1.

Which one is more important to start a business

i. Money
ii. Idea (ans)
iii. Experience
iv. Support
2. What is the best tools for personal assessment ………….
I. Matrix analysis
II. BCG matrix
III. Educational achievement
IV. SWOT analysis (ans)
3. The person who establishes a businesses or business, by takes financial risk in
the hope of gain profit is called.
I. Entrepreneur
II. Businessman
III. Money Lander
IV. Venture Capitalist
4. The combinations ……………………………. can create a successful entrepreneur 
Select one:
I.
Skills, knowledge & Abilities 

II.
Skills, knowledge & leadership 

III.
Knowledge, Skills and Power

IV.
All the above  
Your answer is correct.
The correct answer is:
All the above  
Question 5
What skills help an entrepreneur to be a successful person?
Select one:
I.
Skills, Knowledge and Abilities

II.
Education, Knowledge and Leadership

III.
Knowledge, Manners and education

IV.
Skill, Policy and leadership
The correct answers are:

Skills, Knowledge and Abilities,

Skill, Policy and leadership

Question 6
Innovation can be defined as ……………………………
Select one:
I.
Generate new idea

II.
Start new business 

III.
Opposite creativity 

IV.
Building new team 
The correct answer is:
Generate new idea

Question 7
which trend of business growth are rapidly increased in twenty first century? 

a.
Technological based 
b.
Luxurious 
c.
Product based 

d.
None of the above 
The correct answer is: Technologycal  based 

Question 8
To provide financial assistance to entrepreneurs the government has set up a number of_________.
Select one:
I.
Financial advisors

II.
Financial intermediaries.

III.
Financial Institutions

IV.
Industrial estates.

The correct answer is:

Financial Institutions

Question 9
To analyze business opportunities, entrepreneurs can consider the following factors ………..
Select one:
I.
Social-Geographical-political 

II.
Country economic-geoghrapical & religious 

III.
Damoghraphical- ecological & socio economical 

IV.
All the above

The correct answer is:

All the above

Question 10
Decisions taken by an entrepreneur on behalf of his enterprise are known as _________. 
Select one:
I.
Organisational decisions.
 II.
Personal decisions.

III.
Routine decisions

IV.
Group decisions 
The correct answer is:
Organisational decisions.

Question 11

The process that initiates, guides, and maintains goal-oriented behaviors is called 
Select one:
I.
Motivation 

II.
Innovations

III.
Idea

IV.
Creativity 
The correct answer is:
Motivation 

Question 12
The business plan should be prepared by...........................
Select one:
I.
Engineers

II.
Consultants 

III.
Entrepreneurs

IV.
Business students 
The correct answer is:
Entrepreneurs

Question 13
The purpose market research
Select one:
I.
Identify customers need

II.
Analyse competitors 

III.
Forecast future trends 

IV.
All the above 

The correct answer is:

All the above 

Question 14
B2C business refer ..........

i.
Producer to Consumer 

ii.
Producer-Retailer & Consumer 

iii.
Producer-Wholesaler-Retailer & Consumer 

iv.
All the above 
The correct answer is:
All the above 

Question 15
To protect the business from your competitors, you need to protect legally your products & Service to the
following.....

a.
Patents-Copyrights-Trade secrets-Trademarks

b.
Registration-Copyrights-Trade secrets-Trademarks

c.
Branding- registration-copy rights- others 

d.
None of the above 
The correct answer is:
Patents-Copyrights-Trade secrets-Trademarks

Question 1
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What is the most important part of your business plan?

Select one:
a.
Financial Plan

b.
Executive Summary 

c.
Table of content

d.
Marketing plan 

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The correct answer is:
Executive Summary 

Question 2
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Innovation define as 
Select one:
a.
An idea, practice, or object that is perceived as new by an individual or other unit of adoption

b.
The introduction of changes in management, work organization, and the working conditions and skills of the
workforce 

c.
The renewal and enlargement of the range of products and services and the associated markets.

d.
All of the above
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The correct answer is:
An idea, practice, or object that is perceived as new by an individual or other unit of adoption

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Which is not the function of management 

Select one:
a.
Planning 
 b.
Leading

c.
Organising 

d.
Financing 
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The correct answer is:
Financing 

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what are the four component of business process?  

Select one:
a.
Production –marketing-Management-Finance
b.
Sales-Marketing-Public relation-Finance

c.
Consumer-Production-Development-profit

d.
Control-Plan-E-commerce-Recall

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The correct answer is:
Consumer-Production-Development-profit

Question 5
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Which of the following is NOT a part of the business plan?
Select one:
a.
Concept & Idea

b.
Finance

c.
Management

d.
Money lander 

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The correct answer is:
Money lander 

Question 6
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Which part of the business plan explains the process of attraction of customers to your business and how you
determined the appropriate customers?

