MEDIA PLAN FOR FME

PRESTASHOP AFFILIATE PRO

MODULE

SUBMITTED BY:
AWAIS AHMAD KHAN
SYED WAQQAS MOHSIN
Table of Contents
Product Information....................................................................................................................................3
Merchant Benefits...................................................................................................................................4
What your Customers will like.................................................................................................................4
Key Features of PrestaShop Affiliate Module..........................................................................................4
Benefits of Affiliate Pro Module..................................................................................................................5
Distribution Channels..................................................................................................................................5
Advertising Budget......................................................................................................................................6
Target Audience..........................................................................................................................................6
Marketing Challenge/Objective...................................................................................................................7
Media Objectives.........................................................................................................................................7
Reach the Target Audience......................................................................................................................7
Internet Strategy.........................................................................................................................................8
Scheduling and Timings...............................................................................................................................8
Sales Promotions.........................................................................................................................................8
Product Information

FME Modules is comprised of dedicated PrestaShop Developers and Designers. FME developers
strive for creativeness, excellence and result oriented PrestaShop solutions. We consider the
practice of developing PrestaShop Themes and Modules as our life’s endeavor and not a
business. Our belief is in developing strong PrestaShop neighborhood with our solutions and
honors its community. FME Modules has expertise in PrestaShop Addons and Themes
development as well as custom solutions. We have five years of experience in custom
development in different shopping carts and content management systems such as PrestaShop,
Magento, Wordpress, Shopify and OpenCart. To build customers require we combine all the
resources and industry expertise in producing top quality products. FME Modules is a hub of
PrestaShop experts, who are working passionately to deliver overwhelming solutions within
affordable prices.

So, we made another new module Affiliates pro, affiliate referral program. This extension will
enable allow your customer to sign up for affiliate programs and earn a reward for referring
customers. Boost your sales by enabling customers to promote your products and services and
earn cash rewards.

PrestaShop Affiliates Module allows you to start an affiliate program for your customers to bring
referral customers, boost your earnings and get rewarded for their efforts. Affiliate module
PrestaShop is aimed to achieve revenue targets without spending on marketing and advertising
campaigns.

Affiliate marketing has become a need of modern day business due to the increasing expenses of
advertising and promotional mediums. With the help our PrestaShop referral program module,
you can introduce a comprehensive marketing program for your customers so that they can
promote products and services on your behalf and in return, they get a fair share of the sale
proceeds.
You can automate the process of rewarding customers for each user they introduce to your store
via registration. Furthermore, they can qualify for higher rewards if their referrals place an order.
You can achieve revenue targets with a simple installation of this affiliate PrestaShop module.

Merchant Benefits

Without a marketing plan for your products and services, you could hardly generate a few leads.
It encourages the customers to make the purchases and bring in more buyers, affiliate marketing
is a proven technique. It initiates your promotions without incurring any cost as the customers
are rewarded for the effort they make in spreading the word.

What your Customers will like

Online shopping that is combined with a reward system is likely to attract more customers. They
can gain monetary benefits by getting the rewards in return of the people they refer. They can
pursue higher rewards if their referrals make the purchases.

Key Features of PrestaShop Affiliate Module

 Allow customers to become your affiliates and earn money

 You can manually approve affiliate requests
 Enable customers refer friends via email to join PrestaShop affiliate program
 Customers can introduce their dear ones through their referral links
 Admin can also generate referral links after installation of affiliate module for PrestaShop
 The referral links can be shared in social media to invite more friends
 You and Customers can view accepted invitation to join your store
 They can also send reminders to those who have not accepted the invitations
 Statistics provide you and the customers an insight of the referral, rewards and available
balances
 Customers can easily withdraw the available balance through selected payment methods
 Configure email notification settings
 Add unlimited number of registration rules
 Define the rewards each customer gets in referral more users
  Oversee the withdrawal request by each affiliate
 Send payments to customers’ PayPal accounts with a single click of ‘Pay Now’
 You can enable/disable registration

Benefits of Affiliate Pro Module

 Customers will refer other customers to your product, which will increase your
sales.
 You will be able to handle them easily.
 Your marketing and advertising cost will be reduced.
 You will engage customers to bring more business.
 You can approve/disapprove affiliates with this module.
 You can pay them with just one click.
 Your brands awareness increase itself.
 You can view customer’s statistics with different graphs available in this module.

