fast and convenience meal following
customer wants. In addition, it contained enough nutrition, and more healthy than instant
noodles in the market.
The new product, Omachi oil-free Udon, will follow the concentrated marketing strategy and
will provide buyer a higher healthiness status product.
 Target segment
People age from 20 to 39, middle to high income, busy, health conscious.
This is the target customer of Omachi instant noodles and also Omachi oil-free Udon.
 Positioning
According to Kotler and Armstrong (2018), positioning is where consumers placed firm’s
products on their mind with other competitors’ products.
Competitive Advantage
Masan Consumer considered the product – Omachi instant noodles – itself a competitive
advantage (since the product is presented to be not caused hot product).
The Omachi oil-free Udon will develop this advantage of former Omachi products. Omachi
oil-free Udon provide fresh and not fried noodles, which is rarely to find among the
Vietnamese noodles brand. Buyers could find similar products imported from foreign
countries (Japan, Korea); however, with higher price. Hence, price is the second competitive
advantage of Omachi Udon.
Perceptual Map(s)

3.5 Tactics and Actions

Since we have a plan for new product, it will required some changes in the former marketing
mix, including:
Products: The Omachi instant noodles is focus on customers who have some health
conscious and it attracts them with the message “delicious and not create hot”. With the new
Omachi oil-free Udon, the significant ingredient of Omachi still maintained, which is potato;
and the health concerned customers are still the target. However, the product will be
developed when it is even healthier when the noodles is not fried. Additionally, the
packaging are paper; thus, it will show the ethics of the company when launching an eco-
friendly packaging product. Combining with the SWOT analysis above, this could be huge
opportunity for the new product in the market.
Price: The price for Omachi instant noodles is quite high compared with other brands.
However for fresh Udon, this product has not been manufacturing in Vietnam, so same
products in Vietnamese market are imported. And the price set at 20.000VND per pack
(Shopee, 2018). In order to that, we will set the selling price of Omachi oil-free Udon at
12.000VND (for the first fresh udon manufacturing in Vietnam); thus to be the competitive
advantage of the product.
Other elements in the marketing mix are remained the same.
3.6 Allocation of resources
Since the plan is to present new product, we will focus on promotion to raise customers’
awareness about it.

Advertisement Camera man (camera included) 2,000,000 – 5,000,000VND per

filming day
Place 1,000,000 – 10,000,000VND per
day
Billboards Materials 2,000,000 – 3,000,000VND
Place (rent) ~40,000,000VND per year
TV Advertisement 13:00 – 14:00 / 30s 30,000,000 VND
Youtube ~500VND each view
Advertisement

3.7 Evaluating and Monitoring marketing plans

After 3 months launched new product

 Doing surveys: In order to know about customers’ opinion on the product for further
development and see if the promotion plan achieved the expected result.
 Check the revenue: To know about the increasing/ or decreasing in revenue; thus to
have immediately plan to address problems.
 Check the return on investment: To calculate all the cost incurred and profit earned, if
the product show high performance then we can continue otherwise we stop.

4 CONCLUSION

The report mentioned about the marketing mix and one single element could directly
impacted the effective of a product. There are 4 main factors when comes to a product,
which is products, price, place, and promotion; they linked together to help earn the
company objective. Additionally, there are 3 more elements (people, process, and physical
evidence) also considered as important in modern marketing world. Moving to the next
section, it helped you to understand clearly on how to develop an effective marketing
strategy. This required the knowledge about market, people behaviors, and products. After
went through different steps of analyzing and evaluating, we prepared the budgeted costs
for the marketing campaign and gave out factors to calculate the effectiveness of the
campaign.

