I.

Introductory Page
A. Name and Address of the Business
CHOCO MANGO GRAHAM BALL
(At sweet things, One is never enough )
Choco Mango Graham Balls brings the sweet tooth together with a healthy fruit in
every bite, enhancing energy and active mind for the day. The business will be taking place at
Brgy. Minaog, Dipolog, City.

B. Personal Details/Name and Address of the Principals

The leader, Krissean Grace Quintero is currently living at Brgy. Minaog, Dipolog City,
born on July 6, 2001 at Dipolog City, 17 years old, single and a student. John Rubert
Amamangpang one of the member is currently living at Brgy. Galas Dipolog City, born on June
21, 2000 at Dipolog City, 18 years old, single and a student. Another member is Angel Ann
Jebone who lives at Dinginan, Lugdungan, Dipolog City, born on April 15, 2000 at Dipolog
City, Philippines, 18 years old, single and a student. Next member is

C. Nature of the Business

Choco Mango Graham Balls is a new established partnership kind of business consisting
of five stakeholder namely Krissean Grace Quintero, John Rubert Amamangpang, Angel Ann
Jebone, Jenny Tulabing and Cherry Bel Caingcoy. The business tends to offer delicious sweet
modern kind of delicacy which is the Choco Mango Graham Ball for past time snacks which
people will enjoy in every bite.

II. Executive Summary

III. Industry Analysis

A. Future Outlook and Trends

As modernization dominates in the society, modern treats are widely offered in different
café’s, restaurants and etc. serving as desserts and snacks. Our aim is to introduce delicious
modern sweet trends in areas who are used to have native delicacies, providing them with new
taste of pass time snacks and hoping for satisfaction. Our product

B. Analysis of Competitors
The SWOT analysis examines the business' strengths and weaknesses that need to be
addressed. Further, this section examines the opportunities presented to the business as well as
potential threats.
STRENGTHS WEAKNESSES
 The product is made delicious  Having several competitors in the target
and healthy at the same time, due market at a certain trend.
the fresh fruits being offered.  A limited financial base compared to the
 The treats are modern and trendy major players in the industry
for millennial‘s to try.
OPPORTUNITY THREATS
 Appreciation for high quality  Variation of the price
 satisfaction and enjoyment.  Peoples interest to the product
 The new generation of  Not much of a marketing plan
individuals has a far greater
appreciation of modern treats.

C. Market Segmentation
Choco Mango Graham Balls will be focusing on the community who are barely offered
with modern treats. The treats is being offered to the barangay near the city but to promote
modern teats and to give something new to try as their pass time snacks. As the people get bored
with the same old snack and it’s nice to try something new and this treat will be appreciable
around 1:00-4:00 in the afternoon cause it is the best time to take a rest and have some snacks.
D. Industry Forecast

IV. Description of Venture

A. Product
Choco Mango Graham Balls are sweet desserts or treats you can munch all day. This
favorite sweet treat is made up of chocolate, crushed grahams, dried mango, all-purpose cream
and condensed milk. You will love this cute treat that is for someone who has sweet tooth and
also has ha healthy personality.

B. Service
The products well be offered in different barangays in Dipolog City depending on where
the assigned personnel is currently living. The will be sold with a cold temperature and
affordable price, the cold temperature is a will give a better impression to the products
personality and deliciousness.

C. Size of Business(small business, define your ideal customer, define how you market
your product)
This type of business has its formulated limits and boundaries in terms of its size. Based
on the market place of the business and the number of possible costumer in the area, we produce
products that are enough to sell. Especially to achieve the target income.

D. Office Equipment and Personal ( mga gigamit nato para maform atng product and
sa personal maghimo ta og organizational chart kung unsa ilang duties)
The product was made possible by using home cooking equipment like mixing bowl,
spoon, pans, plates, trays, and containers.

E. Background
The entrepreneurs were all student of JRMSU-Dipolog Campus Senior High School
Department. The entrepreneurs have different experiences when it comes to starting and running
a business like having a Sari-sari store at home selling snacks at school during elementary days.
The experiences and skills of the entrepreneurs were collaborated to form creative ideas ready to
start up a small short term business.
V. Production Plan

A. Manufacturing Process

Ingredients:

Dried mango
Crushed Grahams
All-purpose cream
Condensed milk
Desiccated coconut
Sprinkles
Chocolate

B. Physical Plant
Our business is a short term business so big time buildings are not yet realized instead,
our product is being displayed in a sari-sari sari store where the target costumer used to hang out.
The production utilized kitchen equipment like mixing bowl, spoon, pans, plates, trays, and
containers.

