Assignment Guidelines by The Teacher: Salman Ahmed Khan

BAHRIA UNIVERSITY (KARACHI CAMPUS)
Final Assessment Assignment Spring 2020

Course Code / Title: MGT 487 / CHANGE MANAGEMENT Class: BBA-8 E
Course Instructor: Salman Ahmed Khan Marks: 50
Assignment Upload Date and Time by the Teacher: 2-Jul-2020; 8:00 a.m. to 4:00 p.m.
Assignment Completion / Upload Date and Time by the Student:
Student’s Name: ____________________ Enrol. No: _________
Assignment Guidelines by the Teacher
 Assignment Submission: Computer Typed

 Caution: Plagiarism and sharing-similarity comes under use of unfair means, if found in
response assignment by the students, it shall be dealt with in accordance with BU
examination rules.
 Answer all questions here on this same sheet. Write answer of each question
underneath the question. Write your name and Enrol. No. in the space provided above.
Don’t use red colour font, or any fancy formatting.
Q-1. What is a grapevine? What is meant by beating the grapevine? In the Communications chapter of the
Human Side of Change there is an example of two CEOs who took different approaches to similar change
efforts. Explain the approach of both CEOs with the help of the Johari window e.g. to which Region of the
Johari window each CEO belongs and how the Johari Window Regions look like for the two CEO’s. Show by
drawing how Johari Window of each CEO would look like. Draw communication strategy matrix like in Table
2.2 for Phase I and IV of the Communication process. So, you will end up making two communication
strategy matrixes, one for Phase I and the other for Phase IV. You may also want to refer to Appendix A,
Strategic Toolkit, questions 17 to 22. (marks-10)
Q-2. To improve customer service at Bahria University which Cultural Components would you select after
putting them through a cultural screen. Choose atleast five. You can choose more if you want. Give reasons
for your choice. Then Identify Implementation actions for those cultural components as illustrated in Table
3.2 of “The Human Side of Change”. After identifying implementation actions develop action plans for at
least two cultural components. Basically you have to develop an action plan as illustrated in Table 3.3 but it
cannot be for the cultural component: management behaviours. You can choose any other cultural
components. (marks-10)
Q-3. Share an example of a leader and prove with the help of examples that he/she possesses all six
attributes for leading change as in Fig 4-2 of “The Human Side of Change”. If he is a well known leader then it
is fine, if not, then you have to give an introduction along with evidence/reference of examples of possessing
the key attributes for leading change by this leader. In order to become effective change leaders, managers
must take the steps necessary to acquire and reinforce the attributes needed. Figure 4-3 (A Behavioral
Change Model) presents a model for behavioural change that enables managers to develop attributes of
change leaders. Refer to Strategic Tool Kit questions 33, 34,35,36 and answer how you will develop the skills
to lead the change process. (marks-10)
Q-4. Refer to Appendix B, Implementation Toolkit of the Human Side of Change. Choose two questions each
from Understanding and communicating the changes to employees, Setting goals, Measuring performance,
Providing feedback and coaching, and Establishing rewards and recognition. What will be your answer to
these questions. Don’t use the same answers given as examples in the text. Write questions before giving
the answers. (marks-10)
Q-5. Read the following case study then answer the questions given at the end of it. (marks-10)
Changes in the Health Care Industry
Hospitals in general, have one of the most archaic and costly operating systems of any group of large
organizations. Nearly 95 percent of all hospitals currently use procedures and record-keeping systems that
were implemented more than 50 years ago. Individuals in this industry have been highly reluctant to accept
and use new technologies. Doctors and hospital administrators at Beth Israel Deaconess Medical Center in
Boston, Massachusetts, refuse to be part of the “old guard”. They once had a patient who was brought into
the emergency room by his wife. He was overweight, short of breath, and dizzy and the nurses hooked him
up to the heart monitor immediately while the ER doctor looked up his records on the portable laptop
computer in the ER. Immediately, the doctor was able to see that the patient had had an EKG in the past
year, and he looked up his results. By comparing those results to the heart monitor, the doctor was able to
see changes that indicated the man was having a heart attack. An emergency angioplasty was performed,
and within a day, the patient was back on his feet and ready to go home.
Beth Israel is unusual in the health care industry, and the hospital is investing money in technology. Their
system, called CareWeb, allows them to retrieve an individuals health history, which assists in the current
diagnosis. The system is saving Beth Israel more than $1 million a year. It has reduced errors in patient care
by more than 90 percent, and reduced prescription errors and potential drug interactions by more than 50
percent. Patients are now discharged more than 30 minutes faster than they had been before CareWeb was
implemented.
Questions
A. Explain with the help of the Beckhard & Haris Change Equation why changes successfully occurred at Beth
Israel Hospital but were largely resisted by other hospitals and medical profession in general.
B. Why do you believe there is resistance by the medical profession to systems such as CareWeb? Explain
with the help of ADKAR Gap Model.
C. How will you use the six approaches to overcome resistance to change given by Kotter & Schlesinger to
overcome resistance to change by the medical profession to systems such as CareWeb?
D. How can we use Kotter’s Change Management Framework to bring change in the medical profession to
adapt systems such as CareWeb?
*END*

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BAHRIA UNIVERSITY (KARACHI CAMPUS)

Final Assessment Assignment Spring 2020

Assignment Guidelines by the Teacher

 Assignment Submission: Computer Typed

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