MarathwadaShikshanPrasarakMandal’s

Deogiri Institute of Engineering and Management Studies,

Aurangabad

In-plant Training Report

At
J-MARATHON

Submitted by

Neha Laxmikant Toshniwal

Specialization-Finance

Roll no. 721072

MBA III semester

Batch -2019-2021

In partial fulfillment of the completion for MBA course of

Dr.BabasahebAmbedkarMarathwada University, Aurangabad

 Acknowledgement

I, Neha Laxmikant Toshniwal thank to Megesh M . His/her

expertise was valuable during each step of the in-plant training
from narrowing the scope of the research to theoretical
development and analysis.

I also thank Prof. PrasadSahasrabudhe , Prof. RupeshRebba

(HOD) and Dr. UlhasShiurkar (Director), Deogiri Institute of
Engineering and Management Studies, Aurangabad for
encouraging and guiding me through in-plant training.

Name:
Roll no.
MBA III semester
Batch 2019-2021
 Certificate

This is to certify that, Neha Laxmikant Toshniwal a student of

Deogiri Institute of Engineering & Management Studies, Aurangabad
Batch 2019-2021, has duly completed his/her in-plant Training
(MANB- 551) at J-MARATHON and has submitted satisfactory
report to Dr. Babasaheb Ambedkar Marathwada University,
Aurangabad in partial fulfillment of Master of Business
Administration course.

We wish him/her all the best for future endeavor.

Prof. Prasad Sahasrabudhe Prof. Rupesh Rebba Dr. Ulhas Shiurkar

ProjectGuide H.O.D Director
 DECLARATION

I, Neha Laxmikant Toshniwal hereby declare that I have

completed the in-plant training at J-MARATHON and
have submitted the report for the same to Dr. Babasaheb
Ambedkar Marathwada University.

It has not been previously submitted for the basis of

the award of any degree or other similar titles of this or any
other examining body or university.

Place: - Aurangabad
Name: - Neha Laxmikant Toshniwal
Date : -
Roll No :-721071
MBA III Semester
Batch 2019-2021
Certificate from the Company
 INDEX

SR. NO. TOPIC PAGE NO.

1 Introduction of Report 1
1.1 Need 2
1.2 Scope 3
1.3 Objective 4

Profile of the Company (Introduction, History, 5

2
Organisation Structure, Founders, etc)
2.1 Vision 9
2.2 Mission 9
2.3 Objectives 10
3 Product Profile 11
4 Study of the Departments 14
4.1 Finance 14
4.2 HR 22
4.3 Marketing 27
4.4 Production and Operation 30
5 SWOT Analysis 38
6 Findings 40
7 Conclusion 42
8 Bibliography 44
 1.Introduction Of Report

I got an opportunity to carry out summer training as a part of MBA program for 45 days approximately.
I have done my summer training in J-Marathon Advisory Service, Bangalore . The theory which I have
learned in campus was executed practically in the organization. In the era of Constantly changing and
volatile Financial Market, Investors need qualified/Trained and an unbiased Professional to assist them
in achieving their Short term b& Long term Investment goal.

In the Finance Industry as a professional Trader at NSE, doing my summer Project on Trading
in Indian Stock Market and International Currency Market seemed to be the best idea. The
project is about how to trade in shares, Commodities and Currencies in Various Markets on
different duration basis such as Short-term Trading ( buy and sell within 365 days), long term
trading ( at least holding the stocks which you trade for more than 4 years) and intraday Trading
( buy and sell the trade on the same day). The main purpose of in plant training is to
introduce MBA students with all departments of an organization. In plant training gives
a thorough grounding to an MBA student regarding the management education. It is
nothing but detail information of an organization.

I learned the functioning of different departments and their importance from management perspective.I have
observed that how each department does their work as per the given requirement of J-Marathon Advisory
Service, to accomplish its vision and mission.
I learned about strengths and weaknesses of J-Marathon Advisory Service and how they provide
different products to their customers.

I have also understood that a single activity cannot be missed out, because every activity is equally
important in business.At the end of the project SWOT Analysis, findings and conclusion has been
mentioned which is the crux of the training.
 1.1 Need Of The Project

 I have an opportunity to undergo training with “J-Marathon Advisory services.” To learn

and acquire knowledge about various departments in the company.

 In plant training can be converted into job offers for a good performer and if the Internship is aligned
to the student's functional interest then the possibility of getting a job offer from a Finance Sector
Also increases.
 This in plant training is a Stepping stone which will groom us for our future in the
Industrial World.

 Experience of working in a real life situation gives an added advantage, as it prepares the person
to face the future situations and get a chance to enhance their skills and apply their knowledge in
actual circumstances.

 For any MBA student, learning is a combination of theory and practice which is an
invaluable asset. This in plant training is a stepping stone which will groom me for my
future in the Business corporate world.

