The hotel lobby is the first impression guests have of a property and sets the tone for their entire stay. It is crucial to have an inviting lobby space that is aesthetically pleasing, establishes the mood of the hotel, and creates a welcoming environment. An excellent lobby experience makes guests feel oriented and at ease as they check-in and get settled. Additional amenities like art, seating, and work spaces can enhance the lobby but the most important factors are that it leaves a good first impression and meets guests' basic needs upon arrival.
The hotel lobby is the first impression guests have of a property and sets the tone for their entire stay. It is crucial to have an inviting lobby space that is aesthetically pleasing, establishes the mood of the hotel, and creates a welcoming environment. An excellent lobby experience makes guests feel oriented and at ease as they check-in and get settled. Additional amenities like art, seating, and work spaces can enhance the lobby but the most important factors are that it leaves a good first impression and meets guests' basic needs upon arrival.
The hotel lobby is the first impression guests have of a property and sets the tone for their entire stay. It is crucial to have an inviting lobby space that is aesthetically pleasing, establishes the mood of the hotel, and creates a welcoming environment. An excellent lobby experience makes guests feel oriented and at ease as they check-in and get settled. Additional amenities like art, seating, and work spaces can enhance the lobby but the most important factors are that it leaves a good first impression and meets guests' basic needs upon arrival.
The hotel lobby is the first impression guests have of a property and sets the tone for their entire stay. It is crucial to have an inviting lobby space that is aesthetically pleasing, establishes the mood of the hotel, and creates a welcoming environment. An excellent lobby experience makes guests feel oriented and at ease as they check-in and get settled. Additional amenities like art, seating, and work spaces can enhance the lobby but the most important factors are that it leaves a good first impression and meets guests' basic needs upon arrival.
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 2
IMPORTANCE OF HOTEL LOBBY
In this technology-drive, social media focused society we all live in, it’s easy to forget that the single most important marketing tool you have, is having an excellent product. Yes, the competition for hotels is intense, and yes having a robust and effective digital marketing strategy is the key, but all of that is moot if some of the details have yet to be tended to. What many hoteliers may not realize is just how crucial having an inviting lobby really is.
To help further explain just why the lobby is so important, we’ve got five quick reasons ready:
1. The hotel lobby is the first contact point for the guest. That is the first place that an outsider see’s before he ends of going to any section of the hotel. This begins outside the building at the porch area if you have one. Property signage should be visible from the right direction – whether you are on a one-way urban street or at a remote rural location, clarity in expressing your identity is crucial to easy recognition.
2. The lobby is places at a very strategic location. It is just at the entrance of a hotel building. It is the first point of contact. And it is very close to the main entrance, which makes it easily viable for guests to enter first, before going anywhere else.
3. The hotel lobby re-present the Brand’s personality.
It’s the Hotel’s Very First Impression. Regard your hotel lobby as the hotel’s first impression, and believe us, it will leave a lasting one. It’s up to you to figure out how to ensure it’s a good lasting first impression. Example – if the lobby smells funky or the furniture looks decrepit, or if it feels closed off rather than open, guests will wish to leave the lobby as soon as possible, which isn’t the goal. Especially considering the lobby often features some important revenue-driving features, i.e. a cocktail bar; you want guests to enjoy spending time, and money, there.
4. It Sets The Ambiance
The mood of the lobby should reflect the mood of the hotel, and you want that mood to be on the guests resonate with. Of course, no single hotel can make every single guest happy, ever, but you should strive to please whomsoever your target guests are. Example – If your hotel is set in a sunny, warm, beach-town, then voila, have your hotel lobby reflect those warm, happy vibes.
5. It’s The Place Where Everyone Gets Settled
The hotel isn’t guests home, so therefore they are varying amounts of disoriented. The check- in desk is typically in the lobby, and it’s where guests become oriented, with the assistance of the front-desk team. The entire walk into the lobby, find the front desk, and check-in process should be quick, easy, and pleasant. If it isn’t, expect a severe lack of return guests and potentially negative reviews to turn up. If that hotel desk is too high, if it’s difficult to find, or if the front-desk team aren’t friendly or helpful, then you’ve got lobby problems. Keys to a successful hotel lobby design
Must be aesthetic and functional.
Must establish the mood of the hotel. Must create an inviting environment.
Need of Additional areas/ amenities in a hotel lobby design:
Innovative ideas: To be different from other hotels of its type.
Adds value to the hotel’s service standard: Overall service / product value may increase. Provides wow factor to the guest: Provides delight to the guest.
Commonly seen furniture and desks in the lobby which are a basic requirement for a lobby:
Front area of a hotel lobby:
1. Bell desk. 2. Concierge. 3. Reception. 4. GRE desk. 5. Lobby /Duty managers desk. 6. Travel desk. 7. House phones 8. Seating arrangement. 9. Guest elevators.
Back-area of the hotel lobby
1. Telephone department. 2. Reservation department. 3. Front office managers cabin. 4. General managers cabin. 5. Safety lockers. 6. Left luggage area.
Additional areas/ amenities in a hotel lobby design:
1. Self Check-in Kiosks
2. Art installation. 3. Grand piano. 4. Fountain. 5. Business centre. 6. Shopping area. 7. A.T.M. 8. Cigarette corridors etc.
