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    Digital Marketing Strategy

    Uploaded by

    CHINZKALAI
    Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd

    Digital Marketing Strategy

    Uploaded by

    CHINZKALAI
    115 views7 pages
    Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

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    Digital marketing strategy

    Original Title

    Digital marketing strategy

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    Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    115 views7 pages

    Digital Marketing Strategy

    Uploaded by

    CHINZKALAI
    Digital marketing strategy defines how companies should hit channel leads and sales targets, budget for acquisition, conversion, retention and growth services, communicate channel benefits and enhance brands, and prioritize targeted audiences. The strategy specifies an organization's vision, goals, opportunities and activities to maximize business benefits from digital channels. Key aspects of a digital strategy include understanding business goals, competitors, customers, and desired outcomes, and setting key performance indicators. A website is the central hub for digital marketing as it is the company's place of business and destination for all campaigns and efforts.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 7

    UNIT II

    Digital marketing strategy

    Digital marketing Strategy


    Digital marketing strategydefines how companies
    should: Hit our channel leads & sales targets. Budgets
    for

    Acquisition,

    Conversion,

    Retention

    &

    Growth,

    Service. Communicate benefits of using this channel


    and enhance brand, Prioritize audiences targeted
    through channel.
    digital strategyis the process of specifying an
    organization's vision, goals, opportunities and related
    activities in order to maximize the business benefits of

    Components of Digital marketing Strategy


    Know your business Goals
    Know the competition
    Know your customers
    Know what you want to achieve
    key performance indicators (KPIs)

    Your website the hub of your digital marketing

    world
    your website is your place of business. You may have all sorts
    of campaigns out there, tapping the far-ung reaches of
    cyberspace for a rich vein of new customers, but ultimately
    everything will be channeled back through a single point: your
    website. That makes your website incredibly valuable. In fact,
    its the single most valuable piece of digital real estate youll
    ever own. Get your digital marketing strategy right and, who
    knows, it could well end up being the most valuable piece of
    real estate you own, period.

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