 This in plant training is a stepping stone which will groom me for my future in the Business
corporate world.

o
 1.2 Scope Of The Project

 This study will expand the scope of career opportunities available in J-Marathon Company.
 The scope of this project was to study the structure and departments of the organization.
 This study will expand the scope of available career opportunities in career domain of
Finance Industry.
 It helps to bridge the gap between academic theory and practical applications and allow
opportunities to explore a career in any field.
 1.3 Objective Of The Project

 To Study the all product of company.

 To Study the culture and working environment of company

 To Study the all department of company

 To Study the strength and weakness of company

 To Study opportunities and threats of company

 2. Profile Of The Company

 J-Marathon Advisory Services Private Limited is a Private incorporated on 10 September 2018. It is

classified as Non-govt company and is registered at Registrar of Companies, Bangalore. Its authorized
share capital is Rs. 500,000 and its paid up capital is Rs. 100,000. It is inolved in Business activities
n.e.c.
 J-Marathon Advisory Services Private Limited's Annual General Meeting (AGM) was last held on 30
December 2019 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 March 2019.

 In an era of constantly changing and volatile financial Market, Investors need Qualified /Trained
and an unbiased professional to assist them in achieving their short term and long-term Investment
goal.

 After 9 years in the financial services industry, in 2012, we sought to create our own boutique
 advisory firm based on the principles of independence, transparency and client advocacy.
 At Investor centric, The Company single utmost aim is to assist clients with dedication and
integrity so that we exceed their expectations and build enduring relationships.
 They provide comprehensive financial planning, intense training, overall wealth management, and
strategic investment advice to individuals, entrepreneurs, and families who seek unbiased,
intelligent advice and counsel.
 They offer technology-based services for our clients to effectively monitor their portfolio and help
them in reaching their financial goals. We focus on being the most reliable, prompt and efficient
provider of financial services.
 They are become a trusted and credible source of unbiased objective financial adviser and counsel
to help individuals and families properly manage their wealth and other financial matters.
Company Details

CIN U74999KA2018PTC116216
Company JMARATHON
Name ADVISORY SERVICES
PRIVATE LIMITED
Company Active
Status
RoC RoC-Bangalore
Registration 116216
Number
Company Company limited by Shares
Category
Company Non-govt company
Sub
Category
Class of Private
Company
Date of 10 September 2018
Incorporation
Age of 2 years, 6 month, 29 days
Company
Activity Business activities n.e.c. Click
here to see
other
companies
involved
in same
activity.
Number of -
Members
 Organization Structure of J-Marathon

 J-Marathon Advisory Services Private Limited has two directors - Gopal Krishna and Megesh Marappa.

 The registered office of Jmarathon Advisory Services Private Limited is at NO 960/1, DM COMPLEX,
5TH B CROSS, HRBR LAYOUT,1ST BLOCK, KALYAN NAGAR POST, BANGALORE, Belgaum,
Karnataka.

 The Corporate Identification Number (CIN) of Jmarathon Advisory Services Private Limited is
U74999KA2018PTC116216. It's authorized share capital is INR 5.00 lac and the total paid-up capital is
INR 1.00 lac.

 The last reported AGM (Annual General Meeting) of Jmarathon Advisory Services Private Limited, per
our records, was held on 30 December, 2019. Also, as per our records, its last balance sheet was prepared
for the period ending on 31 March, 2019.
 2.1 Vision Of The Company

To be the most trusted and respected professional services firm recognized by our clients delivering
excellent services, which is valued for money and more than their expectations.

2.2 Mission Of The Company

To develop meaningful and life long relationship with the clients by providing them with the highest
quality service and address every aspect of their financial related issues.
 2.3 Objective Of The Company

 To recognise the investor's need and then provide a suitable financial product for the same.
 To act in the interest of the investor.
 To avail services of financial planning thereby meeting individual life goals through proper
management of finances.
 To deliver professional and prompt service to the clients.
 To ensure the delivery of unbiased professional advice on the best financial products available in
the financial industry suited to achieving client’s financial goals.
 To avoid miss-selling of financial products.
 To utilize the domain knowledge and skills in multi discipline financial services such as financial
planning, investment, insurance, retirement solutions, tax advisory and estate planning so as to
deliver maximum customer satisfaction.
 To advice the client on his investments considering the prevailing market conditions. There
however no obligation on the client to invest in the recommended manner.
 3. Product Profile Of The Company

Products & Services: ADVISORY SERVICES, CONSULTING, INVESTMENT GUIDANCE,

FINANCIAL SERVICES, RISK MANAGEMENT, TRAINING & EDUCATION & WEALTH
MANGEMENT

 Advisory services:- Now days peoples in whole word is earning good money and they want to
make it usage instead of putting in bank people want the money to work for them so our company
came up with it to provide the advisory to people when to invest and how to invest and how much
to invest.

 Consulting:- An investor has a wide array of investment avenues available. It is the proportion
in which you divide your capital for investment between various asset categories like Cash, Equity
and Bonds-and within these asset categories among different investment instruments. It is
completely his preference and risk bearing capacity which would matter in making the decision of
designing a portfolio. Hence it depends on the investor as to what is his risk appetite and he will
only eat that much how much he can digest.

