Eou Test 1 2 HP4CTTT
Eou Test 1 2 HP4CTTT
Eou Test 1 2 HP4CTTT
5. At the ________________ of the product life cycle 11. In order to be a good manager, you have to know
the price is either maintained, or greatly reduced to how to lead people, how to motivate people, and how
liquidate stock if the product is discontinued. to make sure that you are ________________.
A. introduction stage A. seeing your targets
B. growth stage B. going your targets
C. maturity stage C. meeting your targets
D. decline stage D. looking your targets
6. ________________ are the attributes or 12. Banks make a profit by charging a higher rate of
characteristics of a product, such as size, shape, interest to borrowers than they pay to
quality, price, reliability, etc. ________________.
A. Product differentiation A. regulators
B. Product features B. collateral
C. depositors D. reflects the cash and revenue of a company.
D. retailers
19. ________________ is defined as anything owned
13. ________________ offer interest-free banking. by a business – cash, buildings, machines, equipment,
They do not pay interest to depositors or charge etc.
interest to borrowers but invest in companies and A. Liability
share the profits (or losses) with their depositors. B. Asset
A. Islamic banks C. Turnover
B. Investment banks D. Revenue
C. Private banks
D. Commercial banks 20. ________________ involves calculating how
much an
14. A ________________ is a group of companies, individual or a company will have to pay to the local
operating in different fields, which have joined and national governments.
together. A. Finance accounting
A. hedge fund B. Tax accounting
B. local marketplace C. Management accounting
C. Islamic bank D. Cost accounting
D. conglomerate
21. Patents and trademarks are typical examples of
15. ________________ are certificates of debt issued ________________.
by governments or companies to raise money A. tangible assets
A. Shares B. total equity
B. Dividends C. current assets
C. Bonds D. intangible assets
D. Stocks
22. Managers ________________ of their staff to see
16. A ________________ is defined as one with a whether they are reaching their targets.
higher-than-normal credit risk. A. make the decisions
A. credit crunch B. deal with the crisis
B. credit crisis C. measure the performance
C. subprime borrower D. allocate the resources
D. subprime crisis
23. ________________ is the loss of value of
17. A ________________ is a distribution of a tangible assets.
portion of a company's earnings, decided by the board A. Inventory
of directors, to a class of its shareholders. It can be B. Depreciation
issued as cash payments, as shares of stock, or other C. Amortization
property. D. Proceeds
A. loan
B. mortgage 24. Top managers have to be prepared to
C. surplus ________________ if they occur and then have to
D. dividend make quick decisions.
A. set objectives
18. A balance sheet is a financial statement that B. allocate resources
________________. C. deal with crises
D. perform tasks
A. reflects what the company owns, owes and what
the shareholders put in as equity.
25. After an organization has ________________, it
B. reflects how much profit the company made in the
has to make sure that it achieves them.
year from selling their product.
A. considered the future
C. reflects how many goods were sold by the
B. introduced innovations
company and how many customers they have.
C. set objectives
D. allocated resources B. compromise
C. confrontation
26. Managers have to find the best way to allocate all D. connection
the human, physical and capital ________________
available to them. 29. ________________ are people of influence or
A. materials importance with whom you are associated.
B. resources A. Collectivists
C. effects B. Confrontation
D. values
C. Intuition
D. Connections
27. ________________ is an invented word
combining worldwide and regional concerns.
30. In terms of business across cultures,
A. Grobalization
B. Localization ________________ assume that rules should be
C. Globalization applied to everybody.
D. Glocalization A. individualists
B. universalists
28. A ________________ is a person who believes C. collectivists
that the group is more important than the individual. D. particularists
A. collectivist
Fill in each blank with one suitable word/phrase. You don’t need to use all the words provided.
