MBA IEV CAPSTONE PROJECT#3

Progress Report

Submitted in partial fulfilment of the requirement for the award of degree of

Master of Business Administration

Department of Management Studies

(DMS) By
Saurabh Sehrawat
(2020PMI9503)

Project Tittle
Organic farming

Under the supervision of

DR. PANKAJ DESHWAL

(Program Director)

NETAJI SUBHAS UNIVERSITY OF TECHNOLOGY

Sector3, Dwarka, NewDelhi-110078, Delhi, India
 DECLARATION

I, SAURABH SEHRAWAT student of MBA in Innovation, Entrepreneurship and Venture

Development at Netaji Subhas University of Technology, hereby declare that this report titled
“Capstone Project III” submitted to Department of Management Studies is a record of an
original work done by me under the guidance my startup mentor Mr. Pankaj Deshwal.

This report work has not been performed on the basis for the award for any degree, diploma,
associate ship, fellowship or any other similar title, of any institute or any other body.

SAURABH SEHRAWAT
june25th 2021
 ACKNOWLEDGEMENT
I have taken efforts in this project however, it would not have been possible without the kind
support and help of DR.PANKAJ DESHWAL and. I would like to extend my sincere thanks
to him.

I am highly indebted to DR. PANKAJ DESHWAL for his guidance and constant supervision
as well as for providing necessary information regarding the project and also for his support
in the successful completion of the capstone project. I would like to express my gratitude
towards members of DOMS-NSUT for their kind co-operation and encouragement which
helped in the completion of this capstone project.

Finally, I thank The Almighty, professor, my parents, brother, sister and friends for their
constant encouragement without which this assignment would not have been possible.

Saurabh

Sehrawat

NSUT Delhi
 CERTIFICATE BY MENTOR

This is to certify that the action learning report entitled “MBA-IEV CAPSTONE PROJECT-II”,
submitted to the Department of Management Studies at Netaji Subhas University of
Technology, in partial fulfilment for the award of the degree of Master of Business
Administration in Innovation, Entrepreneurship & Venture Development, is a record of bona
fide work carried out by Mr. Saurabh Sehrawat, Roll No. 2020PMI9503.

No part of this report work has been performed on the basis for the award for any degree,
diploma, associate ship, fellowship or any other similar title, of any institute or any other body.

Mr. Pankaj Deshwal

Strength In Organic Farming

There is a substantial demand among consumers for organic foods. One of the keys
strengths as it relates to owning and operating an organic farm is that these
businesses are typically able to enjoy higher gross margins than their non-organic
counterparts. The demand for these organic products typically remains strong even
during times of economic recession. Additionally, the higher-than-average gross
margins allow most organic farms to remain profitable and cash flow positive at all
times. As many Americans have become wealthier, the demand for organic produce
and healthy eating has remained substantial. This trend is expected to continue in
perpetuity.
Weakness In Organic Farming

For weaknesses, like any farming business there are a number of inputs and cost
fluctuations that can substantially impact the profitability of organic form.
Additionally, weather concerns and climate concerns are always an issue for many
organic farming businesses. One of the ways that these risks can be ameliorated is
that many organic farms can purchase futures contracts or spot contracts in order to
ensure that their crops will be sold at a specific price.
Opportunities In organic farming
As it relates to opportunities, organic farms can expand by simply acquiring
additional parcels of land in order to develop new crops. Additionally, many organic
farms have taken to using farm share operations in order to sell their produced
produce on an upfront basis rather than bringing these products to market. This can
substantially reduce the risks associated with operating organic farm as all revenues
are required prior to the actual production and growing of organic products. This is a
very common trend among organic farms given the number of inputs that are needed
in order to produce organic products.
Threats In Organic Farming

For threats, the biggest issue faced by these businesses is that valuations of produce
commodities can fluctuate greatly depending on the overall economic climate.
Additionally, climate change is often a major concern for organic farming given that
changes in weather can substantially impact the harvesting of crops. This is
something that the whole world is concerned about, and organic farmers are going to
need to find innovative ways in order to ensure that these diseases can continue to
produce its products affordably. Many organic farms have begun to develop indoor
growing facilities that allows them to be immune from negative changes in the
overall climate.
MARKET SURVEY