C. Machinery Equipment
The production process of the product were done manually and ensured with proper
hygiene and sanitation of equipment, cleanliness of raw materials, and hygienic personality of
the personnel. The business does not possess machineries but used available kitchen utensils
enough to execute the production process and product good products.

D. Names of Suppliers of Raw Materials

The raw materials and ingredients like dried mango, crushed grahams, all-purpose cream,
condensed milk, desiccated coconut, sprinkles and chocolate were all bought from the grocery
store which is the VALLECERS.

VI. MARKETING PLAN

A. Pricing
The market survey results, show that majority of the respondents have the capacity and
are interested to purchase and try the products offered. The pricing is based on the original cost
that could be incurred in each of the production with a certain percentage of mark-up of the cost
cover overhead expenses. Furthermore, the prices of the product are really set within Php 5 – 10
price bracket to meet the desire of the potential customers.

B. Distribution
Choco Mango Graham Balls are treats made convenient to the costumers because it is
located near a sari-sari s store where a costumers used to hang out, other are displayed outside
the house of the personnel, some are displayed at school for students, and others accessing the
online world. The purpose of the said distribution is for costumers easily buy and enjoy the treats
whether they are with their families, friends, or special someone. And we insure that our
products is safe, delicious and healthy.

C. Promotion
Like any other businesses, a new one needs to be advertised and promoted. Using the
social media will be a big advantage in promoting the sweet treat products. People are more into
finding sweet good delicacies and services in social media, and they can share it to their friends
which are more helpful.

D. Product of Forecast( ESTIMATED DAILY INCOME)

E. Controls(SEARCH)

VII. ORGANIZATIONAL PLAN

A. Form of the ownership (partnership)

Choco Mango Graham Balls will be managed and owned by entrepreneurs named
Krissean Grace Quintero, John Rubert N. Amamangpang, Jenny Tulabing, Angel Ann Jebone
and Cherry Bel Caingcoy. A graduating students working together to start a business using their
skills and intelligence about business.

B. Identification of partners or principal shareholders

Manager

Krissean Grace
Quintero

Ass. Manager

John Rubert N.
Amamangpang

Distributor 3
Distributor 1 Distributor 2
Cherry Bel
Jenny Tulabing Angel Ann Jebone
Caingcoy
 C. Authority of Principals(SEARCH)

D. Management-team background
The entrepreneurs were all student of JRMSU-Dipolog Campus Senior High School
Department. The entrepreneurs have different experiences when it comes to starting and running
a business like having a Sari-sari store at home selling snacks at school during elementary days.
The experiences and skills of the entrepreneurs were collaborated to form creative ideas ready to
start up a small short term business.

E. Roles and Responsibilities

Krissean Grace Quintero (Manager)- responsible for overseeing and supervising a business’s
activities and personnel. Small businesses like ours, the business manager keep personnel aligned
with the goals of the company. In a small company, the manager might either own the company.

John Rubert N. Amamangpang (Assistant Manager)- generally helps a manager keep a

company or store running smoothly by taking on some managerial tasks. Familiar with all
aspects of a manager’s job and be ready to assume that role in a manager’s absence. This would
include completing reports that would be submitted to the manager upon his/her return.

Jenny Tulabing (Seller)- responsible for initiating sales conversations and making the selling
process easy for customers. They work in various settings.

Angel Ann Jebone (Seller)- responsible for initiating sales conversations and making the selling
process easy for customers. They work in various settings.

Cherry Bel Caingcoy (Seller)- responsible for initiating sales conversations and making the
selling process easy for customers. They work in various settings.

VIII. ASSESSMENT OF RISK

A. Evaluate weakness of business (SEARCH)

B. New technologies (USE THE FACEBOOK STRATEGY)

C. Contingency Plan(EMERGENCY PLAN)

IX. FINANCIAL PLAN

 A. Pro forma income statement

B. Cash flow rejection

C. Pro forma balance sheet

D. Break even analysis

E. Sources and applications

X. APPENDICES

A. Letters

B. Market research data

C. Leases or contracts

D. Price list