ADAS is the technology that helps vehicles to be automated, safer and

enhance safe driving. 

ADAS can help us move into a vision of collision-free roads. It will also help in
traffic management, reducing emissions and innovation towards high
technology areas."

ADAS three elements active braking, active steering and active power terrain.
Challenges are there in the adoption of ADAS technology.

Today where 83% accident happens because of driver negligence.

Road accidents are a big concern in India, especially on highways and
implementing ADAS is replete with challenges.

ADAS features such as Forward Collision Warning, Adaptive Cruise Control and
Blind Spot Detection will be easy to deploy on highways while Parking Assist
Systems can work well 

Levels of ADAS
 Level 0: No operation automation( Normal Cruise control ) 
 Level 1: Driver assistance( Adaptive cruise Control ,AEB  
 Level 2: Partial operation automation. ... 
 Level 3: Conditional operation automation. ... 
 Level 4: Advanced operation automation. ... 

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  Level 5: Full operation automation.

At the SIAM conference, the Union Minister for Road and Highway Transport
mentioned that the ministry is working towards introducing a mandate which will
bring Advanced Driver Assist Systems (ADAS) in all cars by 2022. 

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a Korean company, Mando Corp is working with Mahindra & Mahindra for the
supplies of ADAS technologies which include radar and front camera for autonomous
emergency braking.

following technologies will see increasing penetration in the Indian automotive

market and by 2030, they will be fully in place:

 Tire-Pressure Monitoring System (TPMS)

 Drowsiness Monitoring System (DMS)
 Parking Assist System
 Adaptive Cruise Control System (ACCS)
 Blind Spot Detection System (BSDS)
 Lane Departure Warning System (LDWS)

How India is embracing ADAS technology?

Advanced driver assistance systems require basic infrastructure such as well-

organized roads, lane marking, and availability of GPS for effective
functioning. Also, V2V and V2X communications require adequate
connectivity infrastructure.

V2V communication
It uses a wireless protocol similar to wifi called dedicated short range
communication (DSRC) it is combined with GPS technology.
Its gives a 360 deg view of similarly equipped vehicles.

Transmitted messages include : current GPS position

Acceleration , speed and heading
Vehicle control info like : transmission state (even in which gear) ,brake
status , steering wheel angle ,vehicle path history and even path prediction.

Operating in a 75 MHz-wide band around 5.9 GHz, DRSC would allow V2V
communication and a V2I interface via dedicated roadside beacons
(although it’s unclear who would pay for, operate and maintain them).

Nowadays LTE technology is also there

Vehicle to infrastructure Communication

Its having a server(on infrastructure) and client (on vehicle)

In a developing country like India, the development of IT infrastructure on

highways is slow as compared to developed economies. 3G and 4G-LTE
communication networks, which are required for connectivity, are offered in
urban and semi-urban areas only.

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Tata Motors :  Tata Motors include a Collision Mitigation System (CMS) and a Lane
Departure Warning System (LDWS) for PRIMA and SIGNA trucks. Deployed in
collaboration with WABCO
Tata Motors European Technical Centre (TMETC) is working on E-Future project
which has enabled the development of ADAS capabilities like adaptive cruise control,
autonomous emergency braking, lane departure warning, pedestrian detection, etc.
Maruti Suzuki : India’s largest carmaker, MSIL is in process of evaluating ADAS
technology like forward collision warning, driver monitoring system, lane departure
warning for Indian scenarios. These features are available in Suzuki vehicles. The
company is currently working on L1 and L2 features.
Mahindra & Mahindra :  Korean manufacturer Mando Corp has already won an order
to supply ADAS equipment, which includes radar and front camera for AEB to M&M.
2021 edition of XUV500 will be loaded with ADAS Level -1 features. This is highly
possible as with the launch of Gloster, MG Motors has already introduced Level-1
ADAS in this segment. Mahindra has also shown the semi-autonomous capabilities in
its tractors and is working towards fully autonomous tractors.
Apart From The Indian Vehicle Makers, The
Multinational Manufacturers Work On ADAS At Their
Global Technical Centres In India For The Indian As Well
As Global Markets. Also Leading Indian Engineering
Services Provider Companies In India Are Also Engaged
In Global ADAS Projects At Their Development Centers
In India. Here Are Some Key Examples:
Mercedes Benz: ADAS is one of the focus areas at Mercedes-Benz Research &
Development India, situated in Bangalore. Based on the information available under
the public domain, this entity is working on use of computer aided simulations for
ADAS technology development.
Hyundai Mobis:  Located in Hyderabad, Hyundai Mobis is developing and verifying
software for autonomous driving sensors (RADAR, LiDAR, Camera, etc.) and control
logic. The organisation is also working on verifying AI/Deep Learning based sensor
signal and image processing algorithm & software, and control logic for Level-2
autonomous driving.
Another project in the portfolio is automation tools for driving and parking control
logic verification, sensor data logging and analysis.

