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2
PRACTICAL RESEARCH 1
Qualitative Research
Quarter 2
Module 5
Content 1: Understanding Data and Ways to Systematically
Collect Data
In qualitative research, it is important to know how you can collect information for
your research topic. This module covers the steps on how to define a data and make a
research design. It will help you to develop your problem solving and critical thinking skills.
This module will cover the following lessons:
LESSON 1: Qualitative Research Design
LESSON 2: Sampling
LESSON 3: The Data and Data Collection
LESSON 4: Writing your Research Methodology
LESSON 5: Gathering your Data
After reading this module, you will be able to do the following:
Choose a relevant qualitative research design, CS_RS11-IVa-c-1
Describe a sample and know the process of sampling, CS_RS11-IVa-c-2
Plan on how to collect data, CS_RS11-IVa-c-3
Apply the steps in writing a research methodology, CS_RS11-IVa-c-4
What I Know
Directions: Before you start the lesson, please answer the following questions for
the Pre-test. Choose the letter of the correct answer.
1. It is a process of structuring techniques and strategies that helps researchers solve their
problems or answer their inquiry.
A. Research blueprint C. Research ethics
B. Research design D. Research proposal
2. It is commonly used to elicit different ideas, opinions, or beliefs from the respondents.
A. Ethnography B. Grounded theory C. Case study D. Phenomenology
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A. Data B. Population C. Sample D. Variable
set
4. It is a group of individuals that represents characteristics of a population.
A. Data B. Population C. Sample D. Variable set
5. This type of data collection method is used when the study participants are very young
children and those with disabilities.
A. Observation C. FGD
B. Interview D. Document Review
6. It is a form of interview wherein the researcher uses an interview schedule and uses a set
of prepared questions, which are unchangeable, to ask from one respondent to another.
A. Unstructured interview C. Structured Interview
B. Semi-structured interview D. Group Interview
7. Pedro uses convenience sampling to gather respondents for his research. Give an
explanation on how he can properly use this sampling technique.
A. Gather respondents who are readily available regardless of any criteria and
qualifications
B. Ask his friends if they know someone who is willing to participate in his research
C. Use his friends as research respondents
D. Use a set of criteria and qualifications to be followed before selecting respondents
8. As a researcher, how are you going to use phenomenology as an approach to a qualitative
study about the victims of typhoon Yolanda?
A. Ask the victims on their experiences during the typhoon
B. Look for historical data about instances where the victims were also victims of flooding
in the past
C. Have an in-depth understanding on the socio-economic impact of typhoons
D. Formulate a theory
9. Maya used an unstructured interview as her data gathering instrument for her research.
What type of data do you think Maya will get from her respondents?
A. Answers that are straight to the point based on what is written on her interview questions.
B. Answers that are conversation-like because her questions are based on her outline only.
C. Answers that are based on her interview questions and follow up answers that are not
found on her written questions
D. None of the Above
10. What is the difference between naturalistic observation and non-naturalistic
observation?
A. The difference is on how the researchers approach their respondent
B. The difference is on the type of environment that the subjects are to be observed
C. The difference is on the experience of the researcher based on the type of observation
D. There is no difference
11. What type of data gathering instrument is best used for Ethnographic studies?
A. Observation C. FGD
B. Interview D. Questionnaire
12. Which does not belong to the pair of qualitative inquiry and data gathering instrument?
A. Ethnography: Observation
B. Grounded theory: Interview
C. Historical Approach: Questionnaire
D. Phenomenology: Interview
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13. This type of qualitative inquiry involves studying a particular group or population in the
natural setting or habitat.
A. Ethnography C. Case study
B. Grounded theory D. Phenomenology
14. This type of qualitative inquiry describes the common meaning of several individuals’
lived experiences about a phenomenon.
A. Ethnography C. Case study
B. Grounded theory D. Phenomenology
20. This type of data gathering instrument is used when the researcher personally asks
the respondents about the information they need.
A. Observation C. FGD
B. Interview D. Questionnaire
-----------------------------END OF PRE-TEST------------------------------------
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Lesson 1 QUALITATIVE RESEARCG DESIGN
What’s In
You have probably learned how to write the first few chapters of your research
paper. By getting it this far, I would like to say CONGRATULATIONS!
