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    Martech 2021: Prepared by Parker Lau

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    DMS APAC
    The martech landscape has grown exponentially over the last 10 years, with integrated approaches to programmatic media, measurement, DSPs, dynamic creative optimization, and device matching. The main competitors in APAC are Google DV360 and Facebook Custom Audiences. Success depends on internal factors like collaborative teams and appropriate technology, and external factors like responsive stakeholders and adequate budgets, while failure can result from volatile teams, unreasonable timelines or budgets, and vague requirements.

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    Martech 2021: Prepared by Parker Lau

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    DMS APAC
    66 views9 pages
    The martech landscape has grown exponentially over the last 10 years, with integrated approaches to programmatic media, measurement, DSPs, dynamic creative optimization, and device matching. The main competitors in APAC are Google DV360 and Facebook Custom Audiences. Success depends on internal factors like collaborative teams and appropriate technology, and external factors like responsive stakeholders and adequate budgets, while failure can result from volatile teams, unreasonable timelines or budgets, and vague requirements.

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    Martech 2021 Apac

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    The martech landscape has grown exponentially over the last 10 years, with integrated approaches to programmatic media, measurement, DSPs, dynamic creative optimization, and device matching. The main competitors in APAC are Google DV360 and Facebook Custom Audiences. Success depends on internal factors like collaborative teams and appropriate technology, and external factors like responsive stakeholders and adequate budgets, while failure can result from volatile teams, unreasonable timelines or budgets, and vague requirements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    66 views9 pages

    Martech 2021: Prepared by Parker Lau

    Uploaded by

    DMS APAC
    The martech landscape has grown exponentially over the last 10 years, with integrated approaches to programmatic media, measurement, DSPs, dynamic creative optimization, and device matching. The main competitors in APAC are Google DV360 and Facebook Custom Audiences. Success depends on internal factors like collaborative teams and appropriate technology, and external factors like responsive stakeholders and adequate budgets, while failure can result from volatile teams, unreasonable timelines or budgets, and vague requirements.

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    Martech 2021

    Prepared by Parker Lau


    MarTech Landscape Worldwide is
    growing exponentially for the last
    10 years.
    Programmatic Media
    Integrated Approach
    Strategy

    Measurement

    DSP

    Dynamic creative optimization

    Device matching

    DMP

    Data onboarder
    Our Main competitor in the APAC
    region is
    1. Google DV360 (Display and Video 360) (Custom Match)
    2. Facebook CA (Custom Audience )
    Positive Spiral vs
    Negative Spiral
    Internal: External:
    - Collaborative Team - Responsive Stakeholder
    - Appropriate Technology - Adequate budget
    - Realistic Timeline - Reasonable Expectation

    Internal: External:
    - Volatile Team - Vague User Requirement/
    - Technology Frenzy Unresponsive User
    - Impossilbe Timeline - Unreasonable budget
    (Oversell) - Over Expectation
    Q&A
    Thank You

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