 Asset Allocation: A Key for Wealth Creation Strategy:- The proportion in which you
allocate assets is a more important factor than past performance, which security you the
select and when you enter or exit the market, in deciding long-term portfolio returns. As a 1991
study by Brinson, Singer and Bee bower found that asset allocation is the most important
determinant of portfolio return more than individual stock/investment scheme selection and market
timing. Many investors try to identify particular stocks betting on a possible appreciation in their
price. However, one can only be successful at this if one did this full time like a professional fund
manager. Even then, the study suggests, that this will determine only 4.60% of the return outcome.
Also, one need not search for the best time to invest in markets simply because no one knows what
the best time to invest in equity markets is. Even if one could time markets well, this would
determine only 1.80% of the actual return with the major part of the return outcome being
determined by the proportion in which assets are allocated.

 Investment guidance:- Financial Planning Is the process of meeting an individual's Life goals
 through proper management of one's finances. It is a process of quantifying an individual dreams
and allocating specific time period to ensure that they are achieved properly.
 The various types of financial services provided by Jmarathon are as follows:

1. Investment planning
2. Retirement planning
3. Insurance planning
4. Children’s future planning
5. Tax planning
6. Short-term cash flow planning

 Portfolio Management: - Portfolio investment represents passive holdings of securities such

as foreign stocks, bonds, or other financial assets, none of which entails active management or
control of the securities' by the investor. Portfolio investment is strictly connected with a portfolio
diversification process.
Money managers emphasize on asset allocation i.e. the proper balance of investments in order to
optimize portfolio performance. It is an idea no less important to private investors of modest means.
For institutional investors it is a question of a trade-off, maximizing the expected return while
minimizing the portfolio’s risk. Consequently they are constantly adjusting the contents of their
portfolios to reflect their current judgment of financial markets. They are then obliged to alter their
investment mix. The worth of this constant pursuit is debatable. High portfolio turnover does not
necessarily lead to outstanding performance, only to higher trading costs. Individual investors are
far better off than professional portfolio managers; they can be more flexible in their attitudes and
more important, they are not under constant scrutiny to see how they measure up against some
established benchmark. For individuals, asset allocation should be established at the start of the
saving and investment program, and only be modified occasionally.
o Some examples of Portfolio investment are:
1. Purchase of shares in a foreign company
2. Purchase of bonds issued by a foreign government
3. Acquisition of assets in a foreign country

 Training and Education:-As we know that all organization hiring the students for the
completion of the project work and then the make them of the company. To solve the problem our
company had come up with solution of providing various institute the training in various field so
that student can easily get adopted to there culture.

 Wealth Management:- An all inclusive set of strategies that aims to grow, manage, protect
and distribute assets in a much planned, systematic and integrated manner. When one speaks to
 the business community or broader financial services industry, they assume wealth management
means private banking – advice to the wealthy only. Globally, it actually means brokers and
distributors of mutual funds and insurance Products that service the affluent and mass investors.

 Wealth firms’ service offering can be divided into the following broad areas:
1. Banking
2. Investment advice / execution
3. Financial planning
4. Wealth planning
5. Lending

While banks start with the banking services, the main service offering for most of the firms is investment
execution. Within investments, firms pride themselves on the breadth of the product platform. Usually it
includes mutual funds, insurance products, direct securities, PMS and alternative investments.
 4.Study Of The Department

4.1 Finance Department

Finance Department is the part of an organization that is responsible for acquiring funds
for the firm, managing funds within the organization and planning for the expenditure of
funds on various assets. It is the part of an organization that ensures efficient financial
management and financial control necessary to support all business activities. The part of an
organization that manages its money.
The business functions of a finance department typically include planning, organizing,
 auditing, accounting for and controlling its company's finances. The finance department also
usually produces the company's financial statements.

 Finance Functions

1. Investment Decision

One of the most important finance functions is to intelligently allocate capital to long term assets.
This activity is also known as capital budgeting. It is important to allocate capital in those long
term assets so as to get maximum yield in future. Following are the two aspects of investment
decision:

a. Evaluation of new investment in terms of profitability

b. Comparison of cut off rate against new investment and prevailing investment.

Since the future is uncertain therefore there are difficulties in calculation of expected return. Along with
uncertainty comes the risk factor which has to be taken into consideration. This risk factor plays a very
significant role in calculating the expected return of the prospective investment. Therefore while considering
investment proposal it is important to take into consideration both expected return and the risk involved.

Investment decision not only involves allocating capital to long term assets but also involves decisions of
using funds which are obtained by selling those assets which become less profitable and less productive. It
wise decisions to decompose depreciated assets which are not adding value and utilize those funds in securing
other beneficial assets. An opportunity cost of capital needs to be calculating while dissolving such assets. The
correct cut off rate is calculated by using this opportunity cost of the required rate of return (RRR).