Select one:
 a.
Market research and analysis

b.
Company back ground 

c.
Product & Service 

d.
Management & Operation

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The correct answer is:
Market research and analysis

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The importance of intellectual property should be understood by entrepreneur even before

Select one:
a.
Company Manager

b.
Company Lawyer

c.
Engineer 
 d.
Financer 
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The correct answer is:
Company Lawyer

Question 8
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Which is not representing  of e-commerce
Select one:
a.
Exchanging goods or services in the form of digital mode

b.
Delivered to the doorstep of the customer

c.
Customers will have to visit the store physically to buy the products

d.
Online platform for  seller and buyer
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The correct answer is:
Customers will have to visit the store physically to buy the products

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To achieve  significant business benefits,  products and service design strategy should be consider the
following factors except 

Select one:
a.
Cost

b.
Quality

c.
Customer satisfaction

d.
Corporate social responsibility (CSR) 

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The correct answer is:
Corporate social responsibility (CSR) 

Question 10
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There are 7Ps in the services marketing mix. What are the additional 3Ps?
Select one:
a.
Product, Price & people

b.
Packaging, promotion & people

c.
Process-people & physical evidence 

d.
Process, pricing and packaging
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The correct answer is:
Process-people & physical evidence 

Question 11
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What protects the intellecttual property created by inventors ?
Select one:
a.
Copyright

b.
Patents 

c.
Trademarks

d.
Trade secrets 
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The correct answer is:
Patents 

Question 12
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 Question text
What does a trademark protect? 

Select one:
a.
Logos, names and brand 

b.
An Invention 

c.
Product loyalty

d.
A secret formula 

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The correct answer is:
Logos, names and brand 

Question 13
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Who is no the stakeholder 
Select one:
a.
Landlord 

b.
Supplier 

c.
Competitor 
 d.
Partner 
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The correct answer is:
Competitor 

Question 14
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The minimum number of shareholder required to form a limited company are 

a.
3

b.
7

c.
2

d.
100
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The correct answer is:
7

Question 15
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According to copyrights law, copyright protected the property of its author, How long does rights protect its
author?
Select one:
a.
20 Years
 b.
60 years

c.
70 Years
d.
100 Years
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The correct answer is: 70 Years

Value-added services’ means_________ 

Select one:
a.
Better value at a premium 

b.
Costlier services 

c.
Additional services 

d.
Better value at a discount
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The correct answer is:
Additional services 

Question 2
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A market survey is required for________
Select one:
a.
Deciding marketing strategies 
 b.
Deciding product strategies 

c.
Deciding pricing strategies 

d.
All of these 
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The correct answer is:
All of these 

Question 3
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Market segmentation means________ 
Select one:
a.
Segmenting the salesmen 

b.
Segmenting the employees 

c.
Segmenting the customers as per their needs

d.
Segmenting the products
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The correct answer is:
Segmenting the customers as per their needs
Question 4
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Direct marketing means ______

Select one:
a.
Advertisements 

b.
Face-to-face selling 

c.
Selling by all staff 

d.
Achieving targets

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The correct answer is:
Face-to-face selling 

Question 5
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The ultimate aim of the marketing is to provide 
Select one:
a.
More business to the company 

b.
More profit 

c.
More production 

d.
More products
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The correct answer is:
More business to the company 

Question 6
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There are 7Ps in the services marketing mix. What are the additional 3Ps?
Select one:
a.
Product, Price & people

b.
Packaging, promotion & people

c.
process-people & physical evidence 

d.
process, pricing and packaging

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The correct answer is:
process-people & physical evidence 

Question 7
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Marketing strategy means________ 

Select one:
a.
Ideas for new employment 

b.
Techniques for improving marketing activities 

c.
Techniques for increasing production 

d.
Networking 
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The correct answer is:
Techniques for improving marketing activities 

Question 8
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Digital Marketing is similar to_______ 

Select one:
a.
Online marketing 

b.
Cold calling 

c.
Web designing 

d.
Market fore-cast 
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The correct answer is:
Online marketing 

Question 9
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Which of the following is NOT an element of the marketing mix?

Select one:
a.
Promotion

b.
Products 

c.
Target market

d.
Pricing 
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The correct answer is:
Target market

Question 10
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Strategic marketing planning establishes the______
Select one:
a.
Resource base provided by the firm's strategy

b.
Economic impact of additional sales

c.
Tactical plans that must be implemented by the entire organisation

d.
Basis for any marketing strategy 
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The correct answer is:
Basis for any marketing strategy 

Question 11
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When companies make marketing decisions by considering consumers' wants and the long-run interests of the
company, consumer, and the general population, they are practicing which of the following principles?
Select one:
a.
Innovative marketing

b.
Consumer-oriented marketing
 c.
Value marketing

d.
Societal marketing 
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The correct answer is:
Societal marketing 

Question 12
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Which is not the function of management 

Select one:
a.
Planning 

b.
Leading

c.
Financing 

d.
Controlling 
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The correct answer is:
Financing 

Question 13
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 Question text
The capital of a business which is used in its day-to-day trading operations, calculated as the current assets
minus the current liabilities is known as 

Select one:
a.
Working capital 

b.
Profit

c.
Liabilities 

d.
Assets 
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The correct answer is:
Working capital 

Question 14
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An estimate of income and expenditure for a set period of time is called 

Select one:
a.
Profit

b.
Budget 

c.
Capital

d.
Assets
 Feedback
The correct answer is:
Budget 

Question 15
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which one is not the part of business financial 
Select one:
a.
Savings 

b.
Income 

c.
Loan 

d.
profit 
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The correct answer is:
Savings