FIAT LUX ACADEME

Senior High School

SatisPIEd

Submitted By:

Aguilar, Kaye

Apor, Catherine

Argamosa, Marjorose

Ayran, Mikaela

Barrientos, Maurice

Calvero, Justin

Maningas, John Howard

Pido, Kevin

Ramirez, Mark Steven

Villanueva, Harry Aeyel

BUSINESS PLAN
May 28, 2021

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ACKNOWLEDGEMENT

This Business Plan becomes a reality with the kind support, help, and assistance of

several individuals whose names may not all be mentioned. Our group would like to extend our

gratefulness to the people who are behind the success in fulfilling this Business Plan despite the

ongoing pandemic that the country has been facing for about a year. The contributions of the

people as follows are sincerely appreciated and gratefully acknowledged.

Foremost, we want to offer this endeavor to our Almighty God for the wisdom he

bestowed upon us, the strength, peace of our mind, and good health to finish this Business Plan.

To our subject teacher in Entrepreneurship, Mrs. Hirlen P. Bare, we wish to express our

appreciation for patiently expanding her immense knowledge and devoting her time, effort, and

continuous support to our Business Plan.

We would also like to express our gratitude to our loving parents for their encouragement

and support, morally, spiritually, and financially which helped us in the completion of this

Business Plan. This could not be possible without the inspiration and passion you have instilled

upon.

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DEDICATION

We humbly dedicated this to our supported and loving parents, who have shown their

unending support, who have been our strength and inspiration when breakdowns occur.

We also dedicate this to our co-students, teachers, and friends who shared their

knowledge and piece of advice to finish this successfully.

Above all, we dedicated this study to the God that guides us, the Head of our strength,

His protection, and for giving us whole support on this study. All of these fruit of hard work, we

offer all to Him.

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EXECUTIVE SUMMARY

Target Market

The target market of the business is the general public within the cities of Imus, General

Trias, and Dasmariñas, Cavite. Specifically, the target audiences are people who are 5 to 60+

years old.

Business Structure

The business is a form of General Partnership wherein there are two or more owners of

the business. The business is owned by the members of group 4. Here are is the management

positions in the organization.

Chart 1

Objectives of the Business

The following are the objectives of the business.

 To satisfy the needs of our customers.

 To gain loyal customers, receive positive feedbacks and reviews.

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 To generate high profit that will benefit our business and employees as a whole.

 To put up a sweet smile on our customers' faces.

 To inspire and motivate aspiring entrepreneurs in taking risks in establishing new

businesses to also be inspirations to other people in the near future.

 To provide a high quality yet affordable products.

Advantages of the Organization

The business met certain conditions to gain the advantages of products. The products will

serve as a fulfilment to people's cravings that will give them the satisfaction they want. The

product offered by our business itself is a short term product which will make our customers to

keep on coming back that will be profitable for our business. We offer shipping method to

deliver our products safely to our dear customers. Transactions will be easily done through

online payment (GCash) and cash-on-delivery. As a business, we serve our customers a safe and

risk-free product that will put our customers in no harm and enjoy our product. We will show our

utmost honesty to our customers to be a transparent business to gain our customers trusts.

PRODUCT OR SERVICE PLAN

Product Description

Our product is a homemade peach mango pie that is made using a few simple ingredients.

Every order will include four pieces of peach mango pie; the product will come with plastic

canister to make it look more presentable and appealing to the costumer. It will be sold at ₱120.

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MARKET ANALYSIS

Specific Target Market

Consumer Behavior Analysis = we mainly focused on the behavior of every consumer by

fulfilling their satisfaction and high expectations in terms of their different classifications (e.g.

Impulse Buying, Limited Decision Making, Routine Buying, etc.) of researching and shopping.

Unique Selling Proposition

Our industry is focused on marketing strategy. Wherein, we review every trend, threat,

and daily forecast in the business area of interest. We also conform the online commerce

opportunity.

Value Selling Proposition

We further accumulate and specifies the main proposition of how our product is

satisfactorily than the other similar food products by identifying S.W.O.T. Analysis:

= Weaknesses > Other Food Competitors

= Opportunities > Online Composure (e.g. Social Media Accounts/ Pages)

= Threats > Gross Profit Decreased

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STRATEGY IMPLEMENTATION

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work

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Action Plan and Activities

Overview of High-Level Strategies

SatisPIEd is a business organization consists of young entrepreneurs that is budget-

friendly, customer-oriented and will make your cravings into satisfaction. To be able to promote

our product, the young entrepreneurs will advertise or promote through social media platforms.

