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    Digital Marketing Strategy Checklist: Learning Path Details

    Uploaded by

    Ashwini Singh
    This document outlines a 14-step digital marketing strategy learning path that provides training in key digital marketing domains like inbound marketing, content marketing, SEO, social media, and analytics. The learning path is estimated to take 2-3 weeks to complete and covers topics through a mix of certifications, courses, lessons, and videos. Upon completion, marketers will have an in-depth understanding of digital marketing and be able to plan, manage, and execute integrated multi-channel campaigns.

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    Digital Marketing Strategy Checklist: Learning Path Details

    Uploaded by

    Ashwini Singh
    341 views5 pages
    This document outlines a 14-step digital marketing strategy learning path that provides training in key digital marketing domains like inbound marketing, content marketing, SEO, social media, and analytics. The learning path is estimated to take 2-3 weeks to complete and covers topics through a mix of certifications, courses, lessons, and videos. Upon completion, marketers will have an in-depth understanding of digital marketing and be able to plan, manage, and execute integrated multi-channel campaigns.

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    Digital Marketing Strategy

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    This document outlines a 14-step digital marketing strategy learning path that provides training in key digital marketing domains like inbound marketing, content marketing, SEO, social media, and analytics. The learning path is estimated to take 2-3 weeks to complete and covers topics through a mix of certifications, courses, lessons, and videos. Upon completion, marketers will have an in-depth understanding of digital marketing and be able to plan, manage, and execute integrated multi-channel campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    341 views5 pages

    Digital Marketing Strategy Checklist: Learning Path Details

    Uploaded by

    Ashwini Singh
    This document outlines a 14-step digital marketing strategy learning path that provides training in key digital marketing domains like inbound marketing, content marketing, SEO, social media, and analytics. The learning path is estimated to take 2-3 weeks to complete and covers topics through a mix of certifications, courses, lessons, and videos. Upon completion, marketers will have an in-depth understanding of digital marketing and be able to plan, manage, and execute integrated multi-channel campaigns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Digital Marketing Strategy Checklist

    SAVE this checklist on your computer so your progress is saved as you complete each step.

    Fast-track your career in digital marketing with practical training in the top nine digital
    marketing domains — inbound, content marketing, SEO, website optimization, video
    marketing, digital advertising, email marketing, social media, and analytics.

    Learning Path Details


    Estimated time to complete: 2-3 weeks
    Experience Level: Beginner/Intermediate
    For those who want to:
    • Develop an in-depth understanding of the top nine digital marketing domains
    • Become competent in planning, managing, and executing integrated
    multi-channel campaigns
    • Understand how digital marketing disciplines work together and how to optimize
    their use of each one
    Learning Path Curriculum
    Our expertly picked curation of education to help you master digital marketing

    Step Training Details

    Inbound
    Step 1 Discover the fundamentals of the inbound methodology Certification
    and the flywheel and learn how to apply them to your
    business. The Inbound Certification Course teaches you 7 lessons
    how to run a successful inbound business, from market-
    ing to sales to services. 15 videos (1:54 hours)

    Content Strategy
    Step 2 A successful content strategy is telling your business’s Course
    story in a way that attracts, engages and delights your
    audience through each stage of the buyer’s journey. All 8 lessons
    of which you'll learn how to do in this course.
    25 videos (3:07 hours)
    Digital Marketing Strategy Checklist

    Step Training Details

    SEO Training
    Step 3 Learn all things SEO, including link building, topic Course
    clusters, building search authority, and an inside look
    into how HubSpot uses blogging to rank #1 on Google. 3 lessons
    15 videos (1:00 hours)

    Building a Guest Blogging Strategy


    Step 4 Building a guest blogging strategy that's optimized for Lesson
    search engines takes a lot of work and dedication. In this
    lesson, you'll learn why guest blogging is a critical piece of 1 lesson
    your blogging strategy, how to create a guest blogging
    strategy, how to find guest blogging opportunities, and 6 videos (44 min)
    how to secure a guest blogging spot. You'll then finish
    with how to write a guest blog author bio.

