Syllabus MBA II Sem
Syllabus MBA II Sem
Syllabus MBA II Sem
Course Objective:
At the end of course the student will understand: The principles of management and their relevance in
business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis,
Difference between traditional and contemporary business management, Globalization, Ethical issues,
Corporate vigilance.
Course Contents:
Module I: Introduction
Socio-economic environment of business; Mission, vision and strategic implications of company decisions;
Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes
in business environment.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Introduction
A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance
Managers, Objectives of the firm.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Contents:
Module I: Overview
Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural
environment – culture defined, elements of culture, culture analysis, Political & Legal Environment –
Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Harvard Business Review, Global Business Review (Sage Publications), Global Forum – ITC Geneva
• Czinkota, International Business
• Khurana PK, Export Marketing
MANAGEMENT INFORMATION SYSTEMS
Course Contents:
Module I: Basic Concepts of Information System
Role of data and information, Organization structures, Business Process, Systems Approach and
introduction to Information Systems.
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
References:
• Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication.
• Management Information System, David Kroenke, Tata Mc Graw Hill Publication.
• MIS: Management Perspective, D.P. Goyal, Macmillan Business Books.
• MIS and Corporate Communications, Raj K. Wadwha, Jimmy Dawar, P. Bhaskara Rao, Kanishka
Publishers.
• MIS: Managing the digital firm, Kenneth C. Landon, Jane P. Landon, Pearson Education.
MANAGING HUMAN RESOURCES
Course Objective:
The course aims at offering students a comprehensive, current and industry based insight to the human
resource management function. It further aims at building strong understanding of the subject and its
application in the corporate world.
Course Contents:
Module I: Human Resource Management in perspective
Evolution of HRM, Nature and scope of HRM, HRM functions, HRM models, Human Resource
Development and Strategic Human Resource Management. .
Examination Scheme:
Components P-1 C-1 CT-1 EE
Weightage (%) 10 10 10 70
References:
• Dessler G (2005). Human Resource Management, TMH , New Delhi
• Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning (Thomson
Learning), 10th Edition, Indian Print.
MARKET RESEARCH
Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific
research and its various methods in the field of management. The focus of the course is applied
and decisional. It aims at providing the relevant inputs to the participants so that they could
study systematically various complex management problems and provide information and
solutions for the same. Besides the course work, the participants shall be required to undertake
a market research project incorporating the research techniques studied during the semester
Course Contents:
Module I: Nature and scope of marketing research
Marketing research as input in decision making process, Marketing research and marketing information
system. Applications of marketing research, Planning a research project: Problem identification and
formulation. Research Design: Exploratory, Descriptive and Experimental research designs, Market
research on the Internet
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
Course Objective:
The aim of this course is to develop understanding of the strategic and functional issues in the operational
environment of any organization, of the various decisions involving the operational activities, and of the
methods which enable taking the best possible alternative decision.
Course Contents:
Module I: Introduction
Introduction of operations function and Operations Management; Input/output transformation; Operations
as competitive advantage; Forecasting in OM
Examination Scheme:
Components C A CT EE
Weightage (%) 10 5 15 70
• Chase, Jacob, Aquilano, Agarwal (2008). Operations Management for Competitive Advantage, Tata
McGraw-Hill
• Evans & Collier (2007). Operations Management: An integrated goods and service approach, Cengage
• Heizer, Render, Jagadeesh (2009). Operations Management, Pearson
• Klassen & Manor (2007). Cases in Operations Management, Sage
• Krajewski, Ritzman, Malhotra (2007). Operations Management: Processes and Value Chains, Prentice-
Hall / Pearson
• Mahadevan (2007). Operations Management: Theory and Practice, Pearson
• Russell and Taylor (2009). Operations Management along the Supply Chain, Wiley
• Shroeder (2009). Operations Management: Contemporary Concepts and Cases, Tata McGraw-Hill
• Stevenson (2007). Operations Management, Tata McGraw-Hill
• Young (2009). Essentials of Operations Management, Sage