A market survey of the prospective customer

was done to analyses the customer demand
and expectations. The survey was conducted
online via google forms. We majorly targeted
upper middle- class families. Following is the
structure of the survey form:
2/22/2021 GO ORGANIC

GO ORGANIC
organic food

Required

). NAME *

2. EX1AIL

4. Are you aware of organic fruits arid vegetables?

/Uark on/y one ova/.

eyes
No

kfark on/y one oval.

yes
No

https://docs.googIe.rom/forms/d/1qpCNqpMliu3C8_ZhYugNyDPMxJLLLDragS65ZHxp4Pa/edit 1/6
2/22/2021 GO ORGANIC

7. From where dv you bu;' oryan ie fruits anal ve get zh I es

Mark on/y one ova/.

shop

local vendor

online (grofers,big basket)

malls

8. Do you yet alFordal?le tirg'inic Food in current seen:irio?

/Uark on/y one ova/.

eyes
ono

Part only one oral.

1 year
2 year
3 year
more than 3 years
not Msing at all

1 0. [f’J'c›u buy organic products, which of’ the following products do you bu)'?

Check alt that appty.

fruits
vegetables
ghee
sugar

https://docs.googIe.born/forms/d/1qpCNqpMliu3C8_ZhYugNyDPMxJLLLDragS65ZHxp4Pa/edit 2/6
2/22/2021 GO ORGANIC

Mark only one oval.

yes
no
maybe

12. Are you concerned about the effects that non-organic farming has on the environment*

Mark only one oval.

yes

No

13. Dn ye›u think organit le›ncl is healthier and ninre nutritinus?

Mark only one oval.

Yes

Maybe

1 4. Is organic frind an cs5c ntial [Part ot’ynur $rnccrv 5ho}aping?

Mark only one oval.

Yes

Maybe

https://docs.googIe.rom/forms/d/1qpCNqpMliu3C8_ZhYugNyDPMxJLLLDragS65ZHxp4Pa/edit 3/6
2/22/2021 GO ORGANIC

1 5. Du von th ink that urpanit food is generally more experts we than run-oryan ie fund?

Mark only one oval.

Yes

Maybe

1 6. Would you tiny mure ur$anic ft›oct if’ it was sold at a mower price?

Mark only one oval.

Yes

Maybe

1 7. WU ich smart phone clevice ) uti are using

Mark only one oval.

android

windows
others

18. What portion of a food must he orgJnit to *allow *i food mal‹er to use the label ’wade w'i th
organic ingredients"?

Mark only one oval.

0-10%

10-25%

25-50&
above 509a

https://docs.googIe.rom/forms/d/1qpCNqpMliu3C8_ZhYugNyDPMxJLLLDragS65ZHxp4Pa/edit 4/6
2/22/2021 GO ORGANIC

Mark only one oval.

Healthier

better iaste

both and 2

Mark on/y one oval.

higher taxes

produciion cosi

more organic farms

none of the above

Mark only one oval.

poteniiaIIy harmful pesticide levels

Safe levels of pesticides

No proven health problems

Mark only one oval.

friend s

relatives

iv/ news p aper/magazines

others

none

https:/.'docs.googIe.com/’forms/d/1qpCNqpMIiu3C8_ZhYugNyDPMxJLLLDragS95ZHxp4Po/edit 5/6
2/22/2021 GO ORGANIC

23. If’you bu) ui Gantt pruclutts, which of’ the following produtts clv ) uu buy? Select all that iS
applicable

Check all that appty.

fruits
vegetables
pulses
sugar
tea
milk
spices
snacks
honey

24. Are you concerned ahnut Lhe effect s th at nnn-organ ie forming has on the envirrvnmeni?

Mark only one oval.

Yes

25. Feedla:ick/ Suggestions

This content is neither created nor endorsed by Google.