Distribution Channels

FME Modules sells its modules on its website and other online marketplaces. What we are
selling is software so there can be no physical distribution channel. Our main focus is to sell the
module on our own website as we generate most of our profits there. The other 3 online
marketplaces we plan to sell our products are PrestaShop Marketplace, CodeCanyon and
TemplateMonster.

PrestaShop Market is the official marketplace for PrestaShop and we have the partnership
already setup with them. We have to share 30% of our profits with them on each purchase.

CodeCanyon is ThemeForrest’s official module marketplace and has a lot of audience. They take
40% of the sales but are very effective place to sell ones products.
TemplateMonster is one of the oldest marketplaces and has the most number of registered users
worldwide. They also take 40% of our sales profits but we can generate a lot of sales there.

Other than our website we have to share profits with the marketplaces but it is worth it as we get
20 times the number of sales that we would have gotten on our site. Plus we save a tremendous
amount on marketing as these sites promote our product as they benefit from sales as well.

Advertising Budget

We have increased advertising budget related to the previous year because we want to increase
our revenue by spending more and more on advertising this year. To achieve goal our budget is:

SEO $ 120,000
Social Media $ 135,000
Website Freelancer $ 70,000
Web Design and Development $ 65,000
Hosting $ 30,000
Video/Interactive Development $ 38,000
PPC $ 80,000
Total $ 538,000

We use these different methods like SEO, to increase the existing of our product online. We are
spending more on social media, because more people are connected with it and our product will
be shown with different platforms like Facebook, Instagram, and Twitter etc. We are also
spending on Web design and development to create more attractive website than will attract
more and more customers. We will also pay PPC (Pay Per Click) on social media advertising.

We will calculate our cost of advertising and effectiveness of our advertising with Reach,
Frequency, CPM, and Impact methods

Target Audience

Our target audience for FME Modules is very niche; online business is our primary target. This
is the biggest opportunity for those who run online business and wants to grow their business and
sales and also their brand awareness. Our target is also those people who want to make money
online, with the help of this tool; they can look for those online businesses who wants affiliates.
They will get in touch with that online business and make contact and will receive commission
through referrals.

Our business model is comprised of B2B structure because anyone looking for our module is
already running a business. We will target them using the above mentioned advertising
strategies.

Marketing Challenge/Objective

Every marketer faces different challenges. Although we typically share similar goals, some
teams are stuck on hiring top talent, while others are having trouble finding the right technology
for their need. Whatever the case may be, there’s always at least one area that you can stand to
improve. In other words, there’s always room to optimize the various components of your
strategy and turn your marketing into an even more effective revenue generator. We have many
competitors and we will complete them with different strategies. First of all, we will keep prices
down for our product with respect to our competitor, when our price is low more customers will
be entertained. Secondly, we will provide best quality without bugs and virus. Thirdly, we will
provide free facility to guide them and test our product for 3 months. Fourthly, free trial version
will be available.

Media Objectives

Reach the Target Audience

We will fight to reach most of our target audience in short period of time:

1) Highest Reach: 99%

2) Moderate Reach: 70%-80%
3) Lowest Reach: 50%-60%
 Our advertising strategy will be continuous to reach many of our target audience in short
time.

Internet Strategy

The internet has radically transformed how we build and promote businesses. We have access to
far more resources and far more potential than ever before. So, we made our website with more
details for our product along with screen shots guidance. Each and every product is uploaded
with details. Our designers are working hard to make the website more effective. Anyone who
makes a visit to our website will be influenced to make purchases rather than our competitors.
With this website, our product will be advertised as well as our brand. Links will be uploaded by
our SEOs in different forums, blogs, and websites and popups in social media platforms will get
customers to our website.

Scheduling and Timings

Our scheduling and timings will be different than others; we will advertise our product during
working hours i.e. 9 am – 12 am and in 9 pm - 12 pm. We selected this time because most of the
people use social media and internet during this time mostly. Our target audience (Online
Businesses) is mostly online this time so that they can see our ads, visit and purchase our
product. We will also consider Facebook reach information as our target audience is all over the
world.

Sales Promotions

Our sales promotion include, making 40% off during first month of launching our product which
is lower price related to our competitors. We provide customer support program for first 3
months absolutely free.