Now, we are on the next step on continuing your research paper. I would assume
that you now have your own topic to pursue. This lesson will teach you on the basics of
qualitative research design.
What’s New
Let us try and start writing our initial research design with the use of the 5W’s. You
can work with someone in the class and try to compare notes so that we can have a
collaboration of ideas. Try to write down the 5 W’s to the topic provided below:
Topic: Researching high school dropouts in Valencia City, Bukidnon. This is done to
know the reasons why students choose to drop out of their high school education and
to give possible solutions to this problem
What:
Why:
Who:
Where:
When:
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What Is It
1165
What’s More
Ethnography
Case Study
If you want to learn deeper and more specific details of a certain situation, group
of people or an individual, you may want to use case studies. The difference of case study
with other approach to qualitative research is that it gives a more in-depth analysis to a
topic with a use of more data gathering procedures at the same time. The problem with
case studies is that it’s more difficult to use especially if it is your first time making a
research paper.
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Phenomenology
Historical Approach
To give you a proper explanation of this type of approach, think of the 1986 EDSA
Revolution; think about World War II or the past presidential elections. Historical approach
is a systematic collection and evaluation of information which have occurred in the past.
This can be in a form of documents, stories, artifacts, videos, etc. What you want to do is
to examine the validity of these documents, or if you want to add more information about
a past event that hasn’t yet emerged. You might want to ask questions like “What is the
purpose of the document?” “Are there other forms of documents or information that I can
add?”
Also, the approach to qualitative inquiry that I can use for my own research is
____________________________________________________________________be
cause__________________________________________________________________
______________________________________________________________________
_____________________________________________.
What I can do
Read the following scenarios and try to identify which approach to qualitative
research is being used (Historical Approach, Phenomenology, Case Study or
Ethnography)
1. A researcher wants to study the farming techniques and livelihood of Lumads and
how it is tied to the culture of their people.
________________________________________
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2. A research study will be conducted on the experiences of several people in the
communities that were affected by typhoon Yolanda.
__________________________________________
Lesson 2 SAMPLING
What’s In
Now that you are done with the first lesson, you now know that the different
approaches to research sampling are ethnography, case study, phenomenology,
grounded theory and historical approach.
In this lesson, we are going to talk about SAMPLING and its importance to research
design.
If you may get a chance to access the internet, you can go here
https://bit.ly/2lk5l8p for a short video lesson about sampling.
What’s New
Play the game “the boat is sinking” with your classmates or peers. Your classmates
or peers should group themselves according to whatever number you are asking. For
example, if you would say “The boat is sinking. Group yourselves into four!”, anyone that
is not within a group of 4 shall be eliminated. You will determine until how many people
will be left and be the winner.
What Is It
If you were to apply the game of the boat is sinking to your research, and you would
want to choose people to interview or be part of your study, then the winner/s of the game
shall be your respondents. That is the concept of sampling.
Population - the complete group of people, animals or objects that have the same
characteristics that the research needs
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Sample - a group of individuals that represent the population. The process of
choosing a sample is called sampling.
STEPS IN SAMPLING
1. Identify the population of interest
If you want to focus your study on the reasons why teenagers are dropping out
from schools, then what will be your population of interest? When choosing your population
of interest, you should think WHO will be directly affected from this study and WHO will be
the potential respondents. In this case, your population of interest should be teachers and
out of school youths. However, it still too broad to say that teachers and youths will be your
population because there are lots of schools in our province alone. Therefore, we need to
proceed to the next step.
2. Specify a sampling frame
It’s very difficult to say that your population will be teachers and out of school
youths. Teachers from what school? Out of school youth from what place? If we simply
say those are your population, then it will be difficult for us to identify who will be your
respondents. Therefore, we need to specify WHO we want to include in our study. You
may want to choose your sampling frame to a place where you are residing so that it will
be easier to gather respondents.
For example: I am currently residing at Valencia City, Bukidnon. I would want my
sampling frame to be taken from a population in Valencia City, Bukidnon. More specifically,
I would like to take samples at Valencia National High School because it is near where I
am. Thus, my samples will be taken from teachers working at Valencia National High
school and out of school youth at Valencia City.
3. Specify a sampling method
There are many types of sampling method for qualitative research. Here are some
of the most common and easiest sampling methods to be used. You can either choose
one method to use or have a mix of two or more methods:
Snowball sampling- this is done by asking relevant people if they know someone who will
be willing to participate in your research. You can put criteria or other qualifications for
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your respondents. You can use social media for “crowd sourcing” or ask someone in your
community on who is willing and qualified to participate in your research.