First, stating the ingredients of the pie, the taste, the look and the price to get attention for the

future customers and consumers. As a customer-oriented business, we will conduct survey as per

their satisfaction and for our service. In every business, sellers must know what are the opinions

or feedbacks about the service and product they are selling and to have room for product

innovation and service improvement.

MANAGEMENT PLAN

Team and Organization

There are different department in a business, the Finance Department, who manages the

incoming and outgoing money, the Productions and Operations Department, the mastermind of

the strategies, managing and guiding the whole team and dealing with the resources, lastly the

Marketing Department, who promotes and advertise the existing product, identifying the target

market, and the face of the business because they are the ones who represents the business.

Every member and head of SatisPIEd are chosen and qualified according to their skills,

leadership and traits that are needed on their assigned position.

The Finance Department is part of an organization that is responsible for budgeting,

prepares financial statement, and controlling the incoming and outgoing cash flows in SatisPIEd.

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The members who belong in Finance Department are Howard Maningas the head, and

Justin Calvero as the auditor.

Meanwhile, the Production Department are assigned to manufacture goods and provide

raw materials to finished goods. Marjorose Argamosa is the head of Production Department

which is responsible on distributing freshly made pies to our customers.

The Operations Department is an area of an organization which is concerned to

planning, organizing, supervising and conducting strategies. The head of operations management

is Maurice Dhale Barrientos, next is Kaye Aguilar who is the company representative, Mikaela

Ayran and Kevin Pido as the customer service representative to address concern and orders of

the customers.

The Marketing Department, who are tasked to promote the business and drives the

sales of SatisPIEd services and product. The Marketing Department is the face of SatisPIEd

business, they are the ones who are coordinating and producing all materials that represent the

business, and they identify who is the possible target market. The head of marketing department

is Harry Villanueva, marketing manager, Catherine Apor, and Mark Ramirez who are

responsible in promoting the business.

MARKETING PLAN

Marketing Mix

1. PRODUCT

Satis-PIEd, or Peach Mango Pie, is a popular Filipino food, but the owner's goal is to

provide a satisfaction to the customer’s needs at an affordable price. It has a sweet and tangy

flavor and a soft texture, making it a typical Filipino food. Hot pasty is just something to crave

for and the buyers will love it.

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2. PLACE

The store is in a highly competitive location because there is significant number of

competitors in the area, selling different menus, but it is a good opportunity because there are

many students who prefer a food with a lower price but a delicious taste that will encourage

customers to return. Our business is based in Imus, Cavite.

3. PROMOTION

In terms of promotion, SatisPIEd will utilize the use of social media platforms such as

Facebook and Instagram. A page under the business' name will be created wherein the visual

advertisements will be posted. It is a great opportunity for the business owners to advertise their

products in various social media.

4. PEOPLE

The target market of the business is the general public within the cities of Imus, General

Trias, and Dasmariñas, Cavite. Specifically, the target audiences are people who are 5 to 60+

years old; our product can be eaten by anyone within the age range. The product was created and

offered to satisfy the cravings of the target market.

5. PRICING

Our pies (along with the packaging) cost 120 pesos. Our pies came from a close supplier

that sells it for 100 pesos (4 pies). The supplier gave us a discount of 20% less for buying plenty

of stocks of pies from her. For the packaging, the canister cost 8 pesos.

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6. PHYSICAL EVIDENCE

SatisPIEd is established in an online platform, reaching its customers through social

media accounts online. However, products that were ordered would be delivered or to be handed

out in a clean and safe place considering of the customers' health and safetiness. For the

packaging, the warm pies of SatisPIEd are placed in a plastic and see-through canister.

7. PROCESS

SatisPIEd is a pre-ordered basis purchase wherein the staff will accept

orders through the official social media accounts and delivered it the next day.

The Logistics team under the Operations Department handles the delivery of the

product. The customers also have a choice to have it delivered or to meet up.

The delivery fee varies depending on the location of the customer; the starting

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amount of the delivery fee is ₱15. The mode of payment is via the GCash

app (payment first policy) and/or Cash on Delivery.