5 APPENDIX

SWOT analysis
Internal
Capital: Masan Consumer has the generous investment from foreign countries when it first
entered Vietnam (infonet.vn, 2018). Specifically, following the agreement with Singha,
Masan received 1.1 billion USD as investment. This could be a great strength of the
company when it has strong financial supported to develop new products for customer. For
instance, Omachi recently launched Omachi cup noodles with 100% real meat; and they are
changing this product into their main one. Surprisingly, this increased Omachi revenue by
64% in the first quarter of 2018 (Nguyen, 2018).
Company: As stated in Masan Group’s annual report in 2011, Masan Consumer provides
different products, such as fish sauces, instant noodles, and chili sauces. They also
mentioned that the company has more than 160,000 stores over Vietnam. Due to the fact
that they have a huge number of stores, it helps to approach customers easily. On the other
hand, Masan Consumer invested in too many different fields; as a result, they could not
focus on instant noodles market.
Competitors: When Omachi by Masan Consumer entered the instant noodles market, this
market had already competitive. Some brands have been in the market for long time,
especially Vina Acecook. According to Minh Huu (2017), market share of Vina Acecook
significantly reduced 3 years after Omachi started in the market; and now big brands are
fiercely compete in branding and gaining market share. This considered as a weakness of
the company due to the late entered that made them not strong enough to compete with
brands which were already in the market.
External
Political/Legal: According to Vinanet.vn (2017), from 2018, the government applied the policy
which is limit foreign imports and exports. Fortunately, the policy is such an opportunity for
the firm which with this, the chance for foreign instant noodles brands to compete in Vietnam
market is quite low.
Economic: Vietnam is the fifth country in consuming instant noodles, as stated in the World
Instant Noodles Association report (cited in Kim Oanh, 2018). In addition, there are many
brands provide instant noodle and everyone want a piece in the market share, resulting in
the fact that different noodles are launching every day to compete with each other. While
Vietnam is the 5th most consume noodles in the world, which means there could be more
revenues. However, it also leads to a sad fact about the strongly competitive in Vietnam
market.
Socio-cultural: People now are tend to care more about health. According to Reeves and
Rafferty in 2005, several health organizations has recommend and prepare clear guidelines
in order to emphasize the essential of healthy lifestyle. In Vietnam, as reported in some
researches by Q&Me, people nowadays concern a lot about health and shape situation. For
Omachi, the brands which have very unique strategy from the beginning – not afraid of hot,
then this could be an amazing opportunity since the product itself aimed for health conscious
people.

6 REFFERENCES

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[online] Available at: https://www.populationpyramid.net/viet-nam/2018/ [Accessed 25 Nov.
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health-consciousness-and-fitness-demand.html [Accessed 26 Nov. 2018].
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INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME_A2 Group number: 1
Student name: Vuong Hai Anh Student ID: 10170377

Please give a mark of 100 to the group member(s) who you believed made the greatest
contribution to the group (other than yourself). Please rate the contribution of each other
member of your group on a scale of 0 to 100. You are not required to rate your own
contribution.

Group member’s Group Are you satisfied with his/her Contribution

name member’s work and attitude? (Why?) evaluation
part of (scale 0 to 100)
contributio
n
Kiyoshi Tani SWOT, Price Yes. He is very hard working and 100
(Task 1+2) always try his best to involve in the
group assignment. He is actively
doing the work.
Tran Le Hoang An 7Ps, Yes. He is very nice, actively ask if 100
overview, someone need help. Good at
objectives working in team.
Bui Tan Nghia 7Ps and Yes. He took care of parts related 90
video to the promotion video and
dedicated with it
Bui Duc Minh Hai 7Ps Not very active; however, he tried. 80

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR
below questions:
(1) What part(s) of group assignment you have contributed? (Do not list down the name of
the contributed parts; you need to present it in detail)
I did the STP, Tactics and Actions, budget allocation and monitoring plan. I also collected
separated parts from other members and made it a complete assignment.

(2) Did you face any difficulty when doing group work?
Yes, I do. The most difficult thing when working in group is we have too many different ideas
and we need to find a way to balance all of that. Another thing is that, sometimes students
don’t do the work seriously.
(3) How did you solve that problem?
We have a meeting, as a group, and we talk about our ideas and then others pointed out
what is right and what is wrong and in the end we summarized it.
(4) What your future plan to deal with group work?
My future plan to deal with group work is that to have a meeting at very first time so every
members could know each other and know what they have to do in the group work!
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: A2 Group number:01
Student name: Kiyoshi Tani Student ID: ES001818

Please give a mark of 100 to the group member(s) who you believed made the greatest
contribution to the group (other than yourself). Please rate the contribution of each other
member of your group on a scale of 0 to 100. You are not required to rate your own
contribution.

Group member’s Group Are you satisfied with his/her Contribution

name member’s work and attitude? (Why?) evaluation
part of (scale 0 to 100)
contributio
n
Minh Hai I’m satisfied with his attitude. 80
However, however, in terms of
video, he contributed almost
nothing.
Nghia I am satisfied with his work. In 80
terms of video, he came up with
main ideas.
Hoang An When I can’t read a reference of 100
Vietnamese, he could translate for
me.
Hai Anh I am extremely satisfied with her 100
contribution. All the meetings were
arranged by her. Also, she advised
 me on ME assignment.

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR
below questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of
the contributed parts; you need to present it in detail)
I did task 1 such as price and task 2 such as Micro, Macro, SWOT and the price for task 2
tactics and action. In terms of the video, I thought of all the cuts, filmed all the cuts, and
edited all the part of the video.

(2) Did you face any difficulty when doing group work?
Yes, I did. Masan is Vietnamese company, so I couldn’t read a lot of reference.

(3) How did you solve that problem?

I solved that I heard it to my team member.

(4) What your future plan to deal with group work?

In the future, I will contribute to the team by becoming leader.
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME 2 Group number: 01
Student name: Tran Le Hoang An Student ID: 10170310

Please give a mark of 100 to the group member(s) who you believed made the greatest
contribution to the group (other than yourself). Please rate the contribution of each other
member of your group on a scale of 0 to 100. You are not required to rate your own
contribution.