Opportunistic Sampling- this is a type of sampling that takes sample or respondents that
are readily available. For example, you may choose respondents in your community where
you can just pick anyone within a close range. Refer to the image below:
Convenience Sampling- using this kind of sampling technique involves selecting people
Source: http://wjecsociologyrevision.blogspot.com/2016/02/research-methods-opportunity-sampling.html
that are the most convenient for you as a researcher. You may use someone you already
know as a respondent because it will save you time and effort in looking for someone who
will participate in your study.
These sampling methods are SOME of the methods that you can use for your
research. There are many methods to choose from, but it is important to keep your
methods simple to avoid any confusion and complications.
Source: https://research-methodology.net/sampling-in-primary-data-collection/convenience-sampling/
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4. Determine your sample size
A book on high school research by Clemente R. F., Julaton A. B. E. and Orleans,
A. V. discusses how to determine your sample sizes. There can be two approaches to
determine your sample size:
a. You determine your sample size depending whether your data will reach its saturation
point.
What is a saturation point of a data?
When you conduct face to face interviews with your respondents, you may notice
that there will be patterns and similar answers to your questions as you increase the
number of people that you are interviewing. If you realize that there are no new answers
and the pattern seems to be the same on, let’s say, the 10th interview, then it can be
assumed that it will be your sample size because you have reached the saturation point
of your data.
b. Another way to choose sample size depends on the type of approach that you are going
to use for your research. It was cited from Creswell (2013) that 1-10 subjects are
recommended for phenomenology. Dukes (1984) stated that there should be 20-30
individuals for grounded theory and Charmaz (2006) indicated that there should be 4-5
respondents for case studies and a single culture-sharing group for ethnography.
THEREFORE, your sample size is the number of individuals that you are going to
use for your study and it is up to you to determine which approach you are going to use in
choosing your sample size.
5. Implement the plan
That’s it! If you follow the steps correctly, with a little help and guidance, you can
now implement your sampling techniques and select respondents that can be a part of
your research. It is important to take note of all the details because you need to write it
down in your research paper.
What’s More
Read the following scenarios and identify what type of sampling method is being
use (Snowball sampling, Opportunistic sampling, Convenience sampling).
1. A research about customer satisfaction in a specific restaurant uses this kind of
sampling technique by giving survey questionnaires to any customer that enters their
establishment. They take advantage of whoever is readily available and does not consider
any criteria for choosing them as respondents in the survey.
_________________________________________
2. Ace is a psychology professor and wants to conduct a research about psychosis and
schizophrenia. In order to get participants for his study, he enlisted the help of his previous
patients which he now considers as his close friends to be his respondents.
_________________________________________
3. Shiela used crowdsourcing through facebook to look for respondents in her study about
behavioral psychology. She posted a status asking her friends if they know someone that
is willing to participate in her study. ____________________
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What I have learned
What I can do
Write your own sampling frame based on your research topic and your answers to activity
1.
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
_____________________________
2. What sampling technique are you going to use for your own research topic? Why?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________
After you have finished your activity, you may show it to your instructor for further
corrections or you may opt to proceed to the next part of the lesson.
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Lesson 3 THE DATA AND DATA COLLECTION
What’s In
What’s New
What is it
What is a data?
Your data is all the information that you will gather throughout your research.
How do we collect our qualitative data?
One way to collect qualitative data is to gather your data from different sources of
information. Some of these sources can include books, encyclopedias, websites and first-
hand information from people.
There are two classifications of data based on their use and source.
PRIMARY DATA refers to first-hand information based on actual experiences or
observations. This kind of data is more reliable to use because it is gathered by the
actual researchers. Say you want to ask people in the community if they agree to
a certain law that is being implemented by the local government. Their answers
can be considered as primary data.
SECONDARY DATA are data that are gathered from secondary sources, meaning
it is not you that have obtained the information but rather, it comes from previous
research, audio recordings or books. One advantage of secondary data is that it is
readily available to use, comparing it to primary data where you have to gather the
information yourself.
DATA COLLECTION INSTRUMENTS
These are the tools that you need to use so that you can gather your primary data
when you conduct your research. You can even choose one or more instruments to use.