Promotional and Marketing Strategies

This business will be using Social Media Promotion wherein social media

websites such as Facebook and Instagram will be the platform to be used to offer

our product and services in a more relaxed environment. This is direct marketing

at its best because social networks connect with a world of potential customers

that can view our company through online and in from a different perspective.

FINANCIAL PLAN

Initial Capital

The initial capital of our business is worth ₱1,500.00. If the amount of initial capital is

the one mentioned above, the possible amount of contribution would be ₱150.00 for each

member.

Operating Expenses

This section includes the information about the expenses of the business on its official

operation. The list/graph below shows the expenses and its cost. Since we are a reseller, our

business has lesser additional expenses and most of it would fall on delivery and inventory.

Inventory (actual product) PHP 1.040.00

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(₱80.00 per pack)

Uti lity (vehicle fuel, transportati on) PHP 200.00

The business's inventory for the day would vary based on the number of orders we get on

the day of operation. The estimated number of product that will be produced would be 13 packs

per day which contains 4 pieces of peach mango pie.

From the amount of our business capital worth ₱1500.00, we consume ₱1,400.00 for one

daily operation.

Sales and Profit

The number of inventory for our daily operations will be based on the number of advance

orders we get the day before the actual operation of distributing the products. Each product will

consist of 4 pieces of pies per pack.

 One day of operation could generate sales worth ₱1,560.00 minus the daily

operating expenses worth ₱1,240.00 generating a profit of ₱320.00

₱1,560.00 (sales) - ₱1,240.00 (operating expenses) = ₱320 (profit)

 A week of operation could generate an amount worth of ₱9,360.00 of sales minus

a week of expenses worth ₱7,440.00 generating a profit of ₱1,920.00

₱9,360.00 (sales) - ₱7,440 (operating expenses) = ₱1,920 (profit)

Risks

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As a business, we need to understand and be aware of what could be the potential

risks that will affect the business to operate. Particular problems that could affect the business are

economic factors such as supply and demand. If our business experienced an excess in inventory,

we should come for the option of liquidation of inventory such as providing discounts and sales

to attract customers to wipe out inventory. However, if our business experienced an excess in

customer demand, we should increase the prices of our product in order to expand our inventory

and wipe out shortages.

Financial Goals

In order for our business to operate clearly, we have to set our own financial goals to

prioritize our focus as a business to keep everyone involved in the business develop a long-term

motivation in the long run.

• To earn a higher profit margin.

• Earn more revenue than the cost of operation and inventory.

• Expansion of target operations.

• Possibility of adding more products.

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CURRICULUM VITAE

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Aguilar, Gabriela Kaye B.

Golden Villle 2, Sabang, Dasmariñas, Cavite

gabrielakayeaguilar@gmail.com

(+63) 915-524-6928

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2015 - Present

PRIMARY Prince Aris Christian School

Dasmariñas, Cavite

2006 - 2013

ACHIEVEMENTS

• Consistent honor student from Grade 1 to Grade 4.

• FLA Varsity (S.Y 2014-2015).

• JHS completer with Honors.

• Completed Grade 11 with Honors.

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SKILLS:

• Cooking

• Effective Communication

• Teamwork

PERSONAL INFORMATION

Date of Birth: September 4, 2002

Place of Birth: San Carlos, Pangasinan

Civil Status: Single

Religion: Roman Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Apor, Catherine Joy (kulang)

Golden Villle 2, Sabang, Dasmariñas, Cavite

gabrielakayeaguilar@gmail.com

(+63) 9155246928

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

Dada

PRIMARY …

ACHIEVEMENTS

• …

• …

• …

• …

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SKILLS:

• …

• …

• …

PERSONAL INFORMATION

Date of Birth:

Place of Birth:

Civil Status:

Religion:

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Argamosa, Marjorose Camille L.