2. Financial Decision
Financial decision is yet another important function which a financial manger must perform. It is important to
make wise decisions about when, where and how should a business acquire funds. Funds can be acquired
through many ways and channels. Broadly speaking a correct ratio of an equity and debt has to be maintained.
This mix of equity capital and debt is known as a firm’s capital structure.
A firm tends to benefit most when the market value of a company’s share maximizes this not only is a sign of
growth for the firm but also maximizes shareholders wealth. On the other hand the use of debt affects the risk
and return of a shareholder. It is more risky though it may increase the return on equity funds.

A sound financial structure is said to be one which aims at maximizing shareholders return with minimum
risk. In such a scenario the market value of the firm will maximize and hence an optimum capital structure
would be achieved. Other than equity and debt there are several other tools which are used in deciding a firm
capital structure.

3. Dividend Decision
Earning profit or a positive return is a common aim of all the businesses. But the key function a financial
manger performs in case of profitability is to decide whether to distribute all the profits to the shareholder or
retain all the profits or distribute part of the profits to the shareholder and retain the other half in the business.

It’s the financial manager’s responsibility to decide a optimum dividend policy which maximizes the market
value of the firm. Hence an optimum dividend payout ratio is calculated. It is a common practice to pay
regular dividends in case of profitability Another way is to issue bonus shares to existing shareholders.

4. Liquidity Decision
It is very important to maintain a liquidity position of a firm to avoid insolvency. Firm’s profitability, liquidity
and risk all are associated with the investment in current assets. In order to maintain a tradeoff between
profitability and liquidity it is important to invest sufficient funds in current assets. But since current assets do
not earn anything for business therefore a proper calculation must be done before investing in current assets.

Current assets should properly be valued and disposed of from time to time once they become non profitable.
Currents assets must be used in times of liquidity problems and times of insolvency.
 Importance Of Financial Management Cycle

Finance is the lifeblood of business organization. It needs to meet the requirement of the business concern.
Each and every business concern must maintain adequate amount of Finance for their smooth running of
the business concern and also maintain the business carefully to achieve the goal of the business concern.
The business goal can be achieved only with the help of effective management of Finance.
 FINANCIAL STATEMENT IF J-MARATHON
TRADING ACCOUNT

PARTICULARS AMOUNT (IN PARTICULARS AMOUNT (IN RS.)

RS.)
TO OPENING STOCK BY SALES

STOCK IN HAND 19,547,255.00 SALES 13.50% 44,943,318.76

SALES 18% 4,526,900.72

TO PURCHASE SALES 28% 176,716,682.73

LABOUR CHARGES@18% 55,193.00 SALES @5% 173,252.30

PURCHASE @12% 53,846.00 SALES JOBWORK 90,448.60

PURCHASE @18% 154,380,376.37 SALES L/C 1,671,006.40 228,121,609.51

PURCHASE CONSUMABLE 258,912.00

CONSUMABLE@13.5% 311,604.21 BY CLOSING STOCK

PURCHASE CONSUMABLE@6% 501,246.35 FINISHED GOODS 13,103,800.00

PURCHASE JOB WORK 280,655.36

RAW MATERIAL @13.5 % 6,580,514.82

RAW MATERIAL @5% 32,359,390.07

PURCHASE@28% 9,546,451.06

PURCHASE@5% 45,259.00

REJECTION MATERIAL (-) 86,549.00 204,286,899.24

TO DIRECT EXPENSES
ELECTRICITY EXPENCES 839,130.00
FUEL & GENERATOR EXPENSES 152,229.00

SALARY & WAGES 5,472,746.00

TRANSPORTATION CHARGES 1,034,508.00

WATER CHARGES 174,174.00 7,672,787.00

TO GROSS PROFIT 9,718,468.27

TOTAL 241,225,409.51 TOTAL 241,225,409.51

 PROFIT & LOSS ACCOUNT

PARTICULARS AMOUNT (IN PARTICULARS AMOUNT (IN RS.)

RS.)

9,718,468.27
BY GROSS PROFIT
TO INDIRECT EXPENSES BY INDIRECT INCOME

AUDIT FEES 65,000.00 SUBSIDY 1,115,506.00

BANK CHARGES 98,381.00

BANK-INTEREST 1,420,832.00

BUSINESS PROMOTION 264,000.00

CAR INSURANCE 19,356.00

DEPRECIATION 2,285,185.00

DISCOUNT 95,669.35

EMPLOYER CONT TO ESIC 221,922.00

EMPLOYER CONT TO PF 372,214.00

GST LATE FEES 1,800.00

INTERERST-TDS 1,859.44

INTEREST PARTNERS CAPITAL 1,326,585.00

INTEREST ON TERM LOAN 13,545.00

INTEREST-EXCISE 8,505.00

INTEREST-PROFESSIONAL TAX 5,554.00

LEGAL&PROFESSIONAL FEES 68,424.00

OFFICE&MISC EXP 36,350.00

PETROL CONVEYANCE 3,500.00

PRINTING&STATIONERY 21,561.00

REMUNERATION TO PARTNER 600,000.00

REPAIR&MAINT VEHICLE 12,814.00

SHOP RENT 360,000.00

STAFF&LABOUR WELFARE 377,956.00

TELEPHONE&MOBILE 222,545.00

TRAVELLING EXPENCES 30,322.00

VAT/GST INTEREST 568,184.00

VEHICLE EXPENSES 15,065.00 8,517,128.79

TO NET PROFIT 2,316,845.48

TOTAL 10,833,974.27 TOTAL 10,833,974.27

 BALANCE SHEET

LIABILITIES AMOUNT (IN RS.) ASSETS AMOUNT (IN RS.)