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The important thing is that you are knowledgeable to use these in such a way that it will
not become a hindrance in completing your research.
1. Interviewing
In qualitative research, doing interviews is the most common type of instrument
that is being used. Interviews are done by having a set of questions to your respondents
and letting them answer as truthfully as possible. There are mainly three types of interview:
Structured Interview- this type of interview has a set of pre-determined questions
that are ready to use. If you are using a structured interview as your instrument to
gather data, take note that you should not ask beyond what is written in your
interview questions.
Source: https://newtonsoftware.com/structured-hiring/
Unstructured
Interview- this type of interview is the complete opposite of structured interview.
You are not required to make a set of pre-made questions, but rather make an
OUTLINE or what kind of questions you want to ask your respondents. Dawson
(2002) calls this type of interview as life history interview. That is because you want
to understand the point of view of your respondents, hence it is not advisable to
use a pre-made questions. You want them to tell you a story, your respondents are
free to talk about what they want to share with a little guide questions from you as
a researcher.
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Semi-structured Interview- this type of interview is a mix of structured and
unstructured interview. It may be one of the most common types of interview. You
have to prepare a set of questions, however, you are also free to ask follow up
questions to your respondents if you want to clarify something or add information
that is not available to you. This type of interview is also flexible that is why it is
preferred to be used by most researchers.
2. Observations
Another data gathering instrument that is being used most commonly in
ethnography is observations. This happens when a researcher observes and takes notes
of the behavior of people that they want to be a part of their research. There are three
types of
Source: https://araba.com.ng/2016/03/6-different-types-interviews-must-know/8ia6nra8t/
observations:
Naturalistic Observation- this happens when a researcher observes the behavior
of a group of people in their natural setting. For example, you want to observe the
behavior of students inside a classroom without putting any external disturbances
on them then you are using naturalistic observation.
Non-naturalistic Observation- this type of observation happens when you take your
respondents out of their natural environment and put them in an environment of
your choice. You observe how people behave when they are not in their usual
settings. One situation for this is taking a group of high school students and letting
them attend one or two college classes where you have to observe their learning
behaviors. Non-naturalistic observation is where you as a researcher decides what
is the “ideal” environment for you to complete your research.
3. Questionnaires
Questionnaires are also one of the most common types of instrument that is being
used by qualitative researchers. This is somewhat similar to interviews based on the format
of questions that is being used. There are three types of questionnaires:
Closed-ended questionnaires- this type of questionnaire is similar to a structured
interview. This is mostly used when you want to conduct surveys on your
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respondents. This is mostly for statistical purposes and the questions are already
prepared for your respondents to answer. These types of questionnaires usually
have boxes for the respondents to put a check mark.
Combination of both- this type of questionnaire combines both the close-ended and
open-ended questionnaires. For example, you may want to ask a yes or no
question to your respondents and also want them to explain why they have
answered yes or
Source: https://sociologytwynham.com/2014/11/29/questionnaires/
no.
What’s More
4. Sophia wants to study the behavior of baby pandas when placed in a controlled
environment. What data gathering instrument will Sophia be using?
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A. Observation
B. Interview
C. Questionnaire
D. Focus Group Discussions
5. This type of data gathering instrument is used when the researcher personally asks the
respondents about the information that the researcher needs.
A. Observation
B. Interview
C. Questionnaire
D. Focus Group Discussions
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What I have learned
In lesson 3, I have learned the different types of data gathering instruments which are:
1. ___________________________________________________________
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
What I can do
2. As a researcher, how are you going to prove the validity of your data gathering
instrument?
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
____________________________
After you have finished your activity, you may show it to your instructor for further
corrections or you may opt to proceed to the next part of the lesson.
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Lesson 4 WRITING YOUR RESEARCH METHODOLOGY
In this lesson, we are going to put together all answers from your previous activities.
The Research Methodology is the third chapter of your research paper. It
contains all the steps and procedures that you are going to use for you to finish your paper.
There is no general format on the parts of the methodology since it can be different
for qualitative and quantitative research. For the sake of writing your methodology, it will
be divided into two parts:
Locale of the study- you are going to put the WHERE aspect of your paper. Going back
to your first activity, you need to describe the location where you are going to get your
participants for you research. You can even put a map so that your reader can have a
visual presentation on where you plan to conduct your research.