Communication takes place between these groups and the individuals who make up the groups. Within individual
companies, internal communications occur at, and between the various levels. Directors communicate with one
another concerning the company’s overall (33) ________________. They inform managers of their plans, and the
managers then communicate with the other employees. Negotiations are conducted concerning pay and working
(34) ________________. Managers communicate decisions and orders and try to improve morale and
(35) ________________ through good communication. Employees also communicate with each other, for example
over production and wages.
(36) ________________ communication occurs when a company’s directors or employees communicate with those
individuals and groups who deal with the company. Shareholders receive copies of the company’s financial
(37) ________________ together with the reports of the Chairman and Directors. Government departments require
(38) ________________ and financial information from the company. An advertising (39) ________________ is
consulted about the company’s advertising policies. Customers need to know if goods have not been despatched and
suppliers contacted if their goods have not been delivered. Reliable and effective (40) ________________ is one of
the key elements which leads to efficient management of a company.
Marketing is everything
1 Several decades ago, there were sales-driven companies. These organizations focused their energies on
changing customers’ minds to fit the product - practicing the ‘any color as long as it’s black’ school of
marketing. As technology developed and competition increased, some companies shifted their approach and
became customer driven. These companies expressed a new willingness to change their product to fit
customers’ requests - practicing the ‘tell us what color you want’ school of marketing. Successful companies are
becoming market driven, adapting their products to fit their customers’ strategies. These companies will practice
let’s figure out together how and whether color matters to your larger goal’ marketing. It is marketing that is
oriented toward creating rather than controlling a market.
2 The old approach - getting an idea, conducting traditional market research, developing a product, testing the
market, and finally going to market - is slow and unresponsive. As the demands on the company have shifted
from controlling costs to competing on products to serving customers, the center of gravity in the company has
shifted from finance to engineering - and now to marketing.
3 Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this
month’s promotion. Marketing has to be all-pervasive, part of everyone’s job description, from the receptionists
to the board of directors. Its job is neither to fool the customer nor to falsify the company’s image. It is to
integrate the customer into the design of the product.
4 US companies typically make two kinds of mistake. Some get caught up in the excitement and drive of making
things, particularly new creations. Others become absorbed in the competition of selling things, particularly to
increase their market share in a given product line. Both approaches could prove fatal to a business. The
problem with the first is that it leads to an internal focus. Companies can become so fixated on pursuing their
R&D agendas that they forget about the customer, the market, the competition. The problem with the second
approach is that it leads to a market-share mentality. It turns marketing into an expensive fight over crumbs
rather than a smart effort to own the whole pie.
5 The real goal of marketing is to own the market- not just to make or sell products. Smart marketing means
defining the whole pie as yours. In marketing, what you lead you own. Leadership is ownership. That is why
marketing is everyone’s job, why marketing is everything and everything is marketing.
Based on the information in the article, say whether the following statements are True (T), False (F).
41. Sales-driven companies tried to change customer's minds and make them like the products they produced.
42. The main focus of companies shifted from engineering to finance to marketing.
43. The author claims that marketing is to fool the customers and to falsify the company’s image.
44. Marketing today is to integrate the customer into the design of the product.
Fill in each gap of these sentences with one suitable word from the text:
54. Samsung can be considered as a ________________ driven business as it creates mobile phones in various
colors to suit all tastes of their customers.
55. In terms of marketing, some R&D companies show a weakness as they are so ________________ on the
creation of new products.
So, a company's balance sheet, in principle, is intended to give you the value of the company’s (56)
________________, but in practice, some assets are very easy to (57) ________________, and some are very
difficult to value. So if you hold some (58) ________________ in another company or something, or you hold some
money in a bank (59) ________________, this is very easy to value. On the other hand, if your (60)
________________ comprise research and development, or people for that matter, then it's in principle very
difficult to put a value on those things. And when you measure the (61) ________________ of a company, what
you're trying to do is measure a change in value, so the (62) ________________ between what a company is worth
at the beginning of a year, and what it is (63) ________________ at the end of a year, is the profit that it makes, or
the (64) ________________ that it makes. And if it's difficult to measure the value of assets in the first place, it's
also difficult to (65) ________________ whether a company's making profit or not.