CAPITAL ACCOUNT 15,412,061.89 FIXED ASSETS

(AS PER SCH. NO. 1)
COMPUTER SYSTEAMS
90,789.00
SECURED LOANS FACTORY BUILDING 3,161,278.50

BAJAJ FINANCE LTD 11,191.00 FURNITURE&FIXTURE 400,051.27

MOBILE HANDSET 41,944.00

CURRENT LIABILITIES OFFICE EQUIPMENTS 37,226.78

BANK OD A/C 13,914,183.84 PLANT&MACHINERY 9,613,961.04

PLOT NO.-31 GUT NO.-70 361,450.00

SUNDRY CREDITORS 37,271,650.46 SOFTWARE 18,327.00

(AS PER SCH. NO. 2)

TATA SUPER ACE 15,315.00

DUTIES & TAXES TOOLS&EQUIPMENTS 42,440.21

CENVAT @12.5% 486.00 VEHICLES 587,393.22 14,370,176.02

ESIC 51,367.00

EXCISE PAYABLE 337,018.25 CURRENT ASSETS

GST PAYABLE 4,340,577.83 TDS RECEVIABLE 1,489,038.00

P.F. A/C 108,215.00

TCS PAYBLE 2,679.82 CLOSING STOCK

TDS PAYABLE 14,266.00 FINISHED GOODS 13,103,800.00

VAT PAYABLE 2,962,278.14 7,816,888.04

SUNDRY DEBTORS (AS
PER SCH. NO. 45,344,760.65

3)
PROVISIONS
AUDIT FEES 65,000.00 CASH AND BANK
LEGAL & PROF FEES 35,000.00 BANK OF MAHARASHTRA C/A 4,291.33

CST 10,341.22

SALARY 415,149.00 CASH IN HAND

PROFESSIONAL TAX 48,150.00 CASH 682,977.18

RENT 27,000.00

VAT 47,427.73 648,067.95 DEPOSITS

TELEPHONE DEPOSIT
4,000.00

LOANS AND ADVANCES

SADANAND WAGH 50,000.00
SALES TAX DEPOSIT 25,000.00 75,000.00

TOTAL 75,074,043.18 TOTAL 75,074,043.18

 4.2 HR Department

Human resources is the set of people who make up the workforce of an organization, business sector, industry,
or economy. A narrower concept is human capital, the knowledge and skills which the individuals command.
Similar terms include manpower, labor, personnel, associates or simply: people.
Human resources is the department or division of a business, corporation, or organization that manages all
aspects related to its personnel, including recruiting employees, training and career development, overseeing
compensation packages, managing benefits plans, and other duties that serve to maximize a company's
Beyond administrative duties, however, HR assistants are also often involved in recruiting, hiring, and training
new employees.

 HR Department
The HR (Human Resources) department is a group who is responsible for managing the employee life
cycle (i.e., recruiting, hiring, onboarding, training, and firing employees) and administering employee
benefits. Human resources, on the other hand is responsible for managing a workforce as One of the primary
resources that contributes to the success of an organization. Human resources are described as much broader
in scope than personnel Management. Human resources is said to incorporate & develop personnel
management tasks, while seeking to create & develop teams of workers for the benefit of the organization. A
primary goal of human resources is to enable employees to work to maximum level of efficiency.
Human resources involve ongoing strategies to manage & develop an organization’s workforce. It is
proactive, as it involves the continuous development of functions & policies for the purpose of improving a
company’s workforce.
 There are some points which we discuss with an organization
Recruitment
Selection
Training & Development

1. Recruitment
Recruitment is the process of attracting a no. of applicants. Recruitment refers to a process of
finding & attracting applicants for applicants for employment. There are three methods of
recruitment i.e. Direct, Indirect & Third party methods. In J-Marathon generally they use the
direct method of recruitment, they recruit their employees & workers are based on educational
qualification& their machinery handling skills.
 Recruitment selection Process in J-Marathon.
 CV Subbmission &
Application Evaluation

Ability Test

Capability Based
Interviews

Reply Letter

Job Offer

2. Selection:-
Once the recruiting effort as developed a pool of candidates, the next step in the HRM process is to
determine who is best qualified for the jobs this type is called the „selection processes.
Selection means selecting capable applicants according to the predetermined numbers of large number
applicants through different tests.