Group member’s Group Are you satisfied with his/her Contribution

name member’s work and attitude? (Why?) evaluation
part of (scale 0 to 100)
contributio
n
Vuong Hai Anh STP, Tactics Hai Anh is a diligent and talented 100
and Action member. She dedicated many
precious time in writing the
assignment with serious attitude.
She also showed no hesitation in
helping other members.
Kiyoshi Tani SWOT He comes from different country 100
analysis, and had some difficulties with this
Tactics and research on the domestic company.
Action However, he still contributed his
maximum efforts and critical
analysis to complete this research. I
admired his effort and commitment
to the research.
 Bui Tan Nghia 7P He showed serious attitude during 90
marketing the work.
mix
Bui Duc Minh Hai 7P He supported another people and 90
marketing proposed some creative ideas.
mix

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR
below questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of
the contributed parts; you need to present it in detail)
I have written the first part about 7P marketing mix and SWOT, SMART objectives in the
second part. Also, I have proposed the presentation plan for the team.

(2) Did you face any difficulty when doing group work?
We have faced some problems, mainly about agreeing on the final decision or choosing the
new product.

(3) How did you solve that problem?

We organized a small debate in which a member can present his/her ideas while the other
members listened and tried to identify the strengths and weaknesses from that speech. After
all, we will vote for the best idea, which was easy because the number of members in our
group was odd (5 members)
(4) What your future plan to deal with group work?
I think each member in the group work should plan with each other carefully to devide the
tasks effectively without causing unnecessary arguments.
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME 2 Group number: 01
Student name: Bui Duc Minh Hai Student ID: 10170404

Please give a mark of 100 to the group member(s) who you believed made the greatest
contribution to the group (other than yourself). Please rate the contribution of each other
member of your group on a scale of 0 to 100. You are not required to rate your own
contribution.

Group member’s Group Are you satisfied with his/her Contribution

name member’s work and attitude? (Why?) evaluation
part of (scale 0 to 100)
contributio
n
Vuong Hai Anh STP, Tactics I am very satisfied with Hai Anh’s 100
and Action work and attitude. She was very
serious and talented. She invested
her precious time to help us so we
could complete the assignment
properly.
Kiyoshi Tani SWOT Despite coming from different 100
analysis, country and we could only
Tactics and communicate in English but Kiyoshi
Action Tani showed us his dedication to
the assignment and helped us with
our research.
Tran Le Hoang An Contribute to An is a hard-working person. He 100
 the 7P part shows us his maximum effort when
doing the assignment. He helped
me a lot when I couldn’t find any
information about my part.
Bui Tan Nghia 7P He showed serious attitude during 90
marketing the work.
mix

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR
below questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of
the contributed parts; you need to present it in detail)
I have gathered information about 7P marketing mix and prepare my presentation.

(2) Did you face any difficulty when doing group work?
We only had some arguments about the assignment.

(3) How did you solve that problem?

We gathered together and came up with the final solution.

(4) What your future plan to deal with group work?

I will try my best to complete my part and contribute my best effort for my teammates.
 INDIVIDUAL CONTRIBUTION FORM

Module: Marketing Essentials (ME), Semester 1, 2018/19

Assignment title: ME 2 Group number: 01
Student name: Bui Tan Nghia Student ID: 10170446

Please give a mark of 100 to the group member(s) who you believed made the greatest
contribution to the group (other than yourself). Please rate the contribution of each other
member of your group on a scale of 0 to 100. You are not required to rate your own
contribution.

Group member’s Group Are you satisfied with his/her Contribution

name member’s work and attitude? (Why?) evaluation
part of (scale 0 to 100)
contributio
n
Vuong Hai Anh STP, Tactics Hai Anh is very intelligent and 100
and Action hardworking. She was very serious
about the assignment. She helped
understand my part so I could do it
much better.
Kiyoshi Tani SWOT Kiyoshi Tani is very hardworking. 100
analysis, He’s dedicated his efforts to
Tactics and research and complete his part.
Action Most information was in
Vietnamese but he still done an
amazing job.
 Tran Le Hoang An 7P An is very helpful and smart. He 100
marketing helped our team with his precious
mix time.
Bui Duc Minh Hai 7P He supported another people and 90
marketing proposed some creative ideas.
mix

Briefly reflect your effort that contributed to group assignment. Generally, answer ALL FOUR
below questions:

(1) What part(s) of group assignment you have contributed? (Do not list down the name of
the contributed parts; you need to present it in detail)
I have contributed in the making of 7P and came up many ideas about our promotion video.

(2) Did you face any difficulty when doing group work?
We had some small arguments.

(3) How did you solve that problem?

We solve all the arguments by meeting with each other and discuss about the problems.

(4) What your future plan to deal with group work?

I will dedicate my maximum effort in the future group work and be as helpful as possible.