Brgy. Malagasang 2-B, Imus, Cavite

amarjoroseargamosa@gmail.com

(+63)977-212-6894

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2016 - Present

PRIMARY Calauag East Elementary School

Quezon Province

2009 – 2015

ACHIEVEMENTS

• With Honors (Grade 12, First Quarter of 1st Semester)

• Junior High School Completer

• Top 3 of the class (Grade 6)

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SKILLS:

• Drawing

• Singing

PERSONAL INFORMATION

Date of Birth: July 1, 2002

Place of Birth: Lucena City, Quezon Province

Civil Status: Single

Religion: Roman Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Ayran, Jan Mikaela S. (meron)

Anabu II-E Imus, Cavite

janmikaelasarnoayran@gmail.com

(+63) 956-832-3635

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2016-Present

PRIMARY Pasong Santol Elementary School

Imus, Cavite

2009 – 2015

ACHIEVEMENTS

• With Honors, 11th Grade

• With Honors, 10th Grade

• With Honors, 9th Grade

SKILLS:

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• Creative

• Playing Volleyball

PERSONAL INFORMATION

Date of Birth: August 21, 2003

Place of Birth: Imus, Cavite

Civil Status: Single

Religion: Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Barrientos, Maurice Dhale I. (di pa

tapos)

Malagasang 1-D Imus City, Cavite

mauricedhalebarrientos@gmail.com

(+63) 961-720-6677

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2015

PRIMARY Malagasang I Elementary School

Imus, Cavite

da

ACHIEVEMENTS

• With Honors

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SKILLS:

• Multi-tasking

• Accountable

PERSONAL INFORMATION

Date of Birth: June 10, 2002

Place of Birth: Imus City, Cavite

Civil Status: Single

Religion: Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Calvero, Justin G.

Lessandra Camella, Bucandala IV,

Imus, Cavite

ching.calvero@gmail.com

(+63) 939-111-1725

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2017 - Present

PRIMARY La Trinidad Academy

Imus, Cavite

2013-2015

ACHIEVEMENTS

• Promoted to Grade 12 with Honors

• Graduated Junior High School with Honors

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SKILLS:

• Dancing

• Singing

• Writing

PERSONAL INFORMATION

Date of Birth: May 19, 2003

Place of Birth: Rosario, Cavite

Civil Status: Single

Religion: Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Maningas, John Howard (kulang)

Cyberville Subdivision, General Trias,

Cavite

Enderfan24@gmail.com

(+63) 916-684-2986

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2015 - Present

PRIMARY Malagasang I Elementary School

Imus City, Cavite

2013 - 2015

ACHIEVEMENTS

• With Honors (Grades 9 -11)

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SKILLS:

• Time-management

• Detail-oriented

• Organized

PERSONAL INFORMATION

Date of Birth: July 24, 2002

Place of Birth: Legazpi City, Albay

Civil Status: Single

Religion: Roman Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Pido, Kevin P.

Alapan 11-A Imus, Cavite

kevinpido0718@gmail.com

(+63) 916-472-9548

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2020 - Present

PRIMARY St. Edward School – Faith Campus

Imus, Cavite

2018 - 2020

SKILLS:

• Singer

• Dancer

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PERSONAL INFORMATION

Date of Birth: July 18, 2001

Place of Birth: Manila

Civil Status: Single

Religion: Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Ramirez, Mark Steven M.

Parklane Country Homes, General Trias,

Cavite

morksteven.ramirez45@gmail.com

(+63) 927-272-7155

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2014 - Present

PRIMARY Solid Rock Learning School

Dasmariñas, Cavite

2005 - 2014

ACHIEVEMENTS

• Consistent Honor Student, Elementary Level

• Honor Student in Senior High School

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SKILLS:

• Time management

• Photography

• Singing

PERSONAL INFORMATION

Date of Birth: December 23, 2000

Place of Birth: Pasay City

Civil Status: Single

Religion: Born Again Christian

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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Villanueva, Harry Aeyel C.

Barangay San Francisco, General Trias,

Cavite

harryvill@gmail.com

(+63) 915-656-1310

EDUCATIONAL BACKGROUND

SECONDARY Fiat Lux Academe – Dasmariñas Campus

Dasmariñas, Cavite

2017 - Present

PRIMARY Tangos Elementary School

Navotas City

2009 - 2015

ACHIEVEMENTS

• With High Honors, 11th Grade

• Conduct Awardee, 10th Grade

• Consistent With Honor since 8th Grade

• Junior High School Graduate

SKILLS:
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• Good at cramming

• Fast Learner

• Adaptability

PERSONAL INFORMATION

Date of Birth: January 20, 2003

Place of Birth: Manila

Civil Status: Single

Religion: Catholic

CHARACTER REFERENCE

Ms. Nica S. Reyes

Teacher

Fiat Lux Academe – Dasmariñas Campus

“I hereby certify that the above information is true and correct to the best of

knowledge and beliefs.”

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