 Hr Function

 PERSONNEL, WELFARE, ADMINISTRATION

1. Maintenance of Files.

2. Time Attendance &Leave Management.

3. The Activities Related To Housekeeping.

 WAGES AND SALARYADMINISTRATION

1. Structures & Components of The Offers Practiced in organization (Designing &Implementing

Wages &Salary Structure).
2. Payroll Administration & Ensuring Contribution of PF &ESIC.
3. Attendance Records.
4. Contractors Salary &Wages Statements.
5. Increment Work on the Base of Appraisals and Managements Approval

4. Trading & Development:-

1. Identifying Training Need Based on Individuals & Departmental &Organizational Areas.

2. Design Annual Training Plan. Organize & Conduct Training programs.

3. Maintaining Record of Each Employee (History Cards).

4. Updating of Skill Matrix of Staff Workers.

5. Updating of Competency Requirements.

 INDUSTRIAL RELATIONS: -

1. Handling Day to Day Employee Grievances

2. To Maintain Cordial Relations.

3. Statutory Compliance.

4. Handling Day to Day Employee Grievances

 5. To Maintain Cordial Relations.

6. Statutory Compliance.

 OTHERWORK: -

1. PF Withdrawals &Advance Claims.

2. PF Transfer Claims.

3. ESIC-E-Penchant Card (TIC)Updating.

4. Accident Report Submitting-(Online).

5. Permanent Workers Agreement.

6. Policy‟s Monitoring.
 4.3 Marketing Department

A marketing department promotes your business and drives sales of its products or services. It provides
the necessary research to identify your target customers and other audiences. Depending on the company‟s
hierarchical organization, a marketing director, manager or vice president of marketing might be at the
helm. In some businesses, a vice president of sales and marketing oversees both the marketing and sales
departments with a strong manager leading each department. It‟s important to keepa strong marketing
department intact regardless of the economy so you remain visible and keep sales strong.

A functional marketing department implements customer relationship management functions to track and
predict what customers want in their products. It connects the customer to the product with hard data as
well as emotional, qualitative information that can help product designers differentiate your products from
those of a competitor. This information also helps marketing promotions by highlighting these differences
in marketing materials.

Typical marketing function types within a larger business might include Performing market research,
producing marketing plan, and product development, as well as strategically overseeing advertising,
promotion, distribution for sale, customer service and public relations. The Marketing Department plays
a vital role in promoting the business and mission of an organization. It serves as the face of your
company, coordinating and producing all materials representing the business.

It is the Marketing Department's job to reach out to prospects, customers, investors and/or the community,
while creating an overarching image that represents your company in a positive light.
A marketing department promotes your business and drives sales of its products or services. It provides
the necessary research to identify your target customers and other audiences. Depending on the company’s
hierarchical organization, a marketing director, manager or vice president of marketing might be at the
helm Market Information.

To identify the needs, wants and demands of the consumers and then analyzing the identified information
to arrive at various decisions for the Successful marketing of a firm's products and services is one of the
most important functions of marketing.

Marketing departments carry out promotional strategies for products and services, and some may also
incorporate promotional activities, such as public relations, for the business as a whole. The promotions
staff assists the sales force with sales promotions; offers public relations support for product launches,
trade shows and other events; purchases advertising that illustrates product benefits and features; and
pitches the product to media outlets.
Promotion activities range from creating awareness of a product to persuading customers to try and then
buy the product.
  Purpose Of Marketing Management:-
The purpose of marketing is to generate revenue for a brand, company, or
organization. Marketing professionals and teams achieve this through the execution of strategic digital
activities that drive traffic, qualified leads, and sales, in direct collaboration with their sales team.

 Build Brand Awareness. In order to effectively market your product or service, you
first must know who you are as a company, and also who your ideal consumers.
 Engage with Target Audience.

 Prove Industry Expertise.

 4.4 Production & Operation Department

Production and Operation Management deals with the creation of goods and services through the application
of the business concept. They are also vital in both service and manufacturing firms. Production and
Operations Management has a primary objective, which is to employ the company’s resources to produce
goods and services fit for the market. This post highlights the definitions, importance, and function of both
management concepts.

Production / Operations Management is defined as the process which transforms the inputs/resources of an
organization into final goods (or services) through a set of defined, controlled and repeatable policies.

By policies, we refer to the rules that add value to the final output. The value added can be in different
dimensions, but the industrial set-up is mostly concerned with the duo of quality and throughput.

 Production and operations management can be divided into three major functions. Each of these
functions usually arises at different stages in a production life cycle:
 1. Production planning: Operations managers decide on the details of the plan, such as how
production will be done, where site locations should be and what resources will be needed.
2. Production control: As products are being made or services are being delivered, management's
primary role is to control schedules, quality and costs.

3. Continuous improvement: In the third stage of the production life cycle, the function of operations
management is to analyze data and develop more efficient ways of producing the goods or delivering
the services.

 A high level comparison which distinct production and operations management can be done on
following characteristics:

 Output: Production management deals with manufacturing of products like (computer, car, etc) while
operations management cover both products and services.
 Usage of Output: Products like computer/car are utilized over a period of time whereas services need to be
consumed immediately
 Classification of work: To produce products like computer/car more of capital equipment and less labor
are required while services require more labor and lesser capital equipment.
 Customer Contact: There is no participation of customer during production whereas for services a
constant contact with customer is required.