Google Forms

https://docs.googIe.born/forms/d/1qpCNqpMliu3C8_ZhYugNyDPMxJLLLDragS65ZHxp4Pa/edit 6/6
 NAME EMAIL MOB NO.
Shantanu shantanu9999@gmail.com 9811121215
deep deepkumar.bi20@nsut.ac.in 9876712321
Sagar sagar3112@gmail.com 9811191572
Prashant prashant800122@gmail.com 8814089812
pooja sehrawat poojaseh4323@gmail.com 9999900876
Rakesh rakesh1332@gmail.com 9811191038
shikha shikha9878@gmail.com 8887678901
Smarth smarthsingh43@gmail.com 9900990765
Ankush ankushkumar32@gmail.com 8764543321
lakshay kundra lakshaykundra 2121@gmail.com 8712123453
Akash akash67@gmail.com 9998073456
Rupali rupali98@gmail.com 9990098765
Deepanshu deepuphore@gmail.com 9823451239
sanjay kumar sanjaykum23@gmail.com 9988776655
Sunita sunitadevi@gmail.com 9988345678
Sushma sushma789@gmail.com 8765903456
Disha dishaverma@gmail.com 7789345678
Nitesh niteshk.mi20@nsut.ac.in 8765234167
Kiran kiranshekh@yahoo.com 9990076543
Pawan pawanpedro@gmail.com 9874562341
Rohitnegi rohitn@yahoo.com 7845903211
Do you easily get organic food in market?
20 responses

yes
No

From where do you buy organic fruits and vegetables

19 responses

shop
@ local vendor
online (grofers,big basket)
malls

Do you get affordable organic food in current scenario?

2lesponses

yes
52.4% ono

47.6%
For how long have you been using organic products?
2lesponses

1 year
@ 2 year
3 year
more than 3 years
@ not using at all

If you buy organic products, which of the following products do you buy?
20 responses

vegetables 19 (95%)

ghee 1 2 (60%)

sugar 4 (20%)

0 10 13 20

Do you feel that you eat healthy?

21 responses

@ yes

maybe
Are you concerned about the effects that non-organic farming has on the environment?
2lesponses

yes
No

Do you think organic food is healthier and more

nutritious?
21 responses

4# Yes

Maybe

Is organic food an essential part of your grocery shopping?

21 responses

4# Yes

Maybe
Would you buy more organic food if it was sold at a lower price?
21 responses

4# Yes

Maybe

Which smartphone device you are using

2lesponses

android

windows
others
What portion of a food must be organic to allow a food maker to use the label "made with organic
ingredients"?
21 responses

0-10%
@ 10—25%
25-50%
@ above 50%

The organic label lets you know that organic foods are:
2lesponses

Healthier
@ better taste
ooth 1 and 2

Why do organic foods often cost more than nonorganic foods?

2lesponses

nigher taxes
@ production cost
more organic farms
none of the above
Eating nonorganic produce can expose you to:
20 responses

potentially harmful pesticide levels

@ Safe levels of pesticides
No proven health problems

What is your source of information on organic

products?
21 responses

@ friends
relatives
tv/newspaper/magazines
@ others
@ none
Feedback/ Suggestions1 response
good presentation of questionnaire
 View All Vegetobl es

Copsicum- Green
(Sliced)

Green Leos (M otor)

Peeled

Coulifl ower (Phool Gobi)

Green Copsicu m (Shim la

Daily Veggies 3.

View All Fruits

Black Gro pes (Ango or) Green Gropes (Angoor)

Bonono (Kelo) El Bo no no {Ripe)

oichi Strawberry Oronge

Appe;Seb-Royol
Delicious (Kionour)

Avocodo(Semi-ri pel

Anor feeled
(Pomegranate)

Year Round }
 Sofed Chona (White
Chickpeas)

Sobut Mosoor (Red Lentil Moong Dol Chilko (Green

Whole) Gram Split )

Moong Dol Dhuli (Green Ponchoroino Dol (Mix

Mixed Khichdi

Moong Sobut (Green

Rice ›