    Website Optimization Course


    In this course, you'll learn how to fix common website
    Step 5 issues including improving website performance, Course
    enhancing SEO for a website, optimizing a website for
    mobile, implementing website security best practices, 6 lessons
    and website personalization. Made for marketers by 17 videos (1:27 hours)
    marketers, this course puts technical topics into simple
    language and instructs you on how to implement your
    own solutions or discuss with your web expert.

    Video Marketing
    Step 6 Learn how to get started with online video marketing to Course
    better attract, engage, and delight your audience.
    Completing this course will help you create engaging 6 lessons
    videos, use video throughout the inbound methodology,
    select the right video type to engage your audience and 30 videos (2:00 hours)
    track and analyze key video metrics.
    Digital Marketing Strategy Checklist

    Step Training Details

    YouTube Marketing
    Build your audience and your brand on YouTube, the
    Step 7 world’s second largest search engine behind Google. Course
    Learn from YouTube influencers and experts how to
    create a successful YouTube channel, create engaging 5 lessons
    videos people want to share, optimize your videos for 13 videos (1:20 hours)
    higher visibility, take advantage of YouTube SEO, get
    more video views and channel subscribers, and monetize
    your channel.

    Social Media Marketing


    The Social Media Certification will help you shape the
    Step 8 conversation around your business, build loyalty, and Certification
    attract new customers and partners; it's the only social
    media training you'll ever need. Completing this course 9 lessons
    will help you develop an engaging and effective social
    media strategy for your business, build an inbound social 39 videos (4:10 hours)
    media strategy that delights your customers and grows
    your bottom line and leverage the power of social media
    to transform your business and your career.

    Facebook Marketing
    Step 9 This course includes everything you need to know to Course
    improve and optimize your paid and organic Facebook
    efforts. This course is meant for marketers looking for 4 lessons
    actionable and impactful ways to use this popular social
    network to grow their business. 16 videos (1:18 hours)

    Instagram Marketing Strategy


    Learn how to build and implement a successful organic
    Step 10 Instagram marketing strategy. Completing this course Course
    will help you learn how to build and implement a
    successful organic Instagram marketing strategy, harness 6 lessons
    the power of this visual social network to grow your 19 videos (1:32 hours)
    business, and invest in yourself and your career by
    learning one of the most in-demand skills in digital and
    social media marketing.
    Digital Marketing Strategy Checklist

    Step Training Details

    Ads Training
    Today, digital advertising can be targeted, relevant, and
    Step 11 helpful in ways it couldn't be before. In this course, Course
    you'll learn what journey-based advertising is and how
    to use it, explore the social media and paid search 6 lessons
    advertising platforms, learn how to determine your ad 19 videos (1:32 hours)
    spend, see how organic and paid efforts can work
    together, and hear a digital advertising success story
    from a HubSpot customer.

    Email Marketing
    This email marketing course will teach you how to create
    Step 12 an email marketing strategy that grows your business, Certification
    and your career. From contact management and
    segmentation to email deliverability and analyzing your
    11 lessons
    email sends, you’ll learn how to build an email marketing
    strategy that is human and helpful and builds trust with 28 videos (3:18 hours)
    your contacts. At the end of this course, apply what
    you've learned with the email marketing tools that come
    free in your account.

    HubSpot Reporting
    Step 13 In this certification course, you will learn how to plan Certification
    and implement a data strategy that ensures your
    business goals and decisions are data-driven.
    11 lessons
    34 videos (7:00 hours)

    Using HubSpot's Free Marketing Tools


    Step 14 Learn how to start, nurture, and manage relationships Course
    with your leads, prospects, and customers with the
    HubSpot CRM and free marketing tools. 4 lessons
    16 videos (48 min)
    Digital Marketing Strategy Checklist

    Step Training Details

    Give Us Your Feedback


    Step 15 Please take 3 minutes to provide your valuable feedback Survey
    on the Digital Marketing Strategy Learning Path.
    3 min

    CONGRATULATIONS from HubSpot Academy


    on completing the Digital Marketing Strategy
    Learning Path!

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