 Importance Of Production & Operations Department

 Production and Operations Management involves managing the transformation to create products or
services. This is important as it keeps the business fresh and allows for new products and services to
be created.

 The operations manager is responsible for ensuring that the business remains effective by creating
new products and services that will meet the customers' needs. Cost, quality and delivery are all
needs that the customer will be interested in. The operations manager will have some responsibility
in deciding what processes should be used to produce the product. Choices they may face include
technology, process flow and job design. The quality of the product or service is important and
should be continuously improved. The scheduling of tasks and jobs to ensure that the needed
capacity is achieved is another responsibility the operations manager will need to take on. They will
also manage the inventory by deciding what to order, when to order it and how much to order. The
movement of the products will also be important in this role.

 Product management is also important because those in question will be aware of what is needed, by
whom it is needed and how to market the product. They will also know what market the items should
be focused on. Workers need a plan to make them aware what is needed, and when it is needed, and
this is another role of the production management team. Although a product manager must oversee
 the entire lifecycle of a particular product, they must also recognise that their main fo cus should be
on driving forward new product development.

 Operations Management is an important field in business which comprises all the aspects of
production, efficiency and production related processes. The practices and theories involved in
Production and Operations Management equally apply to service sector as well. The important part
of Operations Management include forecasting, identifying bottlenecks in operations, increasing
efficiency of business by using various tools such as PERT/CPM, statistical analysis such as moving
averages, exponential smoothing method, Mean Absolute Deviation (MAD) etc. Material Resource
Planning (MRP) is an important part of Operations Management for creating bill of materials and
identifying the needs for units of production. Inventory management, time management, production
plans, layout strategies are important aspects which lead to higher efficiency and cost effectiveness.

Operations managers' responsibilities include:

 Human resource management – the people employed by an organisation either
work directly to create a good or service or provide support to those who do. People and
the way they are managed are a key resource of all organisations.
 Asset management – an organisation's buildings, facilities, equipment and stock are
directly involved in or support the operations function.
 Cost management – most of the costs of producing goods or services are directly
related to the costs of acquiring resources, transforming them or delivering them to
customers. For many organisations in the private sector, driving down costs through
efficient operations management gives them a critical competitive edge. For
organisations in the not-for-profit sector, the ability to manage costs is no less important.

Production Mangers Responsibilities Include:-

1. Production planning:
Production planning is the first function performed by the production manager. uction targets to be achieved
by keeping in view the sales forecasts.

2. Production control:
Production planning cannot be properly achieved without an effective system of production control. It is in
fact concerned with successful implementation of production planning. It aims at completing production well
in time and also with lesser costs. A proper system of production control ensures continuous production, lesser
work-in-progress and minimisation of wastages.

3. Quality control:
The production manager is also concerned with maintaining required quality of the product. Quality control is
concerned with controlling the negative variables which affect the ultimate quality of a product. It is
concerned with use of all the ways and means where by quality standards could be maintained.

4. Method analysis:
There are many alternative methods for manufacturing a product. Some methods are more economical than
others. The production manager should study all the methods in detail by analyzing them in detail and select
the best alternative out of them. The process of selecting the best alternative is known as methods of analysis.
Methods of analysis are considerably helpful in minimizing the cost of production and improving productivity
of the concern.

5. Inventory control:
The next important function to be carried by a production manager is to exercise proper control over the
inventory. He should determine economic order size, maximum, minimum, average and danger levels of
materials so that problems of overstocking and understocking do not arise. This also helps in minimising
wastages of materials.

6. Plant layout:
Plant layout is primarily concerned with the internal set up of an enterprise in a proper manner. It is related to
orderly and proper arrangement and use of available resources viz., men, money, machines, materials and
methods of production inside the factory. In other words it is concerned with maximum and effective
utilization of available resources at minimum operating costs.
 Quality assurance has a defined cycle called PDCA Cycle Plan: -

The Organization should plan and establish the process related objectives

and determine the processes that are required to deliver a high Quality endproduct.

 Do - Development and testing of Processes and also "do" changes in the processes

 Check - Monitoring of processes, modify the processes, and check whether

itmeets the predetermined objectives
 Act - Implement actions that are necessary to achieve
improvementsin the processes.
  DESIGN DEVELOPMENT

