Services for MVNE –

Mobile Virtual Network Enabler

Services for MVNE

Introduction and their business systems (billing, customer relationship

management), MVNOs are free to re-use the assets
In saturated telecommunications markets, the Mobile of an existing mobile operator or to have their own solution.
Virtual Network Operator (MVNO) model is currently This latter choice (named Full MVNO model) is the preferred
promoted by the regulatory authorities to stimulate option for MVNOs who want to differentiate from other
competition. Far from being simple minute resellers, operators and promote a distinctive offer.
most MVNOs differentiate from mobile operators by For these Full MVNOs, Alcatel-Lucent proposes the Mobile
adding value to mobile offers with brand appeal, Virtual Network Enabler (MVNE) Solution, a shared risk model
distribution channels, convergent capabilities with Alcatel-Lucent owning, hosting and operating the MVNE
(quadruple play), exclusive content and more. platform. through this Convergent solution, Alcatel-Lucent
The MVNO model offers business opportunities to different delivers the corresponding services to the MVNO and enables
players: it to launch, in a time and cost-effective mode,
differentiated services.
• Fixed operators who want to capitalize on fixed-mobile
convergence and to evolve towards quadruple play through
MVNO MVNE: Definition and Deliverables
• Brand companies (media companies or retailers) who want to The graphic below gives an overview of the Alcatel-Lucent
leverage their brand and premium content, or distribution MVNE Solution:
networks, to provide differentiated services The Alcatel-Lucent MVNE Solution consists of the following
• Mobile Operators who want to host MVNOs on their technical components, which can be owned and operated by
network to maximize their radio capacity usage and Alcatel-Lucent in a Hosted Model (cf. Managed Services option):
investment • IT Management platform aims at supporting MVNO’s
• Mobile Operators who want to diversify their offer with business processes, for example: CRM, advanced billing, self-
international development (e.g. in countries care functionalities, interface with mobile operators
where they do not own a license) or by addressing, distinctly, or MVNO, marketing and pricing tools.
specific market segments (ethnics, youth…) The MVNE IT Management platform is provided by
Technically speaking, as they do not own a spectrum license, Capgemini, a recognized leader in IT consulting and
MVNOs must be hosted by an existing mobile operator for the services, further to a partnership signed with Alcatel-Lucent
radio part of their network. Conversely, for their core network to provide a complete and fully integrated MVNE/MVNO

MNO Managed Services MVNO

MNO Team Interaction Project Launch Call Center Interaction MVNO Users
with MNO Services Services Level 2 with MNO
Team Team
Hosting Services Business Operations

MNO IS IT Management Platform MVNO IS

Customer Management
Integration Marketing Sales Order Support
with MNO IT Billing/Payments/Dunning
Provisioning/Collection/Rating

Convergent Service Platform Integration

MNO Integration with MVNO
Third-party
Platform with MNO IT and
Content Application Infrustructure
Service services services services Partners Bank
Platform (Kiosk...) (PIM, Mail...) (IN, Mediation...)
Customer
Service Network Platform scoring
MNO Integration
Spatial HLR/ SMS MMS WAP
Network with MNO DMSC
iGGSN
AuC C C Gw
VMS
Logistics
Core
Network
Content
MVNO Platform

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 Mobile Services Environment that will span across the whole network, security and local connectivity, monitoring 24/7,
range of technologies and service domains. infrastructure management, L1 incident management.
• Convergent Service platform, provided by Alcatel-Lucent, • Business operations services, aimed at running the solution
enables enhanced Convergent Telecom services applications with day-to-day business operations: service
(i.e. communicating in real-time using any combination of provisioning, billing and rating management, invoice control,
voice, messages, picture, video…) and is composed of three content management, revenue assurance.
main modules: • Call center level 2 support services, involve welcome,
• Content services module: providing access to MVNO’s qualification, dispatch / assignation, incident and service
content services, or third parties content request log-in, SLA follow-up, escalation and reporting.

• Application services module: providing access to “must-

have” applications such as Personal Information Main Customer Benefit
Management, Mail, Chat, and Unified Messaging The Alcatel-Lucent MVNE Solution provides the
• Infrastructure service module: allowing access management to following benefits:
the above-mentioned services (IN-based services, mediation...) • Accelerated revenue:
• Service Network platform, provided by Alcatel-Lucent, Thanks to a pre-integrated set of platforms and to an existing
operations set-up through Alcatel-Lucent’s Global Network
encompasses all necessary network infrastructure modules
Operations Centers, the MVNOs can benefit from
to provide Telecom services. It relies on an IP-based Next
an anticipated gain of six months to enter the market,
Generation Network architecture providing extended compared to an in-house solution.
flexibility and evolution capabilities (soft migration
to IMS, business extension to other countries….) In addition, as a convergent solution, the Alcatel-Lucent
MVNE Solution accounts for everything that is required by
This platform is split in two parts: MVNOs to speed up their revenue generation, through
• Core network sub-system, handling communications services diversification and international development
including Next Generation HLR, Alcatel G-MSC opportunities. This includes built-in multi-country capability,
(Wireless Softswitch, Media GateWays (MGW), signaling multimedia and convergent services enablers from the
gateways (SS7), leg management, iGGSN (combination Alcatel-Lucent portfolio, and a set of specific convergent
of GGSN and Intelligent Service), Control and Charging applications for fixed operators, and ISPs willing to
Node, Border Gateway, UMA functions, IMS architecture be convergent global operator.
components (option). • Managed business model enhances cash flow:
• Enabler sub-system, providing access to services including The MVNE Managed Services model enables the MVNOs
SIM Applet (multi-IMSI), MNP (Mobile Number to align their expenses with their revenues. Because the
Portability), USSD & SMS Call-back services, IVR system, platform is owned by Alcatel-Lucent, no CAPEX investment
is required by the MVNO. Furthermore, the Alcatel-Lucent
Voice message system, SMS-C (short message service),
costs are streamlined thanks to pooled resources and sharing
MMS-C (multimedia service), Wap gateways (Wap GW). between several operators.
The components of the three MVNE platforms are pre-integrated • Reduced risk:
within various packages that are matching either typical The MVNE Solution is based on a future-proof, IP-based
MVNO architecture deployment (from light to full MVNO) platform and includes NGN and IMS technologies for
or MVNO target market segments (Fix Mobile convergence, which Alcatel-Lucent is a worldwide leader. This provides
Media applications, etc.). a guarantee to MVNOs that the Alcatel-Lucent MVNE
Solution follows IP transformation market evolution, thus
In case the customer would not be in a position to purchase
avoiding potential incompatibilities between the MVNO’s
the MVNE Solution or operate it efficiently, the Alcatel-Lucent business case and architecture Total Cost of Ownership.
MVNE Solution offers a set of additional managed services:
In addition, Alcatel-Lucent’s end-to-end approach, including
• Project services, aimed at steering and controlling the partnership with Capgemini, enables the MVNO to focus on
solution and business processes (project management, its core business, (marketing, distribution, differientated
change management, operation processes definition, offering) and leave integration, planning, operations and
SLA management, customization…). associated risks to Alcatel-Lucent.
• Launch services, aimed at launching the solution and As #1 in multi-vendor outsourcing deals, Alcatel-Lucent
business processes (installation, commissioning, and has acquired a proven operations expertise. Thus, Alcatel-
design of the solution…). Lucent can reduce the initial and long-term technical and
• Hosting services, including housing, backup / restoration, operations risks born by the MVNO.

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