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Continental AG : The German Tier 1 has one of the largest technology centres in
Bangalore, India. This centre is working on developing microphone-based contact
sensor system (CoSSy). This system will assist drivers during low-speed maneuvers
and bring the vehicle to an emergency stop by detecting a low-speed contact
between the vehicle and a person or object. The system is capable of scanning
objects that lie outside the short-range detection cone of the existing ultrasonic
sensors to assist the driver during reverse parking. For ADAS features as well as
autonomous vehicles, vehicle-to-everything (V2X) communication will become a basic
norm for the vehicles of the future – which will be equipped with multiple sensors,
cameras, a radar and lidar – all working in real-time and also correlating with the road
data available on the cloud. The Technical Centre India is a major contributor to the
development of this technology which will be deployed globally.
Veoneer: Stockholm based Veoneer designs, develops, manufactures and
sells state-of-the-art software, hardware and systems for active safety, autonomous
driving, occupant protection and brake control. Located in Bangalore, Veoneer India
has a separate department for ADAS which is working on developing software and
algorithms for camera vision and LIDAR.

Harman India: ADAS has been a core solution offered by Harman under its
connected cars vertical. Harman R&D works on a wide range of ADAS solutions like
AR platform for intuitive driving, augmented surround view, LIDAR, driver and
occupant monitoring system pre-integrated ADAS etc.

Wabco India: Located at Chennai India, Wabco’s researchh and development team is

working on launching ADAS and safety systems for trucks, buses, trailers and off-
highway vehicles.
Tata Elxsi: The automotive division of Tata Elxsi has multiple ADAS related projects
on its radar. One such project is the ECU consolidation project which will enable
sharing of resources for implementing multiple connected car and ADAS features.
The e-cockpit project is aimed at integrating instrument cluster, heads-up display and
ADAS features. Elxsi is also working on design, development, and optimisation of
ADAS frameworks across multiple platforms. Another key offering from Elxsi is ready
to deploy ADAS algorithms, HILS simulation, and vehicle level V2X testing
frameworks. 360-degree surround view system, rear view assistance system, camera
monitoring, AI powered advanced DMS solution for detecting eye gaze, head pose,

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drowsiness and eye closure are some other ADAS related projects on which Elxsi is
working.
KPIT : When it comes to ADAS, Pune based KPIT has already accomplished quite a
few breakthroughs. BMW has chosen KPIT as its partner for the software
development for autonomous driving. KPIT offers a wide number of solutions for
ADAS which broadly fall under feature development, big data engineering and
analytics and virtual simulation and validation. Some of the solutions are multi sensor
(LIDAR + camera) labeling, 2D and 3D labeling, feature validation through scenario
modeling, virtual simulation using synthetic data, and data analytics.
Start-Up Ecosystem In India Relating To ADAS
A considerable number of startups in India are working towards developing ADAS
technologies.

Gurgaon-based The Hi-Tech Robotic Systemz (THRSL), is one such startup making
headway in the ADAS market .

Another start-up, Kritikal is also working towards developing solutions aimed at

improving road safety .Kritikal has an expertise in computer vision, image processing,
data capturing and labelling, object detection and tracking, embedded software and
hardware design.

Autodrive Technologies is another start-up which facilitates adaption of ADAS

technologies in entry level vehicles by providing its engineering and prototyping
platforms to OEMs and ADAS developers.

Well, as one can make out, ADAS rollout in India is going to be a highly exciting
journey which has started unwinding now. For the ADAS technology suppliers,
plethora of opportunities exist in the Indian market.

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