o A design department manager oversees various creative and design projects for
an organization. They collaborate with other members of a design team, ensure
projects are cost-effective, and maintain an up-to-date understanding of their
target market.
o A variety of creative fields use design department managers. Some of these
organizations include graphic design and advertising agencies, public relations,
and interior design firms and marketing companies. Most design department
managers have a background in graphic design or fine arts.
o An associate's degree program or a Bachelor of Fine Arts program will allow a
designer to obtain entry-level work in a design field. Design department
managers typically have a Bachelor of Fine Arts degree, in addition to significant
work experience in a relevant field The design department manager is integral
to providing clear communication to avariety of people within the organization.
o The design department manager must be able to synthesize feedback and relay it
appropriately. The design department manager is involved with developing
strategic organizational policies. Once the management has established new
policies, the design department manager is required to relay this to the design
staff.
o The manager also works with design directors and other staff to review client
feedback and provide suggestions on how to best relay this information to the
design team.
o A design department manager oversees various creative and design projects for
an organization. They collaborate with other members of a design team, ensure
projects are cost-effective, and maintain an up-to-date understanding of their
target market. The engineering design process is a series of steps that engineers
follow to come up with a solution to a problem. Many times the solution involves
designing a product (like a machine or computer code) that meets certain criteria
 and/or accomplishes a certain task .
o This process is different from the Steps of the Scientific Method, which you
may be more familiar with. If your project involves making observations and
doingexperiments, you should probably follow the Scientific Method. If your
project involves designing, building, and testing something, you should probably
follow the Engineering Design Process. If you still are not sure which process to
follow, you should read comparing the Engineering Design Process and the
Scientific Method.

 Steps of the engineering design process are to:

i. Define the Problem.

ii. Do Background
Research.

iii. Specify
Requirements.
iv. Brainstorm
Solutions.
v. Choose the Best
Solution.
vi. Does Development
Work?
vii. Build a Prototype.
viii. Test and Redesign
Engineers do not always follow the engineering design process steps in order, one after
another. It is very common to design something, test it, find a problem, and then go back
to an earlier step to make a modification or change to your design. This way of working
is called iteration, and it is likely that your process will do the same.
Product design. Product design as a verb is to create a new product to be sold by a business
to its customers. A very broad concept, it is essentially the efficient and effective generation
and development of ideas through a process that leads to new products. Thus, it is a major
aspect of new product development.
 5.SWOT ANALYSIS
Strength:

• Training and consulting most important

• No long holding period for the customers

• Emphasis on building stronger bond with customers i.e. (less brokerage compared to
others).

• One of the most experienced staff in this industry run the company

Weakness:

• Awareness among the customers is very less

• Brand value

• Exposure is very less

• Service expansion to large clients is not possible

• Focus on customer Retention is less

Opportunities:

• More concentration on high net worth individuals and upper middle class

• Acquisition opportunities

• Competitive position of the company

• Innovativeness respect to competitors

Threats:
• Provide competitive brokerage charges

• Very aggressive promotional strategies by close competitors.

• More players venturing into the market leads to reduction in the earnings

• The forex and commodity market are very volatile so the risk involved is very high.

• Limited resources.
 6.FINDINGS

Based on my recall Following are the feedback which I have received from the 100
targeted customers:-

 30% of the people are totally unaware of the stock market industry and investment.

 20% of the people have wrong perception about investment and risk associated with it. They
don’t wanted to take the risk of investing their hard earned money and make huge loss.

 As usual 85% wanted to invest in less risky, the rest 13% in moderate risk investment and the
rest 2% wanted to take risk.

 Lack of interest are seen among research scholar, nurses and doctors for pursuing this course
and no adequate guidance was provided to them.

 40% of the people, have no idea about the company J-Marathon. They don’t want to invest
2948 rupees for this course. Their saying is that, if they want to do this course they will do it
from some renowned company like Share Khan, Motilal Oshwal, Angel Broking etc.
 Among the left 10% some of them delayed their joining because of getting salaries.

 As 40% student depend on parents to give pocket money and the rest earn their money by
taking private tuition or by doing part time job.

 Earning people agree to make money through investing but due to family problem and lack of
time constraint they did not wanted to take risk.
 7.CONCLUSION

According to the findings I have came to the conclusion that-

 Features that the course offered was not enough to learn about the whole stock market and
starting investing in it with a high risk.

 Branding is an issue, as many people are unaware of the stock market industry as well as the
company J-Marathon on whose product they can rely upon.

 Above all Price is an important factor for a start-up based company with less brand awareness
and the quality of the product.

 J-Marathon have developed goodwill in short period of time due to facilities and services provided to
 their customers and this growth can be keeping it up. The working staff is very cooperative in nature
and due to that company maintains good industrial relation.

 The Company have very good bonding with their customers to retain them and maintain the strong
relationship between their customers and with company by providing product timely and by giving
quality services to their customer. In automotive component industries, there are many companies in
manufacturing automotive component but the J-Marathon is one of the quality conscious industries

 It was a great experience to move and work with different departments like finance department,
marketingdepartment, human resource department etc.I learnt the functioning of different
departments and their importance from management Perspective.The project study will definitely
help me in doing my future.
 8.Bibliography

 https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.zaubacorp.com/company
/JMARATHON-ADVISORY-SERVICES-PRIVATE-
LIMITED/U74999KA2018PTC116216&ved=2ahUKEwixuOLhiaPwAhWdyIsBHX6xBfAQFjAAegQIAxAC
&usg=AOvVaw2KVnugFwxwHApziG8aE2TU

Books:

 Financial Management by CParamasivan

 Research Methodology by RanjitKumar.