PART 2: Listen and complete the summary (2 marks/answer)
Managers should
- pursue the company goal
66 - ________________ ________________ for shareholders
67 - accomplish the ________________ ________________and objective of subordinates
68 - help ________________ ________________ to develop
- understand the expectation of team members
69 - try to ________________ ________________ of the company
70 - help ________________ to ________________ in their team
KEY – EOU TEST 1
Section 1 (30 marks, 1 mark/answer)
1. B. subordinates 17. D. dividend
2. B. multi-active 18. A. reflects what the company owns, owes and
3. B. linear-active what the shareholders put in as equity.
4. B. maturity stage 19. B. Asset
5. D. decline stage 20. B. Tax accounting
6. B. Product features 21. D. intangible assets
7. B. Market skimming 22. C. measure the performance
8. B. Market opportunity 23. B. Depreciation
9. A. Sales-driven 24. C. deal with crises
10. B. deregulation 25. C. set objectives
11. C. meeting your targets 26. B. resources
12. C. depositors 27. D. Glocalization
13. A. Islamic banks 28. A. collectivist
14. D. conglomerate 29. D. Connections
15. C. Bonds 30. B. universalists
16. C. subprime borrower
Section 4
Part 1 (10 marks, 1 mark/answer)
56. business 61. profit
57. value 62. difference
58. shares 63. worth
59. account 64. loss
60. assets 65. measure
Part 2 (10 marks, 2 marks/answer)
66. maximize value
67. personal goals
68. young professionals
69. match goals
70. people … develop
EOU TEST 2
6. The total market value of all the goods and services 12. Countries where taxes are low, where
produced in a country during a given period is called multinational companies often set up their head
________________. offices, are known as ________________.
A. gross domestic product A. tax launderers
B. balance of payments B. tax harbors
C. consumptions C. tax havens
D. demand decline D. tax evasion
13. The model where companies have an obligation C. Relative advantage
to maximize profits because shareholders expect the D. Competitive advantage
maximum return on their investments is called
________________. 20. ________________ means restricting imports by
A. stockholder model way of trade barriers such as tariffs and quotas.
B. stakeholder model A. Consumerism
C. caveat emptor B. Strategic industry
D. classical theory C. Protectionism
D. Absolute advantage
14. The community or outside society can be referred
to as ________________ stakeholders. 21. ________________ is referred to as a maximum
A. interval quantity of goods of a specific kind that can be
B. internal imported into a country.
C. external A. A quota
D. extended B. An output
C. A tariff
15. The contract requires managers D. A sales target
________________ to high standards of personal
ethics. 22. ________________ helps to identify a product
A. to eliminate made by a particular producer and cannot be legally
B. to maximize used by anyone else.
C. to provide A. A generic
D. to conform B. A trademark
C. A brand
16. An economic system in which anyone can raise D. A symbol
capital, form a business, and offer goods or services
is called ________________. 23. A tax collected at each stage of production,
A. free society excluding the already-taxed costs from previous
B. free expenditure stages, is called a/an ________________.
C. free enterprise A. added-value tax
D. free corporate B. sales tax
C. value-added tax
17. It is clearly shown that their products are designed D. capital gains tax
to ________________ profit rather than behave
according to consumer expectations. 24. WTO policies allow rich countries to
A. provide ________________ heavily subsidized industrially
B. maximize produced food in poor countries, which damages
C. optimize local production.
D. localize A. dump
B. copy
18. Selling your company's secrets to a rival is called C. protect
industrial ________________. D. deny
A. fraud
B. espionage 25. ________________ is referred to as basic systems
C. pollution and services such as transport and power supplies.
D. trading A. Facilities
B. Infrastructure
19. ________________ means a country's ability to C. Superstructure
produce particular goods more efficiently than some D. Asset
other countries.