Try to give an accurate description of the place where you want to conduct your
study. If it’s a school, what is the address of that school? How many students are currently
enrolled there? If it’s a community, where is that community located? What is the
population?
Data Gathering- this is where you are going to write WHO your samples will be and WHAT
will be your sampling technique. You can also write WHEN you will gather your data. This
is also where you are going to write what will be your data gathering instruments. You can
incorporate your answers from your previous activities so that you can fill in the data
gathering section of your paper.
Example:
METHODOLOGY
Locale of the study
The research will take place at Valencia National High School located at
Valencia City, Bukidnon. It is a secondary public school with a population of 340
grade 11 students, the ones who will participate in the study.
Data gathering
Samples will be taken from grade 11 students and teachers. Opportunistic
sampling will be used to select respondents as researchers will only gather the
participants that are available during the data gathering process. Data gathering will
take 3 weeks from the 1st week of January up to the last week of the month.
Interview materials will be the main data gathering instrument to be used. The
researcher will use semi-structured interview so that the researcher can freely give
follow up questions.
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Assessment
To evaluate all the lessons that you have tackled in this chapter, answer the
following items for the POST-TEST. Choose the letter of the correct answer. The answers
can be found on page 26.
5. It is a form of interview wherein the researcher uses an interview schedule and uses a
set of prepared questions, which are unchangeable, to ask from one respondent to
another.
A. Unstructured interview C. Structured Interview
B. Semi-structured interview D. Group Interview
6 This type of data collection method is used when the study participants are very young
children and those with disabilities.
A. Observation C. FGD
B. Interview D. Document Review
7. Maya used an unstructured interview as her data gathering instrument for her research.
What type of data will Maya get from her respondents?
A. Answers that are straight to the point based on what is written on her interview
questions.
B. Answers that are conversation-like because her questions are based on her outline
only.
C. Answers that are based on her interview questions and follow up answers that are
not found on her written questions
D. None of the Above
8. What type of data gathering instrument is best used for Ethnographic studies?
A. Observation C. FGD
B. Interview D. Questionnaire
20131
9. Which does not belong to the pair of qualitative inquiry and data gathering instrument?
A. Ethnography: Observation
B. Grounded theory: Interview
C. Historical Approach: Questionnaire
D. Phenomenology: Interview
10. Sophia wants to study the behavior of baby pandas when placed in a controlled
environment. What data gathering instrument will Sophia be using?
A. Observation C. FGD
B. Interview D. Questionnaire
13. It is a process of structuring techniques and strategies that help researchers solve their
problems or answer their inquiry
A. Research blueprint C. Research ethics
B. Research design D. Research proposal
14. Pedro uses convenience sampling to gather respondents for his research. Give an
explanation on how he can properly use this sampling technique.
A. Gather respondents that are readily available regardless of any criteria and
qualifications
B. Ask his friends if they someone that is willing to participate in his research
C. Use his friends as research respondents
D. Use a set of criteria and qualifications to be followed before selecting respondents
15. It is commonly used to elicit different ideas, opinions, or beliefs from the respondents.
A. Ethnography C. Case study
B. Grounded theory D. Phenomenology
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18. This type of sampling is done by asking relevant people if they know somebody who
is willing to participate in the study.
A. Convenience sampling C. Opportunistic sampling
B. Snowball sampling D. Homogenous sampling
19. This type of qualitative inquiry describes the common meaning of several individuals’
lived experiences about a phenomenon.
A. Ethnography C. Case study
B. Grounded theory D. Phenomenology
-----------------------------END OF POST-TEST------------------------------------
Additional Activities
Using your answers from the previous activities, write your own research
methodology for your research topic.
Topic:
METHODOLOGY
Locale of the study
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
__________________________________________
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Data gathering
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
___________________________________________
After you have finished your activity, you may show it to your instructor for further
corrections or you may opt to proceed to the post-test.
13423
Answer Key
REFERENCES
Clemente R. F., Julaton A. B. E., Orleans, A. V. Science in today’s world for senior high
school: Research in daily life 1
Dawson, C. (2002). Practical research methods: a user-friendly guide to mastering
research techniques and projects. How to books Ltd.
Marshall, M. N. (1996). Sampling for qualitative research. Family practice, 13(6), 522-526.
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