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    KFC Digital Marketing Stratergy

    Uploaded by

    Dileepkumar K Dili
    KFC is a global fast food chain that operates in over 145 countries. The presentation discusses KFC's digital marketing approaches, including maintaining large social media presences on Facebook, Instagram, Twitter, YouTube and LinkedIn. KFC uses these platforms, as well as targeted ads, mobile apps, websites and messaging services, to promote its brand and products. Areas for improvement include better customer feedback, quality control, time management and innovation.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    KFC Digital Marketing Stratergy

    Uploaded by

    Dileepkumar K Dili
    2K views6 pages
    KFC is a global fast food chain that operates in over 145 countries. The presentation discusses KFC's digital marketing approaches, including maintaining large social media presences on Facebook, Instagram, Twitter, YouTube and LinkedIn. KFC uses these platforms, as well as targeted ads, mobile apps, websites and messaging services, to promote its brand and products. Areas for improvement include better customer feedback, quality control, time management and innovation.

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    Digital marketing strategy

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    KFC digital marketing stratergy

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    KFC is a global fast food chain that operates in over 145 countries. The presentation discusses KFC's digital marketing approaches, including maintaining large social media presences on Facebook, Instagram, Twitter, YouTube and LinkedIn. KFC uses these platforms, as well as targeted ads, mobile apps, websites and messaging services, to promote its brand and products. Areas for improvement include better customer feedback, quality control, time management and innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2K views6 pages

    KFC Digital Marketing Stratergy

    Uploaded by

    Dileepkumar K Dili
    KFC is a global fast food chain that operates in over 145 countries. The presentation discusses KFC's digital marketing approaches, including maintaining large social media presences on Facebook, Instagram, Twitter, YouTube and LinkedIn. KFC uses these platforms, as well as targeted ads, mobile apps, websites and messaging services, to promote its brand and products. Areas for improvement include better customer feedback, quality control, time management and innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Presentation on

    DIGITAL MARKETING APPROCHES ON


    KFC

    PRESENTED BY

    ARUN KUMAR T K
    20192MBA0280
    KFC

     KFC is  a leading brand in Yum Brands’ portfolio. It is a QSR restaurant


    chain that serves chicken recipes. KFC is a global restaurant chain that was
    founded in Corbin, Kentucky by Colonel Harland D. Sanders, in 1952.
     KFC operates across 145 countries and territories by the end of the year
    2019 it had 24104 stores. The company is also excellent in terms of
    marketing. It uses a variety of channels to market itself and its products.
    Apart from the other digital channels like its website and online
    advertisement, the company also uses social networking channels for
    promotions.
    SALIENT FEATURES OF KFC
     KFC gives more priority to family
     Menus vary according to the taste and preference of the location.
     Acquisition of small grilled bar-b-q and roasted chicken franchises
     Expansion of all in one unit restaurants providing all the brands under one
    roof.
     Maintain better controls on the franchises
     Consistently deliver superior quality and value in their products and
    services
     They mainly focus on college students, bachelors, and kids
     FREE home delivery
    Digital Marketing Strategy Of KFC
     KFC had focused its attention on creating an app for IOS devices
    also.
     They used a strategies to attract the consumer through TV adds,
    Billboards, SMS, E mail, QR codes, apps, websites.
     KFC uses target ad marketing on FB and Instagram.
     It had become the first fast food restaurant to have online tracker
    and voice ordering app.
     As right now, KFC can be ordered from – Facebook Messenger,
    KFC mobile app, Alexa ,Twitter and text message with the use of
    chicken emojis,and through websites.
    Digital marketing strategies of KFC
     KFC has 56 million followers on Facebook.

     KFC have 1.6 million followers on instagram

     IN Twitter KFC has 1.4 million followers

     IN YouTube KFC have 439k subscribers.

     IN LinkedIn KFC has 49k followers.


    Area Of Improvement
     As they are in high in demand should have attention on
    customer feedback and satisfaction.
     They should balance the taste and quality for better
    preference.
     They need to work on time management for better preference.
     Maintain a commitment to innovation for continuous
    improvement and grow , striving always to be the leader in the
    market place changes
     Have to use social media platform effectively for customer
    engagement.

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