A. Absolute advantage 26. ________________ penalizes all income-
B. Comparative advantage generating activity, which makes everyone poorer.
A. Value-added tax C. proportion
B. Income tax D. restriction
C. Inheritance tax
D. Capital gains tax 29. The business cycle or trade cycle is a
________________ feature of market economies:
27. Unfettered free markets can ensure the long- term GDP alternately grows and contracts.
optimal ________________ of resources and long- A. temporary
term economic growth. B. permanent
A. provision C. alternative
B. allocation D. expansive
C. calculation
D. collaboration 30. During a(n) ________________, parts of the
economy expand to the point where they are working
28. He also maintained that increases in public at full capacity.
expenditure would lead to increased A. upturn
________________ and higher unemployment. B. downturn
A. intervention C. consumption
B. taxation D. balance of payments
Fill in each blank with one suitable word/phrase. You don’t need to use all the words provided.
(33) ________________ development and environmental conservation are often seen as natural enemies. It is
unfortunate that in the past this has often been true, and it has been necessary to choose between running the project
or (34) ________________ the environment. However, by taking environmental considerations seriously at an early
stage in a project, companies can significantly reduce any (35) ________________ on local plants and animals.
For example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line
without disturbing the rare birds which inhabit that area. The project was carried out with minimal disturbance last
summer. What may surprise many (36) ________________ people is the fact that this consideration for local
wildlife did not in any way slow down the project. Indeed, the necessary advance planning, combined with local
knowledge and (37) ________________ technology, meant that the project was actually completed ahead of (38)
________________. CEL was contracted to finish the job by October and (39) ________________ to do so two
months earlier.
CEL is one of those companies which is (40) ________________ to the principle of environmental conservation.
Many other companies have yet to be convinced of the importance of balancing the needs of people with those of
the environment. However, it may be the only realistic way forward.
46. According to the text, what other desires might stockholders have, apart from making as much money as
possible?
A. Lower dividends, higher prices, or lower wages.
B. A society with less pollution or less unemployment and fewer social problems.
C. A government that takes on social responsibilities.
Fill in each gap of these sentences with one suitable word from the text:
54. The new factory will ________________ employment for about a hundred local people.
55. According to the ________________ model, business managers have responsibilities to all the groups of people
with a stake in or an interest in or a claim on the firm.
A: The most unique change in the job market recently is the intervention of (66) ________________
________________ and websites. As a global business, we can recruit roles that are based wherever. Besides, the
candidate or (67) ________________ ________________ do have a large number of choice. For example, you can
go online at home to look for roles and jobs that are advertised worldwide. It’s an absolutely (68)
________________ ________________ for both candidates and employers. In terms of the recruitment market,
there has been an increasing need for interim and temporary employees. The fact is that many organizations will
continue to experience change, and quite often, (69) ________________ ________________ will need to be
brought in on project bases to handle specific projects in areas such as IT, (70) ________________
________________ … and people will keep looking for project management.
KEY – EOU TEST 2
Section 1 (30 marks, 1mark/answer)
1. C. Fiscal policy 16. C. free enterprise
2. C. downturn 17. B. maximize
3. D. fall 18. B. espionage
4. B. demand 19. B. Comparative advantage
5. A. balance of payments 20. C. Protectionism
6. A. gross domestic product 21. A. A quota
7. A. Keynesianism 22. B. A trademark
8. A. creative destruction 23. C. value-added tax
9. B. budget deficit 24. A. dump
10. C. business cycle 25. B. Infrastructure
11. D. stakeholders 26. B. Income tax
12. C. tax havens 27. B. allocation
13. A. stockholder model 28. B. taxation
14. C. external 29. B. permanent
15. D. to conform 30. A. upturn
Section 4
Part 1 (10 marks, 1mark/answer)
56. developed
57. free
58. lose
59. concern
60. reallocate
61. difficult
61. right
63. gain
64. transition
65. unfettered